Dry Buttermilk Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195228
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Dry Buttermilk Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Dry Buttermilk Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players Fonterra, Arla Foods, Lactalis, Saputo, Dairy Farmers of America

Market Summary

The dry buttermilk market is a significant segment within the global food and beverages industry, characterized by its widespread application as a functional ingredient. Dry buttermilk, produced through spray-drying liquid buttermilk, is valued for its extended shelf life, ease of transportation, and consistent quality, making it a preferred choice for industrial food manufacturing. It serves as a crucial component in enhancing texture, flavor, and nutritional profiles in various food products. The market is driven by steady demand from the bakery, confectionery, and dairy sectors, where it is utilized for its emulsifying, leavening, and enriching properties. Geographically, North America and Europe represent mature markets with well-established consumption patterns, while Asia-Pacific is emerging as a high-growth region due to increasing urbanization, changing dietary habits, and expansion of the food processing industry. Key players are focusing on product innovation, quality consistency, and expanding their distribution networks to cater to the evolving needs of food manufacturers globally.

Key Highlights

The dry buttermilk market is distinguished by several key highlights that underscore its importance and growth trajectory. It is extensively used as a natural ingredient that improves moisture retention, tenderness, and volume in baked goods, making it indispensable in commercial baking. Nutritionally, it is recognized for providing essential nutrients such as protein, calcium, and vitamins, aligning with the growing consumer preference for health-oriented food products. The market benefits from advancements in drying technologies that enhance product quality and reduce production costs, thereby supporting scalability for manufacturers. Additionally, the shift towards clean-label and natural ingredients in processed foods has bolstered the demand for dry buttermilk as a viable alternative to synthetic additives. The presence of major dairy processors and cooperatives, such as Land O'Lakes and Agri-Mark, ensures a consistent supply chain and product availability, further stabilizing market dynamics and fostering competitive pricing.

Drivers, Opportunities & Restraints

Several drivers propel the dry buttermilk market forward, including the robust growth of the bakery and confectionery industry, where it is a key functional ingredient. Increasing consumer awareness regarding the health benefits associated with dairy-based products also stimulates demand, as dry buttermilk is perceived as a nutritious addition to various food items. Opportunities abound in the development of specialized and organic variants to cater to niche markets and health-conscious consumers. Expansion in emerging economies, particularly in Asia-Pacific and Latin America, presents significant growth potential due to rising disposable incomes and urbanization. However, the market faces restraints such as price volatility of raw milk, which directly impacts production costs and pricing strategies. Fluctuations in supply, influenced by seasonal variations and climatic conditions affecting dairy farming, pose challenges to consistent availability. Additionally, competition from plant-based alternatives and dairy substitutes may hinder market growth in certain consumer segments.

Concentration Insights

The dry buttermilk market exhibits a moderate level of concentration, with a mix of large multinational corporations, regional players, and dairy cooperatives dominating the landscape. Key companies such as Land O'Lakes, Agri-Mark, and Dairy Farmers of America hold significant market shares due to their extensive production capabilities, strong distribution networks, and established brand reputations. These players often engage in vertical integration, controlling aspects from raw material sourcing to final product distribution, which enhances their competitive edge. Regional manufacturers also play a crucial role, particularly in local markets where they cater to specific customer preferences and logistical needs. The market is characterized by strategic initiatives including mergers, acquisitions, and partnerships aimed at expanding geographic presence and product portfolios. Innovation in processing techniques and focus on sustainable practices are further strategies employed by leading firms to maintain their market positions and meet evolving industry standards.

Type Insights

Dry buttermilk is primarily available in two main types: sweet cream buttermilk powder and sour cream buttermilk powder. Sweet cream buttermilk powder is derived from the churning of sweet cream into butter and is known for its mild, slightly sweet flavor profile. It is commonly used in applications where a subtle dairy taste is desired, such as in baked goods, soups, and sauces. Sour cream buttermilk powder, produced from cultured cream, possesses a tangier flavor and is often preferred in recipes requiring a distinct acidic note, such as in dressings, dips, and certain baked products like pancakes and biscuits. Both types undergo spray-drying to achieve a fine, free-flowing powder that ensures easy incorporation into various food formulations. The choice between these types depends largely on the specific functional and flavor requirements of the end product, with manufacturers offering customized solutions to meet diverse industry needs.

Application Insights

Dry buttermilk finds extensive application across multiple segments within the food and beverages industry, underscoring its versatility as an ingredient. In the bakery sector, it is widely used in products like bread, cakes, cookies, and muffins to improve texture, enhance volume, and extend shelf life through its moisture-retaining properties. The confectionery industry utilizes it in chocolates, ice creams, and desserts to impart a rich, creamy taste and smooth consistency. In dairy products, it serves as a key component in reconstituted beverages, yogurts, and cheeses, contributing to nutritional value and flavor enhancement. Additionally, dry buttermilk is employed in the preparation of ready-to-eat meals, sauces, and dressings, where it acts as a natural emulsifier and thickening agent. The growing trend of convenience foods and functional ingredients further amplifies its demand across these applications, driving innovation and product development among manufacturers.

