Food Premix Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195383
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Food Premix Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Food Premix Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players DSM, BASF, Glanbia, ADM, Corbion

Market Summary

The food premix market is a critical segment within the broader food and beverages industry, focused on the production and distribution of customized nutrient blends that enhance the nutritional profile of various food products. These premixes are scientifically formulated combinations of vitamins, minerals, amino acids, nucleotides, and other functional ingredients, tailored to meet specific dietary requirements and address micronutrient deficiencies. They are extensively utilized in sectors such as dairy, bakery, cereals, beverages, and dietary supplements to fortify products and improve their health benefits. The market is driven by increasing consumer awareness regarding health and wellness, coupled with rising incidences of lifestyle-related diseases that necessitate fortified food consumption. Manufacturers are increasingly adopting food premixes to comply with regulatory standards and to cater to the growing demand for functional and enriched food products. The versatility and efficiency of premixes in ensuring uniform nutrient distribution make them indispensable in modern food processing, supporting global efforts towards combating malnutrition and promoting balanced nutrition.

Key Highlights

The food premix market is characterized by several key highlights that underscore its significance and growth trajectory. There is a pronounced shift towards personalized nutrition, where premixes are customized to target specific demographic needs such as infant nutrition, sports nutrition, or geriatric health. Technological advancements in microencapsulation and blending techniques have enhanced the stability and bioavailability of nutrients, ensuring effective fortification without compromising product taste or shelf life. The market also benefits from stringent food safety regulations and fortification mandates imposed by governments worldwide, compelling food manufacturers to integrate premixes into their products. Additionally, the rise of clean label trends has spurred innovation in natural and organic premix variants, aligning with consumer preferences for transparency and minimal processing. Key industry players are focusing on research and development to introduce novel ingredients and formulations, further expanding the application scope of food premixes across diverse food categories.

Drivers, Opportunities & Restraints

Several drivers propel the food premix market forward, including growing health consciousness among consumers and the increasing prevalence of nutrient deficiencies globally. Rising disposable incomes and urbanization have led to higher demand for fortified and functional foods, driving manufacturers to incorporate premixes for product differentiation and value addition. Government initiatives and regulatory support for food fortification programs, especially in emerging economies, present significant growth opportunities. However, the market faces restraints such as high costs associated with research and development, and the complexity of maintaining nutrient stability during processing and storage. Fluctuations in raw material prices and stringent compliance requirements also pose challenges. Opportunities abound in the expansion of application areas into pet food and pharmaceuticals, and the untapped potential in developing regions where malnutrition is prevalent. Innovation in plant-based and sustainable premix solutions aligns with evolving consumer trends, offering new avenues for market expansion.

Concentration Insights

The food premix market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Key companies such as DSM, BASF, Glanbia, and Archer Daniels Midland have established strong global presence through extensive product portfolios and robust distribution networks. These players leverage their technological expertise and significant R&D capabilities to maintain competitive advantage and cater to diverse customer needs. Regional players focus on niche segments and localized formulations, addressing specific nutritional requirements and cultural preferences. The market is characterized by strategic collaborations, mergers, and acquisitions aimed at enhancing product offerings and expanding geographical reach. While developed regions like North America and Europe remain significant markets due to high consumer awareness and advanced food processing industries, emerging economies in Asia Pacific and Latin America are witnessing increased participation from both global and local players, driven by rising health awareness and government fortification programs.

Type Insights

Food premixes are categorized based on ingredient type into vitamins, minerals, amino acids, nucleotides, and others. Vitamin premixes, including vitamins A, D, E, and B-complex, are widely used for their role in addressing deficiencies and enhancing immune function. Mineral premixes, such as iron, zinc, calcium, and selenium, are essential for bone health, metabolic functions, and overall well-being. Amino acid premixes, including lysine, methionine, and tryptophan, are critical for protein synthesis and are commonly used in sports nutrition and animal feed. Nucleotide premixes support immune health and are increasingly incorporated into infant formulas and medical nutrition products. Other premixes may include fibers, antioxidants, or botanicals tailored for specific health benefits. The selection of premix type depends on the application, desired nutritional outcome, and compatibility with the base food product, with manufacturers offering customized solutions to meet precise formulation requirements.

Application Insights

Food premixes find extensive applications across various segments of the food and beverages industry. In the dairy industry, they are used to fortify milk, yogurt, and cheese with essential vitamins and minerals to enhance nutritional value. The bakery and cereals sector incorporates premixes in products like bread, biscuits, and breakfast cereals to address micronutrient gaps and appeal to health-conscious consumers. Beverages, including juices, energy drinks, and health shakes, are fortified with premixes to provide functional benefits and support wellness trends. Dietary supplements represent a significant application area, with premixes being integral to multivitamin tablets, powders, and capsules. Other emerging applications include fortification in confectionery, snacks, and infant nutrition products. The versatility of premixes allows for seamless integration into diverse food matrices, ensuring uniform nutrient distribution and stability throughout the product's shelf life, thereby meeting regulatory standards and consumer expectations for quality and efficacy.

