Outdoor Bar Furniture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193795
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Outdoor Bar Furniture Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Outdoor Bar Furniture Market

(Market Size)
$2.8 billion
$4.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.8 billion
Key Players IKEA, Ashley Furniture, Home Depot, Wayfair, Walmart

Market Summary

The outdoor bar furniture market represents a dynamic segment within the broader consumer goods industry, catering to both residential and commercial demand for durable and aesthetically pleasing exterior furnishings. This market is characterized by its responsiveness to consumer lifestyle trends, particularly the growing emphasis on outdoor living and entertainment spaces. Products are designed to withstand various weather conditions while providing comfort and style, with materials ranging from traditional wood and wrought iron to modern aluminum and all-weather wicker. The market serves a diverse clientele, including homeowners, hospitality venues such as restaurants and bars, and commercial establishments like hotels and resorts. Innovation in design, material technology, and functionality are key competitive factors. Manufacturers continuously focus on developing products that offer enhanced durability, ease of maintenance, and contemporary designs to align with evolving consumer preferences and architectural trends. The market's performance is intrinsically linked to the health of the housing and hospitality sectors, as well as discretionary consumer spending.

Key Highlights

The outdoor bar furniture market is distinguished by several critical highlights that define its current state and trajectory. A significant trend is the rising consumer inclination towards creating seamless indoor-outdoor living experiences, which drives demand for high-quality, stylish furniture that complements exterior d?cors. Sustainability has emerged as a powerful influence, with a growing number of consumers seeking products made from recycled materials or sustainably sourced wood, prompting manufacturers to adopt more eco-friendly production practices. Another key highlight is the integration of technology, such as built-in lighting, charging ports, and even smart features, enhancing the functionality and appeal of outdoor furniture sets. The market also shows a strong preference for modular and multifunctional designs that offer flexibility and space optimization for smaller patios and balconies. Furthermore, the direct-to-consumer sales model has gained substantial traction, allowing brands to offer customizable options and compete effectively on value and service. The aftermath of global supply chain disruptions has also led companies to reassess and localize parts of their manufacturing and sourcing strategies to ensure greater resilience.

Drivers, Opportunities & Restraints

The growth of the outdoor bar furniture market is propelled by several key drivers. A primary driver is the sustained consumer interest in home improvement and landscaping projects, fueled by a desire to enhance property value and personal enjoyment of outdoor spaces. The robust recovery and expansion of the hospitality industry post-pandemic also generate consistent demand from commercial buyers requiring durable furnishings for outdoor dining and lounging areas. Furthermore, demographic factors, such as the purchasing power of millennials and empty-nesters investing in their homes, contribute significantly to market expansion. Opportunities within the market are abundant, particularly in the development of innovative and sustainable materials that offer superior weather resistance and lower environmental impact. The expansion of e-commerce presents a substantial opportunity for brands to reach a wider audience and offer a more personalized shopping experience. There is also growing potential in emerging economies where rising disposable incomes and urbanization are creating new consumer bases. However, the market faces notable restraints, including the volatility in raw material prices, which can compress profit margins and lead to price fluctuations for end consumers. Intense competition from both established players and new entrants also pressures pricing and necessitates continuous investment in marketing and product development. Economic downturns and reduced consumer discretionary spending pose a persistent threat to market stability.

Concentration Insights

The competitive landscape of the outdoor bar furniture market features a mix of large multinational corporations, well-established specialized brands, and a growing number of smaller niche players. The market concentration is considered moderately fragmented, with the top players holding a significant share but facing steady competition from regional manufacturers and direct-to-consumer startups. Key industry participants include Brown Jordan, Agio International Company Limited, Lloyd Flanders, Barbeques Galore, and Treasure Garden Incorporated. These companies compete on various fronts, including brand reputation, product design innovation, material quality, distribution network strength, and pricing strategies. Larger corporations often leverage economies of scale in production and marketing, while smaller companies compete by offering unique designs, artisanal craftsmanship, or superior customer service. The concentration of manufacturing is notably high in regions with cost-effective production capabilities, although there is a trend towards nearshoring and reshoring in response to supply chain risks. Strategic activities such as mergers and acquisitions are common as companies seek to expand their product portfolios and geographic reach.

