Cork Stoppers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196433
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Cork Stoppers Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.90% during the forecast period (2024-2030).

Cork Stoppers Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.90%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Amorim, Nomacorc, Cork Supply, Vinventions, MA Silva

Market Summary

The cork stoppers market is an integral segment within the global food and beverages industry, primarily serving the wine sector. Cork, harvested from the bark of cork oak trees, remains a preferred sealing solution due to its natural, renewable, and biodegradable properties. The market is characterized by a steady demand driven by the wine industry's growth and a rising consumer preference for sustainable and premium packaging solutions. Key producing regions include Portugal, Spain, and other Mediterranean countries, where climatic conditions favor cork oak cultivation. The industry is witnessing technological advancements aimed at improving cork quality, reducing defects, and enhancing production efficiency. Despite competition from alternative closures like screw caps and synthetic corks, natural cork maintains a significant market share, especially in premium and aged wines, owing to its ability to facilitate micro-oxygenation, which is crucial for wine maturation. The market is also influenced by evolving regulatory standards and sustainability certifications, which ensure environmental responsibility and product quality.

Key Highlights

The cork stoppers market is distinguished by several key highlights that underscore its dynamics and future potential. Sustainability is a paramount factor, with cork being a renewable resource that supports carbon sequestration and biodiversity, aligning with global environmental goals and corporate sustainability initiatives. The dominance of natural cork in premium wine segments highlights its irreplaceable role in quality preservation and brand prestige. Innovation in processing technologies, such as the development of technical corks and improved sterilization methods, has significantly reduced the incidence of cork taint, enhancing reliability. The market is also marked by strategic consolidations and partnerships among leading manufacturers to expand geographic reach and product portfolios. Additionally, growing consumer awareness about eco-friendly products is driving demand, while the wine industry's recovery and expansion in emerging markets present new growth avenues. These factors collectively reinforce the market's resilience and adaptive capacity in a competitive landscape.

Drivers, Opportunities & Restraints

Several drivers propel the cork stoppers market, including the robust growth of the global wine industry, particularly in regions like Europe, the Americas, and Asia-Pacific. Increasing consumer preference for sustainable and natural products further fuels demand, as cork is biodegradable and recyclable. The premiumization trend in wines, where quality and authenticity are prioritized, supports the use of natural cork closures. Opportunities abound in expanding into emerging markets with growing wine consumption, such as China and India, and in diversifying applications into other beverages like spirits and craft beers. Innovation in cork design and functionality, such as the integration of smart features, also presents significant potential. However, the market faces restraints, including competition from alternative closures like screw caps and synthetic options, which are often cheaper and perceived as more consistent. Fluctuations in raw material supply due to environmental factors and long growth cycles of cork oak trees pose challenges. Additionally, stringent regulations and quality standards can increase production costs and limit market entry for smaller players.

Concentration Insights

The cork stoppers market exhibits a high degree of concentration, with a few key players dominating the global landscape. Leading companies such as Corticeira Amorim, Nomacorc, and Cork Supply hold substantial market shares, driven by extensive production capabilities, advanced research and development, and strong distribution networks. These industry giants often engage in vertical integration, controlling everything from raw material sourcing to manufacturing and distribution, which enhances their competitive edge. Regional concentration is also evident, with Portugal and Spain accounting for the majority of cork production due to favorable climatic conditions and longstanding expertise. This concentration fosters economies of scale and innovation but can also lead to market entry barriers for new players. Strategic alliances, acquisitions, and partnerships are common, enabling dominant firms to expand their geographic presence and product offerings. Despite this concentration, there is a presence of smaller, niche players focusing on specialized or artisan cork products, catering to specific market segments.

Type Insights

The cork stoppers market is segmented into various types, each catering to different needs within the beverage industry. Natural cork stoppers are the most traditional and prestigious, valued for their elasticity, impermeability, and role in wine aging through micro-oxygenation. They are predominantly used in high-quality wines intended for cellaring. Technical corks, such as agglomerated corks made from granulated cork particles, offer a cost-effective alternative with consistent performance and reduced risk of taint. These are often used in mid-range wines. Colmated corks, which are natural corks filled with cork dust to improve appearance and functionality, bridge the gap between natural and technical options. Twin-top corks combine agglomerated bodies with natural cork discs at each end, providing both economic and functional benefits. Each type addresses specific market demands, from premiumization to cost efficiency, and innovations continue to enhance their properties, ensuring suitability across diverse applications.

Application Insights

Cork stoppers are primarily applied in the wine industry, where they serve as the preferred closure for still and sparkling wines due to their ability to allow controlled oxygen transfer, essential for maturation. Within wines, usage varies by type; premium and aged wines typically employ natural corks, while commercial wines may use technical corks for consistency and cost savings. Beyond wine, cork stoppers find applications in other beverages, including spirits like whiskey and brandy, where they contribute to premium branding and aging processes. The craft beer segment is increasingly adopting cork closures for specialty bottles, aligning with artisanal and sustainable positioning. Additionally, cork stoppers are used in olive oil and vinegar packaging, leveraging their natural image and functional benefits. Each application sector demands specific cork properties, driving innovation in design and material science to meet evolving industry standards and consumer expectations.

