Landscaping Products Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192847
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Landscaping Products Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Landscaping Products Market

(Market Size)
$45 billion
$75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 45 billion
2030 Market Size USD 75 billion
Key Players Scotts Miracle-Gro, Husqvarna, Deere & Company, Kubota, Toro

Market Summary

The landscaping products market is a dynamic segment within the consumer goods industry, catering to both professional landscaping services and the do-it-yourself homeowner segment. This market encompasses a wide array of products essential for the installation and maintenance of outdoor spaces, including plants, seeds, soil, fertilizers, pesticides, hardscape materials like pavers and stones, and a vast range of tools and equipment from basic hand tools to sophisticated power machinery like lawn mowers and trimmers. The industry is characterized by its sensitivity to seasonal changes, housing market trends, and consumer disposable income levels. Demand is consistently driven by the desire for aesthetically pleasing outdoor environments, which is a priority for residential homeowners, commercial property managers, and municipal authorities alike. The market operates through a multi-channel distribution network that includes specialty garden centers, home improvement warehouses, mass merchandisers, and a rapidly growing e-commerce sector. The competitive landscape is fragmented, featuring a mix of large multinational corporations and smaller, specialized regional players, all vying for market share through product innovation, brand recognition, and strategic distribution partnerships.

Key Highlights

The landscaping products market is currently experiencing several transformative trends that define its trajectory. A significant highlight is the accelerating consumer shift towards sustainable and eco-friendly products. This is evidenced by rising demand for organic fertilizers, natural pest control solutions, drought-resistant plants, and products that support water conservation efforts like smart irrigation systems. The integration of technology is another pivotal highlight, with smart landscaping equipment such as robotic lawn mowers and app-controlled sprinkler systems gaining substantial traction, offering convenience and efficiency to users. The do-it-yourself trend, which surged during recent global events, continues to influence the market, prompting manufacturers to develop user-friendly products and provide extensive online tutorials and support. Furthermore, the professional landscaping segment remains a powerful driver, demanding high-performance, durable, and efficient equipment to manage commercial and high-end residential contracts. The market is also seeing a blurring of lines between indoor and outdoor living, fueling demand for premium outdoor furniture, decorative lighting, and hardscaping materials that create functional and luxurious outdoor rooms.

Drivers, Opportunities & Restraints

The growth of the landscaping products market is propelled by a confluence of key drivers. A primary driver is the robust health of the housing market, as new home construction and existing home sales directly generate demand for landscaping materials and services. Increasing consumer interest in home improvement and outdoor living enhancements, fueled by the desire to increase property value and create personal recreational spaces, provides consistent momentum. The rise in disposable income in developing economies allows for greater expenditure on non-essential goods like premium landscaping elements. However, the market also faces significant restraints. Seasonal fluctuations can lead to uneven revenue streams for businesses, with peak demand in spring and summer. Volatility in the prices of raw materials, such as metals for tools and resins for polymers, can squeeze manufacturer margins and lead to price increases for end consumers. Stringent government regulations concerning chemical pesticides and fertilizers also pose a challenge, requiring continuous investment in research and development for compliant solutions. Looking ahead, substantial opportunities exist in the development of smart and connected landscaping tools, expansion into emerging markets with growing middle-class populations, and the continued innovation in sustainable and organic product lines to meet evolving consumer preferences.

Concentration Insights

The competitive concentration within the landscaping products market is considered fragmented, meaning no single entity holds a dominant market share globally. The landscape is populated by a diverse array of players, including established multinational giants, specialized mid-sized companies, and numerous local or regional manufacturers and distributors. Leading corporations such as Deere & Company, The Toro Company, and Husqvarna Group hold significant sway in the powered equipment and machinery segments, leveraging strong brand equity, extensive distribution networks, and robust research and development capabilities. Alongside these giants, there is a vast ecosystem of companies focusing on specific niches, such as ScottsMiracle-Gro in lawn care chemicals and soils, or Oldcastle APG in hardscaping products. This fragmentation is a result of the varied nature of products, from live goods like plants to manufactured equipment, and the regional differences in climate, consumer preferences, and landscaping practices. This structure fosters intense competition, driving innovation and price sensitivity, while also allowing specialized firms to thrive by catering to specific customer needs or geographic areas.

