Encapsulated Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196491
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Encapsulated Food Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Encapsulated Food Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players BASF, DSM, Cargill, Kerry, Ingredion

Market Summary

The encapsulated food market represents a specialized segment within the broader food and beverages industry, focusing on the technology of encasing active ingredients, flavors, nutrients, or other food components within a protective coating. This process is designed to shield sensitive elements from environmental factors like moisture, heat, and oxygen, thereby enhancing their stability, extending shelf life, and controlling their release during consumption or processing. The market is driven by increasing consumer demand for functional and fortified foods, as well as the growing need for food preservation and waste reduction. Key players are continuously innovating to develop advanced encapsulation techniques that cater to diverse applications, including dairy products, bakery items, confectionery, and beverages. The industry is characterized by a high degree of research and development activity, with numerous companies investing in new technologies to gain a competitive edge. The market is global in nature, with significant activity in North America, Europe, and the Asia-Pacific region, each contributing to the overall growth through regional consumer preferences and regulatory frameworks.

Key Highlights

The encapsulated food market is distinguished by several key highlights that underscore its dynamic nature and growth potential. A primary highlight is the advancement in encapsulation technologies, including spray drying, fluid bed coating, and emulsion techniques, which enable precise control over the release of core materials. Another significant aspect is the rising application in the functional food sector, where encapsulation is used to deliver probiotics, vitamins, and omega-3 fatty acids without compromising taste or efficacy. The market also benefits from increasing investments by major food and beverage companies in research and development to create novel encapsulated products that meet evolving consumer health and wellness trends. Additionally, there is a growing emphasis on natural and clean-label encapsulation materials, such as proteins and polysaccharides, aligning with the clean-label movement. The competitive landscape features both large multinational corporations and specialized ingredient suppliers, all striving to expand their product portfolios and geographic reach through strategic initiatives.

Drivers, Opportunities & Restraints

The encapsulated food market is propelled by several key drivers, including the escalating demand for functional and fortified foods that offer health benefits beyond basic nutrition. Consumers are increasingly seeking products with enhanced nutritional profiles, driving manufacturers to utilize encapsulation to incorporate sensitive bioactive compounds. Opportunities abound in the development of innovative encapsulation methods that improve efficiency and reduce costs, as well as in expanding applications in emerging markets where awareness of functional foods is growing. The rise of personalized nutrition presents another significant opportunity, allowing for tailored nutrient delivery systems. However, the market faces restraints such as the high cost of advanced encapsulation technologies, which can limit adoption among small and medium-sized enterprises. Regulatory challenges also pose a hurdle, as stringent food safety standards vary across regions, complicating global market entry. Additionally, technical limitations in scaling up laboratory techniques to industrial production can impede widespread implementation.

Concentration Insights

The encapsulated food market exhibits a concentrated competitive landscape, with a mix of large multinational corporations and specialized ingredient suppliers dominating the scene. Key players such as Cargill, Incorporated, Archer Daniels Midland Company, and Kerry Group plc hold significant market shares due to their extensive research capabilities, broad product portfolios, and global distribution networks. These companies often engage in strategic acquisitions, partnerships, and collaborations to strengthen their market position and expand their technological expertise. There is also a notable presence of niche players focusing on specific encapsulation technologies or applications, contributing to innovation and diversity in the market. Geographic concentration is evident, with North America and Europe being mature markets with high adoption rates, while the Asia-Pacific region is emerging as a hotspot for growth due to increasing disposable incomes and shifting consumer preferences towards functional foods. This concentration drives intense competition, prompting continuous investment in research and development to maintain a competitive advantage.

Type Insights

In the encapsulated food market, types are primarily categorized based on the core material being encapsulated and the technology used. Common core materials include flavors, vitamins, minerals, probiotics, and antioxidants, each requiring specific encapsulation techniques to ensure stability and efficacy. Technologies such as spray drying are widely employed for encapsulating heat-sensitive ingredients like flavors, providing a cost-effective and scalable solution. Fluid bed coating is another prominent method, ideal for creating uniform layers around particles, often used for nutrients and acids. Emulsion-based encapsulation, including liposomes and nanoemulsions, is gaining traction for delivering hydrophobic compounds and enhancing bioavailability. Additionally, there is growing interest in coacervation and extrusion techniques for their ability to produce high-quality encapsulates with controlled release properties. The choice of encapsulation type depends on factors such as the desired release mechanism, application requirements, and cost considerations, driving diversity in product offerings across the market.

Application Insights

The application of encapsulated foods spans a wide range of segments within the food and beverages industry, each leveraging the technology to address specific challenges and opportunities. In the bakery and confectionery sector, encapsulation is used to protect flavors and leavening agents during high-temperature processing, ensuring consistent product quality. The dairy industry employs encapsulation to deliver probiotics and vitamins in yogurts and cheeses, enhancing their functional benefits without affecting taste. Beverages, including functional drinks and juices, utilize encapsulated nutrients and flavors to improve stability and shelf life. The dietary supplements segment is a significant application area, where encapsulation ensures the precise delivery of active ingredients. Additionally, the meat and savory products industry adopts encapsulation for spices and acids to maintain flavor integrity during cooking. Each application demands tailored encapsulation solutions, driving innovation and specialization among suppliers to meet diverse industry needs.

