Smart Lock Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192489
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Lock Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Smart Lock Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players August, Yale, Schlage, Kwikset, Ultraloq

Market Summary

The smart lock market represents a rapidly evolving segment within the consumer goods industry, characterized by the integration of advanced digital and connectivity technologies into traditional locking mechanisms. These devices offer keyless entry, remote access control, and seamless integration with broader smart home ecosystems, appealing to a growing base of tech-savvy consumers and security-conscious homeowners. The market is propelled by increasing urbanization, rising disposable incomes, and a heightened focus on home automation and security solutions. Manufacturers are continuously innovating, incorporating features like biometric authentication, voice control compatibility, and tamper alerts to enhance user convenience and security. The competitive landscape is dynamic, with a mix of established security companies and agile tech startups driving product development and market expansion. The adoption of Internet of Things (IoT) technology is a central theme, enabling these locks to communicate with other smart devices and be managed via smartphones and digital assistants. This transformation from a mechanical device to an intelligent, connected appliance defines the current market trajectory and its future potential.

Key Highlights

The smart lock market is distinguished by several pivotal developments that underscore its growth and technological maturation. A primary highlight is the shift from standalone products to integrated system components, where smart locks function as a central node in comprehensive home security and automation networks. The proliferation of wireless communication protocols such as Bluetooth, Wi-Fi, and Zigbee has been instrumental, providing users with flexible and reliable connectivity options. Another significant trend is the emphasis on design aesthetics, with manufacturers offering products in various finishes and form factors to complement modern home d?cor. The competitive intensity is high, with key players engaging in strategies like mergers, acquisitions, and partnerships to broaden their technological capabilities and geographic reach. Furthermore, the market is witnessing a diversification in distribution channels, with a strong presence in online retail platforms alongside traditional brick-and-mortar stores. The continuous enhancement of cybersecurity features to protect against digital threats is also a critical focus area for industry participants, ensuring consumer trust and product reliability.

Drivers, Opportunities & Restraints

The expansion of the smart lock market is fueled by a confluence of powerful drivers. The escalating consumer demand for enhanced home security and convenience is a fundamental force, supported by the growing penetration of smartphones and high-speed internet. The rising trend of smart city initiatives and the increasing construction of intelligent, automated residential buildings further stimulate market demand. A significant opportunity lies in the untapped potential of the rental and hospitality sectors, where property managers are adopting smart locks for efficient access control and operational management. The integration of artificial intelligence for predictive behavior analysis and personalized user experiences presents another substantial growth avenue. However, the market growth is not without restraints. The high initial cost of advanced smart lock systems compared to traditional locks can be a barrier to mass adoption, particularly in price-sensitive markets. Concerns regarding data privacy and the vulnerability of connected devices to hacking attempts also pose challenges. Additionally, a lack of universal standards for connectivity and interoperability can sometimes lead to consumer confusion and hesitation, potentially restraining market momentum.

Concentration Insights

The competitive concentration within the smart lock market reveals a landscape with a blend of well-established global players and innovative niche specialists. The market is moderately concentrated, where a handful of leading companies hold a significant share due to their strong brand recognition, extensive distribution networks, and robust research and development capabilities. These major players often compete on the basis of technological innovation, product feature sets, brand reputation, and strategic partnerships with other smart home ecosystem providers. Alongside these giants, there is a vibrant segment of smaller companies and startups that focus on specific technologies, unique design propositions, or target niche applications, contributing to a dynamic and innovative environment. This structure fosters continuous competition and rapid technological advancement. Geographic presence also influences concentration, with certain players dominating specific regional markets while pursuing aggressive strategies to expand their global footprint through alliances and market entry initiatives.

Type Insights

The smart lock market is segmented by type, primarily distinguishing between Bluetooth-enabled locks, Wi-Fi-enabled locks, and those that combine multiple connectivity options. Bluetooth smart locks are popular for their energy efficiency and direct device-to-device pairing, often not requiring a dedicated hub for operation. They are typically favored for individual residential use where remote access from long distances is not a primary requirement. Wi-Fi-enabled locks offer the distinct advantage of connecting directly to a home's internet router, allowing users to control and monitor their locks from anywhere in the world via an internet connection. This type is increasingly common due to its convenience and seamless integration with other cloud-based smart home services. Furthermore, many advanced models now support dual or multi-protocol connectivity, incorporating technologies like Zigbee or Z-Wave to ensure compatibility with a wide range of smart home hubs and systems, thus offering consumers greater flexibility and future-proofing their investments.

Application Insights

Application insights for the smart lock market highlight its diverse usage across residential, commercial, and hospitality sectors. The residential application segment constitutes the largest share, driven by homeowners seeking to upgrade security and add modern convenience to their living spaces. Features like remote access for family members, temporary virtual keys for guests, and integration with delivery services are highly valued in this segment. In the commercial arena, smart locks are deployed in office buildings, retail stores, and industrial facilities to enhance access control, monitor employee movement, and eliminate the risks associated with lost physical keys. The hospitality industry represents a rapidly growing application area, where hotels and vacation rental properties utilize smart locks to streamline check-in processes, enable keyless room entry, and reduce overhead costs related to key management and replacement. This diversification of applications demonstrates the versatility of smart lock technology and its ability to address specific needs across different environments.

