Luxury Goods Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192284
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Luxury Goods Market size was estimated at USD 380 billion in 2023 and is projected to reach USD 650 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Luxury Goods Market

(Market Size)
$380 billion
$650 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 380 billion
2030 Market Size USD 650 billion
Key Players LVMH, Kering, Richemont, Hermès, Chanel

Market Summary

The luxury goods market represents a high-value segment within the consumer goods industry, characterized by premium pricing, exclusivity, and superior quality. This market caters to affluent consumers seeking products that offer not just utility but also status, heritage, and exceptional craftsmanship. The core product categories include luxury apparel and accessories, watches and jewelry, cosmetics and fragrances, and spirits. The market is highly dynamic, influenced by evolving consumer preferences, economic conditions, and technological advancements. A significant transformation is underway with the rapid digitalization of retail, as brands invest heavily in e-commerce platforms and digital marketing to reach a broader, more digitally-savvy audience. Sustainability and ethical sourcing have also become critical purchase drivers, prompting brands to integrate corporate social responsibility into their core business strategies. The market's resilience is often tested by global economic fluctuations, yet it consistently demonstrates a capacity for recovery and growth, driven by unwavering demand from high-net-worth individuals and an expanding aspirational consumer base in emerging economies.

Key Highlights

The luxury goods market is defined by several key characteristics that underscore its unique position. Brand heritage and storytelling are paramount, with centuries-old houses leveraging their history to justify premium positioning and foster deep emotional connections with consumers. The direct-to-consumer model has gained immense traction, with brands prioritizing owned retail stores and e-commerce to control the customer experience and brand narrative entirely. Personalization and exclusivity are critical differentiators, with bespoke services and limited-edition collections driving desire and perceived value. Furthermore, the market is witnessing a blurring of lines between physical and digital realms through augmented reality try-ons, virtual showrooms, and NFT-linked products, creating new engagement channels. The influence of younger generations, particularly Millennials and Gen Z, is reshaping the industry, demanding authenticity, social consciousness, and digital-native experiences from the brands they support.

Drivers, Opportunities & Restraints

Several powerful drivers propel the luxury goods market forward. The primary driver is the expanding base of high-net-worth individuals and the growing upper-middle-class population in emerging markets, particularly in Asia-Pacific, which creates a larger pool of potential customers. Increasing disposable incomes and a cultural shift towards experiential and prestige spending further fuel market growth. Significant opportunities lie in technological integration, such as leveraging artificial intelligence for personalized shopping and data analytics for inventory management and consumer insights. The rising demand for sustainable and circular luxury products presents another substantial opportunity for innovation. However, the market faces notable restraints. Economic volatility and geopolitical tensions can instantly dampen consumer confidence and discretionary spending. The proliferation of high-quality counterfeit goods continues to erode brand value and revenues. Furthermore, the industry grapples with the challenges of maintaining exclusivity while pursuing broader digital and demographic expansion, a delicate balancing act for even the most established brands.

Concentration Insights

The competitive landscape of the luxury goods market is highly concentrated, dominated by a few European conglomerates that hold portfolios of iconic brands. LVMH Mo?t Hennessy Louis Vuitton, Kering, and Compagnie Financi?re Richemont are the undisputed leaders, controlling a significant share of the market across various categories from leather goods and fashion to watches and jewelry. These giants benefit from immense economies of scale, extensive global distribution networks, and vast marketing budgets that allow them to reinforce brand dominance. Alongside these conglomerates, several strong independent houses like Chanel and Herm?s maintain powerful positions due to their unwavering focus on craftsmanship and exclusivity. The market also features a segment of smaller, niche players and emerging designers who compete on uniqueness, innovation, and authenticity, often attracting a dedicated, discerning clientele.

Type Insights

The luxury goods market is segmented into distinct types, each with its own dynamics and consumer appeal. Luxury fashion and leather goods constitute the largest segment, encompassing haute couture, pr?t-?-porter, handbags, and luggage from houses like Louis Vuitton and Gucci. This segment is highly driven by brand prestige and seasonal trends. The watches and jewelry segment, represented by brands like Rolex and Cartier, is valued for its craftsmanship, use of precious materials, and often, its investment potential. Luxury cosmetics and fragrances offer a more accessible entry point into the luxury sphere, with brands like Dior and Est?e Lauder focusing on brand image and sensory experience. The fine wines/champagne and spirits segment, including brands like Mo?t & Chandon and Macallan, is steeped in tradition and terroir, appealing to connoisseurs. Other segments include luxury furniture, tableware, and automobiles, which cater to a lifestyle of opulence.

Application Insights

Luxury goods find application primarily through two main retail channels: offline and online. The offline channel, comprising monobrand stores, department store concessions, and exclusive boutiques, remains the cornerstone of the luxury experience. It provides a controlled environment for immersive brand storytelling, personalized service, and direct consumer engagement, which is crucial for high-value transactions. The online channel has evolved from a mere informational platform to a critical sales and marketing tool. E-commerce sites, brand apps, and partnerships with online luxury retailers like Net-a-Porter have become indispensable for reaching a global audience, especially younger demographics. The application of luxury goods is also shifting from pure ownership to experiences and services, including VIP events, personal shopping consultations, and after-sales services like repair and restoration, which enhance the overall value proposition and foster long-term customer loyalty.

