Surfing Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193044
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Surfing Equipment Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Surfing Equipment Market

(Market Size)
$5.2 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 10 billion
Key Players Channel Islands, Firewire, JS Industries, Haydenshapes, Lost Surfboards

Market Summary

The surfing equipment market is a dynamic segment within the consumer goods industry, characterized by a strong cultural foundation and a dedicated consumer base. This market encompasses a wide array of products essential for the sport, including surfboards, wetsuits, leashes, fins, and apparel. The industry is driven by a blend of core enthusiasts and a growing number of recreational participants attracted to the surfing lifestyle. Key market dynamics include continuous product innovation aimed at enhancing performance, durability, and comfort, alongside a significant and growing emphasis on sustainability. Manufacturers are increasingly utilizing recycled materials and adopting eco-friendly production processes to appeal to environmentally conscious consumers. The market is global, with strong commercial activity in traditional surfing hubs as well as emerging locations where the sport is gaining popularity. The distribution landscape is multifaceted, comprising specialty surf shops, online retail platforms, and large sporting goods stores, each catering to different consumer purchasing behaviors and preferences.

Key Highlights

The surfing equipment market is distinguished by several key factors that underscore its current trajectory. A paramount highlight is the intense focus on technological advancement and material science. Companies are investing heavily in research and development to create lighter, stronger, and more responsive surfboards using materials like epoxy resins and carbon fiber. Similarly, wetsuit technology has seen remarkable progress with the adoption of flexible, eco-friendly neoprene alternatives and advanced seam sealing techniques for improved thermal protection. Another significant highlight is the powerful influence of professional surfing and associated media. Events on the World Surf League championship tour and extensive coverage on digital platforms serve as major marketing engines, driving brand visibility and consumer demand for the latest equipment endorsed by top athletes. Furthermore, the market is witnessing a consolidation trend, with major brands acquiring smaller, innovative companies to diversify their product portfolios and capture a larger market share, thereby intensifying competition.

Drivers, Opportunities & Restraints

The growth of the surfing equipment market is propelled by several fundamental drivers. A primary driver is the increasing participation in surfing and related water sports, fueled by greater media exposure, initiatives to make the sport more accessible, and its inclusion in the Olympic Games. The rising popularity of the coastal and active lifestyle, often associated with health and wellness, also encourages consumer spending on high-quality gear. Significant opportunities are emerging from the sustainable product segment. There is a growing consumer demand for equipment made from recycled and bio-based materials, presenting a lucrative avenue for brands to differentiate themselves and capture a value-driven audience. Additionally, the expansion into untapped markets in Asia and the Middle East, where disposable incomes are rising and new surf destinations are being developed, offers substantial growth potential. However, the market faces notable restraints. The high cost of advanced equipment can be a barrier to entry for new participants. The industry is also susceptible to seasonal fluctuations and weather conditions, which can unpredictably impact sales. Furthermore, the market must navigate challenges related to its environmental footprint, including the use of petroleum-based materials and the end-of-life disposal of products, which can attract scrutiny from regulators and environmentally aware consumers.

Concentration Insights

The global surfing equipment market exhibits a concentration of activity and influence within specific geographic and corporate spheres. From a regional perspective, the market is highly concentrated in traditional strongholds such as North America, particularly California and Hawaii, and Australia, where surfing is deeply embedded in the culture. These regions are not only the largest consumer markets but also serve as the primary hubs for research, design, and innovation, setting global trends. Corporately, the market is characterized by the presence of a few dominant players and a long tail of smaller, niche brands. Leading companies including Quiksilver, Billabong, and Rip Curl hold significant market share due to their extensive brand heritage, global distribution networks, and comprehensive product lines that span hard goods and apparel. These established giants compete with a vibrant ecosystem of independent shapers and specialized manufacturers who cater to specific segments, such as high-performance or artisan boards, creating a diverse and segmented competitive landscape.