Regional Insights

Regional analysis of the smart lock market shows distinct patterns of adoption and growth across the globe. North America holds a prominent position in the market, attributed to high consumer awareness, early adoption of smart home technologies, and the presence of major industry players. The region's strong infrastructure and high disposable income levels further support market penetration. Europe follows closely, with significant demand driven by a strong focus on home security and the progressive development of smart city projects in several countries. The Asia Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, expanding construction activities, and a growing middle-class population with increasing spending power. Countries like China, Japan, and South Korea are at the forefront of this growth, supported by robust electronics manufacturing sectors and government initiatives promoting digital and smart technologies. Other regions, including Latin America and the Middle East and Africa, are emerging markets with considerable future potential as technology awareness and internet connectivity continue to improve.

Company Insights

The smart lock market features a competitive roster of companies ranging from traditional lock manufacturers to technology-focused firms. Prominent players such as Assa Abloy, Allegion, and Spectrum Brands have leveraged their expertise in physical security to develop advanced digital locking solutions. These companies often benefit from established brand trust and extensive distribution channels. Technology-centric companies like August Home, which was acquired by Assa Abloy, and Samsung have introduced innovative products that emphasize connectivity and user experience. Other significant participants include Kwikset, a subsidiary of Spectrum Brands, known for its residential-focused products, and Nest Labs, a subsidiary of Google, which integrates its locks into a broader smart home ecosystem. The market also includes specialized firms like Ultraloq and Yale, which focus on specific technological niches such as biometric access or historic brand reliability. This diverse mix of companies ensures a constant flow of innovation and a wide range of product choices for consumers.

Recent Developments

The smart lock market has been active with recent developments that highlight its innovative and competitive nature. A prominent trend is the increased integration of biometric authentication methods, such as fingerprint and facial recognition, moving beyond traditional passcodes and mobile app controls. Major players have been actively engaging in strategic mergers and acquisitions to consolidate market position and acquire new technologies; for instance, the acquisition of various startups by larger conglomerates has been observed. There is a heightened focus on enhancing cybersecurity protocols within these devices, with companies investing heavily in encryption and regular firmware updates to protect against digital breaches. Partnerships between smart lock manufacturers and home security service providers or insurance companies have also emerged, creating bundled offerings for consumers. Furthermore, the development of locks with longer battery life and energy-harvesting technologies, such as using kinetic energy from the turn of a knob, represents a significant step forward in product design and user convenience.

Report Segmentation

This market research report on the smart lock market offers a detailed and structured analysis through comprehensive segmentation. The report is segmented by type to provide insights into the adoption and trends of different connectivity technologies such as Bluetooth, Wi-Fi, and others. It is further segmented by application, analyzing the distinct demand dynamics and growth prospects in residential, commercial, and hospitality sectors. A crucial component of the segmentation is by region, delivering a granular analysis of market performance and opportunities across North America, Europe, Asia Pacific, and the rest of the world. This multi-dimensional segmentation allows for a thorough understanding of the market landscape, enabling stakeholders to identify specific growth pockets, understand competitive intensity within each segment, and make informed strategic decisions. The analysis within each segment covers aspects including technological trends, consumer preference shifts, and distribution channel effectiveness, providing a holistic view of the market's intricacies.

FAQs

What are the different types of smart locks available? The market primarily offers smart locks based on their connectivity technology. Key types include Bluetooth-enabled locks for short-range control, Wi-Fi-enabled locks for remote access from anywhere, and locks that support other protocols like Zigbee or Z-Wave for integration with smart home hubs. Some advanced models combine multiple technologies for greater flexibility.

Which companies are the leaders in the smart lock market? The market is led by a combination of established security giants and technology-focused firms. Notable leaders include Assa Abloy, Allegion, Spectrum Brands (owner of Kwikset), August Home, and Samsung. These companies are recognized for their innovation, product quality, and strong market presence.

Are smart locks secure against hacking? Reputable manufacturers prioritize security and incorporate features like encryption, two-factor authentication, and regular software updates to protect against hacking. While no connected device is entirely immune to threats, choosing products from established brands with a strong focus on cybersecurity significantly mitigates the risk.

How do smart locks integrate with other smart home devices? Smart locks integrate with smart home ecosystems through hubs or direct connectivity using protocols like Wi-Fi, Zigbee, or Z-Wave. This allows them to work in concert with devices like smart lights, thermostats, security cameras, and voice assistants from platforms such as Amazon Alexa, Google Assistant, and Apple HomeKit to create automated routines.

What is the typical battery life of a smart lock? Battery life varies significantly by model, usage patterns, and connectivity type. Some basic models can last over a year on standard batteries, while Wi-Fi-connected locks may require more frequent changes, often between 3 to 6 months. Many locks provide low-battery warnings via their associated mobile applications.

Can smart locks be installed on any door? While many smart locks are designed as retrofits for existing deadbolts and are compatible with most standard residential doors, compatibility is not universal. Factors such as door thickness, lock hole size, and the type of existing lock mechanism can affect installation. It is crucial to check the manufacturer's specifications for compatibility before purchase.

Citius Research has developed a research report titled “Smart Lock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Lock Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Lock Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Lock Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Lock Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Lock Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Lock Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Lock Market
• Cost and Gross Margin Analysis of Smart Lock Market
• Smart Lock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Lock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Lock Market Key Stakeholders

Below are the key stakeholders for the Smart Lock Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Lock Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Lock Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Lock Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Lock Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Lock Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Lock Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Lock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Lock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Lock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Lock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Lock Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Lock Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Lock Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Lock Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Lock Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Lock Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Lock Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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