Lactic Butter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195560
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Lactic Butter Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 3.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Lactic Butter Market

(Market Size)
$2.5 billion
$3.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 3.8 billion
Key Players Lactalis, Arla, FrieslandCampina, Land O'Lakes, Fonterra

Market Summary

The lactic butter market is a specialized segment within the global dairy industry, characterized by its unique production process and distinct flavor profile. This market caters primarily to the food and beverage sector, with significant demand from artisanal bakeries, gourmet food manufacturers, and the hospitality industry. Lactic butter is produced through a fermentation process where lactic acid bacteria are introduced to cream, resulting in a product with a characteristically tangy taste and creamy texture that is highly prized by culinary professionals. The market is influenced by evolving consumer preferences towards premium, natural, and flavorful ingredients, driving innovation and product differentiation among manufacturers. Key producing regions include Europe, particularly France and Belgium, where traditional methods are prevalent, alongside growing production in North America and other parts of the world aiming to capture the premium butter segment.

Key Highlights

The lactic butter market is distinguished by several key factors that set it apart from conventional butter markets. The fermentation process not only imparts a unique flavor but also affects the butter's functional properties, such as its plasticity and melting behavior, making it particularly desirable for specific culinary applications like pastry making. Consumer demand for clean-label and natural products is a significant driver, with lactic butter often perceived as a more artisanal and less processed alternative to sweet cream butter. The market sees strong growth in organic and grass-fed variants, aligning with broader health and sustainability trends. Furthermore, the presence of established dairy giants alongside specialized, smaller producers creates a dynamic competitive landscape focused on quality, origin storytelling, and certification.

Drivers, Opportunities & Restraints

The growth of the lactic butter market is propelled by the rising consumer inclination towards gourmet and specialty food products. The expansion of the foodservice industry, particularly fine-dining restaurants and bakeries, which utilize lactic butter for its superior flavor and performance, acts as a primary driver. Additionally, the increasing popularity of European-style butter in regions like North America and Asia-Pacific presents a substantial opportunity for market expansion. However, the market faces restraints including higher production costs compared to conventional butter, which translates to a premium price point that can limit mass-market adoption. Fluctuations in raw milk prices and the stringent regulations governing dairy production and labeling also pose challenges to consistent growth and profitability for manufacturers.

Concentration Insights

The competitive landscape of the lactic butter market features a mix of large multinational dairy corporations and smaller, niche players specializing in artisanal products. Leading companies such as Arla Foods, Lactalis Group, and Fonterra Co-operative Group have a significant presence, leveraging their extensive distribution networks and broad product portfolios. These players often focus on branding, certification, and marketing the European heritage of their lactic butter products. Concurrently, there is a notable concentration of smaller, regional producers in Europe, particularly in France and Belgium, who emphasize traditional methods, terroir, and organic production. This bifurcation allows the market to cater to both large-scale industrial buyers and discerning consumers seeking authenticity and provenance.

Type Insights

The lactic butter market can be segmented based on type, primarily distinguished by fat content and production methods. The most common segmentation includes salted and unsalted lactic butter. Unsalted variants are predominantly favored by professional bakers and pastry chefs for their pure, unadulterated flavor and precise control in recipes. Salted lactic butter is popular as a table spread and for general cooking due to its enhanced taste and preservative qualities. Beyond this, there is a growing segment of cultured butter, which undergoes a longer fermentation process for a more pronounced tangy flavor. Furthermore, the market is seeing increased differentiation based on claims such as organic, grass-fed, and AOP certification, which cater to specific consumer demands for quality, sustainability, and authenticity.

Application Insights

Lactic butter finds diverse applications across the food and beverage industry, underpinning its market value. Its primary application is in the bakery and confectionery sector, where it is essential for producing flaky, flavorful pastries, croissants, and viennoiserie. The distinct flavor profile also makes it a preferred ingredient in sauces, compound butters, and gourmet cooking within the foodservice industry. Furthermore, it is increasingly used in the manufacturing of premium processed foods and ready meals to enhance taste and quality perception. A growing application segment is the retail consumer market, where it is sold as a standalone premium product for direct consumption, often marketed for its artisanal qualities and superior taste compared to standard butter.

