Glucoamylase Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195434
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Glucoamylase Market size was estimated at USD 350 million in 2023 and is projected to reach USD 800 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Glucoamylase Market

(Market Size)
$350 million
$800 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 350 million
2030 Market Size USD 800 million
Key Players Novozymes, DuPont, DSM, AB Enzymes, Amano Enzyme

Market Summary

The glucoamylase market is a critical segment within the global food and beverages industry, primarily driven by the enzyme's essential role in starch hydrolysis. Glucoamylase breaks down starch into simple sugars, such as glucose, which is fundamental in producing sweeteners, alcoholic beverages, and baked goods. The market is characterized by steady demand from various applications, including breweries, distilleries, and food processing units. Key players are continuously investing in research and development to enhance enzyme efficiency and stability under different processing conditions. The adoption of glucoamylase is also rising in emerging economies due to increasing disposable incomes and changing consumer preferences towards processed and convenience foods. Regulatory approvals and compliance with food safety standards further shape market dynamics, ensuring product quality and consumer safety. The market is competitive, with several established and emerging companies striving to expand their product portfolios and geographic reach.

Key Highlights

Glucoamylase is renowned for its high specificity and efficiency in converting starch to glucose, making it indispensable in industries like brewing, baking, and sweetener production. The enzyme operates effectively at lower temperatures compared to other amylases, which reduces energy consumption and operational costs for manufacturers. Recent advancements include the development of thermostable and acid-stable variants, broadening its application scope in diverse food processing environments. Sustainability trends are prompting manufacturers to explore microbial fermentation methods for glucoamylase production, aligning with eco-friendly practices. Companies like Novozymes, DuPont, and Amano Enzyme are leading innovations, focusing on tailored solutions for specific industrial needs. The enzyme's role in producing high-fructose corn syrup and bioethanol also underscores its economic significance, driving continuous market growth and technological enhancements.

Drivers, Opportunities & Restraints

The glucoamylase market is propelled by the expanding food and beverage sector, particularly the rising consumption of processed foods, beverages, and bakery products globally. Increasing demand for natural and efficient enzyme-based solutions over chemical alternatives acts as a significant driver, as manufacturers seek to improve product quality and meet clean-label trends. Opportunities abound in the development of customized enzyme formulations for niche applications, such as gluten-free products and low-calorie sweeteners, catering to health-conscious consumers. However, the market faces restraints including stringent regulatory frameworks and high costs associated with research and development. Fluctuations in raw material prices and the need for consistent quality control also pose challenges. Despite these hurdles, the growing adoption in emerging markets and potential applications in waste valorization present promising growth avenues.

Concentration Insights

The glucoamylase market is moderately concentrated, with a few major players dominating the landscape due to their extensive research capabilities and global distribution networks. Companies such as Novozymes, DuPont, Amano Enzyme, and DSM hold significant market shares, leveraging their expertise in enzyme technology and strong customer relationships. These industry leaders focus on strategic collaborations, mergers, and acquisitions to strengthen their market position and expand their product offerings. Regional and local players also contribute to market diversity, often specializing in cost-effective solutions for specific applications or geographic areas. Innovation remains a key competitive factor, with investments in biotechnology and fermentation processes driving advancements. The concentration is expected to persist, though new entrants may emerge focusing on sustainable and niche applications.

Type Insights

Glucoamylase is available in various forms, including liquid and powder, each catering to specific industrial needs. Liquid glucoamylase is preferred in large-scale applications such as brewing and bioethanol production due to its ease of handling and uniform dispersion in processes. Powdered forms are commonly used in baking and food processing where precise dosing and longer shelf life are critical. Additionally, immobilized glucoamylase variants are gaining traction for continuous processes, offering reusability and operational efficiency. The choice of type depends on factors like application requirements, storage conditions, and cost considerations. Manufacturers are increasingly developing blended enzyme formulations that combine glucoamylase with other enzymes like amylase or protease to enhance synergistic effects and broaden functionality in complex food matrices.

Application Insights

In the food and beverages industry, glucoamylase finds extensive use in starch saccharification for producing glucose syrups, which are vital ingredients in confectionery, soft drinks, and processed foods. The brewing and alcohol industry relies heavily on glucoamylase for efficient fermentation, converting residual dextrins into fermentable sugars to increase alcohol yield and improve product clarity. In baking, the enzyme enhances dough handling, crust color, and shelf life by breaking down starch into sugars that participate in Maillard reactions. Other applications include the production of high-fructose corn syrup, a common sweetener, and in bioethanol manufacturing as a key enzyme for converting biomass into renewable fuel. The versatility of glucoamylase ensures its continued relevance across multiple sectors.

