Protein Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196877
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Protein Ingredients Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Protein Ingredients Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players ADM, Cargill, Kerry, FrieslandCampina

Market Summary

The protein ingredients market is a dynamic and essential segment within the global food and beverages industry, characterized by sustained demand driven by evolving consumer preferences and nutritional awareness. This market encompasses a diverse range of protein sources utilized to enhance the nutritional profile, texture, and functional properties of various food and drink products. Key participants include multinational ingredient suppliers, food processors, and brands that are continuously innovating to meet the requirements of health-conscious consumers. The industry is witnessing a significant shift from traditional animal-based proteins towards plant-based alternatives, although both segments continue to exhibit robust growth. Market dynamics are influenced by factors such as rising disposable incomes in emerging economies, increasing prevalence of lifestyle-related health conditions, and a growing elderly population seeking protein-fortified products for healthy aging. The competitive landscape is intense, with companies focusing on research and development to create novel protein solutions that cater to specific dietary needs and application requirements across different geographies.

Key Highlights

The protein ingredients market is distinguished by several pivotal developments that underscore its strategic importance. A primary highlight is the remarkable expansion and consumer acceptance of plant-based protein ingredients, such as those derived from peas, soy, and rice, which are increasingly being incorporated into mainstream product formulations beyond traditional meat alternatives. Another significant trend is the technological advancement in extraction and processing techniques, which has improved the functionality, solubility, and taste profile of various protein isolates and concentrates, making them more palatable for a wider range of applications. Sustainability has emerged as a critical factor, with leading companies investing in sustainable sourcing practices and promoting the environmental benefits of certain protein sources to align with corporate social responsibility goals and consumer expectations. Furthermore, the market is experiencing a surge in demand for clean-label and non-GMO protein ingredients, reflecting a broader consumer shift towards natural and minimally processed food products. The strategic collaborations, mergers, and acquisitions among key players are also a defining feature, aimed at expanding product portfolios and geographic reach.

Drivers, Opportunities & Restraints

The growth trajectory of the protein ingredients market is propelled by a confluence of powerful drivers. The most prominent driver is the escalating global health and wellness trend, where consumers are actively seeking protein-enriched foods and beverages to support muscle health, weight management, and overall nutritional well-being. The rapid rise of flexitarian, vegetarian, and vegan diets has created substantial demand for high-quality plant-based protein options, acting as a significant growth engine for the market. Opportunities abound in the development of novel protein sources, such as proteins derived from algae, insects, and single-cell organisms, which present potential for innovation and market differentiation. The expanding application of protein ingredients in sectors like sports nutrition, clinical nutrition, and functional foods offers lucrative avenues for market expansion. However, the market faces certain restraints that could impede growth. These include the relatively high cost of some premium protein ingredients compared to conventional options, which can limit their adoption in price-sensitive markets. Additionally, allergen concerns associated with certain protein sources, particularly soy and dairy, pose a challenge for manufacturers who must navigate labeling regulations and consumer apprehensions. Flavor masking and technical limitations in certain applications also remain hurdles for wider incorporation.

Concentration Insights

The global protein ingredients market exhibits a moderately concentrated landscape, dominated by a handful of established multinational corporations that possess extensive research capabilities, robust distribution networks, and significant brand equity. Prominent players such as Archer Daniels Midland Company, Cargill, Incorporated, Kerry Group, and International Flavors & Fragrances Inc. hold considerable market share due to their diverse product portfolios and global presence. These industry leaders compete on factors including product innovation, quality, price, and strategic partnerships with food and beverage manufacturers. Alongside these giants, there is a vibrant ecosystem of specialized and regional companies that focus on niche segments, such as organic protein ingredients or specific plant-based sources, contributing to the market's diversity. The competitive intensity is high, driving continuous investment in production capacity expansion and the development of application-specific solutions to cater to the evolving demands of end-use industries across different regions.

Type Insights

The protein ingredients market is segmented by type into various categories, primarily distinguished by their source material. Plant-based proteins constitute a rapidly growing segment, with soy protein continuing to hold a significant share due to its complete amino acid profile and widespread availability. However, alternative plant proteins like pea protein, wheat protein, and canola protein are gaining substantial traction owing to their non-GMO and allergen-friendly claims. Animal-derived proteins, including whey protein, casein, and egg protein, remain highly popular, especially in the sports nutrition and dairy industries, valued for their high biological value and rapid absorption rates. Marine-based proteins, derived from fish and other aquatic sources, represent another niche but important category, often promoted for their specific health benefits. Each protein type offers distinct functional properties, such as gelation, emulsification, and water-binding capacity, which determines its suitability for different food and beverage applications, from bakery and confectionery to meat alternatives and nutritional supplements.

Application Insights

Protein ingredients find extensive application across a broad spectrum of the food and beverages industry, each sector leveraging their unique nutritional and functional attributes. The sports nutrition and weight management sector is a major application area, where protein is fundamental for muscle recovery and satiety, leading to its high incorporation in powders, bars, and ready-to-drink shakes. In the realm of functional foods, proteins are added to everyday products like cereals, snacks, and dairy alternatives to boost their protein content and appeal to health-conscious consumers. The meat and meat alternatives segment is another critical application; proteins are used as extenders and binders in processed meats, while also serving as the primary building block for plant-based meat analogues that mimic the texture and taste of animal meat. The beverage industry utilizes protein ingredients to fortify products like milk, juices, and smoothies. Furthermore, infant formula represents a sophisticated application where specific protein profiles are crucial to mimic human breast milk, demanding high purity and quality standards from ingredient suppliers.

