Fish Protein Concentrate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195318
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Fish Protein Concentrate Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Fish Protein Concentrate Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players Copalis, Scanbio, Bio-marine Ingredients Ireland, Hofseth BioCare, Janatha Fish Meal

Market Summary

The fish protein concentrate market represents a specialized segment within the global food and beverages industry, focusing on the production and distribution of nutrient-dense protein derived from fish sources. This market caters to the increasing demand for sustainable and high-quality protein ingredients used across various applications, from human nutrition to animal feed. The concentrate is produced through advanced processing techniques that remove water, fat, and bones, resulting in a powder or paste rich in essential amino acids, vitamins, and minerals. Key drivers include the growing health and wellness trend, rising consumer awareness about the nutritional benefits of fish protein, and the expanding aquaculture sector. Manufacturers are continuously innovating to improve extraction methods and enhance product quality, ensuring compliance with stringent food safety and quality standards. The market is characterized by a competitive landscape with several established players and new entrants striving to capture market share through product differentiation and strategic expansions.

Key Highlights

The fish protein concentrate market is distinguished by several critical aspects that underscore its importance and potential. A primary highlight is the superior nutritional profile of fish protein, which offers a complete amino acid spectrum, high digestibility, and beneficial omega-3 fatty acids, making it a preferred ingredient over some plant-based alternatives. The industry is witnessing significant technological advancements in processing methods, such as enzymatic hydrolysis and solvent extraction, which improve yield, functionality, and purity while minimizing environmental impact. Sustainability is a cornerstone, with many producers adopting practices that utilize by-products from fish processing, thereby reducing waste and promoting a circular economy. The market is also seeing increased investment in research and development to explore novel applications and enhance sensory properties to meet diverse consumer preferences. Regulatory support for marine-derived ingredients in various regions further bolsters market growth, ensuring product safety and encouraging innovation.

Drivers, Opportunities & Restraints

Several factors drive the fish protein concentrate market, including the escalating global population and subsequent rise in protein demand, particularly in developing economies. Health-conscious consumers are increasingly seeking clean-label, natural protein sources, propelling the adoption of fish-based products. The growth of the sports nutrition and functional food sectors presents substantial opportunities, as manufacturers incorporate fish protein into shakes, bars, and supplements due to its high biological value. However, the market faces restraints such as high production costs associated with advanced processing technologies and raw material volatility, which can affect pricing and supply consistency. Environmental concerns regarding overfishing and stringent regulations on marine resource exploitation also pose challenges. Nonetheless, opportunities abound in the development of customized concentrates for specific dietary needs and the expansion into emerging markets where disposable incomes are rising, and nutritional awareness is growing.

Concentration Insights

The competitive landscape of the fish protein concentrate market is moderately concentrated, with a mix of large multinational corporations and specialized regional players dominating the scene. Key companies such as TripleNine Group, Bio-Oregon Protein, and Soprop?che have established strong footholds through extensive product portfolios, robust distribution networks, and continuous innovation. These leaders often engage in strategic activities like mergers, acquisitions, and partnerships to enhance their market presence and technological capabilities. Regional players focus on catering to local tastes and preferences, often leveraging sustainable sourcing practices to differentiate themselves. The market concentration is influenced by factors like production expertise, access to raw materials, and compliance with international quality standards, which create barriers to entry for new participants. This dynamic fosters a competitive environment that drives product improvement and market expansion.

Type Insights

The fish protein concentrate market is segmented based on type, primarily into isolates, concentrates, and hydrolysates, each offering distinct characteristics and applications. Isolates contain the highest protein content, often exceeding 90%, and are favored in premium sports nutrition and pharmaceutical products due to their purity and rapid absorption. Concentrates, with protein levels typically ranging from 70% to 85%, are widely used in functional foods, beverages, and dietary supplements, balancing cost-effectiveness with nutritional benefits. Hydrolysates are pre-digested through enzymatic processes, enhancing digestibility and reducing allergenic potential, making them suitable for infant formula, clinical nutrition, and pet food. The choice of type depends on end-use requirements, with manufacturers continually refining processes to improve functional properties like solubility, emulsification, and flavor profile, thereby expanding application possibilities across the food and beverage industry.

Application Insights

Fish protein concentrate finds diverse applications across multiple industries, driven by its nutritional excellence and functional properties. In the food and beverage sector, it is incorporated into products like protein-enriched snacks, bakery items, and dairy alternatives to boost protein content and improve texture. The sports nutrition segment is a significant consumer, utilizing concentrates in powders, bars, and ready-to-drink beverages for muscle recovery and performance enhancement. Animal feed applications are substantial, particularly in aquaculture and pet food, where it serves as a high-quality protein source that promotes growth and health. Pharmaceutical and nutraceutical industries leverage fish protein for its bioactive peptides, which offer health benefits such as antihypertensive and antioxidant effects. This wide applicability ensures steady demand, with ongoing research exploring new uses in personalized nutrition and medical foods.