Type Insights

The landscaping products market can be effectively segmented by product type, each with its own demand dynamics and key players. The hardscape/softscape segmentation is fundamental. Hardscaping products include non-living elements such as pavers, stones, bricks, concrete blocks, and outdoor lighting systems used to create paths, patios, walls, and other structures. This segment is often driven by larger landscaping projects and is influenced by architectural trends. Softscaping products encompass the living elements, including plants, trees, shrubs, grass seed, sod, mulch, soil, and fertilizers. Demand here is more seasonal and recurring. Another critical type segmentation is between manual tools and powered equipment. Manual tools, including shovels, rakes, shears, and pruners, represent a steady, foundational market. The powered equipment segment is more technology-driven and includes lawn mowers (riding, push, robotic), trimmers, blowers, chain saws, and tractors. This segment is characterized by higher price points and competition based on power source (gas, electric, battery), features, durability, and brand reputation. The growing emphasis on battery-powered cordless equipment for its environmental and noise benefits is a notable trend within this category.

Application Insights

Application insights reveal the two primary end-user segments that drive consumption in the landscaping products market: residential and commercial. The residential application is the largest segment, encompassing individual homeowners and tenants. This segment is further divided into do-it-yourself consumers, who purchase products for personal use from retail outlets, and clients who hire professional landscaping services. DIY demand is influenced by trends in gardening, home improvement television programming, and the availability of online instructional content. The commercial application segment is diverse and includes landscaping contractors hired for residential properties, as well as projects for corporate campuses, public parks and gardens, golf courses, sports fields, hotels and resorts, and municipal governments. Commercial clients typically demand higher-grade, more durable, and efficient products to manage large-scale projects and ensure reliability. Their purchasing decisions are based on total cost of ownership, productivity, and service support. The requirements for these two applications differ significantly, influencing product design, marketing strategies, and distribution channels for manufacturers and suppliers.

Regional Insights

The demand for landscaping products exhibits distinct regional patterns influenced by climate, economic development, cultural practices, and urbanization rates. North America represents a mature and highly developed market, with the United States being the largest single-country market globally. High homeownership rates, a strong culture of lawn care, and significant commercial development sustain demand. Europe is another major market, characterized by stringent environmental regulations that drive innovation in eco-friendly products. Countries like Germany, the UK, and France have well-established gardening traditions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, growing middle-class populations, and the development of new residential and commercial infrastructure. Countries such as China, India, and Australia are key contributors to growth in this region. Latin America and the Middle East and Africa present emerging opportunities, with growth concentrated in urban areas and driven by economic development, tourism infrastructure projects, and a gradual increase in adoption of modern landscaping practices, though these regions currently hold a smaller share of the global market.

Company Insights

The competitive landscape features a blend of publicly traded conglomerates and privately held specialists. Deere & Company is a titan in the sector, renowned for its high-quality riding lawn tractors and commercial mowing equipment under the John Deere brand, catering primarily to professional landscapers and large property owners. The Toro Company is another key player, offering a comprehensive portfolio that includes lawn mowers, irrigation systems, and landscape maintenance equipment, with a strong reputation for innovation and reliability. Husqvarna Group, a Swedish multinational, is a global leader in outdoor power products, including robotic mowers, chainsaws, and trimmers, serving both consumer and professional markets. Beyond equipment manufacturers, ScottsMiracle-Gro dominates the lawn and garden care consumables segment, providing fertilizers, soils, and grass seed. Companies like Oldcastle APG, a CRH company, are leaders in hardscaping products such as concrete wall systems and pavers. This diverse mix of companies competes on factors including brand strength, product performance and innovation, distribution network reach, and the ability to provide integrated solutions to customers.