Regional Insights

The global luxury goods market exhibits distinct regional characteristics. Europe stands as the historic heartland and largest market, home to most heritage brands and a mature consumer base with a deep appreciation for craftsmanship. Cities like Paris, Milan, and London are global fashion capitals that set trends worldwide. The Asia-Pacific region, however, is the engine of current and future growth, driven predominantly by Mainland China. A burgeoning middle class, rapid urbanization, and a strong cultural affinity for luxury brands as status symbols make APAC indispensable. North America represents a stable and significant market characterized by high disposable income and a strong culture of consumption, though it is highly competitive and trend-sensitive. Other regions, including the Middle East and Latin America, present emerging opportunities with growing concentrations of wealth, though they remain smaller in overall market share compared to the core regions.

Company Insights

The competitive landscape is defined by a mix of large conglomerates and prestigious independent houses. LVMH is the world's largest luxury goods company, with an unparalleled portfolio that includes Louis Vuitton, Dior, Fendi, and Tiffany & Co., spanning fashion, watches, jewelry, and wines and spirits. Kering owns a powerful stable of brands including Gucci, Saint Laurent, and Bottega Veneta, focusing on empowering its individual houses creatively. Compagnie Financi?re Richemont is a leader in luxury watches and jewelry, with brands like Cartier, Van Cleef & Arpels, and IWC Schaffhausen. Independent powerhouses like Chanel and Herm?s maintain exceptional control over their brands, renowned for their timeless appeal, meticulous craftsmanship, and fiercely guarded independence. These companies compete on brand equity, design innovation, supply chain control, and the ability to create compelling digital and physical retail experiences.

Recent Developments

The luxury goods sector is continuously evolving, with recent developments highlighting strategic shifts. Acquisitions remain a key growth strategy, as seen with Tapestry's acquisition of Capri Holdings, bringing brands like Coach and Michael Kors together with Versace and Jimmy Choo. Sustainability initiatives have moved from the periphery to the core, with brands investing in recycled materials, carbon-neutral operations, and transparent supply chains. Digital innovation is accelerating, marked by expanded e-commerce capabilities, the exploration of the metaverse for virtual products and experiences, and the use of blockchain technology for authentication and proving provenance. Furthermore, brands are increasingly focusing on clienteling and hyper-personalization, using data to offer tailored products and services to their top customers. There is also a noticeable trend of luxury brands expanding into adjacent categories, such as luxury hospitality and fine dining, to create a more holistic lifestyle ecosystem around their core products.

Report Segmentation

This comprehensive market research report on the luxury goods industry provides a detailed analysis segmented to offer granular insights. The segmentation is primarily based on type, which includes crucial categories such as luxury fashion and leather goods, watches and jewelry, cosmetics and fragrances, and wines/champagne and spirits. The report further breaks down the market by application, distinguishing between offline and online sales channels to analyze shifting consumer purchasing behaviors. Geographically, the report offers an in-depth regional analysis covering key markets including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough examination of market dynamics, trends, growth patterns, and competitive landscapes within each specific segment and region, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are the top luxury brands in the world? The world's top luxury brands are typically defined by brand value, revenue, and global recognition. Prominent names consistently ranking at the top include Louis Vuitton, Herm?s, Gucci, Chanel, and Rolex. These brands are renowned for their heritage, craftsmanship, and strong control over their distribution and brand image.

What is driving the growth of the luxury goods market? Market growth is primarily driven by the expanding population of high-net-worth individuals, rising disposable incomes in emerging economies?especially in Asia-Pacific?and the successful digitalization of luxury retail. The increasing influence of younger consumers who value experiences and brand authenticity also contributes significantly to this expansion.

Which region is the largest market for luxury goods? Europe has historically been the largest market for luxury goods, serving as the home base for most heritage brands. However, the Asia-Pacific region, led by China, is not only the fastest-growing market but has also become the largest consumer of luxury goods globally, driven by its vast and increasingly affluent population.

How is e-commerce impacting the luxury goods industry? E-commerce has profoundly impacted the industry by expanding the reach of luxury brands to a global audience, including younger, digitally-native consumers. It has become a critical sales channel, forcing brands to innovate in digital marketing, personalized online experiences, and seamless omnichannel strategies that blend online and offline touchpoints.

What are the current trends in the luxury goods market? Key current trends include a strong emphasis on sustainability and circularity, with brands investing in eco-friendly materials and processes. Personalization and bespoke offerings are increasingly important, as is the adoption of new technologies like AR for virtual try-ons and blockchain for product authentication and transparency.

Who are the main competitors in the luxury goods market? The market is highly concentrated and dominated by a few major conglomerates. The main competitors are LVMH, Kering, and Compagnie Financi?re Richemont. These groups own a vast portfolio of leading brands across various categories. Significant independent players like Chanel and Herm?s also hold considerable market power and influence.

Citius Research has developed a research report titled “Luxury Goods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Luxury Goods Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Luxury Goods Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Luxury Goods Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Luxury Goods Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Luxury Goods Market
• Research Methodology
• Executive Summary
• Market Dynamics of Luxury Goods Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Luxury Goods Market
• Cost and Gross Margin Analysis of Luxury Goods Market
• Luxury Goods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Luxury Goods Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Luxury Goods Market Key Stakeholders

Below are the key stakeholders for the Luxury Goods Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Luxury Goods Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Luxury Goods Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Luxury Goods Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Luxury Goods Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Luxury Goods Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Luxury Goods Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Luxury Goods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Luxury Goods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Luxury Goods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Luxury Goods Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Luxury Goods Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Luxury Goods Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Luxury Goods Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Luxury Goods Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Luxury Goods Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Luxury Goods Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Luxury Goods Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports