Naturally Derived Fatty Alcohol Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195692
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Naturally Derived Fatty Alcohol Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Naturally Derived Fatty Alcohol Market

(Market Size)
$2.5 billion
$4.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.3 billion
Key Players BASF, Sasol, KLK Oleo, Ecogreen Oleochemicals, Musim Mas

Market Summary

The naturally derived fatty alcohol market is a significant segment within the global oleochemicals industry, primarily serving the food and beverages sector. These alcohols, sourced from renewable materials like plant and animal fats, are prized for their biodegradability and non-toxic properties. The market is characterized by a steady demand driven by the increasing consumer preference for natural and sustainable ingredients in food products. These compounds function effectively as emulsifiers, stabilizers, and texturizing agents, making them indispensable in numerous food processing applications. Key market players are continuously engaged in research and development to enhance product quality and expand application scope. The market operates within a framework of stringent regulatory standards that govern food-grade ingredients, ensuring safety and quality for end-use consumption. Geographically, the market demonstrates a widespread presence with varying levels of maturity and growth potential across different regions.

Key Highlights

A pivotal aspect of the naturally derived fatty alcohol market is its alignment with the global clean-label movement, which demands transparency and natural sourcing in food ingredients. This has propelled the adoption of these alcohols over their synthetic counterparts. The market benefits from a robust and diversified supply chain, with raw materials sourced from coconut, palm kernel, and tallow, ensuring consistent availability. Technological advancements in extraction and purification processes have significantly improved the yield and purity of food-grade fatty alcohols, enhancing their functional performance in end products. Leading manufacturers are investing in sustainable and traceable sourcing practices to meet the ethical and environmental expectations of modern consumers and corporate buyers. The versatility of these ingredients allows them to be used in a wide array of food items, from dairy and baked goods to beverages and confectionery, underscoring their critical role in the industry.

Drivers, Opportunities & Restraints

The primary driver for the naturally derived fatty alcohol market is the escalating consumer demand for clean-label and organic food products. This trend is reinforced by growing health consciousness and a heightened awareness of the environmental impact of synthetic chemicals. Government regulations and policies promoting the use of bio-based products further stimulate market growth. A significant opportunity lies in the exploration of novel, non-traditional feedstocks and the development of advanced bio-refining technologies that can improve efficiency and reduce costs. However, the market faces restraints, including price volatility of raw materials, particularly vegetable oils, which can impact production costs and profit margins. Additionally, the complex and capital-intensive nature of obtaining regulatory approvals for new food-grade ingredients can act as a barrier to entry for some manufacturers and slow down innovation.

Concentration Insights

The competitive landscape of the naturally derived fatty alcohol market is moderately concentrated, featuring a mix of large multinational corporations and specialized chemical producers. Prominent companies such as BASF SE, Kao Corporation, and Sasol Limited hold significant market shares due to their extensive product portfolios, global distribution networks, and strong investment in research and development. These industry leaders often engage in strategic activities like mergers, acquisitions, and partnerships to consolidate their market position and expand their geographical footprint. Alongside these giants, several regional players compete effectively by catering to local demand and offering customized solutions. The concentration is also evident in the sourcing of raw materials, with production often centered in regions abundant in key feedstocks like Southeast Asia for palm and coconut oils.

Type Insights

Naturally derived fatty alcohols are categorized based on their carbon chain length, which directly influences their physical properties and suitability for various applications. Short-chain fatty alcohols are typically used as solvents or carriers in flavor and fragrance applications within the food industry. Medium-chain varieties are highly valued for their emulsifying and stabilizing properties, making them ideal for use in dairy products, whipped toppings, and beverage emulsions. Long-chain fatty alcohols are often employed as coating agents and lubricants in food processing or as components in vitamin and nutrient formulations. The selection of a specific type is a critical decision for food manufacturers, dictated by the desired functional outcome, regulatory status, and compatibility with other ingredients in the formulation.

Application Insights

Within the food and beverages industry, naturally derived fatty alcohols serve a multitude of essential functions. A primary application is as emulsifiers in products like ice cream, margarine, and salad dressings, where they ensure a stable mixture of oil and water phases, preventing separation and improving texture. They act as stabilizers and thickeners in sauces, soups, and dairy desserts, providing the desired mouthfeel and consistency. In bakery applications, they function as dough conditioners and softening agents, improving the volume and shelf-life of bread and other baked goods. Furthermore, they are used as carriers for flavors and colors, ensuring even distribution throughout the food product. Their role in extending product shelf-life by maintaining quality and preventing staling is another crucial application driving their demand.

