Sorbitan Esters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195974
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Sorbitan Esters Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Sorbitan Esters Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players Croda, BASF, Evonik, Stepan, Kao Corporation

Market Summary

The sorbitan esters market is a vital segment within the global food and beverage industry, primarily driven by the extensive use of these compounds as emulsifiers. Sorbitan esters, derived from the reaction of sorbitol with fatty acids, are crucial for stabilizing and texturizing a wide array of food products. They are instrumental in preventing the separation of oil and water phases, thereby enhancing product consistency, shelf life, and overall quality. The market is characterized by a steady demand from various food applications, including bakery, confectionery, dairy, and beverages. Key manufacturers are continuously investing in research and development to improve product efficacy and meet evolving consumer preferences for natural and clean-label ingredients. The market operates within a stringent regulatory framework, ensuring product safety and compliance with international food standards. As consumer awareness regarding food additives grows, the demand for multifunctional and naturally derived sorbitan esters is expected to rise, shaping the future trajectory of this market.

Key Highlights

The sorbitan esters market is distinguished by several key factors that underscore its significance in the food and beverage sector. These emulsifiers are highly valued for their versatility, effectively functioning in both water-in-oil and oil-in-water emulsions, which is critical for product stability across diverse applications. A notable highlight is their role in enabling the production of low-fat and reduced-calorie food items, aligning with the growing health and wellness trend among consumers. The market is also marked by the dominance of a few established global players who possess extensive production capabilities and robust distribution networks, ensuring widespread availability. Technological advancements in manufacturing processes have led to the development of high-purity grades suitable for sensitive applications, further expanding their usage. Additionally, the shift towards bio-based and sustainable sourcing of raw materials is gaining momentum, reflecting the industry's commitment to environmental responsibility and meeting the demands of eco-conscious consumers and regulators.

Drivers, Opportunities & Restraints

The growth of the sorbitan esters market is propelled by several key drivers, primarily the escalating demand for processed and convenience foods globally. The busy lifestyles of consumers have increased reliance on packaged foods, where emulsifiers like sorbitan esters are indispensable for maintaining texture and preventing spoilage. Furthermore, the rising consumption of bakery and confectionery products, particularly in emerging economies, significantly contributes to market expansion. A major opportunity lies in the development and commercialization of sorbitan esters derived from non-GMO and organic sources, catering to the burgeoning clean-label movement. Manufacturers have the potential to innovate and create customized ester blends for specific applications, opening new revenue streams. However, the market faces notable restraints, including stringent regulatory approvals and varying food safety standards across different regions, which can impede product launches and increase compliance costs. Additionally, the fluctuating prices of raw materials, such as sorbitol and fatty acids, pose a challenge to maintaining stable profit margins for producers.

Concentration Insights

The global sorbitan esters market exhibits a moderately concentrated landscape, with a handful of major multinational corporations holding significant market share. These leading companies, including BASF SE, Evonik Industries AG, and Croda International Plc, have established strong positions through their extensive product portfolios, advanced technological capabilities, and global reach. Their dominance is reinforced by continuous investments in research and development, allowing them to introduce innovative and application-specific solutions. These players often engage in strategic activities such as mergers, acquisitions, and partnerships to strengthen their market presence and expand their customer base. Alongside these giants, several regional and specialized manufacturers operate, focusing on niche applications or catering to local demands. The competitive intensity is high, with companies competing on factors like product quality, price, technological innovation, and compliance with food-grade standards. This concentration ensures a consistent supply of high-quality sorbitan esters but also means that market dynamics are significantly influenced by the strategies of these key players.

Type Insights

Sorbitan esters are available in several types, each defined by the specific fatty acid used in their esterification process, which dictates their hydrophilic-lipophilic balance (HLB) and subsequent application. The primary types include sorbitan monolaurate, sorbitan monostearate, sorbitan tristearate, and sorbitan monooleate. Sorbitan monostearate is one of the most widely used variants, prized for its excellent emulsifying properties in water-in-oil systems, making it a staple in the production of cakes, whipped toppings, and imitation dairy products. Sorbitan monooleate, with a different HLB value, is often employed in applications requiring oil-in-water emulsions, such as certain beverages and creamers. The selection of a specific type is crucial for food manufacturers, as it directly impacts the stability, texture, and mouthfeel of the final product. Manufacturers are increasingly offering blended esters to achieve desired functionalities, providing tailored solutions for complex food matrices and meeting specific processing requirements.

Application Insights

The application of sorbitan esters spans a broad spectrum within the food and beverage industry, underlining their functional importance. In the bakery sector, they are indispensable for improving dough stability, enhancing volume, and ensuring a soft crumb structure in bread and cakes. The confectionery industry utilizes these emulsifiers to control crystallization in chocolates and candies, preventing fat bloom and ensuring a smooth texture. Within dairy and frozen desserts, sorbitan esters contribute to emulsion stability, preventing whey separation in products like ice cream and providing a creamy consistency. They are also critical in the production of margarines and spreads, where they help maintain a stable emulsion of water and fat. Furthermore, their use extends to beverage emulsions for cloud retention and flavor oil stabilization. The versatility of sorbitan esters allows them to address multiple technical challenges, making them a fundamental ingredient for achieving desired product quality and consumer acceptance across these diverse applications.