Type Insights

The surfing equipment market is segmented by product type, with each category addressing distinct consumer needs. Surfboards represent the core product segment, continuously evolving in design. The market offers a variety of boards including shortboards, favored for high-performance surfing; longboards, known for stability and classic style; and fish and funboards, which provide a blend of maneuverability and ease of use. Innovations in construction, such as epoxy and carbon fiber composites, are making boards lighter and more durable. Wetsuits and rash guards constitute another critical category, essential for thermal protection and comfort. Advancements here focus on new neoprene alternatives like limestone-based or plant-based rubber, alongside designs that offer greater flexibility and faster drying times. The market also includes essential accessories like leashes, which ensure board safety, and fins, which drastically affect a board's handling and performance. Fins are available in various materials and setups, including traditional single fins, thrusters, and quads, allowing surfers to customize their experience.

Application Insights

The application of surfing equipment primarily bifurcates into professional and recreational use, each with distinct demand drivers. The professional segment, though smaller in volume, is highly influential. It encompasses elite athletes who compete in international events like the World Surf League. This segment demands top-tier, high-performance equipment that is often custom-made and incorporates the latest technological innovations. The requirements of professionals directly trickle down to influence product development and marketing strategies for the broader market. The recreational segment represents the vast majority of consumers. This includes everyone from beginners taking lessons to experienced enthusiasts who surf regularly for leisure. This demographic prioritizes factors such as durability, value for money, ease of use, and style. Their purchasing decisions are often influenced by brand reputation, peer recommendations, and accessibility through retail channels. The growth of this segment is crucial for the overall market expansion, driven by the increasing popularity of surfing as a lifestyle activity.

Regional Insights

The demand for surfing equipment displays strong regional patterns influenced by geography, culture, and economic development. North America and Australia remain the historical and largest markets, characterized by high consumer awareness, strong brand presence, and well-established retail and distribution infrastructures. These mature markets are centers for innovation and trendsetting. Europe also represents a significant market, with strong demand in countries like France, Portugal, and the UK, where coastal cultures and consistent surf conditions prevail. Latin America, particularly Brazil and Peru, is a notable and growing market with a passionate surf culture. The Asia-Pacific region, excluding Australia, is identified as a high-growth potential market. Countries such as Indonesia, Japan, and the Philippines have world-class waves and are developing their domestic surf industries. Furthermore, emerging economies in the region are witnessing a rise in disposable income and growing interest in Western leisure activities, which is expected to drive future market growth in these areas.

Company Insights

The competitive landscape of the surfing equipment market features a mix of large publicly traded corporations and privately held specialist firms. Major players such as Boardriders, Inc., which owns iconic brands including Quiksilver, Roxy, and DC Shoes, command a significant portion of the market through extensive global reach and diverse product offerings. Similarly, Billabong International Limited and Rip Curl Group Pty Ltd are other powerhouse brands with deep-rooted heritage and strong consumer loyalty. These companies compete not only on product innovation but also through strategic marketing, sponsorships of top athletes, and control of retail distribution. The market is also enriched by a multitude of independent companies and individual shapers who focus on niche segments. Brands like Firewire Surfboards are recognized for their technological advancements in board design, while others like Patagonia?s Yulex wetsuits have carved a space in the sustainable product category. This combination of large-scale operators and agile innovators creates a vibrant and competitive environment.

Recent Developments

The surfing equipment market is continuously evolving, with recent developments highlighting trends in sustainability, technology, and corporate strategy. A prominent trend is the accelerated shift towards eco-conscious manufacturing. Numerous brands have launched new product lines featuring wetsuits made from natural rubber and surfboards constructed with recycled foam and resin, responding directly to consumer demand for reduced environmental impact. In terms of technology, integration of digital elements is becoming more common. This includes the use of computer-aided design and hydrodynamic modeling to optimize board shapes, as well as the incorporation of wearable technology in wetsuits to monitor surf conditions and physiological data. On the corporate front, merger and acquisition activity remains active as larger entities seek to acquire innovative brands to enhance their technological capabilities or expand their market reach. Furthermore, brands are increasingly leveraging direct-to-consumer sales channels and digital marketing strategies to build stronger community connections and gather valuable consumer insights.