Regional Insights

Regionally, the dry buttermilk market demonstrates varied dynamics influenced by dietary patterns, economic development, and industrial growth. North America holds a substantial share, driven by high consumption in the bakery and processed food sectors, with the United States being a major producer and consumer due to its advanced dairy industry and strong food processing infrastructure. Europe follows closely, with countries like Germany, France, and the United Kingdom exhibiting steady demand supported by traditional culinary practices and a robust dairy sector. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, increasing adoption of Western dietary habits, and expansion of the food manufacturing industry in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where growing disposable incomes and urbanization are gradually boosting the uptake of dry buttermilk in various food applications.

Company Insights

Prominent companies in the dry buttermilk market include Land O'Lakes, Agri-Mark, Dairy Farmers of America, Glanbia plc, and Fonterra Co-operative Group. Land O'Lakes is a leading player known for its high-quality dairy ingredients and strong supply chain management. Agri-Mark operates as a major cooperative with significant production capabilities in the Northeastern United States. Dairy Farmers of America, one of the largest dairy cooperatives globally, leverages its extensive member network to ensure consistent raw material supply and product output. Glanbia plc focuses on nutritional solutions and has a robust presence in the global ingredients market, offering specialized dairy products. Fonterra Co-operative Group, based in New Zealand, is a key supplier with a emphasis on exports and innovation in dairy processing. These companies invest in research and development to enhance product quality, expand applications, and adhere to stringent food safety standards, thereby strengthening their competitive positions.

Recent Developments

Recent developments in the dry buttermilk market reflect ongoing efforts to innovate and adapt to changing industry demands. Key players have been investing in advanced drying technologies to improve efficiency, reduce energy consumption, and enhance the functional properties of the powder. There is a growing emphasis on sustainability initiatives, such as optimizing water usage and reducing carbon footprints in production processes. Companies are also expanding their product portfolios to include organic and non-GMO variants to cater to the rising consumer preference for clean-label and natural ingredients. Strategic partnerships and acquisitions have been observed, aimed at strengthening market presence and expanding geographic reach. For instance, several cooperatives have collaborated with food manufacturers to develop customized solutions for specific applications. Additionally, increased focus on quality certification and compliance with international food safety standards remains a priority to build consumer trust and ensure product reliability.

Report Segmentation

The dry buttermilk market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and dynamics. By type, the market is categorized into sweet cream buttermilk powder and sour cream buttermilk powder, each catering to distinct flavor and functional requirements in food formulations. Application-wise segmentation includes bakery, confectionery, dairy products, ready-to-eat meals, and others, highlighting the diverse uses of dry buttermilk across the food and beverages sector. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, enabling a detailed examination of regional consumption patterns, growth drivers, and competitive landscapes. This structured segmentation aids stakeholders in identifying key opportunities, understanding demand variations, and making informed decisions regarding investment, production, and marketing strategies in the global dry buttermilk market.

FAQs

What is dry buttermilk? Dry buttermilk is a powdered form of buttermilk obtained through spray-drying liquid buttermilk. It is used as a functional ingredient in food processing to enhance texture, flavor, and nutritional value in products like baked goods, dairy items, and confectionery.

How is dry buttermilk used in baking? In baking, dry buttermilk is added to recipes to improve moisture retention, leavening, and tenderness in products such as cakes, bread, and biscuits. It provides a slight tanginess and contributes to a richer flavor profile.

What are the benefits of dry buttermilk? Dry buttermilk offers benefits including extended shelf life, ease of storage and transportation, and consistent quality. Nutritionally, it provides proteins, calcium, and vitamins, making it a valuable ingredient for health-conscious consumers.

Is dry buttermilk lactose-free? No, dry buttermilk contains lactose as it is derived from milk. Individuals with lactose intolerance should avoid it or seek lactose-free alternatives.

Can dry buttermilk be substituted for liquid buttermilk? Yes, dry buttermilk can be reconstituted with water to replace liquid buttermilk in recipes. It offers convenience and longer storage, making it a practical alternative for both commercial and home use.

Citius Research has developed a research report titled “Dry Buttermilk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry Buttermilk Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry Buttermilk Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry Buttermilk Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry Buttermilk Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry Buttermilk Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry Buttermilk Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry Buttermilk Market
• Cost and Gross Margin Analysis of Dry Buttermilk Market
• Dry Buttermilk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry Buttermilk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry Buttermilk Market Key Stakeholders

Below are the key stakeholders for the Dry Buttermilk Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry Buttermilk Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry Buttermilk Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry Buttermilk Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry Buttermilk Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry Buttermilk Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry Buttermilk Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry Buttermilk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry Buttermilk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry Buttermilk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry Buttermilk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry Buttermilk Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry Buttermilk Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry Buttermilk Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry Buttermilk Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry Buttermilk Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry Buttermilk Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry Buttermilk Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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