Sugar alcohol Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196957
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Sugar alcohol Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Sugar alcohol Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Roquette, Cargill, Ingredion

Market Summary

The sugar alcohol market is a significant segment within the global food and beverages industry, characterized by its role as a popular sugar substitute. Sugar alcohols, also known as polyols, are carbohydrates that occur naturally in certain fruits and vegetables but are often commercially produced from sugars and starches. They are widely utilized due to their lower caloric content compared to regular sugars and their minimal impact on blood glucose levels, making them particularly appealing to health-conscious consumers and those managing diabetes. The market is driven by increasing consumer awareness of healthier eating habits and the rising prevalence of lifestyle-related diseases. Key players are continuously innovating to enhance product offerings and cater to diverse application needs across various geographies. The competitive landscape is dynamic, with both established corporations and emerging entrants striving to capture market share through strategic initiatives.

Key Highlights

The sugar alcohol market showcases several key highlights that underscore its growth and relevance. A prominent trend is the expanding use of sugar alcohols in a wide array of food and beverage products, including sugar-free confectionery, baked goods, dairy products, and beverages, driven by the global shift toward reduced-sugar diets. Another significant aspect is the regulatory support in various regions promoting the use of low-calorie sweeteners as part of public health initiatives to combat obesity and diabetes. Technological advancements in production processes have improved the efficiency and cost-effectiveness of manufacturing sugar alcohols, enabling broader adoption. Additionally, increasing investments in research and development by leading companies aim to discover new applications and improve the sensory properties of sugar alcohols, such as reducing aftertastes, which enhances consumer acceptance. The market also benefits from robust supply chains and growing retail distribution networks, ensuring product availability across both developed and emerging economies.

Drivers, Opportunities & Restraints

Several drivers propel the sugar alcohol market forward, with the primary factor being the rising consumer demand for healthier food options and sugar-reduced products. Health concerns related to excessive sugar consumption, such as obesity, diabetes, and dental issues, are encouraging individuals to seek alternatives, thus boosting the adoption of sugar alcohols. Government regulations and policies advocating for sugar reduction in food products further stimulate market growth. Opportunities abound in the development of new product formulations and expansion into untapped regional markets, particularly in Asia-Pacific and Latin America, where changing lifestyles and increasing disposable incomes are driving demand. However, the market faces restraints, including potential digestive discomfort associated with excessive consumption of certain sugar alcohols, which may limit their use in some applications. Additionally, fluctuating prices of raw materials and the availability of alternative sweeteners, such as stevia and monk fruit, pose competitive challenges that could hinder market expansion.

Concentration Insights

The sugar alcohol market exhibits a moderately concentrated landscape with a mix of large multinational corporations and specialized players dominating the scene. Key companies such as Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Roquette Fr?res, and S?dzucker AG hold significant market shares due to their extensive product portfolios, strong research capabilities, and global distribution networks. These industry leaders focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. There is also notable activity among smaller and medium-sized enterprises that cater to niche segments or regional markets, often emphasizing organic or non-GMO product offerings to differentiate themselves. The concentration is influenced by factors such as technological expertise, production capacity, and brand reputation, with innovation playing a crucial role in maintaining competitive advantage.

Type Insights

Sugar alcohols are available in various types, each with distinct properties and applications. Common varieties include sorbitol, mannitol, xylitol, erythritol, maltitol, and isomalt. Sorbitol is one of the most widely used sugar alcohols, valued for its versatility in food, pharmaceuticals, and personal care products due to its humectant and sweetening properties. Xylitol is particularly popular in oral care products like sugar-free gum and toothpaste because of its non-cariogenic characteristics and ability to reduce dental caries. Erythritol has gained traction for its zero-calorie content and excellent digestive tolerance, making it a preferred choice in low-calorie and ketogenic diet products. Maltitol is often used in sugar-free chocolates and baked goods for its similar taste and texture to sucrose. The selection of a specific sugar alcohol depends on factors such as desired sweetness level, solubility, stability, and application requirements, with ongoing research aimed at optimizing these attributes for enhanced performance.

Application Insights

Sugar alcohols find extensive applications across the food and beverages industry, driven by their functional benefits as sugar substitutes. In the confectionery sector, they are used in products like sugar-free candies, chewing gums, and chocolates to provide sweetness without contributing to tooth decay. The bakery industry incorporates sugar alcohols into items such as cookies, cakes, and pastries to reduce sugar content while maintaining moisture and texture. Beverages, including soft drinks and nutritional drinks, utilize sugar alcohols to offer low-calorie options appealing to health-conscious consumers. Beyond food and beverages, sugar alcohols are also employed in pharmaceuticals as excipients in tablets and syrups due to their non-reactive nature and pleasant taste. Additionally, the personal care industry uses them in oral hygiene products like toothpaste and mouthwash for their sweetening and antimicrobial properties. The versatility of sugar alcohols ensures their relevance across multiple segments, with continuous innovation expanding their application scope.

