Yellow Pea Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196106
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Yellow Pea Protein Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Yellow Pea Protein Market

(Market Size)
$850 million
$1.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.8 billion
Key Players Roquette, Cosucra, Nutriati, Puris, Axiom Foods

Market Summary

The yellow pea protein market is a dynamic and rapidly expanding segment within the global plant-based protein industry. Derived from yellow peas, this protein is gaining significant traction as a high-quality, sustainable, and allergen-free alternative to traditional animal and other plant-based proteins. Its neutral flavor and excellent functional properties, such as high solubility and emulsification, make it a highly versatile ingredient for formulators. The market is characterized by robust innovation in extraction and processing technologies, enabling improved protein purity and functionality. Key players are continuously investing in research and development to enhance product offerings and meet the evolving demands of health-conscious consumers and food manufacturers. The market's expansion is further supported by the broader shift towards flexitarian, vegan, and vegetarian diets, positioning yellow pea protein as a cornerstone ingredient in the future of food.

Key Highlights

The yellow pea protein market is distinguished by several pivotal factors driving its prominence. A primary highlight is its exceptional nutritional profile, being rich in essential amino acids, particularly lysine, and offering a complete protein source when combined with other plant proteins. Its sustainability credentials are a major advantage, as yellow peas require significantly less water and fertilizer to cultivate compared to many other crops, contributing to a lower environmental footprint. The ingredient's non-GMO and gluten-free status aligns perfectly with clean-label trends, appealing to a broad consumer base. Furthermore, its application versatility spans numerous product categories, from meat alternatives and dairy substitutes to sports nutrition and baked goods, showcasing its adaptability. Continuous advancements in processing techniques are also a key highlight, enabling the production of isolates with superior functionality and minimal beany off-notes, thus broadening its appeal to food processors.

Drivers, Opportunities & Restraints

The growth of the yellow pea protein market is propelled by a confluence of powerful drivers. The most significant driver is the escalating global demand for plant-based products, fueled by growing health awareness, ethical concerns regarding animal welfare, and heightened environmental consciousness among consumers. The increasing prevalence of lactose intolerance and allergies to soy and dairy proteins further accelerates the adoption of pea protein as a safe alternative. Key opportunities lie in the untapped potential of emerging markets in Asia-Pacific and Latin America, where rising disposable incomes and shifting dietary patterns present substantial growth prospects. Additionally, innovation in product development, such as creating textured pea proteins for meat analogs and improving flavor profiles, opens new application avenues. However, the market faces certain restraints, including challenges related to supply chain consistency and the scalability of pea cultivation to meet surging demand. Furthermore, the presence of other competing plant proteins, such as soy and rice protein, and the relatively higher cost of pea protein compared to some alternatives can pose challenges to widespread adoption.

Concentration Insights

The competitive landscape of the yellow pea protein market is moderately concentrated, featuring a mix of established global ingredient giants and specialized niche players. A handful of leading companies command a significant portion of the market share, leveraging their extensive production capacities, robust distribution networks, and strong investment in research and development. These major players often engage in strategic initiatives such as capacity expansions, acquisitions of smaller specialized firms, and partnerships with food manufacturers to solidify their market position and expand their geographic reach. Alongside these leaders, numerous smaller and medium-sized enterprises are carving out niches by focusing on organic, non-GMO, or specially formulated pea protein products, catering to specific consumer segments and applications. This structure fosters a competitive environment characterized by continuous innovation in product quality, functionality, and sustainability practices.

Type Insights

The yellow pea protein market is segmented primarily by type into isolates, concentrates, and textured products, each serving distinct application needs. Pea protein isolate represents the most refined form, containing the highest protein content, typically over 80%. It is prized for its minimal taste, excellent solubility, and superior functionality in applications requiring a clean flavor profile and high protein density, such as protein shakes, beverages, and nutritional supplements. Pea protein concentrate contains a lower protein percentage, along with more dietary fiber and starch. It is a cost-effective option often used in baked goods, cereals, and animal feed where total protein purity is less critical. Textured pea protein is manufactured to mimic the texture and mouthfeel of meat, making it an indispensable ingredient in the production of plant-based meat alternatives like burgers, nuggets, and grounds. The choice among these types depends heavily on the desired nutritional content, functional properties, and target application within the final product formulation.

Application Insights

Yellow pea protein finds diverse and growing applications across the food and beverage industry, demonstrating its remarkable versatility. The meat alternatives segment is currently the largest and fastest-growing application, where textured pea protein is used to create burgers, sausages, and other products that replicate the texture and nutritional value of meat. In the sports nutrition sector, pea protein isolates are a popular base for powders, bars, and ready-to-drink shakes due to their high protein quality and easy digestibility. The dairy alternatives category extensively utilizes pea protein to formulate plant-based milk, yogurt, cheese, and ice cream, providing a creamy texture and protein fortification. Furthermore, it is increasingly incorporated into baked goods, snacks, and pasta to boost protein content and improve nutritional profiles. This wide range of applications underscores the ingredient's critical role in the ongoing transformation of the global food system towards more sustainable and plant-forward options.

