Flour Improvers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195341
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Flour Improvers Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Flour Improvers Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Corbion, Puratos, Lesaffre, AB Mauri, Lallemand

Market Summary

The flour improvers market is a critical segment within the global food and beverages industry, playing an essential role in enhancing the quality, texture, and shelf-life of various bakery and flour-based products. Flour improvers are specialized additives used to standardize and improve flour performance, ensuring consistent product quality in industrial baking and food manufacturing. These products are indispensable for meeting consumer demands for high-quality, visually appealing, and longer-lasting baked goods. The market is characterized by continuous innovation, with manufacturers focusing on developing natural and clean-label solutions to align with evolving consumer preferences for healthier and more transparent ingredient lists. Key end-users include industrial bakeries, artisanal bakeries, and food processing companies, all of which rely on flour improvers to maintain competitive advantage and product excellence. The market is supported by robust research and development activities aimed at creating multifunctional blends that cater to specific application needs, from bread and cakes to pastries and other confectionery items.

Key Highlights

The flour improvers market is distinguished by several key factors that underscore its importance and growth trajectory. One significant highlight is the increasing consumer inclination towards premium and artisanal bakery products, which drives the demand for high-performance flour treatment agents that ensure superior crumb structure, volume, and softness. Another critical aspect is the rising adoption of natural and organic flour improvers, as health-conscious consumers seek products free from synthetic additives, prompting manufacturers to innovate with enzyme-based and other natural solutions. The market is also witnessing a surge in demand for multifunctional blends that combine various improving agents, such as oxidizing agents, reducing agents, and emulsifiers, to offer comprehensive benefits in a single product. Additionally, the expansion of the food service industry and the proliferation of bakery chains globally are fueling market growth, as consistent quality becomes a non-negotiable standard. Technological advancements in food processing and ingredient technology further enhance the efficacy and application range of flour improvers, making them indispensable in modern food production.

Drivers, Opportunities & Restraints

The flour improvers market is primarily driven by the growing global demand for convenience and packaged foods, which necessitates the use of additives to maintain product quality and extend shelf life. Increasing urbanization, rising disposable incomes, and changing lifestyles are propelling the consumption of bakery products, thereby boosting the need for effective flour treatment solutions. Health and wellness trends present significant opportunities, as manufacturers develop clean-label and natural flour improvers to cater to the demand for healthier options without compromising on quality. The expansion of the retail sector, including supermarkets and hypermarkets, also facilitates easier access to a variety of bakery products, further driving market growth. However, the market faces restraints such as stringent regulatory frameworks governing food additives, which vary across regions and can impede product launches and innovations. Consumer skepticism towards synthetic additives and the associated health concerns also pose challenges, pushing companies to invest in research for safer alternatives. Additionally, fluctuations in raw material prices and supply chain disruptions can impact production costs and profitability.

Concentration Insights

The flour improvers market exhibits a moderate level of concentration, with several key players holding significant market shares due to their extensive product portfolios, strong research capabilities, and global presence. Leading companies such as Corbion, Puratos, Archer Daniels Midland Company, and Lesaffre dominate the market through continuous innovation and strategic expansions. These players focus on mergers, acquisitions, and partnerships to enhance their market position and expand their geographic reach. Regional and local manufacturers also play a crucial role, particularly in emerging markets, by offering cost-effective solutions tailored to local preferences and regulatory requirements. The competitive landscape is characterized by intense rivalry, with companies competing on factors such as product quality, technological advancements, and customer service. Investment in research and development is a key strategy to develop novel and efficient flour improvers that meet evolving consumer and industry demands. The market also sees participation from ingredient specialists and biotechnology firms that contribute advanced enzyme and microbial solutions, adding to the diversity and sophistication of available products.

Type Insights

Flour improvers are categorized into various types based on their functional properties and composition, including oxidizing agents, reducing agents, emulsifiers, enzymes, and others. Oxidizing agents, such as ascorbic acid and azodicarbonamide, are widely used to strengthen dough by forming disulfide bonds, improving gas retention, and enhancing volume and texture. Reducing agents, like L-cysteine, work to weaken dough strength, reducing mixing time and improving machinability, which is particularly beneficial in large-scale production. Emulsifiers, including mono- and diglycerides and lecithin, are essential for improving dough stability, shelf life, and softness by ensuring uniform dispersion of ingredients. Enzymatic improvers, such as amylases, xylanases, and lipases, are gaining prominence due to their natural origin and ability to modify flour components effectively, leading to better crumb structure and freshness. Other types include bleaching agents and pH regulators, each serving specific purposes in flour treatment. The choice of improver depends on the desired end-product characteristics, processing conditions, and regulatory approvals, with a growing preference for multi-functional and clean-label options.

Application Insights

Flour improvers find extensive applications across various segments of the bakery and food industry, with bread being the largest and most traditional application. In bread production, improvers are crucial for achieving desired volume, crumb structure, and softness, while also extending shelf life by preventing staling. The cakes and pastries segment also relies heavily on these additives to ensure fine texture, moisture retention, and uniform rising during baking. Biscuits and cookies benefit from flour improvers through improved machinability, reduced spread, and enhanced crispness. Other applications include pizza bases, noodles, and other flour-based products, where consistency and quality are paramount. The industrial baking sector is the primary user, leveraging large-scale production efficiencies, but artisanal and small-scale bakeries are increasingly adopting these products to maintain competitiveness. The food processing industry utilizes flour improvers in ready-to-eat and convenience foods to standardize quality and meet consumer expectations. Each application requires tailored formulations, driving innovation and specialization in product development to address specific challenges and opportunities.

