Basil Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196311
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Basil Extracts Market size was estimated at USD 180 million in 2023 and is projected to reach USD 380 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Basil Extracts Market

(Market Size)
$180 million
$380 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 180 million
2030 Market Size USD 380 million
Key Players Martin Bauer, Döhler, Synthite, Kalsec, Blue Sky Botanics

Market Summary

The basil extracts market is a dynamic segment within the global food and beverages industry, characterized by increasing consumer demand for natural and organic ingredients. Basil extracts are derived from the Ocimum basilicum plant and are widely utilized for their aromatic, flavor-enhancing, and potential health-beneficial properties. The market caters to diverse applications, including culinary uses, dietary supplements, and functional foods, driven by a growing preference for clean-label products. Key industry participants range from agricultural producers to specialized extract manufacturers and global food conglomerates, all competing on quality, sustainability, and innovation. The market is influenced by trends such as the rise of plant-based diets and the exploration of traditional herbs in modern cuisine, positioning basil extracts as a valuable ingredient in both established and emerging product categories.

Key Highlights

The basil extracts market is distinguished by several key factors that underscore its growth and relevance. The ingredient's versatility is a primary highlight, as it serves as a critical component in a wide array of products from sauces and dressings to health-focused beverages and supplements. The shift towards natural preservatives and flavoring agents in the food industry has significantly bolstered the demand for basil extracts, as they offer a clean-label alternative to synthetic additives. Furthermore, the association of basil with various wellness benefits, including antioxidant and anti-inflammatory properties, enhances its appeal in the nutraceutical and functional food sectors. The market also benefits from continuous product innovation, with companies investing in advanced extraction technologies to improve yield, potency, and sustainability profiles, thereby meeting the stringent quality demands of global food manufacturers and health-conscious consumers.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including the escalating consumer inclination towards natural and organic food products, which positions basil extracts favorably as a plant-derived ingredient. The expansion of the food processing industry, coupled with the rising popularity of international cuisines that heavily utilize herbs like basil, further stimulates demand. Significant opportunities exist in the development of novel applications within the functional food and beverage segment, where basil extracts can be incorporated for their purported health benefits. Additionally, the growing trend of personalized nutrition presents a avenue for customized herbal supplement formulations. However, the market faces restraints such as the high cost of organic and high-quality raw materials, which can impact final product pricing. Seasonal variability in basil cultivation and susceptibility to pests and diseases also pose challenges to consistent supply and quality, potentially hindering market stability and growth in certain regions.

Concentration Insights

The competitive landscape of the basil extracts market features a mix of large multinational corporations and smaller specialized firms, creating a moderately concentrated environment. Leading companies such as Symrise AG, Givaudan, Kerry Group, Sensient Technologies Corporation, and Archer Daniels Midland Company hold significant market shares due to their extensive product portfolios, global distribution networks, and strong research and development capabilities. These players often engage in strategic activities like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical reach. Concurrently, numerous regional and local producers compete by focusing on niche segments, offering organic or sustainably sourced extracts, or providing customized solutions to specific client needs. This structure ensures a competitive market that drives innovation and quality across the value chain.

Type Insights

The basil extracts market is segmented by type, primarily into oil-based extracts, powder forms, and liquid concentrates, each catering to specific industry needs. Oil extracts, obtained through steam distillation, are highly concentrated and prized for their robust flavor and aroma profile, making them ideal for use in premium food products, beverages, and aromatherapy applications. Powdered extracts are favored for their ease of handling, longer shelf life, and excellent miscibility in dry mix formulations such as seasonings, instant soups, and nutritional powder supplements. Liquid concentrates offer versatility and are commonly used in wet applications like sauces, dressings, and ready-to-drink beverages. The choice of extract type is influenced by the desired application, required dosage, stability considerations, and the specific functional properties sought by food formulators and manufacturers.

Application Insights

Basil extracts find widespread application across multiple segments of the food and beverages industry. In the culinary sector, they are indispensable as flavoring agents in a vast array of products including pasta sauces, pizzas, soups, dressings, and marinades, imparting a characteristic fresh and aromatic note. The beverage industry utilizes these extracts in herbal teas, functional drinks, and alcoholic beverages for both flavor and their associated health attributes. Within the nutraceutical and dietary supplement domain, basil extracts are valued for their bioactive compounds and are incorporated into capsules, tablets, and powder blends. Furthermore, the personal care industry is emerging as a significant application area, where basil extracts are used in natural cosmetics and aromatherapy products due to their soothing and antioxidant properties, demonstrating the ingredient's cross-industry versatility.