Regional Insights

The demand for yellow pea protein exhibits distinct regional patterns influenced by dietary trends, consumer awareness, and regulatory environments. North America holds a dominant position in the global market, driven by a well-established plant-based food culture, high consumer health consciousness, and the presence of major food innovation companies. Europe follows closely, with strong growth propelled by stringent regulations promoting sustainable food production and a high adoption rate of vegetarian and vegan lifestyles. The Asia-Pacific region is anticipated to witness the most rapid growth during the forecast period. This expansion is fueled by a large population, rising health awareness, increasing disposable incomes, and a growing middle class seeking protein-rich, healthier food options. Meanwhile, other regions like Latin America and the Middle East and Africa are emerging markets with significant potential, as awareness of plant-based benefits gradually increases and local food manufacturers begin to incorporate pea protein into their product portfolios.

Company Insights

The yellow pea protein market features a competitive arena with several key players shaping its trajectory. Prominent companies such as Roquette Fr?res, Ingredion Incorporated, and Cargill Incorporated are major forces, leveraging their global scale, extensive R&D capabilities, and diverse ingredient portfolios to maintain leadership. These corporations often focus on vertical integration, controlling aspects from raw material sourcing to finished product manufacturing. Specialized players like Puris Proteins and Axiom Foods have also gained significant market share by concentrating exclusively on plant proteins and pioneering advanced extraction technologies to produce high-purity, functional ingredients. Glanbia PLC and Kerry Group are other significant participants, integrating pea protein into their broader nutritional and taste portfolios. The strategies employed by these companies typically include capacity expansion, new product launches targeting specific applications, and strategic collaborations with food brands to develop innovative end-products, ensuring they remain at the forefront of market development.

Recent Developments

The yellow pea protein market is characterized by a flurry of recent activities indicative of its high growth potential and competitive nature. A prominent trend is the significant investment in expanding production capacities. Major manufacturers are inaugurating new facilities or scaling up existing ones to mitigate supply constraints and meet the escalating global demand. Another key development is the surge in strategic partnerships and collaborations between ingredient suppliers and food brands. These alliances are focused on co-developing innovative application-specific solutions, particularly for the meat and dairy alternative sectors. Furthermore, there is a concentrated effort on product innovation, with companies launching new pea protein isolates that feature improved solubility, neutral flavor, and enhanced functionality for clearer beverages and better-textured foods. Sustainability initiatives are also at the forefront, with companies investing in sustainable farming practices for pea cultivation and promoting the low environmental footprint of their products to align with corporate and consumer sustainability goals.

Report Segmentation

This comprehensive market research report on the yellow pea protein market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by type, categorizing the market into isolates, concentrates, and textured products, analyzing the demand dynamics, pricing, and growth prospects for each segment. Application-based segmentation forms a core part of the analysis, covering key areas such as meat alternatives, sports nutrition, dairy alternatives, bakery and snacks, and other food applications, detailing the specific drivers and opportunities within each category. The report also includes a thorough geographical segmentation, providing in-depth analysis and forecasts for key regions including North America, Europe, Asia-Pacific, and the Rest of the World. Furthermore, the competitive landscape section offers profiling of major players, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify high-growth segments and tailor their strategies accordingly.

FAQs

What are the main drivers of the yellow pea protein market? The primary drivers include the rising global demand for plant-based food products due to health, ethical, and environmental concerns, its allergen-free properties making it suitable for consumers with soy or dairy allergies, and its strong alignment with clean-label and non-GMO trends.

Who are the key players in the yellow pea protein market? The market is led by several established companies including Roquette Fr?res, Ingredion Incorporated, Cargill Incorporated, Puris Proteins, and Axiom Foods, among others, who are focused on innovation and capacity expansion.

What are the common applications of yellow pea protein? Its most common applications are in meat alternatives like burgers and sausages, sports nutrition products such as powders and bars, dairy alternatives including milk and yogurt, and as a fortifying ingredient in baked goods and snacks.

How does yellow pea protein compare to soy protein? Yellow pea protein is often considered a favorable alternative to soy protein as it is non-GMO, hypoallergenic, and has a more sustainable cultivation profile, though soy protein has been a longer-established ingredient in the market.

Which region has the highest demand for yellow pea protein? Currently, North America represents the region with the highest demand, driven by advanced consumer adoption of plant-based diets, followed by Europe. However, the Asia-Pacific region is expected to exhibit the fastest growth in the coming years.

Citius Research has developed a research report titled “Yellow Pea Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yellow Pea Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yellow Pea Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yellow Pea Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yellow Pea Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yellow Pea Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yellow Pea Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yellow Pea Protein Market
• Cost and Gross Margin Analysis of Yellow Pea Protein Market
• Yellow Pea Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yellow Pea Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yellow Pea Protein Market Key Stakeholders

Below are the key stakeholders for the Yellow Pea Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yellow Pea Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yellow Pea Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yellow Pea Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yellow Pea Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yellow Pea Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yellow Pea Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yellow Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yellow Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yellow Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yellow Pea Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yellow Pea Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yellow Pea Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yellow Pea Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yellow Pea Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yellow Pea Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yellow Pea Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yellow Pea Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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