Regional Insights

The flour improvers market demonstrates distinct regional dynamics influenced by dietary habits, economic development, and regulatory environments. North America and Europe are mature markets characterized by high consumption of bakery products and stringent regulations on food additives, driving demand for advanced and natural improvers. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, westernization of diets, and expansion of the food processing sector, particularly in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing potential, fueled by rising disposable incomes and changing consumer preferences towards packaged and convenience foods. Each region has unique preferences; for example, Europe has a strong inclination towards artisanal and organic products, while Asia-Pacific shows higher demand for cost-effective and multifunctional solutions. Regional regulatory frameworks also shape market dynamics, with variations in approved additives and labeling requirements influencing product formulations and market strategies. Companies often adapt their offerings to meet local tastes and compliance standards, ensuring relevance and competitiveness in diverse geographic markets.

Company Insights

The flour improvers market features a competitive landscape with several prominent companies leading through innovation, quality, and global reach. Corbion is a key player known for its comprehensive portfolio of sustainable and clean-label solutions, focusing on biobased ingredients. Puratos emphasizes innovation and customer proximity, offering a wide range of improvers under brands like S500 and Powerzyme, tailored to various baking needs. Archer Daniels Midland Company leverages its strong ingredient technology and supply chain capabilities to provide effective and reliable flour treatment products. Lesaffre, with its expertise in yeast and fermentation, offers innovative biological solutions that enhance dough performance and product quality. Other significant players include Watson Inc., Nutex N.V., and Bakels Worldwide, each contributing specialized products and technical support to the industry. These companies invest heavily in research and development to create novel formulations that address evolving consumer trends, such as naturalness and health. Strategic partnerships, acquisitions, and expansions are common tactics to strengthen market presence and cater to the growing demand across different regions and applications.

Recent Developments

Recent developments in the flour improvers market reflect the industry's response to changing consumer preferences and technological advancements. There has been a notable shift towards clean-label and natural ingredients, with companies launching enzyme-based and organic improvers to meet demand for transparency and health. For instance, several key players have introduced non-GMO and allergen-free solutions to cater to specific dietary needs. Technological innovations include the development of multifunctional blends that combine various improving agents to simplify formulations and enhance efficacy. Strategic expansions and partnerships are also prominent, such as acquisitions to bolster geographic presence and product portfolios. Investments in sustainable production practices and circular economy initiatives are gaining traction, aligning with broader corporate sustainability goals. Additionally, advancements in biotechnology have led to more efficient and specific enzymatic solutions, improving their application in diverse bakery products. The market is also seeing increased regulatory scrutiny and adaptation, with companies ensuring compliance through reformulations and improved labeling. These developments collectively drive the market towards greater innovation, efficiency, and alignment with consumer and environmental expectations.

Report Segmentation

The flour improvers market report is meticulously segmented to provide a comprehensive analysis of various aspects influencing the industry. The segmentation by type includes oxidizing agents, reducing agents, emulsifiers, enzymes, and others, each examined for their market share, growth potential, and application suitability. Application segmentation covers bread, cakes and pastries, biscuits and cookies, and other flour-based products, detailing the specific requirements and trends within each category. Geographic segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional preferences, regulatory landscapes, and growth drivers. Additionally, the report may segment based on form, such as powder and liquid, and by end-user, including industrial bakeries, artisanal bakeries, and food processors. This detailed segmentation enables stakeholders to identify niche opportunities, understand competitive dynamics, and make informed decisions based on precise market data and trends. Each segment is analyzed for its current market scenario, future outlook, and contributing factors, providing a holistic view of the flour improvers landscape.

FAQs

What are flour improvers? Flour improvers are additives used to enhance the quality, texture, and shelf-life of flour-based products by modifying dough properties and improving baking performance.

What are the common types of flour improvers? Common types include oxidizing agents, reducing agents, emulsifiers, enzymes, and other specialized additives, each serving specific functions in flour treatment.

How do flour improvers work? They work by altering the gluten structure, improving gas retention, enhancing moisture management, and ensuring consistent quality in baked goods through chemical or enzymatic actions.

Are flour improvers safe to consume? Yes, when used within regulatory limits, flour improvers are safe and approved by food safety authorities, though there is a growing trend towards natural and clean-label options.

Which industries use flour improvers? Primarily used in the bakery and food processing industries, including industrial bakeries, artisanal bakeries, and manufacturers of various flour-based products.

Citius Research has developed a research report titled “Flour Improvers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flour Improvers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flour Improvers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flour Improvers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flour Improvers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flour Improvers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flour Improvers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flour Improvers Market
• Cost and Gross Margin Analysis of Flour Improvers Market
• Flour Improvers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flour Improvers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flour Improvers Market Key Stakeholders

Below are the key stakeholders for the Flour Improvers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flour Improvers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flour Improvers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flour Improvers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flour Improvers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flour Improvers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flour Improvers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flour Improvers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flour Improvers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flour Improvers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flour Improvers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flour Improvers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flour Improvers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flour Improvers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flour Improvers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flour Improvers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flour Improvers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flour Improvers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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