Regional Insights

The sugar alcohol market demonstrates varied dynamics across different regions, influenced by dietary trends, regulatory frameworks, and economic conditions. North America holds a substantial market share, driven by high consumer awareness of health issues and strong demand for sugar-free and low-calorie products. The presence of major manufacturers and advanced food processing technologies further supports growth in this region. Europe follows closely, with stringent regulations promoting sugar reduction and well-established health and wellness trends fostering market expansion. The Asia-Pacific region is anticipated to exhibit significant growth due to rising disposable incomes, urbanization, and increasing prevalence of lifestyle diseases, which are encouraging consumers to adopt healthier diets. Latin America and the Middle East & Africa are emerging markets, where growing food processing industries and gradual shifts toward healthier eating habits are creating new opportunities for sugar alcohol adoption. Each region presents unique challenges and prospects, shaped by local consumer preferences and regulatory environments.

Company Insights

Prominent companies in the sugar alcohol market include Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Roquette Fr?res, and S?dzucker AG. Cargill is a key player known for its extensive range of polyols and strong focus on innovation and sustainability. Archer Daniels Midland Company leverages its broad ingredient portfolio and global footprint to cater to diverse customer needs. Ingredion Incorporated emphasizes research and development to enhance its sweetener solutions and expand applications. Roquette Fr?res specializes in plant-based ingredients and has a significant presence in the sugar alcohol segment with products like maltitol and sorbitol. S?dzucker AG is another major contributor, offering various sugar alternatives through its subsidiaries. These companies engage in strategies such as product launches, capacity expansions, and collaborations to strengthen their market positions and address evolving consumer demands for healthier food options.

Recent Developments

Recent developments in the sugar alcohol market highlight ongoing innovation and strategic movements among key players. Companies are increasingly investing in research and development to improve the production efficiency and functional properties of sugar alcohols, such as enhancing taste profiles and reducing aftertastes. There has been a surge in product launches featuring sugar alcohols in new applications, including functional foods and beverages targeting specific health benefits. Strategic partnerships and acquisitions are common, as firms seek to expand their geographic presence and product offerings. For instance, several manufacturers have entered into collaborations with food and beverage brands to co-develop reduced-sugar products. Additionally, sustainability initiatives are gaining traction, with efforts to source raw materials responsibly and reduce environmental impact during production. These developments reflect the market's responsiveness to consumer trends and the continuous pursuit of growth and differentiation.

Report Segmentation

This comprehensive report on the sugar alcohol market is segmented to provide detailed insights into various aspects influencing industry dynamics. The segmentation includes analysis by type, covering different sugar alcohols such as sorbitol, mannitol, xylitol, erythritol, maltitol, and isomalt, each examined for their unique characteristics and market performance. Application segmentation delves into key uses within food and beverages, including confectionery, bakery products, beverages, and others, highlighting trends and demand patterns across these categories. Regional segmentation offers a granular view of market conditions in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing factors like consumer behavior, regulatory policies, and economic indicators. Furthermore, the report includes competitive landscape analysis, profiling major companies and their strategies, along with insights into recent developments and future outlook. This structured approach ensures a holistic understanding of the market, aiding stakeholders in making informed decisions.

FAQs

What are sugar alcohols? Sugar alcohols, also known as polyols, are carbohydrates that occur naturally in certain fruits and vegetables but are often produced commercially for use as sugar substitutes in food and beverages. They provide sweetness with fewer calories and a lower glycemic impact compared to regular sugar.

Are sugar alcohols safe for consumption? Yes, sugar alcohols are generally recognized as safe by regulatory authorities when consumed in moderation. However, excessive intake may cause digestive discomfort such as bloating or diarrhea in some individuals.

What is the difference between sugar alcohols and artificial sweeteners? Sugar alcohols are carbohydrates derived from natural sources, whereas artificial sweeteners are synthetic compounds. Sugar alcohols contain calories, though fewer than sugar, and have less impact on blood sugar, while artificial sweeteners are typically calorie-free.

Which sugar alcohol is best for baking? Erythritol and maltitol are commonly used in baking due to their heat stability and ability to mimic the texture and sweetness of sugar. Erythritol is preferred for its zero-calorie content and minimal aftertaste.

Do sugar alcohols affect blood sugar levels? Sugar alcohols have a minimal impact on blood sugar levels because they are absorbed slowly and incompletely by the body. This makes them suitable for people with diabetes when used appropriately.

Citius Research has developed a research report titled “Sugar alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sugar alcohol Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sugar alcohol Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sugar alcohol Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sugar alcohol Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sugar alcohol Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sugar alcohol Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sugar alcohol Market
• Cost and Gross Margin Analysis of Sugar alcohol Market
• Sugar alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sugar alcohol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sugar alcohol Market Key Stakeholders

Below are the key stakeholders for the Sugar alcohol Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sugar alcohol Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sugar alcohol Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sugar alcohol Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sugar alcohol Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sugar alcohol Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sugar alcohol Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sugar alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sugar alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sugar alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sugar alcohol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sugar alcohol Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sugar alcohol Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sugar alcohol Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sugar alcohol Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sugar alcohol Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sugar alcohol Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sugar alcohol Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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