Regional Insights

North America and Europe are mature markets for glucoamylase, driven by well-established food processing industries and high consumer demand for processed and convenience foods. Stringent regulations and a focus on sustainable practices influence market dynamics in these regions. The Asia-Pacific region is experiencing rapid growth due to urbanization, increasing disposable incomes, and expanding food and beverage manufacturing sectors, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, with growth fueled by rising investments in food processing infrastructure and growing awareness of enzyme benefits. Regional variations in dietary habits and industrial capabilities shape demand patterns, with local adaptations of enzyme formulations becoming increasingly important for market penetration.

Company Insights

Prominent companies in the glucoamylase market include Novozymes, DuPont Nutrition & Biosciences, Amano Enzyme, DSM, and AB Enzymes. Novozymes is a leader with a broad portfolio of enzyme solutions and a strong focus on sustainability and innovation. DuPont leverages its extensive R&D capabilities to develop high-performance enzymes for diverse applications. Amano Enzyme specializes in niche markets, offering tailored solutions for food processing. DSM emphasizes health and nutrition, expanding its enzyme offerings through strategic acquisitions. AB Enzymes focuses on technical enzymes for various industries. These companies invest heavily in biotechnology, fermentation technology, and customer-centric approaches to maintain competitiveness. Partnerships with food manufacturers and academic institutions are common strategies to drive innovation and market expansion.

Recent Developments

Recent developments in the glucoamylase market include advancements in genetic engineering and protein engineering to create enzymes with enhanced thermostability, pH tolerance, and substrate specificity. Companies are increasingly focusing on sustainable production methods, such as using non-GMO microorganisms and waste-based substrates for fermentation. Novozymes launched a new glucoamylase variant designed for improved efficiency in bioethanol production, reducing energy and water usage. DuPont introduced a blended enzyme product for baking applications, combining glucoamylase with other enzymes to optimize performance. Regulatory approvals for new enzyme formulations have been secured in various regions, facilitating market entry. Collaborations between enzyme manufacturers and food processors are on the rise, aiming to develop customized solutions that address specific challenges in food production.

Report Segmentation

This glucoamylase market report is segmented based on type, application, and region. By type, the market is divided into liquid and powder forms, with further subcategories including immobilized enzymes for specialized uses. Application segmentation covers starch processing, brewing, baking, bioethanol production, and others such as dairy and convenience foods. Each application segment analysis includes demand patterns, key trends, and growth prospects. Geographically, the report provides detailed insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional market dynamics, regulatory landscapes, and competitive scenarios. The segmentation enables a comprehensive understanding of market opportunities and challenges, assisting stakeholders in making informed decisions.

FAQs

What is glucoamylase used for in the food industry? Glucoamylase is primarily used to break down starch into glucose, essential in producing sweeteners, brewing beer, baking bread, and manufacturing bioethanol.

How does glucoamylase work? It hydrolyzes starch molecules from the non-reducing ends, releasing glucose units through a step-wise process, making it efficient for saccharification.

Is glucoamylase safe for consumption? Yes, it is generally recognized as safe by regulatory authorities like the FDA and EFSA when used in accordance with approved guidelines in food processing.

What are the sources of glucoamylase? It is commonly derived from microbial sources, including fungi like Aspergillus niger and bacteria, through fermentation processes.

Can glucoamylase be used in gluten-free products? Yes, it is often utilized in gluten-free baking to improve texture, volume, and shelf life by enhancing sugar availability for fermentation.

Citius Research has developed a research report titled “Glucoamylase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Glucoamylase Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Glucoamylase Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Glucoamylase Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Glucoamylase Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Glucoamylase Market
• Research Methodology
• Executive Summary
• Market Dynamics of Glucoamylase Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Glucoamylase Market
• Cost and Gross Margin Analysis of Glucoamylase Market
• Glucoamylase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Glucoamylase Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Glucoamylase Market Key Stakeholders

Below are the key stakeholders for the Glucoamylase Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Glucoamylase Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Glucoamylase Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Glucoamylase Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Glucoamylase Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Glucoamylase Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Glucoamylase Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Glucoamylase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Glucoamylase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Glucoamylase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Glucoamylase Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Glucoamylase Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Glucoamylase Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Glucoamylase Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Glucoamylase Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Glucoamylase Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Glucoamylase Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Glucoamylase Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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