Gram Dal Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197277
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Gram Dal Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Gram Dal Market

(Market Size)
$3.5 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 5.2 billion
Key Players Adani Wilmar, LT Foods, AGT Food and Ingredients, BroadGrain Commodities, SunOpta

Market Summary

The gram dal market is a significant segment within the global food and beverages industry, primarily driven by the widespread consumption of pulses as a staple food in many regions. Gram dal, derived from chickpeas, is a vital source of protein, especially in vegetarian and vegan diets, contributing to its steady demand across various demographics. The market is characterized by a robust supply chain involving farmers, processors, distributors, and retailers, ensuring availability in both domestic and international markets. Key consuming regions include South Asia, the Middle East, and parts of Africa, where it is integral to traditional cuisines. The market dynamics are influenced by factors such as agricultural output, trade policies, and shifting consumer preferences towards healthy and sustainable food options. Companies operating in this space focus on quality assurance, packaging innovations, and expanding their product portfolios to cater to diverse consumer needs. The gram dal market remains competitive, with players striving to enhance their market presence through strategic initiatives and adaptations to evolving market conditions.

Key Highlights

The gram dal market exhibits several key highlights that underscore its importance and growth potential. Chickpeas, the primary raw material, are cultivated extensively in countries like India, Australia, Turkey, and Russia, ensuring a consistent supply base. The product is available in various forms, including whole, split, and flour, catering to different culinary applications. Health and wellness trends have amplified demand, as gram dal is recognized for its nutritional benefits, including high protein, fiber, and essential vitamins. The market sees significant activity in product innovation, with organic and non-GMO variants gaining traction among health-conscious consumers. Trade plays a crucial role, with exports and imports being influenced by geopolitical factors and bilateral agreements. Major players such as AGT Food and Ingredients, BroadGrain Commodities, and Sun Impex are actively engaged in strengthening their supply chains and expanding their global footprint. Additionally, the rise of e-commerce has facilitated easier access to gram dal products, further driving market penetration and consumer reach.

Drivers, Opportunities & Restraints

Several drivers propel the gram dal market, including increasing health awareness and the growing adoption of plant-based proteins. The rise in vegetarian and vegan populations globally has bolstered demand, as gram dal serves as an affordable and nutritious alternative to animal protein. Urbanization and changing lifestyles have also led to higher consumption of convenient and ready-to-cook pulse products. Opportunities abound in product diversification, such as fortified and value-added gram dal items targeting specific health needs like diabetes management or weight loss. Expansion into untapped regions, particularly in Western markets where pulse consumption is rising, presents significant growth potential. However, the market faces restraints like climate variability affecting crop yields, which can lead to price volatility and supply inconsistencies. Trade barriers and import-export restrictions in key producing and consuming countries also pose challenges. Additionally, competition from other protein sources and pulses may impact market share, necessitating continuous innovation and strategic planning by industry stakeholders.

Concentration Insights

The gram dal market is relatively concentrated, with a few key players dominating the global supply chain. Major companies such as AGT Food and Ingredients, Archer Daniels Midland Company, and B&G Foods hold significant market shares due to their extensive processing capabilities, distribution networks, and brand recognition. These players often engage in vertical integration, controlling aspects from sourcing to retail, which enhances their competitive edge. Regionally, production is concentrated in countries like India, which is the largest producer and consumer, followed by Australia, Turkey, and Russia. This geographical concentration influences global trade flows and pricing dynamics. Processing facilities are also clustered in these regions, leveraging proximity to raw material sources. However, the market sees participation from numerous small and medium enterprises, particularly in local and regional markets, contributing to diversity in product offerings. The competitive landscape is characterized by mergers, acquisitions, and partnerships aimed at expanding market reach and optimizing operations.

Type Insights

Gram dal is primarily categorized into two main types based on the variety of chickpeas used: desi and kabuli. Desi gram dal, characterized by its smaller size, darker color, and thicker seed coat, is more widely consumed in regions like South Asia and Africa due to its robust flavor and higher fiber content. Kabuli gram dal, larger and lighter in color with a smoother coat, is popular in Middle Eastern, Mediterranean, and Western cuisines, often used in dishes like hummus and salads. Processed forms include whole gram dal, split dal (with or without skin), and gram flour (besan), each serving distinct culinary purposes. Whole gram dal is typically used in traditional recipes, while split dal is preferred for quicker cooking. Gram flour is extensively utilized in baking, frying, and as a thickening agent. The market also sees emerging segments such as organic and fortified gram dal, catering to niche health-conscious consumer groups seeking premium and functional food options.

Application Insights

Gram dal finds applications across various segments within the food and beverages industry, primarily in direct human consumption as a culinary ingredient. It is a staple in traditional dishes such as curries, soups, stews, and snacks in many cultures, particularly in South Asia, the Middle East, and Africa. The food processing industry utilizes gram dal in products like ready-to-eat meals, canned pulses, and snack foods, leveraging its nutritional profile and versatility. Gram flour is a key ingredient in baked goods, batters, and ethnic foods like pakoras and ladoos. Additionally, the rising trend of plant-based diets has expanded its use in meat alternatives and protein supplements. Beyond food, gram dal is sometimes used in animal feed due to its high protein content, though this application is relatively limited. The industrial sector also explores its potential in biodegradable products, though this remains nascent. The diverse applications drive consistent demand, supported by innovation in product development and packaging.

