Sports Gun Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192514
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Sports Gun Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Sports Gun Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players Smith & Wesson, Glock, Sturm Ruger, Beretta, Sig Sauer

Market Summary

The sports gun market constitutes a specialized segment within the consumer goods industry, catering to enthusiasts and professionals engaged in recreational shooting, hunting, and competitive sports. This market is characterized by a diverse range of products, including rifles, shotguns, and handguns, designed for various applications. The industry is supported by a robust ecosystem of manufacturers, distributors, and retailers, alongside associations that promote safety and training. Consumer demand is influenced by factors such as participation in outdoor activities, disposable income levels, and cultural attitudes towards firearm ownership and usage. The market is subject to stringent regulatory frameworks that vary significantly across different regions, impacting manufacturing standards, sales channels, and ownership rights. Technological advancements are a key trend, with manufacturers investing in research and development to introduce innovative features that enhance accuracy, safety, and user experience. The competitive landscape is comprised of both established multinational corporations and specialized niche players, all vying for market share through product differentiation, brand loyalty, and strategic marketing initiatives.

Key Highlights

The sports gun market is defined by several pivotal aspects that underscore its current dynamics and future trajectory. A primary highlight is the continuous innovation in materials and design, leading to the production of lighter, more durable, and highly accurate firearms. Manufacturers are increasingly incorporating advanced polymers and alloys to improve performance and ergonomics. Another significant highlight is the growing emphasis on safety technologies, including biometric locks and personalized user identification systems, which address concerns regarding unauthorized access. The market is also witnessing a surge in the popularity of precision shooting sports, both at amateur and professional levels, which drives demand for high-performance, specialized equipment. Furthermore, the expansion of e-commerce channels has revolutionized the retail landscape, providing consumers with greater access to a wide array of products and accessories, though this is often accompanied by complex regulatory compliance requirements for online sales. The influence of shooting sports associations and clubs cannot be understated, as they play a crucial role in promoting the sport, providing training, and fostering a community that sustains market growth.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including rising participation in recreational shooting activities and hunting sports across various demographics. Increased disposable income in emerging economies allows greater expenditure on leisure pursuits, thereby expanding the consumer base. Cultural traditions and the heritage of hunting in certain regions also serve as persistent drivers for market demand. Significant opportunities are emerging from technological integration, such as the development of smart guns with enhanced safety features and connectivity, which could attract a new generation of users. The customization and personalization trend presents another opportunity, with consumers seeking firearms tailored to their specific needs and preferences. However, the market faces considerable restraints, primarily in the form of stringent and often complex governmental regulations concerning firearm ownership, manufacturing, and sales. These regulations can vary dramatically between countries and even states, creating a challenging environment for manufacturers and distributors. Public perception and ongoing debates surrounding gun control in various nations also pose a significant challenge, potentially impacting market growth and investment. Economic downturns can act as a restraint, as sports guns are often considered discretionary purchases.

Concentration Insights

The competitive concentration within the sports gun market reveals a landscape with a mix of large, established players and smaller specialized firms. A handful of major corporations, such as Smith & Wesson, Sturm, Ruger & Co., and Beretta Holding, command significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders often benefit from economies of scale and substantial investment in research and development. Alongside these giants, there is a vibrant segment of niche manufacturers that focus on high-end, custom-made firearms for specific disciplines like precision long-range shooting or historical reenactments. These smaller companies compete on the basis of craftsmanship, exclusivity, and superior performance rather than price. The market concentration is also influenced by regional strengths, with certain companies dominating their home markets before expanding internationally. The distribution channel is another aspect of concentration, with specialized retailers, big-box sporting goods stores, and online platforms all vying for consumer attention, each offering different levels of service and expertise.

Type Insights

The sports gun market is segmented by type, primarily into rifles, shotguns, and handguns, each serving distinct purposes and user preferences. Rifles are favored for long-range accuracy and are predominantly used in disciplines like benchrest shooting, biathlon, and hunting large game. Advancements in rifle technology often focus on barrel precision, stock ergonomics, and advanced optic mounting systems. Shotguns are versatile firearms commonly associated with clay target shooting sports such as skeet, trap, and sporting clays, as well as hunting birds and small game. Innovations in shotguns frequently involve improved choke systems and recoil reduction mechanisms to enhance the shooting experience. Handguns, including pistols and revolvers, are used for practical shooting competitions like IPSC and IDPA, as well as for personal recreational target practice. The handgun segment sees continuous development in trigger mechanisms, sight systems, and magazine capacity. Each type attracts a dedicated consumer base, and manufacturers often cross-promote accessories and ammunition specific to these platforms, creating a comprehensive ecosystem around each firearm type.

Application Insights

Application insights reveal the diverse end-uses that fuel demand within the sports gun market. The primary application is recreational shooting, which encompasses a broad range of activities from informal target practice at ranges to organized family outings. This segment is a significant volume driver and often serves as an entry point for new enthusiasts. Hunting represents another major application, deeply rooted in tradition in many cultures. Demand from hunters is influenced by game availability, hunting season regulations, and trends towards ethical and sustainable hunting practices, which can shift preferences towards certain calibers and firearm types. Competitive shooting is a highly specialized application that demands top-tier equipment designed for maximum performance and reliability under pressure. This includes Olympic disciplines, three-gun competitions, and long-range precision matches. The growth of these formal competitions boosts sales of high-end firearms and associated gear. Lastly, collecting constitutes a niche but valuable application, where consumers seek historical, limited edition, or aesthetically unique firearms, often viewing them as investments rather than tools for active use.