Regional Insights

The food premix market demonstrates distinct regional dynamics influenced by dietary patterns, regulatory frameworks, and economic development. North America and Europe are mature markets, driven by high consumer awareness, advanced food processing technologies, and stringent fortification regulations. These regions emphasize preventive healthcare and functional foods, leading to robust demand for customized premix solutions. The Asia Pacific region is experiencing rapid growth due to increasing population, rising disposable incomes, and government initiatives to combat malnutrition through mandatory fortification programs in countries like India and China. Latin America and the Middle East & Africa are emerging markets with significant potential, fueled by growing health consciousness and expanding food and beverage industries. Regional variations in nutrient deficiencies and cultural preferences shape the demand for specific premix types, with local players often tailoring products to meet unique dietary needs and regulatory requirements.

Company Insights

Prominent companies in the food premix market include DSM, BASF SE, Glanbia plc, Archer Daniels Midland Company, and SternVitamin GmbH & Co. KG. These players are recognized for their extensive product portfolios, innovation capabilities, and global distribution networks. DSM focuses on sustainable and science-based solutions, offering a wide range of vitamin and mineral premixes. BASF SE emphasizes high-quality ingredients and tailored formulations for diverse applications. Glanbia plc leverages its expertise in nutrition to provide customized premix solutions for sports nutrition and functional foods. Archer Daniels Midland Company integrates its strengths in ingredient sourcing and processing to deliver cost-effective and efficient premix options. SternVitamin specializes in technologically advanced premixes with enhanced stability and bioavailability. These companies engage in continuous research and development, strategic partnerships, and expansion activities to strengthen their market position and address evolving consumer and industry needs.

Recent Developments

Recent developments in the food premix market highlight ongoing innovation and strategic initiatives by key players. There has been a surge in the launch of plant-based and clean label premixes to cater to the growing demand for natural and sustainable ingredients. Companies are investing in advanced technologies such as microencapsulation to improve nutrient stability and mask undesirable tastes in fortified products. Strategic acquisitions and collaborations are prevalent, aimed at expanding product portfolios and geographic presence. For instance, several major players have acquired specialized premix manufacturers to enhance their capabilities in targeted nutrition segments. Additionally, there is increased focus on regulatory compliance and obtaining certifications for quality and safety standards to build consumer trust. The market is also witnessing heightened R&D activities aimed at developing premixes for emerging applications such as pet food and pharmaceuticals, reflecting the industry's adaptive and forward-looking approach.

Report Segmentation

This comprehensive report on the food premix market is segmented based on type, application, and region to provide detailed insights and facilitate informed decision-making. By type, the market is divided into vitamin premixes, mineral premixes, amino acid premixes, nucleotide premixes, and others, each analyzed for their market dynamics and growth potential. Application-wise segmentation covers dairy products, bakery and cereals, beverages, dietary supplements, and other food categories, highlighting usage patterns and demand drivers across these sectors. Regional segmentation includes North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, examining regional trends, regulatory influences, and competitive landscapes. Each segment is evaluated through qualitative and quantitative analysis, offering stakeholders a holistic view of market opportunities, challenges, and future prospects. This structured approach ensures granular understanding and strategic alignment for businesses operating in or entering the food premix market.

FAQs

What is food premix? Food premix refers to customized blends of essential nutrients such as vitamins, minerals, amino acids, and other functional ingredients that are added to food products during manufacturing to enhance their nutritional value and address specific dietary needs.

What are the applications of food premix? Food premixes are applied across various sectors including dairy products, bakery and cereals, beverages, dietary supplements, and others to fortify foods, improve health benefits, and comply with nutritional standards.

Who are the key players in the food premix market? Key players in the market include DSM, BASF SE, Glanbia plc, Archer Daniels Midland Company, and SternVitamin GmbH & Co. KG, among others, known for their innovation and extensive product offerings.

What drives the food premix market growth? Market growth is driven by increasing health awareness, rising prevalence of nutrient deficiencies, government fortification programs, and growing demand for functional and enriched food products globally.

Which regions are prominent in the food premix market? Prominent regions include North America and Europe due to high consumer awareness and advanced food industries, while Asia Pacific is emerging rapidly with significant growth potential driven by urbanization and regulatory initiatives.

Citius Research has developed a research report titled “Food Premix Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Premix Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Premix Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Premix Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Premix Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Premix Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Premix Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Premix Market
• Cost and Gross Margin Analysis of Food Premix Market
• Food Premix Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Premix Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Premix Market Key Stakeholders

Below are the key stakeholders for the Food Premix Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Premix Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Premix Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Premix Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Premix Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Premix Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Premix Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Premix Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Premix Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Premix Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Premix Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Premix Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Premix Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Premix Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Premix Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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