Regional Insights

The demand for sorbitan esters is global, with consumption patterns varying significantly across different regions. The Asia-Pacific region is a dominant and rapidly growing market, fueled by a large population, rising disposable incomes, and the expanding food processing industry in countries like China and India. The increasing adoption of Western dietary habits and the growth of retail chains in this region are key contributors to its leadership. North America and Europe represent mature markets characterized by stringent regulatory standards and a high demand for processed and convenience foods. In these regions, there is a pronounced shift towards clean-label and natural ingredients, influencing product innovation among sorbitan ester manufacturers. Latin America and the Middle East & Africa are emerging as promising markets, with growth driven by urbanization, economic development, and the gradual expansion of the local food manufacturing sectors. Each region presents a unique set of opportunities and challenges, influenced by local dietary preferences, economic conditions, and regulatory landscapes.

Company Insights

The competitive landscape of the sorbitan esters market is shaped by the strategies and capabilities of its key players. Prominent companies such as BASF SE, a German chemical giant, leverage their extensive expertise in oleochemistry to produce a wide range of high-quality food-grade emulsifiers. Croda International Plc, headquartered in the UK, is another significant player known for its focus on sustainable and performance ingredients, often deriving its products from natural sources. Evonik Industries AG, also from Germany, utilizes its advanced research facilities to develop innovative solutions tailored to customer needs. Other notable participants include Mitsubishi Chemical Corporation from Japan and Lonza Group from Switzerland, each bringing specialized knowledge and a strong regional presence. These companies compete not only on product quality and price but also on their ability to provide technical support, ensure regulatory compliance, and offer consistent supply chain reliability. Their continuous investment in expanding production capacities and developing new applications is crucial for maintaining a competitive edge.

Recent Developments

The sorbitan esters market has witnessed several noteworthy developments reflecting the industry's dynamic nature and response to evolving trends. A significant focus has been on sustainability, with leading manufacturers investing in technologies to produce bio-based variants using renewable raw materials, thereby reducing the environmental footprint. There has been a surge in research activities aimed at enhancing the functionality of sorbitan esters, particularly for use in plant-based and vegan food products, which are experiencing explosive growth. Strategic collaborations and partnerships between ingredient suppliers and food manufacturers have become more common, aimed at co-developing customized emulsifier systems for specific applications. Furthermore, companies are expanding their global production footprints through the establishment of new facilities or the modernization of existing ones in high-growth regions to better serve local markets and optimize logistics. These developments indicate a proactive industry adapting to technological advancements, regulatory changes, and shifting consumer demands.

Report Segmentation

This comprehensive market research report on the sorbitan esters market is meticulously segmented to provide a detailed and granular analysis. The segmentation is primarily based on type, categorizing the market into key product variants such as sorbitan monolaurate, sorbitan monostearate, sorbitan tristearate, and sorbitan monooleate, each analyzed for its market dynamics and application suitability. The report further segments the market by application, delving into its use across major food and beverage sectors including bakery, confectionery, dairy & frozen desserts, beverages, and others like margarines & spreads. Geographically, the analysis is broken down into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends, growth patterns, and competitive landscapes. This multi-faceted segmentation allows for a thorough understanding of market size, growth potential, key influencing factors, and future opportunities within each distinct segment, offering invaluable strategic intelligence for stakeholders.

FAQs

What are sorbitan esters used for in food? Sorbitan esters are primarily used as emulsifiers in the food industry. They are crucial for stabilizing mixtures of ingredients that would otherwise separate, such as oil and water. This function is vital in a wide range of products including baked goods, ice cream, chocolates, margarine, and certain beverages to ensure a consistent texture, improve shelf life, and enhance overall quality.

Are sorbitan esters safe? Yes, sorbitan esters are considered safe for consumption when used within the limits prescribed by major global food safety authorities. They have received approval from organizations like the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) as food additives. Their safety profile is well-established through extensive testing and long history of use in the food supply.

What is the difference between sorbitan esters and polysorbates? The primary difference lies in their chemical structure and Hydrophilic-Lipophilic Balance (HLB). Sorbitan esters are formed by esterifying sorbitol with fatty acids. Polysorbates are derived from sorbitan esters by further reacting them with ethylene oxide, which makes them more hydrophilic. Polysorbates generally have higher HLB values and are more soluble in water compared to sorbitan esters, making them suitable for different types of emulsions.

Are there natural alternatives to sorbitan esters? Yes, there are natural alternatives gaining traction in the market, driven by the clean-label trend. These include emulsifiers derived from sources like sunflower or rapeseed lecithin, quillaja extract, and modified starches. However, replicating the exact functional performance and cost-effectiveness of synthetic sorbitan esters can be a challenge, and often blends of natural emulsifiers are used to achieve the desired effect.

How is the sorbitan esters market evolving? The market is evolving significantly towards sustainability and naturality. There is increasing demand for sorbitan esters made from non-GMO and organic-certified raw materials. Innovation is focused on developing products with improved functionality for emerging applications, such as plant-based meat and dairy alternatives. Furthermore, manufacturers are investing in green chemistry principles to make production processes more environmentally friendly.

Citius Research has developed a research report titled “Sorbitan Esters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sorbitan Esters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sorbitan Esters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sorbitan Esters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sorbitan Esters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sorbitan Esters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sorbitan Esters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sorbitan Esters Market
• Cost and Gross Margin Analysis of Sorbitan Esters Market
• Sorbitan Esters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sorbitan Esters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sorbitan Esters Market Key Stakeholders

Below are the key stakeholders for the Sorbitan Esters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sorbitan Esters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sorbitan Esters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sorbitan Esters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sorbitan Esters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sorbitan Esters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sorbitan Esters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sorbitan Esters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sorbitan Esters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sorbitan Esters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sorbitan Esters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sorbitan Esters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sorbitan Esters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sorbitan Esters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sorbitan Esters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sorbitan Esters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sorbitan Esters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sorbitan Esters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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