Report Segmentation

This comprehensive market research report on the surfing equipment market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on product type, which includes detailed assessments of surfboards, wetsuits, accessories, and surf apparel. Each product segment is analyzed for its market dynamics, innovation trends, and consumer adoption rates. The report further segments the market by application, distinguishing between the specific needs and growth patterns of the professional and recreational user segments. A critical component of the segmentation is the regional analysis, which provides insights into market size, growth potential, and competitive landscapes across key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough understanding of the opportunities and challenges within each specific niche of the market, providing stakeholders with actionable intelligence.

FAQs

What are the different types of surfboards?

Surfboards are categorized primarily by their design, length, and intended use. Key types include shortboards, which are typically under 7 feet and designed for advanced, high-performance maneuvering; longboards, which are usually over 9 feet and offer stability, ideal for beginners and classic surfing styles; fish boards, which are shorter and wider for improved paddle power and speed in smaller waves; and funboards, which provide a middle ground between shortboards and longboards, suitable for intermediate surfers.

What materials are used to make wetsuits?

Traditional wetsuits are predominantly made from neoprene, a synthetic rubber that provides insulation by trapping a thin layer of water between the suit and the skin. However, recent innovations have introduced alternative materials. These include limestone-based neoprene, which has a lower environmental impact than petroleum-based versions, and natural rubber alternatives like Yulex, which is derived from responsibly harvested rubber trees and is fully plant-based.

Who are the leading companies in the surfing equipment market?

The market is led by several major corporations with global brand recognition. Key players include Boardriders, Inc., which owns the Quiksilver, Roxy, and DC Shoes brands; Billabong International Limited; and Rip Curl Group Pty Ltd. Other significant competitors include O'Neill, Inc., Patagonia, Inc. with its focused sustainable wetsuit line, and specialized board manufacturers like Firewire Surfboards and JS Industries.

How has technology impacted surfboard design?

Technology has profoundly transformed surfboard design and manufacturing. Computer-aided design software allows shapers to precisely model and test hydrodynamic properties before production. Advanced materials such as epoxy resins and carbon fiber are now commonly used to create lighter, stronger, and more durable boards. These technological advancements enable the creation of boards with enhanced performance characteristics, including better responsiveness, speed, and maneuverability.

What is the future of the surfing equipment market?

The future of the market is expected to be shaped by several converging trends. Sustainability will remain a central focus, driving innovation in eco-friendly materials and production processes. Technological integration, including smart technology in wetsuits and data-driven board design, will continue to advance. Furthermore, market growth is anticipated to be fueled by the sport's expanding global popularity, particularly in emerging regions of Asia and the Middle East, and the continued inspiration drawn from its Olympic status.

What are the key factors to consider when choosing surfing equipment?

Selecting the right equipment depends on several factors. Skill level is paramount; beginners should opt for larger, more stable boards like longboards or funboards, while advanced surfers may prefer high-performance shortboards. The typical wave conditions in one's local area also dictate equipment choice, such as the volume of a board for smaller waves or the thickness of a wetsuit for water temperature. Finally, personal preferences regarding brand, material sustainability, and budget are critical considerations in the decision-making process.

Citius Research has developed a research report titled “Surfing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Surfing Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Surfing Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Surfing Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Surfing Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Surfing Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Surfing Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Surfing Equipment Market
• Cost and Gross Margin Analysis of Surfing Equipment Market
• Surfing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Surfing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Surfing Equipment Market Key Stakeholders

Below are the key stakeholders for the Surfing Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Surfing Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Surfing Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Surfing Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Surfing Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Surfing Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Surfing Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Surfing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Surfing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Surfing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Surfing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Surfing Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Surfing Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Surfing Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Surfing Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Surfing Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Surfing Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Surfing Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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