Type Insights

The outdoor bar furniture market is segmented by product type, primarily into bars, bar stools, tables, and complementary sets. Bars are a central product category, designed as freestanding or built-in units, often constructed from materials like stainless steel, treated wood, or synthetic polymers that resist moisture and UV damage. Bar stools represent a high-volume segment, with designs ranging from backless to swivel and adjustable height models, prioritizing comfort and durability. Materials used for stools include powder-coated aluminum for its lightweight and rust-resistant properties, and all-weather wicker for its classic appeal and resilience. Tables are another crucial type, including high-top tables for standing gatherings and lower tables for seated dining, often sold as part of coordinated sets. The market shows a clear consumer preference for complete sets that offer a cohesive look, driving manufacturers to offer bundled solutions. Innovation in this segment focuses on foldable and stackable designs for easy storage, as well as tables with integrated features like ice buckets or fire pits.

Application Insights

Application insights reveal a bifurcation of the outdoor bar furniture market into residential and commercial end-users. The residential application segment is a major consumer, driven by homeowners seeking to furnish patios, decks, poolsides, and gardens. Demand in this segment is highly influenced by seasonal trends, home renovation projects, and the desire for personalized outdoor living spaces that serve as an extension of the indoor home. Consumers often prioritize aesthetics, comfort, and value for money. The commercial application segment is equally vital, encompassing hotels, resorts, restaurants, bars, caf?s, and corporate campuses. Commercial buyers have distinct requirements, focusing overwhelmingly on extreme durability, commercial-grade construction, ease of maintenance, compliance with safety standards, and the ability to withstand high-traffic use. They often procure furniture in larger volumes and may require custom designs or branding. The recovery and growth of the foodservice and hospitality industries are directly linked to demand from this segment. Both application areas show increasing interest in sustainable products and designs that can adapt to multi-seasonal use.

Regional Insights

Geographically, the outdoor bar furniture market demonstrates varied dynamics across different regions. North America and Europe are established, mature markets characterized by high consumer awareness, strong disposable income, and a well-developed culture of outdoor living and entertaining. These regions exhibit demand for premium, design-forward products and are early adopters of sustainable and technologically integrated furniture. The Asia Pacific region is identified as a high-growth market, fueled by rapid urbanization, a burgeoning middle class, and the expansion of the hospitality and tourism sectors in countries like China, India, and Southeast Asian nations. Climatic conditions in many parts of Asia Pacific are conducive to year-round outdoor activities, further stimulating market growth. Latin America and the Middle East and Africa present emerging opportunities, though growth can be uneven and is often tied to economic stability and infrastructure development in key urban centers. Each region has its own material preferences and stylistic tastes, influencing product offerings and marketing strategies of global and local players.

Company Insights

The outdoor bar furniture market is populated by a diverse array of companies, from legacy brands to innovative newcomers. Leading players such as Brown Jordan are renowned for their high-end designs and use of premium materials like powder-coated aluminum and quick-dry mesh fabrics. Agio International Company Limited is recognized for its extensive distribution network and broad product portfolio that caters to various price points. Lloyd Flanders is a key player specializing in handwoven resin wicker furniture, emphasizing craftsmanship. Barbeques Galore leverages its strong retail presence to offer coordinated outdoor living solutions. Treasure Garden Incorporated is a major force in the market for umbrellas and shade solutions, often integrated with furniture sets. Beyond these, numerous smaller and regional companies compete by focusing on niche segments, such as eco-friendly materials, ultra-modern designs, or custom-made pieces for the hospitality industry. The competitive strategy for most companies involves a combination of product innovation, strategic partnerships with distributors and retailers, and a strong digital marketing presence to engage directly with consumers.

Recent Developments

The outdoor bar furniture market has witnessed several noteworthy recent developments reflecting broader industry trends. A significant focus has been on sustainability, with many companies launching new product lines made from recycled ocean plastics or certified sustainable wood sources. There is also a marked increase in collaborations between furniture brands and renowned designers or architects to create signature collections that capture consumer interest. In response to supply chain challenges, several major manufacturers have invested in automating their production facilities and diversifying their supplier base to improve lead times and reduce costs. The integration of smart technology is another prominent development, with the introduction of furniture featuring wireless charging pads, LED mood lighting, and Bluetooth speakers. Furthermore, the direct-to-consumer channel continues to evolve, with brands enhancing their online configurators and augmented reality tools to allow customers to visualize products in their own spaces before purchasing. These developments indicate an industry actively adapting to new consumer demands and operational realities.