Regional Insights

Geographically, the demand for basil extracts exhibits distinct patterns across different regions. North America and Europe represent mature markets with high consumption rates, driven by well-established food processing industries, strong consumer awareness regarding natural ingredients, and the popularity of Mediterranean and Asian cuisines. The Asia Pacific region is anticipated to witness substantial growth, fueled by expanding food and beverage manufacturing capabilities, rising disposable incomes, and a growing cultural acceptance of herbal products in countries like India, China, and Thailand, where basil has traditional significance. Latin America and the Middle East and Africa are emerging markets, showing increasing potential due to changing dietary habits, urbanization, and gradual market penetration by global food brands, although growth may be tempered by economic volatility and underdeveloped distribution channels in some areas.

Company Insights

The competitive framework of the basil extracts market includes prominent players who exert considerable influence through innovation and scale. Companies such as Kerry Group and Sensient Technologies Corporation leverage their extensive expertise in flavor and fragrance to develop high-quality, consistent basil extract solutions for global clients. Firmenich International SA and Takasago International Corporation are also key contributors, focusing on creating unique and proprietary extraction blends. Archer Daniels Midland Company utilizes its vast agricultural network to ensure a reliable supply of raw materials. These established entities compete not only on product quality and price but also on their ability to provide technical support, ensure regulatory compliance, and offer sustainable and traceable sourcing options, which are increasingly important procurement criteria for their B2B customers in the food and beverage sector.

Recent Developments

The basil extracts market has been active with recent developments focused on sustainability, innovation, and market expansion. Leading companies are increasingly investing in sustainable agricultural practices and ethical sourcing initiatives to secure their supply chains and appeal to environmentally conscious consumers and corporate buyers. There is a noticeable trend towards the development of organic and non-GMO project verified extracts to cater to the growing niche market demanding certified natural products. Technological advancements in extraction methods, such as supercritical CO2 extraction, are being adopted to obtain purer extracts with higher retention of volatile compounds and beneficial phytochemicals. Furthermore, strategic collaborations between extract manufacturers and food tech companies are on the rise, aiming to co-develop novel applications and accelerate the incorporation of basil extracts into next-generation food and health products.

Report Segmentation

This comprehensive market research report on the basil extracts industry provides a detailed analysis segmented across several key dimensions to offer granular insights. The segmentation includes type, categorizing the market into oil, powder, and liquid extracts to analyze demand patterns for each form. Application segmentation covers the food industry, beverage industry, nutraceuticals and dietary supplements, and other sectors like personal care, providing clarity on end-use consumption. The report further offers a geographical breakdown, delivering regional analysis for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa to identify growth hotspots and regional dynamics. This multi-faceted segmentation allows stakeholders to understand specific market nuances, identify target segments, assess competition, and make informed strategic decisions regarding investment, product development, and market entry.

FAQs

What are basil extracts used for? Basil extracts are primarily used as natural flavoring and aromatic agents in a wide range of food and beverage products, including sauces, soups, dressings, and teas. They are also incorporated into dietary supplements for their potential health benefits and are finding applications in the personal care industry within natural cosmetic formulations.

What are the benefits of basil extract? Basil extract is associated with several potential benefits due to its rich phytochemical profile. It is known for its antioxidant properties, which help combat oxidative stress. It also possesses anti-inflammatory characteristics and has been traditionally used to support digestive health and overall wellness, contributing to its popularity in functional food and supplement products.

How is basil extract made? Basil extract is typically produced through various extraction processes. Common methods include steam distillation for obtaining essential oils, solvent extraction for oleoresins, and spray drying to create powdered forms. Advanced techniques like supercritical CO2 extraction are also employed to achieve high-purity extracts without solvent residues, preserving the delicate volatile compounds.

What is the difference between holy basil and sweet basil? Holy basil (Ocimum tenuiflorum) and sweet basil (Ocimum basilicum) are distinct varieties. Sweet basil is most commonly used in culinary applications, especially in Mediterranean cuisine, prized for its sweet and aromatic flavor. Holy basil, also known as Tulsi, has a more peppery and clove-like taste and is more prominently used in traditional Ayurvedic medicine for its adaptogenic properties.

Is basil extract safe? When produced and used in accordance with food safety regulations and guidelines, basil extract is generally recognized as safe for consumption. It is a natural ingredient derived from the basil plant. However, as with any concentrated ingredient, it should be used in appropriate dosages, and individuals with specific allergies or medical conditions should consult a healthcare professional.

Citius Research has developed a research report titled “Basil Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Basil Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Basil Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Basil Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Basil Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Basil Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Basil Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Basil Extracts Market
• Cost and Gross Margin Analysis of Basil Extracts Market
• Basil Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Basil Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Basil Extracts Market Key Stakeholders

Below are the key stakeholders for the Basil Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Basil Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Basil Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Basil Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Basil Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Basil Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Basil Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Basil Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Basil Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Basil Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Basil Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Basil Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Basil Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Basil Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Basil Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Basil Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Basil Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Basil Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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