Fishing Reels Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192764
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Fishing Reels Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Fishing Reels Market

(Market Size)
$3.2 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6 billion
Key Players Shimano, Daiwa, Abu Garcia, Penn, Okuma

Market Summary

The fishing reels market is a significant segment within the consumer goods industry, characterized by steady demand driven by recreational, commercial, and sport fishing activities globally. This market encompasses a wide range of reel types designed for various fishing techniques and environments, including freshwater and saltwater applications. Key participants include established manufacturers and emerging players focusing on innovation, durability, and user-friendly features to cater to both amateur anglers and professional fishermen. The industry is influenced by factors such as technological advancements, material innovations, and evolving consumer preferences for lightweight and high-performance gear. Sustainability and eco-friendly practices are increasingly becoming important, with companies investing in products that minimize environmental impact. Distribution channels range from specialty fishing stores to online platforms, enhancing accessibility for consumers worldwide. The market demonstrates resilience amid economic fluctuations, supported by a dedicated consumer base and the perennial popularity of fishing as a leisure activity.

Key Highlights

The fishing reels market is distinguished by continuous product innovation, with leading companies introducing reels featuring advanced drag systems, corrosion-resistant materials, and ergonomic designs. Shimano, Daiwa, and Abu Garcia are among the top brands recognized for their precision engineering and reliability. The integration of digital technology, such as Bluetooth connectivity for data tracking, represents a growing trend, enhancing the fishing experience for tech-savvy users. Another highlight is the expansion of the market in emerging economies, where rising disposable incomes and increasing interest in outdoor activities boost demand. The emphasis on sustainability is evident through the use of recycled materials and eco-conscious manufacturing processes. Additionally, the market benefits from strong brand loyalty and effective marketing strategies, including sponsorships of fishing tournaments and collaborations with professional anglers. These factors collectively contribute to the dynamic and competitive nature of the fishing reels industry.

Drivers, Opportunities & Restraints

Several drivers propel the fishing reels market forward, including the growing popularity of recreational fishing, supported by government initiatives promoting tourism and outdoor sports. Technological advancements in reel mechanics and materials, such as carbon fiber and aluminum alloys, enhance performance and durability, appealing to a broad consumer base. The rise of e-commerce has also facilitated easier access to a wide range of products, driving sales. Opportunities abound in the development of smart reels with integrated sensors and GPS capabilities, catering to the demand for high-tech fishing equipment. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to increasing participation in fishing activities. However, the market faces restraints such as high costs associated with advanced reels, which may limit adoption among price-sensitive consumers. Environmental regulations and concerns over overfishing could also impact market growth, necessitating sustainable practices and compliance with conservation laws.

Concentration Insights

The fishing reels market is relatively concentrated, with a few major players dominating the landscape. Companies like Shimano, Daiwa, Pure Fishing (which owns brands like Abu Garcia and Penn), and Rapala VMC Corporation hold substantial market shares due to their extensive product portfolios, strong distribution networks, and brand recognition. These industry leaders focus on continuous innovation, research and development, and strategic acquisitions to maintain their competitive edge. Regional players also contribute to the market, often specializing in niche segments or catering to local preferences. The concentration is higher in developed regions such as North America and Europe, where established brands have a strong presence. In contrast, emerging markets exhibit a more fragmented structure with numerous small and medium-sized enterprises. Collaboration with distributors and retailers is crucial for expanding reach, while online sales channels are increasingly important for capturing a broader audience.

Type Insights

The fishing reels market is segmented into various types, including spinning reels, baitcasting reels, spincast reels, and fly reels, each designed for specific fishing techniques and conditions. Spinning reels are among the most popular due to their versatility and ease of use, making them ideal for beginners and experienced anglers alike. They are characterized by an open-faced design and are suitable for a wide range of fishing applications. Baitcasting reels offer greater accuracy and control, preferred by professional fishermen for targeting larger species. Spincast reels are user-friendly with a closed face, often recommended for novice anglers and casual fishing. Fly reels are specialized for fly fishing, featuring a simple drag system and lightweight construction. Innovations within each type focus on improving drag performance, reducing weight, and enhancing durability, with materials like graphite and stainless steel being commonly used. The diversity in reel types allows manufacturers to address the varied needs of the global fishing community.

Application Insights

Fishing reels are utilized across multiple applications, primarily in freshwater and saltwater fishing environments. Freshwater fishing, which includes lakes, rivers, and streams, accounts for a significant portion of demand, driven by recreational activities and the abundance of freshwater bodies worldwide. Saltwater fishing, conducted in oceans and seas, requires reels with enhanced corrosion resistance and robust construction to withstand harsh conditions and larger fish species. Within these broad categories, reels are further tailored for specific activities such as trolling, jigging, and casting, each demanding unique features like line capacity, gear ratio, and drag power. The commercial fishing sector also contributes to market demand, relying on heavy-duty reels for efficiency and durability. Additionally, sport fishing tournaments and competitive angling foster innovation, as participants seek high-performance gear to gain an edge. The application insights reveal a market responsive to the nuanced requirements of different fishing practices.