Regional Insights

The cork stoppers market demonstrates distinct regional dynamics influenced by production capabilities and consumption patterns. Europe, particularly Portugal and Spain, dominates production, benefiting from extensive cork oak forests and advanced manufacturing infrastructure. These regions are also significant consumers due to their well-established wine industries. North America, especially the United States, represents a major import market, driven by robust wine production in states like California and a growing preference for sustainable packaging. The Asia-Pacific region is emerging as a key growth area, with increasing wine consumption in countries like China and Australia stimulating demand for cork closures. South America, notably Chile and Argentina, combines substantial wine production with cork usage, though alternative closures are also popular. Each region's market is shaped by local regulations, cultural preferences, and economic factors, creating a diverse global landscape with opportunities for expansion and adaptation.

Company Insights

Prominent companies in the cork stoppers market include Corticeira Amorim, the world's largest cork producer, known for its extensive product range and sustainability initiatives. Nomacorc, a leader in synthetic and technical corks, emphasizes innovation and consistency, catering to global wine brands. Cork Supply operates with a focus on quality and customization, serving diverse beverage segments. Other key players like Jelinek Cork Group and MA Silva USA contribute to market diversity through specialized offerings and regional strength. These companies invest heavily in research and development to enhance cork properties, reduce environmental impact, and meet evolving industry standards. Strategic activities such as mergers, acquisitions, and partnerships are common, aimed at expanding market reach and technological capabilities. The competitive landscape is characterized by a blend of tradition and innovation, with firms balancing heritage practices with modern demands for efficiency and sustainability.

Recent Developments

Recent developments in the cork stoppers market reflect a focus on sustainability, innovation, and market expansion. Leading companies have intensified efforts to achieve carbon neutrality and promote circular economy practices, such as recycling used corks. Technological advancements include the development of smart corks with embedded sensors to monitor wine quality and authenticity, adding value for premium segments. There is also increased investment in automation and AI to improve production efficiency and reduce defects. Market expansion initiatives target emerging regions like Asia-Pacific, where rising disposable incomes are boosting wine consumption. Strategic partnerships between cork manufacturers and wine producers aim to co-develop customized solutions that enhance brand differentiation. Additionally, industry collaborations for certification standards, such as those ensuring responsible forestry, are strengthening market credibility. These developments highlight the industry's adaptive response to global trends and consumer demands.

Report Segmentation

This report on the cork stoppers market provides a detailed segmentation to offer comprehensive insights. The market is segmented by type, including natural cork, technical cork, and others, each analyzed for their characteristics, applications, and market share. Application segmentation covers wine, spirits, beer, and other beverages, highlighting usage trends and growth prospects in each category. Regional segmentation encompasses North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, examining production, consumption, and regulatory influences. The report also includes segmentation by end-use, focusing on commercial wineries, craft producers, and industrial applications. Each segment is evaluated based on current market dynamics, historical data, and future projections, providing stakeholders with actionable intelligence. The analysis incorporates factors such as pricing trends, supply chain dynamics, and competitive landscape, ensuring a holistic view of the market structure and opportunities.

FAQs

What are the main types of cork stoppers available? The main types include natural cork stoppers, prized for their traditional use in premium wines; technical corks, such as agglomerated and twin-top corks, which offer consistency and cost-effectiveness; and colmated corks, which are natural corks enhanced with filler material. Each type serves different market needs based on wine quality, price point, and functional requirements.

How does cork impact wine aging? Cork allows micro-oxygenation, a gradual exchange of oxygen that is crucial for the maturation of wine, enhancing its complexity, aroma, and flavor over time. This natural process helps soften tannins and develop desirable characteristics, making cork the preferred closure for wines intended for aging.

What are the advantages of cork stoppers over alternatives? Cork stoppers are renewable, biodegradable, and recyclable, aligning with sustainability goals. They provide excellent sealing properties, contribute to wine aging, and are associated with premium quality and tradition, which can enhance brand image and consumer perception compared to synthetic or screw cap alternatives.

Which regions are the largest producers of cork? Portugal and Spain are the largest producers of cork, thanks to their extensive cork oak forests and longstanding expertise in harvesting and processing. These regions dominate global supply and are supported by favorable climatic conditions and advanced manufacturing infrastructure.

How is the cork stoppers market addressing sustainability? The market is increasingly focused on sustainable practices, including responsible forest management, carbon footprint reduction, and recycling programs. Companies are obtaining certifications like FSC and promoting circular economy initiatives, such as repurposing used corks, to meet environmental standards and consumer expectations for eco-friendly products.

Citius Research has developed a research report titled “Cork Stoppers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cork Stoppers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cork Stoppers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cork Stoppers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cork Stoppers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cork Stoppers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cork Stoppers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cork Stoppers Market
• Cost and Gross Margin Analysis of Cork Stoppers Market
• Cork Stoppers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cork Stoppers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cork Stoppers Market Key Stakeholders

Below are the key stakeholders for the Cork Stoppers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cork Stoppers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cork Stoppers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cork Stoppers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cork Stoppers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cork Stoppers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cork Stoppers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cork Stoppers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cork Stoppers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cork Stoppers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cork Stoppers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cork Stoppers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cork Stoppers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cork Stoppers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cork Stoppers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cork Stoppers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cork Stoppers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cork Stoppers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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