Skim Milk Powder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196920
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Skim Milk Powder Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Skim Milk Powder Market

(Market Size)
$22 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 22 billion
2030 Market Size USD 32 billion
Key Players Fonterra, FrieslandCampina, Arla

Market Summary

The skim milk powder market is a significant segment within the global dairy industry, characterized by the removal of water and fat from liquid milk to produce a shelf-stable powder. This product is widely utilized across various sectors due to its extended shelf life, ease of transportation, and nutritional value. The market is driven by increasing demand for dairy ingredients in food processing, rising health consciousness among consumers, and the growing popularity of protein-enriched products. Key applications include reconstituted milk, bakery and confectionery, infant nutrition, and animal feed. Geographically, the market exhibits a diverse presence with notable production and consumption hubs in regions such as Europe, North America, and Asia-Pacific. Major players in the industry include multinational dairy corporations and specialized powder producers who focus on quality, innovation, and expanding their distribution networks to cater to evolving consumer preferences and industrial requirements.

Key Highlights

The skim milk powder market is distinguished by several key highlights that underscore its dynamic nature. There is a consistent emphasis on product quality and safety, with manufacturers adhering to stringent international standards and certifications. Technological advancements in spray drying and processing techniques have enhanced production efficiency and product consistency. The market is also influenced by fluctuating raw milk prices and supply chain dynamics, which impact pricing and availability. Sustainability initiatives are gaining traction, with companies investing in eco-friendly packaging and energy-efficient manufacturing processes. Additionally, the rise of private label brands and increased mergers and acquisitions activities are shaping competitive landscapes. These factors collectively contribute to the market's resilience and adaptability in meeting global demand.

Drivers, Opportunities & Restraints

Several drivers propel the skim milk powder market, including the growing demand for nutritious and convenient food products, especially in emerging economies where disposable incomes are rising. The expansion of the food and beverage industry, particularly in bakery, confectionery, and dairy applications, further fuels market growth. Opportunities abound in the development of organic and non-GMO variants to cater to health-conscious consumers, as well as in leveraging e-commerce platforms for broader market reach. However, the market faces restraints such as volatility in milk production due to climatic conditions and seasonal variations, which can lead to supply inconsistencies. Regulatory challenges related to food safety and labeling, along with competition from plant-based milk alternatives, also pose significant hurdles. Addressing these restraints through innovation and strategic planning is crucial for sustained market advancement.

Concentration Insights

The skim milk powder market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the landscape. Leading companies such as Nestl?, Danone, Fonterra, and Lactalis hold substantial market shares due to their extensive production capabilities, strong brand recognition, and global distribution networks. These players often engage in strategic initiatives like partnerships, acquisitions, and capacity expansions to strengthen their positions. Regional concentrations are evident in areas with high milk production, such as New Zealand, the European Union, and the United States, which are key exporters. Meanwhile, emerging markets in Asia-Pacific and Latin America are witnessing increased local production to meet domestic demand, contributing to a more diversified competitive environment.

Type Insights

Skim milk powder is primarily categorized based on heat treatment during processing, which affects its functional properties and applications. Low-heat skim milk powder is treated at lower temperatures to preserve protein denaturation, making it ideal for applications requiring high solubility and nutritional integrity, such as in infant formula and dairy products. Medium-heat and high-heat variants undergo more intense thermal processing, enhancing their heat stability and making them suitable for bakery, confectionery, and processed foods where cooking or baking is involved. Additionally, there are specialized types like instant skim milk powder, which is agglomerated for improved dispersibility in water, catering to consumer convenience in reconstituted milk and beverages. Understanding these type differentiations is essential for manufacturers and end-users to select the appropriate product for specific industrial or retail needs.

Application Insights

Skim milk powder finds extensive applications across various industries, driven by its functional properties and nutritional benefits. In the food and beverage sector, it is a key ingredient in bakery products, chocolates, ice creams, and processed foods, providing texture, flavor, and protein enrichment. The reconstituted milk segment represents a significant application, particularly in regions with limited fresh milk availability. Infant nutrition is another critical area, where skim milk powder serves as a base for formula due to its high protein content and ease of digestion. Additionally, it is used in animal feed to enhance nutritional profiles and in the pharmaceutical industry for binding and filler purposes. The versatility of skim milk powder ensures sustained demand across these diverse applications, influenced by consumer trends and industrial innovations.