Recent Developments

The landscaping products industry is undergoing rapid evolution, with recent developments centered on technological integration and sustainability. A major trend is the accelerated adoption of battery-powered equipment, with leading companies like EGO, Milwaukee, and Makita expanding their cordless outdoor power tool lines, challenging traditional gas-powered dominance due to advantages in noise reduction, emissions, and ease of use. The smart technology revolution continues with advancements in IoT-connected equipment; robotic lawn mowers with GPS navigation and app control are becoming more sophisticated and accessible. Furthermore, there is a significant industry-wide push towards developing and marketing sustainable products. This includes water-saving smart irrigation controllers that sync with weather data, organic and slow-release fertilizers, and plants bred for drought resistance. Companies are also focusing on strategic mergers and acquisitions to consolidate market position, expand product portfolios, and gain access to new technologies or geographic markets. Partnerships between equipment manufacturers and technology firms are also becoming more common to enhance the connectivity and intelligence of their product offerings.

Report Segmentation

This comprehensive market research report on the landscaping products industry provides a detailed analysis structured through methodical segmentation to offer actionable insights. The report is segmented by product type, delving into the distinct markets for hardscape elements such as paving materials and walls, softscape materials including plants and growing media, and the critical equipment segment covering both manual tools and powered machinery like mowers and trimmers. Further segmentation is provided by application, analyzing the specific demand drivers and purchasing behaviors of the residential sector, which includes DIY homeowners, and the commercial sector, encompassing professional landscaping services, golf courses, and municipal authorities. The report also includes a thorough regional analysis, breaking down the market landscape across key geographies including North America, Europe, Asia-Pacific, and the rest of the world, highlighting regional trends, growth rates, and competitive dynamics. This multi-faceted segmentation allows stakeholders to pinpoint opportunities and challenges within specific product categories, customer segments, and geographic markets, facilitating informed strategic decision-making.

FAQs

What are the key drivers of the landscaping products market?

The market is primarily driven by growth in residential and commercial construction, rising consumer interest in outdoor living spaces and home improvement projects, and increasing disposable income, particularly in developing economies.

What are the different types of landscaping products?

The market includes a wide range of products categorized mainly into hardscaping materials like pavers and stones, softscaping materials like plants and fertilizers, and landscaping equipment which includes both manual hand tools and powered machinery such as lawn mowers and trimmers.

Who are the leading companies in the landscaping products market?

Prominent players include Deere & Company, The Toro Company, Husqvarna Group, and ScottsMiracle-Gro, among others, who compete based on brand reputation, product innovation, and global distribution networks.

How is technology impacting the landscaping products industry?

Technology is revolutionizing the industry through the development of smart, connected, and battery-powered equipment like robotic mowers and IoT-based irrigation systems, which offer greater efficiency, convenience, and environmental benefits.

What is the demand trend for eco-friendly landscaping products?

Demand for sustainable and eco-friendly products is rising significantly, driven by consumer awareness and regulations. This includes organic fertilizers, drought-resistant plants, water-conserving irrigation systems, and electric-powered equipment.

Which regions are the largest markets for landscaping products?

North America and Europe are well-established, mature markets, while the Asia-Pacific region is experiencing the fastest growth due to rapid urbanization, economic development, and growing middle-class populations.

Citius Research has developed a research report titled “Landscaping Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Landscaping Products Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Landscaping Products Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Landscaping Products Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Landscaping Products Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Landscaping Products Market
• Research Methodology
• Executive Summary
• Market Dynamics of Landscaping Products Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Landscaping Products Market
• Cost and Gross Margin Analysis of Landscaping Products Market
• Landscaping Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Landscaping Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Landscaping Products Market Key Stakeholders

Below are the key stakeholders for the Landscaping Products Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Landscaping Products Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Landscaping Products Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Landscaping Products Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Landscaping Products Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Landscaping Products Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Landscaping Products Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Landscaping Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Landscaping Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Landscaping Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Landscaping Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Landscaping Products Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Landscaping Products Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Landscaping Products Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Landscaping Products Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Landscaping Products Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Landscaping Products Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Landscaping Products Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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