Report Segmentation

This comprehensive market research report on the outdoor bar furniture market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, categorizing the market into key product categories such as bars, bar stools, tables, and full sets. Further segmentation is conducted by material type, analyzing demand for wood, metal, plastic, and other materials, each with its own market dynamics and growth patterns. The report also segments the market by application, providing distinct analysis for residential and commercial end-use sectors, highlighting the different drivers and requirements for each. Geographically, the market is segmented into key regions and major countries within those regions, offering insights into regional trends, growth rates, and competitive landscapes. Additionally, the report includes a segmentation based on distribution channel, examining sales through offline channels such as specialty stores and hypermarkets, versus online e-commerce platforms. This multi-faceted segmentation allows for a thorough understanding of the market structure and the identification of high-growth segments and opportunities.

FAQs

What are the most popular materials for outdoor bar furniture?

The most popular materials include aluminum for its lightweight and rust-resistant properties, teak wood for its natural durability and classic appearance, and all-weather wicker which is a synthetic resin that mimics natural rattan while offering superior resistance to the elements. Powder-coated steel and plastics like polypropylene are also widely used for their strength and low maintenance requirements.

How does weather affect the choice of outdoor bar furniture?

Weather is a critical factor influencing purchasing decisions. In regions with high humidity or rainfall, consumers prioritize rust-resistant metals like aluminum and stainless steel, or fully synthetic materials. For sunny climates, UV-resistant coatings and fabrics are essential to prevent fading and degradation. In areas with variable seasons, furniture that is easy to store, such as foldable or stackable pieces, is often preferred.

What is the average lifespan of quality outdoor bar furniture?

The average lifespan of high-quality outdoor bar furniture can vary significantly based on material, usage, and maintenance. Well-constructed furniture from materials like marine-grade aluminum or high-density polyethylene can last ten years or more with proper care. Natural teak wood can also last decades but requires regular oiling to maintain its appearance. Commercial-grade furniture designed for heavy use typically has a longer functional lifespan than residential-grade products.

Which regions have the highest demand for outdoor bar furniture?

The highest demand traditionally comes from North America and Europe, where outdoor living is deeply ingrained in the culture and consumers have high discretionary spending. However, the Asia Pacific region is experiencing rapidly growing demand driven by urbanization, economic development, and the expansion of the hospitality industry in countries such as China, Australia, and Thailand.

What are the latest design trends in outdoor bar furniture?

Current design trends include a strong movement towards modular and sectional pieces that offer flexible configuration for different spaces and occasions. There is also a growing preference for neutral and earthy color palettes, mixed material designs combining wood and metal, and minimalist, contemporary lines. Integrated functionality, such as built-in storage or tech features, is also a significant trend.

How is the outdoor bar furniture market adapting to sustainability concerns?

The market is adapting through increased use of recycled materials, such as plastics and metals, in manufacturing. Many companies are obtaining certifications for sustainably sourced wood and are developing take-back or recycling programs for end-of-life products. There is also a focus on creating durable, long-lasting products to reduce waste and on optimizing supply chains to lower the carbon footprint associated with production and logistics.

Citius Research has developed a research report titled “Outdoor Bar Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Outdoor Bar Furniture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Outdoor Bar Furniture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Outdoor Bar Furniture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Outdoor Bar Furniture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Outdoor Bar Furniture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Outdoor Bar Furniture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Outdoor Bar Furniture Market
• Cost and Gross Margin Analysis of Outdoor Bar Furniture Market
• Outdoor Bar Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Outdoor Bar Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Outdoor Bar Furniture Market Key Stakeholders

Below are the key stakeholders for the Outdoor Bar Furniture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Outdoor Bar Furniture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Outdoor Bar Furniture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Outdoor Bar Furniture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Outdoor Bar Furniture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Outdoor Bar Furniture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Outdoor Bar Furniture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Outdoor Bar Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Outdoor Bar Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Outdoor Bar Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Outdoor Bar Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Outdoor Bar Furniture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Outdoor Bar Furniture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Outdoor Bar Furniture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Outdoor Bar Furniture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Outdoor Bar Furniture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Outdoor Bar Furniture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Outdoor Bar Furniture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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