Regional Insights

The demand for naturally derived fatty alcohols in the food and beverages industry exhibits distinct regional patterns influenced by economic development, consumer preferences, and regulatory environments. The Asia-Pacific region is a dominant force, driven by its vast population, rising disposable incomes, and the presence of key raw material producing countries like Indonesia and Malaysia. North America and Europe represent mature markets characterized by high consumer awareness regarding ingredient sourcing and a strong inclination towards organic and non-GMO products, which fuels the demand for natural variants. These regions also have stringent food safety regulations that shape market dynamics. Emerging economies in Latin America and the Middle East & Africa are anticipated to show promising growth, propelled by urbanization, changing dietary habits, and the expansion of the processed food sector.

Company Insights

The market is served by a roster of established chemical companies with significant expertise in oleochemistry. BASF SE offers a wide range of products under its care chemicals segment, focusing on sustainability. Kao Corporation is renowned for its high-purity fatty alcohols derived from natural fats and oils, catering to diverse industrial needs. Sasol Limited is another key player, known for its integrated chemical operations and broad product portfolio. Ecogreen Oleochemicals and Godrej Industries are prominent suppliers with strong positions in the Asian market. These companies compete on factors such as product quality, consistency, supply chain reliability, and technical customer support. Their strategic focus often includes backward integration to secure raw material supplies and forward integration to develop tailored solutions for specific food applications.

Recent Developments

The naturally derived fatty alcohol market is dynamic, with recent activities centered on sustainability and innovation. Leading companies are increasingly investing in the development of bio-based production pathways that utilize waste or non-food biomass to reduce environmental impact and dependency on conventional feedstocks. There is a noticeable trend towards partnerships between chemical manufacturers and food processing companies to co-develop customized ingredient solutions that meet specific functional and labeling requirements. Furthermore, advancements in green chemistry have led to more efficient and environmentally friendly processing techniques, minimizing waste and energy consumption. Companies are also enhancing their sustainability credentials by obtaining certifications for responsibly sourced raw materials, such as RSPO (Roundtable on Sustainable Palm Oil), to appeal to ethically conscious buyers in the food industry.

Report Segmentation

This comprehensive market research report on naturally derived fatty alcohols provides a detailed analysis segmented by type to cover short-chain, medium-chain, and long-chain alcohols, each with distinct market characteristics. The application segmentation delves into their specific uses as emulsifiers, stabilizers, texturizers, and carriers within various food and beverage sub-categories like dairy, bakery, confectionery, and beverages. Furthermore, the report offers a thorough geographical segmentation, analyzing market trends and forecasts across key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a granular understanding of the market, identifying growth pockets, application-specific demands, and regional opportunities for stakeholders.

FAQs

What are naturally derived fatty alcohols? Naturally derived fatty alcohols are organic compounds obtained through the hydrolysis of fats and oils from plant or animal sources. They are long-chain alcohols valued in the food industry as non-toxic, biodegradable emulsifiers, stabilizers, and texturizing agents.

How are fatty alcohols made? They are primarily produced through the hydrogenation of fatty acids, which are themselves derived from the splitting of natural triglycerides found in sources like coconut oil, palm kernel oil, or tallow. This process converts the fatty acids into their corresponding alcohols.

What is fatty alcohol used for? In the food and beverages industry, they are used for multiple purposes including emulsifying oil and water mixtures, stabilizing foams and emulsions, thickening products, softening textures in baked goods, and acting as carriers for flavors and vitamins.

What is the difference between synthetic and natural fatty alcohol? The key difference lies in the feedstock and production process. Natural fatty alcohols are derived from renewable biological sources, while synthetic ones are produced from petrochemicals like ethylene. Natural variants are preferred for their sustainability and alignment with clean-label trends.

Is fatty alcohol safe? Yes, when used in accordance with food-grade specifications and regulatory guidelines set by bodies like the FDA and EFSA, naturally derived fatty alcohols are recognized as safe for consumption in food applications.

Citius Research has developed a research report titled “Naturally Derived Fatty Alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Naturally Derived Fatty Alcohol Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Naturally Derived Fatty Alcohol Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Naturally Derived Fatty Alcohol Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Naturally Derived Fatty Alcohol Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Naturally Derived Fatty Alcohol Market
• Research Methodology
• Executive Summary
• Market Dynamics of Naturally Derived Fatty Alcohol Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Naturally Derived Fatty Alcohol Market
• Cost and Gross Margin Analysis of Naturally Derived Fatty Alcohol Market
• Naturally Derived Fatty Alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Naturally Derived Fatty Alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Naturally Derived Fatty Alcohol Market Key Stakeholders

Below are the key stakeholders for the Naturally Derived Fatty Alcohol Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Naturally Derived Fatty Alcohol Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Naturally Derived Fatty Alcohol Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Naturally Derived Fatty Alcohol Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Naturally Derived Fatty Alcohol Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Naturally Derived Fatty Alcohol Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Naturally Derived Fatty Alcohol Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Naturally Derived Fatty Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Naturally Derived Fatty Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Naturally Derived Fatty Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Naturally Derived Fatty Alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Naturally Derived Fatty Alcohol Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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