Regional Insights

The gram dal market demonstrates distinct regional dynamics influenced by production, consumption patterns, and cultural preferences. South Asia, led by India, is the largest consumer and producer, with gram dal being a dietary staple integral to daily meals. The region also dominates processing and export activities, though domestic demand often limits surplus availability. In the Middle East and Africa, countries like Turkey, Iran, and Ethiopia are significant consumers, with traditional dishes driving steady demand. North America and Europe represent growing markets, fueled by immigration, health trends, and the popularity of ethnic cuisines, leading to increased imports from producing regions. Australia is a major exporter, leveraging its agricultural capabilities to supply international markets. Latin America shows emerging potential, though consumption is currently niche. Regional trade policies, climate conditions, and economic factors shape supply chains, with imports and exports being critical for balance in regions with insufficient domestic production.

Company Insights

Key companies in the gram dal market include globally recognized players such as AGT Food and Ingredients, which specializes in pulse processing and distribution, offering a wide range of products including gram dal. Archer Daniels Midland Company (ADM) engages in sourcing, processing, and trading pulses, with a significant presence in multiple regions. B&G Foods, through its brands, markets packaged gram dal products targeting retail consumers. Other notable players include Sun Impex, which focuses on exports and imports of pulses, and BroadGrain Commodities, involved in sourcing and supply chain management. These companies emphasize quality control, sustainable sourcing, and innovation to maintain competitiveness. Strategies often include expanding processing capacities, enhancing distribution networks, and developing value-added products to meet evolving consumer demands. Regional players and cooperatives also play vital roles in local markets, ensuring supply and catering to specific cultural preferences. The competitive environment is marked by efforts to achieve operational efficiency and market expansion.

Recent Developments

Recent developments in the gram dal market reflect ongoing adaptations to global trends and challenges. Companies are increasingly investing in sustainable agricultural practices and supply chain transparency to appeal to environmentally conscious consumers. Technological advancements in processing and packaging have improved product quality and shelf life, with innovations like vacuum packaging and eco-friendly materials gaining traction. There has been a surge in product launches featuring organic, non-GMO, and fortified gram dal variants, responding to health and wellness trends. Mergers and acquisitions have been observed, such as larger firms acquiring regional processors to enhance market penetration and resource access. Trade developments, including new export-import agreements between key countries, have influenced market dynamics, facilitating smoother cross-border movements. Additionally, the COVID-19 pandemic underscored the importance of resilient supply chains, prompting investments in logistics and inventory management. These developments collectively shape the market's trajectory, emphasizing innovation and sustainability.

Report Segmentation

This report on the gram dal market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation covers desi and kabuli varieties, along with processed forms such as whole, split, and flour, highlighting consumption patterns and growth areas. Application segmentation includes direct consumption, food processing, industrial uses, and others, detailing the diverse utilization across sectors. Regional segmentation encompasses key geographies like North America, Europe, Asia-Pacific, South America, and Middle East & Africa, analyzing production, consumption, trade, and competitive landscapes in each area. The report also delves into distribution channels, including supermarkets/hypermarkets, convenience stores, online retail, and others, assessing their impact on market accessibility. Each segment is evaluated for market trends, opportunities, and challenges, providing stakeholders with actionable intelligence. The segmentation approach ensures a granular understanding of the market, aiding in strategic decision-making and identifying niche opportunities.

FAQs

What is gram dal? Gram dal, also known as chickpea split, is a pulse derived from chickpeas, commonly used in various cuisines for its high protein and nutritional value. It is a staple food in many regions, especially South Asia and the Middle East.

How is gram dal produced? Gram dal is produced by harvesting chickpeas, followed by cleaning, drying, and splitting the seeds. The process may include removal of the outer skin, and it often involves grading and packaging for distribution.

What are the health benefits of gram dal? Gram dal is rich in protein, fiber, vitamins, and minerals, supporting muscle health, digestion, and weight management. It is also low in fat and beneficial for heart health and blood sugar control.

Which countries are the largest producers of gram dal? India is the largest producer of gram dal, followed by Australia, Turkey, Russia, and Iran. These countries dominate global supply due to favorable agricultural conditions.

How is gram dal used in cooking? Gram dal is used in a variety of dishes such as curries, soups, stews, and snacks. It can be boiled, fried, or ground into flour for use in baked goods and traditional recipes.

Citius Research has developed a research report titled “Gram Dal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gram Dal Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gram Dal Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gram Dal Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gram Dal Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gram Dal Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gram Dal Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gram Dal Market
• Cost and Gross Margin Analysis of Gram Dal Market
• Gram Dal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gram Dal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gram Dal Market Key Stakeholders

Below are the key stakeholders for the Gram Dal Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gram Dal Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gram Dal Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gram Dal Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gram Dal Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gram Dal Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gram Dal Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gram Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gram Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gram Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gram Dal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gram Dal Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gram Dal Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gram Dal Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gram Dal Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gram Dal Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gram Dal Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gram Dal Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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