Regional Insights

The encapsulated food market demonstrates distinct regional dynamics influenced by consumer preferences, regulatory environments, and economic factors. North America is a leading region, characterized by high consumer awareness of functional foods and strong presence of major market players, driving demand for encapsulated ingredients. Europe follows closely, with stringent food safety regulations encouraging the adoption of encapsulation technologies to meet quality standards and cater to health-conscious consumers. The Asia-Pacific region is experiencing rapid growth, fueled by rising disposable incomes, urbanization, and increasing demand for fortified foods in countries like China and India. Latin America and the Middle East & Africa are emerging markets, showing potential due to growing food processing industries and shifting dietary patterns. Each region presents unique opportunities and challenges, with local regulations and cultural preferences shaping market development and influencing the strategies of global and regional companies operating in this space.

Company Insights

The competitive landscape of the encapsulated food market includes several prominent companies that play pivotal roles in driving innovation and growth. Cargill, Incorporated is a key player, offering a wide range of encapsulated ingredients such as flavors and nutrients, supported by extensive research and development. Archer Daniels Midland Company focuses on encapsulation technologies for food and beverage applications, leveraging its global supply chain to serve diverse markets. Kerry Group plc is notable for its expertise in taste and nutrition solutions, including advanced encapsulation systems for probiotics and vitamins. Other significant contributors include Ingredion Incorporated, which provides encapsulation services for starches and hydrocolloids, and Symrise AG, specializing in encapsulated flavors and fragrances. These companies invest heavily in technological advancements and strategic expansions to enhance their market presence, often collaborating with food manufacturers to develop customized solutions that meet specific application requirements and consumer demands.

Recent Developments

Recent developments in the encapsulated food market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Key players have been actively engaged in launching new encapsulated products to meet the rising demand for functional foods; for instance, several companies have introduced encapsulated vitamins and minerals for use in beverages and dairy products. Technological advancements have also been a focus, with research efforts directed towards improving encapsulation efficiency and developing novel methods like nanoencapsulation for enhanced bioavailability. Strategic acquisitions and partnerships are prevalent, as companies seek to expand their technological capabilities and geographic footprint; notable examples include mergers between ingredient suppliers and technology firms to integrate expertise. Additionally, there is increasing investment in sustainable and natural encapsulation materials, aligning with the clean-label trend and responding to consumer preferences for environmentally friendly products. These developments indicate a dynamic market poised for continued evolution and expansion.

Report Segmentation

This comprehensive report on the encapsulated food market is meticulously segmented to provide detailed insights into various aspects of the industry. The segmentation is based on type, which includes categories such as encapsulated flavors, vitamins, minerals, probiotics, and others, each analyzed for their market dynamics and growth potential. Application segmentation covers key areas like bakery and confectionery, dairy products, beverages, dietary supplements, and meat products, highlighting specific trends and demands within each segment. Geographic segmentation breaks down the market into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering a regional perspective on market performance and opportunities. Additionally, the report includes segmentation by technology, examining methods such as spray drying, fluid bed coating, emulsion, and coacervation. This structured approach ensures a thorough analysis of each segment, enabling stakeholders to identify niche opportunities and make informed strategic decisions based on comprehensive data and trends.

FAQs

What is encapsulated food? Encapsulated food refers to the technology of enclosing active ingredients, such as flavors, nutrients, or probiotics, within a protective coating to shield them from environmental factors, enhance stability, and control release during consumption or processing.

How does food encapsulation work? Food encapsulation works by surrounding a core material with a protective wall material using various techniques like spray drying or emulsion, creating a barrier that prevents degradation and allows controlled release under specific conditions.

What are the benefits of encapsulated foods? The benefits include extended shelf life, improved stability of sensitive ingredients, enhanced bioavailability, maskment of undesirable tastes, and controlled release of active compounds, contributing to better product quality and functionality.

Which industries use encapsulated food ingredients? Industries such as bakery and confectionery, dairy, beverages, dietary supplements, and meat processing use encapsulated ingredients to improve product performance, nutritional value, and consumer appeal.

What are the common methods for food encapsulation? Common methods include spray drying, fluid bed coating, emulsion techniques, coacervation, and extrusion, each selected based on the core material and desired application requirements.

Citius Research has developed a research report titled “Encapsulated Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Encapsulated Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Encapsulated Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Encapsulated Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Encapsulated Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Encapsulated Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Encapsulated Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Encapsulated Food Market
• Cost and Gross Margin Analysis of Encapsulated Food Market
• Encapsulated Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Encapsulated Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Encapsulated Food Market Key Stakeholders

Below are the key stakeholders for the Encapsulated Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Encapsulated Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Encapsulated Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Encapsulated Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Encapsulated Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Encapsulated Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Encapsulated Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Encapsulated Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Encapsulated Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Encapsulated Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Encapsulated Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Encapsulated Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Encapsulated Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Encapsulated Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Encapsulated Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Encapsulated Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Encapsulated Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Encapsulated Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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