Regional Insights

Europe stands as the traditional heartland and largest market for lactic butter, with countries like France, Belgium, and Germany being both major producers and consumers. The deep-rooted culinary traditions in these regions sustain consistent demand. North America represents a high-growth market, driven by the increasing adoption of European baking techniques and a growing consumer palate for specialty dairy products. The Asia-Pacific region is emerging as a promising market, fueled by urbanization, rising disposable incomes, and the expansion of international hotel and bakery chains that incorporate lactic butter into their offerings. While other regions like Latin America and the Middle East and Africa currently have a smaller market share, they present future growth potential as global food trends permeate these markets.

Company Insights

The lactic butter market's competitive environment includes prominent players who have established strong brand equity. Companies like Arla Foods amba, with its Lurpak brand, and Groupe Lactalis, known for its Pr?sident butter, are key influencers with extensive global reach. Fonterra Co-operative Group leverages its strong dairy sourcing capabilities to compete in this segment. Alongside these giants, specialized companies such as Finland's Valio Oy and Belgium's Belgomilk NV focus on high-quality, often organic or traditionally produced lactic butter, targeting niche markets. These companies compete on factors including product quality, flavor consistency, brand reputation, certification, and the ability to meet the specific functional requirements of professional chefs and industrial food manufacturers.

Recent Developments

The lactic butter market has witnessed several strategic developments focused on capacity expansion, product innovation, and sustainability. Leading companies are investing in upgrading their production facilities to enhance efficiency and scale up output to meet growing international demand. There is a noticeable trend towards launching organic and grass-fed variants to align with consumer health and environmental concerns. Furthermore, key players are engaging in partnerships with culinary institutions and prominent chefs to promote the use of lactic butter in professional kitchens, thereby strengthening brand positioning. Packaging innovations aimed at extending shelf life and improving convenience for both industrial and retail customers are also a recent focus area within the market.

Report Segmentation

This comprehensive market research report on the lactic butter industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market dynamics. The report is segmented by type, covering key categories such as salted and unsalted lactic butter, with further breakdowns into organic and conventional production methods. The application segmentation delves into its uses across bakery & confectionery, foodservice, processed foods, and retail. Geographically, the analysis is presented for key regions and major countries within North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demand patterns, and assess regional opportunities and challenges effectively.

FAQs

What is lactic butter? Lactic butter, also known as cultured butter, is a variety of butter produced from cream that has been fermented with lactic acid bacteria. This process gives it a characteristically tangy, slightly sour flavor and a rich aroma that distinguishes it from sweet cream butter.

How is lactic butter different from sweet cream butter? The fundamental difference lies in the production process. Sweet cream butter is churned from fresh, unpasteurized cream, resulting in a milder taste. Lactic butter is made from cream that has been fermented first, which develops its signature tangy flavor and often yields a softer texture.

What is lactic butter used for? Lactic butter is highly valued in baking, especially for creating flaky pastries and croissants, due to its specific melting properties and flavor. It is also used in gourmet cooking, sauce making, and as a premium table spread for its rich and complex taste.

Why is lactic butter more expensive? Lactic butter typically commands a higher price due to its more involved production process, which includes a fermentation period. Additionally, it is often positioned as a premium or artisanal product, made with higher-quality cream and sometimes organic or grass-fed certifications, contributing to its cost.

Is lactic butter healthy? Like all butter, lactic butter is a source of fats. Its nutritional profile is similar to that of regular butter, though the fermentation process may produce certain compounds. It is often perceived as a more natural option, especially in its organic or grass-fed forms, which may have a different fatty acid composition.

Citius Research has developed a research report titled “Lactic Butter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lactic Butter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lactic Butter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lactic Butter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lactic Butter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lactic Butter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lactic Butter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lactic Butter Market
• Cost and Gross Margin Analysis of Lactic Butter Market
• Lactic Butter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lactic Butter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lactic Butter Market Key Stakeholders

Below are the key stakeholders for the Lactic Butter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lactic Butter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lactic Butter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lactic Butter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lactic Butter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lactic Butter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lactic Butter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lactic Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lactic Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lactic Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lactic Butter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lactic Butter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lactic Butter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lactic Butter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lactic Butter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lactic Butter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lactic Butter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lactic Butter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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