Dipotassium Phosphate For Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195212
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Dipotassium Phosphate For Food Market size was estimated at USD 350 million in 2023 and is projected to reach USD 800 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Dipotassium Phosphate For Food Market

(Market Size)
$350 million
$800 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 350 million
2030 Market Size USD 800 million
Key Players Innophos, Budenheim, ICL, Aditya Birla Chemicals, Xingfa

Market Summary

The dipotassium phosphate for food market is a specialized segment within the food additives industry, primarily serving as a multifunctional ingredient. This compound is widely utilized as a buffering agent, emulsifier, and stabilizer, ensuring product consistency and extended shelf life across various food applications. The market is characterized by steady demand driven by its critical role in processed foods, dairy products, and beverages. Key industry participants include global chemical manufacturers and food ingredient suppliers who adhere to stringent food safety standards. The market operates within a framework of regulatory compliance, with organizations like the FDA and EFSA governing its usage levels. Growth is sustained by the compound's functional properties, which enhance texture, prevent coagulation, and maintain pH balance in finished products. The market is globally distributed, with production and consumption hubs in North America, Europe, and Asia-Pacific regions.

Key Highlights

Dipotassium phosphate is recognized for its high solubility and effectiveness as a potassium source in fortified foods. It is extensively used in dairy applications like cheese and milk powders to improve emulsification and prevent protein precipitation. In beverages, it acts as a nutrient supplement and acidity regulator. The ingredient is generally recognized as safe by major regulatory bodies, which underscores its widespread acceptance. Leading companies such as Innophos Holdings, Inc., ICL Group, and Aditya Birla Chemicals are prominent suppliers, leveraging advanced production technologies to ensure high purity grades. The market is also seeing innovations in application techniques, particularly in sports nutrition and health-focused products. Its role in meat processing as a moisture-retaining agent further highlights its versatility. The compound's compatibility with other food additives enhances its utility in complex formulations.

Drivers, Opportunities & Restraints

Market drivers include the rising consumption of processed and convenience foods, where dipotassium phosphate is essential for maintaining quality and stability. Increasing health awareness is boosting demand for fortified products, leveraging its potassium enrichment benefits. The growth of the dairy and beverage industries, particularly in emerging economies, presents significant opportunities. However, restraints include stringent regulatory frameworks that limit usage levels and potential consumer skepticism towards synthetic additives. Opportunities lie in expanding applications in plant-based alternative products and functional foods, where it can improve nutritional profiles. The trend towards clean label products poses a challenge, driving research into natural alternatives. Volatility in raw material prices and supply chain disruptions also act as restraints, affecting production costs and market stability.

Concentration Insights

The market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the landscape. Key players like Innophos Holdings, Inc., ICL Group, and Aditya Birla Chemicals hold significant market shares due to their extensive product portfolios and global distribution networks. These companies invest heavily in research and development to enhance product efficacy and explore new applications. Regional manufacturers cater to local demand, often competing on price and customized solutions. Strategic partnerships and acquisitions are common, aimed at expanding geographic presence and technological capabilities. The competitive environment is characterized by continuous innovation, with focus on meeting evolving regulatory standards and consumer preferences for high-purity, food-grade ingredients.

Type Insights

Dipotassium phosphate is available in various grades, primarily differentiated by purity levels and particle size, tailored to specific food applications. Food-grade dipotassium phosphate is the most prevalent, meeting stringent safety standards for human consumption. It is typically produced in anhydrous and hydrated forms, with the anhydrous variant being preferred for its higher solubility and stability. Technical grades are used in non-food applications but are not relevant to this market. The product is supplied in powder or crystalline form, facilitating easy integration into dry mixes and liquid formulations. Manufacturers often provide customized blends to meet specific functional requirements of clients, such as enhanced buffering capacity or improved dispersion properties in end products.

Application Insights

Dipotassium phosphate finds extensive application across the food and beverage industry. In dairy products, it is used as an emulsifying salt in processed cheeses and as a stabilizer in evaporated milk. Beverages, including sports drinks and fortified juices, utilize it for mineral fortification and pH adjustment. Meat processing applications leverage its ability to retain moisture and improve texture in processed meats. It is also employed in baked goods as a leavening agent and in powdered food formulations to prevent caking. Emerging applications include plant-based dairy alternatives, where it mimics the functional properties of traditional ingredients. The compound's role in nutritional supplements highlights its importance in health-oriented products.