Regional Insights

The fishing reels market exhibits distinct regional dynamics, with North America and Europe representing mature markets characterized by high consumer awareness and strong demand for premium products. The United States is a key contributor, supported by a culture of recreational fishing and well-established distribution channels. Europe sees significant activity in countries like the UK, Germany, and Scandinavia, where fishing is a popular pastime. The Asia-Pacific region is emerging as a growth hotspot, fueled by rising disposable incomes, increasing participation in outdoor sports, and extensive coastlines and freshwater resources. Countries such as Japan, China, and Australia are notable markets, with local and international brands expanding their presence. Latin America and the Middle East & Africa show potential, though growth is moderated by economic variability and infrastructure challenges. Regional preferences influence product offerings, with variations in reel types and features tailored to local fishing conditions and consumer habits.

Company Insights

Prominent companies in the fishing reels market include Shimano, Daiwa, Pure Fishing (encompassing brands like Abu Garcia, Penn, and Shakespeare), Rapala VMC Corporation, and Okuma Fishing. Shimano is renowned for its high-quality spinning and baitcasting reels, leveraging advanced technology and materials. Daiwa emphasizes innovation, with products featuring magnetic braking systems and lightweight designs. Pure Fishing boasts a diverse portfolio through its acquired brands, catering to various segments from entry-level to professional anglers. Rapala VMC focuses on precision and reliability, with a strong presence in both freshwater and saltwater reel categories. Okuma Fishing is recognized for its durable and affordable reels, appealing to a broad audience. These companies invest heavily in research and development to introduce new features, enhance performance, and comply with environmental standards. Strategic partnerships, mergers, and acquisitions are common as firms seek to expand their market reach and product lines.

Recent Developments

Recent developments in the fishing reels market highlight a trend towards technological integration and sustainability. Companies have launched reels with digital components, such as line counters and connectivity features, allowing anglers to monitor and record fishing data. For instance, Shimano introduced reels with Bluetooth capabilities for seamless integration with smartphones. Daiwa has focused on refining its Magsealed technology, offering better protection against water and debris. Environmental initiatives have gained traction, with brands like Penn incorporating recycled materials into their products and packaging. Market players are also expanding their presence in emerging economies through localized marketing and distribution strategies. Additionally, there has been an increase in collaborations with professional anglers and fishing tournaments to enhance brand visibility and credibility. These developments reflect the industry's commitment to innovation, customer engagement, and ecological responsibility.

Report Segmentation

The fishing reels market report is segmented based on type, application, distribution channel, and region. By type, the market is categorized into spinning reels, baitcasting reels, spincast reels, fly reels, and others, each analyzed for their market share and growth potential. Application segmentation covers freshwater fishing and saltwater fishing, with further breakdowns into recreational, commercial, and sport fishing. Distribution channels include online retail, specialty stores, hypermarkets/supermarkets, and others, highlighting the shifting consumer preferences towards e-commerce. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets such as the US, Japan, and Germany. This comprehensive segmentation provides detailed insights into market dynamics, trends, and opportunities, enabling stakeholders to make informed decisions.

FAQs

What are the different types of fishing reels? Fishing reels are primarily classified into spinning reels, baitcasting reels, spincast reels, and fly reels. Each type is designed for specific fishing techniques, with variations in design, functionality, and suitable applications.

Which brands are leading the fishing reels market? Key players include Shimano, Daiwa, Pure Fishing (owner of Abu Garcia and Penn), Rapala VMC Corporation, and Okuma Fishing. These brands are recognized for their innovation, quality, and extensive product ranges.

What factors should be considered when choosing a fishing reel? Important factors include the type of fishing (freshwater or saltwater), target species, reel material, gear ratio, drag system, and personal skill level. Durability and corrosion resistance are crucial for saltwater environments.

How has technology impacted fishing reels? Technological advancements have led to features like digital drag systems, Bluetooth connectivity for data tracking, and improved materials for lightweight and durable construction, enhancing performance and user experience.

What is the demand outlook for fishing reels? Demand remains steady, driven by recreational fishing popularity, technological innovations, and growth in emerging markets. Sustainability trends and product premiumization are also influencing market dynamics.

Are there eco-friendly fishing reels available? Yes, companies are increasingly producing reels using recycled materials and eco-conscious manufacturing processes. Brands like Penn have initiatives focused on reducing environmental impact through sustainable practices.

Citius Research has developed a research report titled “Fishing Reels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fishing Reels Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fishing Reels Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fishing Reels Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fishing Reels Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fishing Reels Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fishing Reels Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fishing Reels Market
• Cost and Gross Margin Analysis of Fishing Reels Market
• Fishing Reels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fishing Reels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fishing Reels Market Key Stakeholders

Below are the key stakeholders for the Fishing Reels Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fishing Reels Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fishing Reels Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fishing Reels Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fishing Reels Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fishing Reels Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fishing Reels Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fishing Reels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fishing Reels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fishing Reels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fishing Reels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fishing Reels Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fishing Reels Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fishing Reels Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fishing Reels Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fishing Reels Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fishing Reels Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fishing Reels Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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