Regional Insights

The demand for protein ingredients displays distinct regional variations influenced by dietary patterns, economic development, and cultural preferences. North America and Europe are mature and well-established markets, characterized by high consumer awareness regarding health and nutrition, a strong presence of major manufacturers, and a robust demand for both animal-based and plant-based protein products. The Asia Pacific region is identified as the fastest-growing market, driven by its large population, rising middle-class disposable income, increasing westernization of diets, and growing health consciousness. Countries like China and India are witnessing a surge in demand for protein-fortified foods and sports nutrition products. Latin America and the Middle East and Africa are emerging markets with significant growth potential, albeit from a smaller base. Growth in these regions is fueled by urbanization, changing lifestyles, and increasing investment by global players aiming to tap into new consumer bases. Each region presents its own set of regulatory frameworks and consumer preferences that companies must navigate to succeed.

Company Insights

The competitive fabric of the protein ingredients market is woven by a mix of global agribusiness giants and specialized ingredient firms. Leading companies such as Archer Daniels Midland Company leverage their extensive agricultural processing infrastructure to offer a wide array of plant-based proteins, including soy and wheat concentrates and isolates. Cargill, Incorporated focuses on both animal and plant sources, providing solutions like its pea protein and hydrolyzed whey proteins, often through sustainable sourcing initiatives. Kerry Group emphasizes taste and nutrition, offering protein systems that address challenges like flavor masking in high-protein applications. DuPont Nutrition & Biosciences, now part of International Flavors & Fragrances Inc., is renowned for its soy-based and specialty proteins. Other significant players include Glanbia plc, a major force in dairy proteins and sports nutrition, and FrieslandCampina, which specializes in dairy-based ingredients. These companies compete not only on product quality and portfolio breadth but also on technical support, application expertise, and their ability to provide clean-label and sustainable solutions to their customers.

Recent Developments

The protein ingredients market is characterized by a flurry of strategic activities as companies position themselves for future growth. A dominant theme in recent developments is the significant investment in expanding production capacities for plant-based proteins. Numerous leading players have announced new facilities or capacity expansions specifically for pea, fava bean, and other alternative protein isolates to meet the soaring demand. Another key trend is the wave of mergers, acquisitions, and partnerships aimed at acquiring technological expertise, broadening product portfolios, and entering new geographic markets. Companies are also intensely focused on research and development to launch novel protein sources, such as proteins from mushrooms or fermented processes, which promise improved sustainability and functionality. Furthermore, there is a growing emphasis on sustainability initiatives, with companies publishing detailed reports on their environmental footprint and investing in projects to reduce water and energy consumption in protein production. These developments collectively indicate a market that is innovating rapidly and scaling up to capitalize on long-term global megatrends in food and nutrition.

Report Segmentation

This comprehensive market research report on the protein ingredients market provides a detailed analysis structured through a methodical segmentation approach. The report is segmented by type, which includes a thorough examination of plant-based proteins such as soy, wheat, pea, and rice protein, as well as animal-derived proteins like whey, casein, egg, and fish protein. It further delves into application segments, analyzing the utilization of these ingredients across key areas including food and beverages, with sub-segments like bakery & confectionery, meat alternatives, dairy alternatives, sports nutrition, and infant nutrition. The geographical segmentation offers an in-depth regional analysis, covering key markets such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of market dynamics, trends, and growth patterns within each specific category. The analysis within each segment covers aspects such as market evolution, key influencing factors, competitive landscape, and future potential, providing stakeholders with actionable intelligence tailored to their specific interests and strategic planning needs.

FAQs

What are the different types of protein ingredients available?

The market offers a diverse range of protein ingredients, primarily categorized by source. Key types include plant-based proteins like soy, pea, wheat, and rice protein, which are gaining popularity. Animal-based proteins remain significant and encompass whey, casein, egg, and gelatin proteins. There are also emerging sources such as proteins derived from algae, insects, and potatoes, catering to specific dietary and functional needs.

What are the main drivers of the protein ingredients market?

The market is primarily driven by the global increase in health and wellness awareness, leading consumers to seek protein-fortified products for muscle health, weight management, and overall wellness. The rising adoption of plant-based and flexitarian diets is a major growth driver. Furthermore, the growing aging population seeking nutritional support and the expanding sports nutrition industry significantly contribute to market expansion.

Which application holds the largest share in the protein ingredients market?

While demand is strong across various applications, the food and beverages segment collectively represents the largest application area. Within this, sub-segments like sports nutrition and weight management products, dairy alternatives, and meat processing/meat alternatives are particularly significant and are among the fastest-growing applications for protein ingredients globally.

How is the plant-based protein segment performing?

The plant-based protein segment is demonstrating exceptional growth momentum, outpacing many other categories within the protein ingredients market. This is fueled by consumer trends towards vegan, vegetarian, and flexitarian lifestyles, concerns over sustainability and animal welfare, and continuous product innovation that has greatly improved the taste and texture of plant-based protein products.

Which region is expected to show the highest growth?

The Asia Pacific region is projected to exhibit the highest growth rate in the protein ingredients market in the coming years. This is attributed to factors such as a large and growing population, rising disposable incomes, increasing urbanization, growing health consciousness, and the rapid expansion of the middle class which is adopting new dietary trends that include protein-fortified foods and supplements.

Citius Research has developed a research report titled “Protein Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Protein Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Protein Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Protein Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Protein Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Protein Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Protein Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Protein Ingredients Market
• Cost and Gross Margin Analysis of Protein Ingredients Market
• Protein Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Protein Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Protein Ingredients Market Key Stakeholders

Below are the key stakeholders for the Protein Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Protein Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Protein Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Protein Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Protein Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Protein Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Protein Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Protein Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Protein Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Protein Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Protein Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Protein Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Protein Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Protein Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Protein Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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