Regional Insights

North America and Europe are mature markets for dipotassium phosphate, driven by well-established food processing industries and strict regulatory standards. The Asia-Pacific region is experiencing rapid growth, fueled by increasing urbanization, rising disposable incomes, and expanding food manufacturing sectors in countries like China and India. Latin America and the Middle East & Africa are emerging markets, with growing adoption in dairy and beverage applications. Regional demand variations are influenced by dietary habits, regulatory policies, and industrialization levels. Local production facilities in key regions help reduce logistics costs and ensure supply chain efficiency, supporting market accessibility and growth.

Company Insights

Prominent companies in the dipotassium phosphate market include Innophos Holdings, Inc., a leading producer of specialty ingredients with a strong focus on food applications. ICL Group offers a broad portfolio of phosphate-based products, emphasizing innovation and sustainability. Aditya Birla Chemicals is known for its high-quality industrial chemicals, including food-grade phosphates. Other significant players include Merck KGaA and Thermo Fisher Scientific, which supply laboratory-grade variants but also cater to food industry needs. These companies engage in strategic initiatives such as capacity expansions, product launches, and technological advancements to strengthen their market positions. Their expertise in chemical synthesis and commitment to quality assurance are critical to maintaining industry leadership.

Recent Developments

Recent developments in the dipotassium phosphate market include advancements in production technologies aimed at improving yield and purity. Companies are investing in sustainable manufacturing processes to reduce environmental impact. There is increasing focus on developing application-specific formulations to meet diverse industry needs. Regulatory approvals for expanded usage levels in various regions have been pursued to capitalize on growing demand. Strategic acquisitions and partnerships have been observed, enabling companies to enhance their geographic footprint and product offerings. Research efforts are directed towards exploring new functional benefits in emerging food categories, such as vegan and organic products, aligning with evolving consumer trends.

Report Segmentation

This report on the dipotassium phosphate for food market provides a detailed analysis segmented by type, application, and region. The type segmentation covers different grades and forms available, highlighting their specific characteristics and suitability for various uses. Application segmentation includes dairy products, beverages, meat processing, baked goods, and others, detailing the compound's role and demand drivers in each sector. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into market dynamics, key players, and growth prospects in these geographies. The segmentation enables a comprehensive understanding of market structure and opportunities.

FAQs

What is dipotassium phosphate used for in food? Dipotassium phosphate is used as a buffering agent, emulsifier, and stabilizer in various food products including dairy items, beverages, and processed meats to enhance texture, prevent spoilage, and maintain pH balance.

Is dipotassium phosphate safe to consume? Yes, dipotassium phosphate is generally recognized as safe by regulatory authorities like the FDA and EFSA when used within prescribed limits in food applications.

What are the sources of dipotassium phosphate? It is synthetically produced from phosphoric acid and potassium hydroxide, ensuring high purity and consistency for food-grade applications.

Can dipotassium phosphate be used in vegan products? Yes, it is suitable for vegan and plant-based food formulations as it is derived from mineral sources and does not involve animal products.

How does dipotassium phosphate compare to other phosphates? It offers superior solubility and potassium content compared to some other phosphates, making it ideal for specific applications like beverage fortification and dairy stabilization.

Citius Research has developed a research report titled “Dipotassium Phosphate For Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dipotassium Phosphate For Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dipotassium Phosphate For Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dipotassium Phosphate For Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dipotassium Phosphate For Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dipotassium Phosphate For Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dipotassium Phosphate For Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dipotassium Phosphate For Food Market
• Cost and Gross Margin Analysis of Dipotassium Phosphate For Food Market
• Dipotassium Phosphate For Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dipotassium Phosphate For Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dipotassium Phosphate For Food Market Key Stakeholders

Below are the key stakeholders for the Dipotassium Phosphate For Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dipotassium Phosphate For Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dipotassium Phosphate For Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dipotassium Phosphate For Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dipotassium Phosphate For Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

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Frequently Asked Questions

The Global Dipotassium Phosphate For Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dipotassium Phosphate For Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dipotassium Phosphate For Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dipotassium Phosphate For Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dipotassium Phosphate For Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dipotassium Phosphate For Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dipotassium Phosphate For Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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