Regional Insights

Regional analysis shows pronounced variations in the sports gun market due to differing legal frameworks, cultural norms, and economic conditions. North America represents a substantial market, driven by a strong gun culture, high participation rates in hunting and shooting sports, and a well-established manufacturing base. The regulatory environment, while complex, supports a large and active consumer base. Europe displays a more fragmented picture, with countries like Germany, Italy, and the UK having strong traditions in shooting sports and hunting, but with much stricter overall firearm legislation compared to North America. The market in Asia-Pacific is growing, particularly in countries like Australia and New Zealand where hunting is popular, and in emerging economies where rising disposable income is increasing participation in recreational activities. However, access in many Asian countries is heavily restricted. Latin America and the Middle East & Africa have smaller, more specialized markets often focused on hunting or security applications, with growth potential tied to economic development and gradual regulatory evolution.

Company Insights

The competitive landscape features several key players that shape the market's direction. Smith & Wesson Brands, Inc. and Sturm, Ruger & Co., Inc. are American giants known for their extensive lines of rifles, handguns, and revolvers, catering to a wide spectrum of consumers from beginners to professionals. Austrian company Glock Ges.m.b.H. has achieved global recognition for its polymer-framed pistols, which are renowned for reliability and are widely used in practical shooting sports. Italy's Beretta Holding S.p.A., with its centuries-old heritage, is a symbol of quality and craftsmanship, producing shotguns, rifles, and handguns for the premium segment. Other notable players include Winchester Repeating Arms, known for its lever-action rifles and ammunition, and Savage Arms, which has carved a niche with its accurate and affordable bolt-action rifles. These companies compete not only on product features and price but also on brand heritage, perceived quality, and their ability to navigate the complex global regulatory environment. Partnerships with shooting athletes and sponsorships of major competitions are common strategies to enhance brand visibility and credibility.

Recent Developments

The sports gun market is continuously evolving, with recent developments highlighting trends in innovation, regulation, and corporate strategy. A prominent trend is the integration of digital technology, with companies developing smart guns that incorporate features like fingerprint recognition or RFID chips to ensure they can only be fired by authorized users. This addresses safety concerns but also introduces new debates and regulatory considerations. There is a growing emphasis on manufacturing sustainability, with companies exploring greener production processes and materials. On the corporate front, strategic acquisitions and mergers continue to occur as larger entities seek to consolidate market share and acquire innovative technologies or strong brands. For instance, a major ammunition manufacturer might acquire a smaller firearms company to create a more integrated offering. Furthermore, companies are increasingly focusing on direct-to-consumer sales channels and enhanced online customer experiences to build stronger relationships with their end-users, complementing traditional retail partnerships. The regulatory landscape remains a dynamic factor, with court rulings and legislative changes in key markets like the United States directly impacting manufacturing priorities and marketing strategies.

Report Segmentation

This comprehensive market research report on the sports gun market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on type, categorizing the market into rifles, shotguns, and handguns, with further breakdowns into sub-types such as bolt-action, semi-automatic, and break-action where applicable. The report is also segmented by application, distinguishing between recreational shooting, hunting, competitive shooting, and collecting. A crucial segmentation is by distribution channel, analyzing sales through specialty stores, online retailers, and department stores. Furthermore, the report offers a thorough regional segmentation, covering North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets within these regions. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand regional peculiarities, analyze consumer behavior patterns across different channels, and tailor their strategies accordingly for maximum impact and return on investment.

FAQs

What is the sports gun market?

The sports gun market encompasses the manufacturing, distribution, and sale of firearms designed primarily for recreational activities rather than military or law enforcement use. This includes their use in hunting, target shooting, and formal competitive sports.

What are the different types of sports guns?

The main categories are rifles, prized for long-range accuracy; shotguns, used for clay target sports and bird hunting; and handguns, which include pistols and revolvers for target practice and practical shooting competitions.

Who are the key players in the sports gun market?

Prominent companies include Smith & Wesson, Ruger, Glock, and Beretta. These industry leaders are known for their extensive product lines, strong brand heritage, and significant investments in technology and innovation.

What are the latest trends in the sports gun market?

Current trends involve the development of smart gun technology with enhanced safety features, a growing consumer interest in customization and personalization of firearms, and the increasing popularity of precision long-range shooting sports.

How do regulations impact the sports gun market?

Regulations have a profound impact, governing aspects from design and manufacturing standards to sales, ownership, and transportation. These rules vary greatly by country and region, creating a complex operational environment for companies.

What is the future outlook for the sports gun market?

The market is expected to see steady evolution driven by technological innovation and shifting participant demographics. However, its growth is intrinsically linked to the prevailing political and regulatory climate surrounding firearm ownership in key markets globally.

Citius Research has developed a research report titled “Sports Gun Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Sports Gun Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Sports Gun Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Sports Gun Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Sports Gun Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Sports Gun Market
• Research Methodology
• Executive Summary
• Market Dynamics of Sports Gun Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Sports Gun Market
• Cost and Gross Margin Analysis of Sports Gun Market
• Sports Gun Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Sports Gun Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Sports Gun Market Key Stakeholders

Below are the key stakeholders for the Sports Gun Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Sports Gun Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Sports Gun Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Sports Gun Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Sports Gun Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Sports Gun Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Sports Gun Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Sports Gun Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Sports Gun Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Sports Gun Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Sports Gun Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Sports Gun Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Sports Gun Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Sports Gun Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Sports Gun Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Sports Gun Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Sports Gun Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Sports Gun Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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