Regional Insights

Geographically, the fish protein concentrate market exhibits varied dynamics across regions. North America and Europe are mature markets, characterized by high consumer awareness, advanced processing technologies, and strong demand for health-oriented products. These regions have stringent regulations ensuring product quality and sustainability, influencing market practices. The Asia-Pacific region is the fastest-growing market, driven by rising disposable incomes, expanding population, and increasing adoption of Western dietary patterns, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, with growth fueled by urbanization, growing aquaculture activities, and rising investments in food processing infrastructure. Regional differences in raw material availability, cultural preferences, and regulatory frameworks shape market strategies, prompting companies to adopt localized approaches to capitalize on growth opportunities.

Company Insights

Prominent companies in the fish protein concentrate market include TripleNine Group, Bio-Oregon Protein, Soprop?che, Scanbio Marine Group, and Alaska Protein Recovery. These players focus on core competencies such as sustainable sourcing, technological innovation, and product diversification to maintain competitive edges. TripleNine Group, for instance, emphasizes utilizing by-products from the fishing industry to produce high-quality concentrates, aligning with circular economy principles. Bio-Oregon Protein is known for its enzymatic hydrolysis expertise, creating tailored solutions for specific applications. Companies invest heavily in research and development to enhance extraction efficiency, improve sensory attributes, and explore new functional benefits. Strategic expansions through acquisitions and partnerships are common, enabling access to new markets and technologies. The competitive intensity drives continuous improvement, ensuring that offerings meet evolving consumer and industrial demands for quality, sustainability, and performance.

Recent Developments

The fish protein concentrate market has witnessed several recent developments reflecting industry trends and strategic movements. Key players have launched new products with improved functionality, such as neutral-flavored concentrates for broader application in beverages and dairy alternatives. Technological advancements have been a focus, with companies adopting membrane filtration and cold-processing techniques to preserve nutritional integrity and enhance sustainability. There has been increased activity in mergers and acquisitions, such as larger food ingredient firms acquiring specialized fish protein producers to expand their portfolios and market reach. Partnerships between research institutions and manufacturers are driving innovation in bioactive peptide extraction and application development. Additionally, regulatory approvals for new health claims related to fish protein consumption in various regions have opened up opportunities for market expansion and product differentiation.

Report Segmentation

This comprehensive report on the fish protein concentrate market is segmented to provide detailed insights across various dimensions. The segmentation includes type, such as isolates, concentrates, and hydrolysates, each analyzed for their market dynamics, growth potential, and application suitability. Application segmentation covers food and beverages, sports nutrition, animal feed, pharmaceuticals, and others, highlighting demand patterns and innovation areas within each category. Geographical segmentation examines regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing local trends, regulatory impacts, and growth drivers. The report also delves into concentration insights, evaluating the competitive landscape, market share analysis, and strategic initiatives of key players. This structured approach enables stakeholders to identify opportunities, understand market nuances, and make informed decisions based on thorough, segmented analysis.

FAQs

What is fish protein concentrate? Fish protein concentrate is a nutrient-dense product derived from fish through processes that remove water, fat, and bones, resulting in a high-protein powder or paste used in various food, feed, and pharmaceutical applications.

How is fish protein concentrate produced? It is typically produced using methods like enzymatic hydrolysis, solvent extraction, or physical processing to isolate and concentrate protein from fish tissue, often utilizing by-products from fish processing to enhance sustainability.

What are the benefits of fish protein concentrate? Benefits include a complete amino acid profile, high digestibility, rich omega-3 content, and functional properties like emulsification and gelation, making it valuable for nutrition, health, and food formulation.

Where is fish protein concentrate used? It is used in food and beverages, sports nutrition, animal feed, pharmaceuticals, and nutraceuticals due to its nutritional advantages and functional benefits in various product formulations.

Is fish protein concentrate sustainable? Yes, many producers use by-products from fish processing, reducing waste and promoting a circular economy, while advancements in processing technologies minimize environmental impact.

Citius Research has developed a research report titled “Fish Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fish Protein Concentrate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fish Protein Concentrate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fish Protein Concentrate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fish Protein Concentrate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fish Protein Concentrate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fish Protein Concentrate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fish Protein Concentrate Market
• Cost and Gross Margin Analysis of Fish Protein Concentrate Market
• Fish Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fish Protein Concentrate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fish Protein Concentrate Market Key Stakeholders

Below are the key stakeholders for the Fish Protein Concentrate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fish Protein Concentrate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fish Protein Concentrate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fish Protein Concentrate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fish Protein Concentrate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fish Protein Concentrate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fish Protein Concentrate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fish Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fish Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fish Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fish Protein Concentrate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fish Protein Concentrate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fish Protein Concentrate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fish Protein Concentrate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fish Protein Concentrate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fish Protein Concentrate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fish Protein Concentrate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fish Protein Concentrate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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