Regional Insights

The skim milk powder market exhibits distinct regional dynamics shaped by production capacities, consumption patterns, and trade flows. Europe is a major producer and exporter, with countries like Germany, France, and the Netherlands leading due to advanced dairy industries and supportive agricultural policies. North America, particularly the United States, also holds a significant share, driven by high domestic consumption and export activities. Asia-Pacific is a rapidly growing region, with increasing demand in countries such as China and India due to urbanization, rising incomes, and expanding food processing sectors. Latin America and the Middle East & Africa are emerging markets, characterized by growing local production and imports to meet nutritional needs. These regional insights highlight the global interdependence and opportunities within the skim milk powder market.

Company Insights

Prominent companies in the skim milk powder market include global dairy giants such as Nestl? SA, Danone SA, Fonterra Co-operative Group, Lactalis Group, and Arla Foods. These players leverage extensive research and development capabilities to innovate products and improve processing techniques. They focus on sustainability initiatives, such as reducing carbon footprints and enhancing supply chain transparency, to align with consumer and regulatory expectations. Regional players like Amul in India and Murray Goulburn in Australia also contribute significantly, catering to local demands and expanding internationally. Competitive strategies often involve portfolio diversification, strategic acquisitions, and strengthening distribution channels to capture market share. Understanding these company insights provides valuable perspective on the market's competitive dynamics and future direction.

Recent Developments

Recent developments in the skim milk powder market reflect ongoing innovation and strategic movements among key players. Companies are investing in advanced processing technologies to enhance product quality and operational efficiency, such as implementing automated spray drying systems. There is a growing trend towards launching organic and clean-label skim milk powder variants to meet consumer demand for natural and sustainable products. Mergers and acquisitions have been notable, with larger entities acquiring regional manufacturers to expand their geographic footprint and product portfolios. Additionally, partnerships with food service and retail chains are increasing to boost market penetration. Sustainability efforts, including packaging innovations and energy reduction initiatives, are also gaining emphasis, aligning with global environmental goals and regulatory requirements.

Report Segmentation

This market research report on the skim milk powder market is comprehensively segmented to provide detailed analysis and insights. The segmentation includes type, categorizing products into low-heat, medium-heat, and high-heat skim milk powder based on processing methods. Application segmentation covers reconstituted milk, bakery and confectionery, infant nutrition, animal feed, and others, highlighting diverse end-use sectors. Geographical segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further analysis of major countries within these regions. Additionally, the report may include segmentation by distribution channel, such as business-to-business and retail, to offer a holistic view of market dynamics. This structured approach enables stakeholders to identify growth opportunities and make informed decisions.

FAQs

What is skim milk powder? Skim milk powder is a dairy product obtained by removing water and fat from liquid milk, resulting in a dry powder that is rich in protein and nutrients, with a long shelf life and versatile applications in food and beverage industries.

How is skim milk powder made? Skim milk powder is produced through processes including pasteurization, evaporation, and spray drying, where liquid skim milk is heated to remove moisture, resulting in a fine powder that can be reconstituted or used as an ingredient.

What are the uses of skim milk powder? It is widely used in reconstituted milk, bakery products, confectionery, infant formula, animal feed, and processed foods due to its nutritional benefits, functional properties, and convenience.

Who are the key players in the skim milk powder market? Major companies include Nestl?, Danone, Fonterra, Lactalis, and Arla Foods, along with regional players like Amul, who dominate through production innovation and global distribution networks.

Which regions are major producers of skim milk powder? Key producing regions are Europe, particularly countries like Germany and France, North America including the United States, and Oceania with New Zealand, driven by robust dairy industries and export capabilities.

Citius Research has developed a research report titled “Skim Milk Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Skim Milk Powder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Skim Milk Powder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Skim Milk Powder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Skim Milk Powder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Skim Milk Powder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Skim Milk Powder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Skim Milk Powder Market
• Cost and Gross Margin Analysis of Skim Milk Powder Market
• Skim Milk Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Skim Milk Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Skim Milk Powder Market Key Stakeholders

Below are the key stakeholders for the Skim Milk Powder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Skim Milk Powder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Skim Milk Powder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Skim Milk Powder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Skim Milk Powder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Skim Milk Powder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Skim Milk Powder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Skim Milk Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Skim Milk Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Skim Milk Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Skim Milk Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Skim Milk Powder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Skim Milk Powder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Skim Milk Powder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Skim Milk Powder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Skim Milk Powder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Skim Milk Powder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Skim Milk Powder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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