Folding Bed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193192
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Folding Bed Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Folding Bed Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players IKEA, Murphy Wall Beds, SICO, Expand Furniture, Twin Cities Closet Company

Market Summary

The folding bed market is a specialized segment within the consumer goods industry, characterized by products designed for space optimization and multifunctional use. These beds are engineered with mechanisms that allow them to be compactly folded and stored, making them ideal for environments where space is at a premium. The market caters to a diverse range of consumers, including urban dwellers in small apartments, hospitality sectors such as hotels and hostels, healthcare facilities, and temporary accommodation providers. The increasing trend towards minimalist living and the growing popularity of modular furniture are significant factors influencing market dynamics. Manufacturers are continuously innovating to enhance product durability, ease of use, and aesthetic appeal to meet evolving consumer preferences. The market is also seeing a rise in demand for eco-friendly and sustainable materials, reflecting broader environmental concerns. Competition is intensifying as both established players and new entrants vie for market share through product differentiation and strategic partnerships. The folding bed market is integral to the broader furniture industry, responding to global urbanization trends and the need for versatile living solutions.

Key Highlights

The folding bed market is distinguished by several key highlights that underscore its growth and evolution. Innovation in design and materials is a primary focus, with companies investing in research and development to create beds that are not only functional but also aesthetically pleasing and durable. The integration of advanced mechanisms for easy folding and unfolding enhances user convenience, a critical factor in consumer decision-making. The market is also witnessing a surge in smart folding beds equipped with features such as built-in storage, USB ports, and adjustable settings, catering to tech-savvy consumers. Another significant highlight is the expansion of distribution channels, including online retail platforms, which have made these products more accessible to a global audience. The growing emphasis on customizability allows consumers to choose beds that fit their specific space and style requirements. Additionally, the market is benefiting from increased adoption in commercial sectors like hospitality and healthcare, where space efficiency is paramount. These highlights collectively contribute to the market's robustness and potential for future expansion.

Drivers, Opportunities & Restraints

The folding bed market is driven by several factors, including rapid urbanization and the consequent shrinkage of living spaces, which amplify the need for space-saving furniture. The rising number of nuclear families and single-person households further fuels demand, as these demographics often reside in compact homes. The growth of the hospitality industry, particularly budget hotels and vacation rentals, also acts as a significant driver, as these establishments prioritize maximizing room utility. Opportunities abound in the development of eco-friendly products using sustainable materials, which can attract environmentally conscious consumers. Emerging markets in Asia-Pacific and Latin America present substantial growth prospects due to increasing disposable incomes and urbanization. However, the market faces restraints such as high competition from traditional beds and other space-saving solutions like sofa beds, which can limit market penetration. Additionally, concerns regarding the durability and comfort of folding beds compared to conventional options may hinder adoption. Economic fluctuations and raw material price volatility also pose challenges, impacting manufacturing costs and pricing strategies.

Concentration Insights

The folding bed market exhibits a varied concentration of players, ranging from large multinational corporations to small and medium-sized enterprises specializing in niche segments. Key companies such as Murphy Bed Company, SICO Inc., and Wilding Wallbeds have established strong footholds through extensive product portfolios and brand recognition. These leaders often focus on innovation and quality, leveraging advanced manufacturing techniques to maintain competitive advantage. The market also includes numerous regional players who cater to local preferences and price sensitivities, contributing to a fragmented landscape in certain areas. Concentration is higher in developed regions like North America and Europe, where consumer awareness and spending power are greater. In contrast, emerging markets show a more dispersed presence of manufacturers, with opportunities for consolidation. Strategic initiatives such as mergers, acquisitions, and collaborations are common as companies seek to expand their geographic reach and product offerings. This concentration dynamic influences pricing, innovation pace, and market accessibility, shaping overall industry competitiveness.

Type Insights

The folding bed market is segmented by type, primarily into wall beds, rollaway beds, and convertible sofa beds, each catering to distinct consumer needs. Wall beds, also known as Murphy beds, are designed to fold vertically into a wall or cabinet, making them ideal for maximizing floor space in multi-functional rooms. They are popular in residential settings and increasingly adopted in commercial spaces like offices and studios. Rollaway beds, which fold horizontally and often come with wheels, offer portability and are commonly used for guest accommodation in homes and hotels. Convertible sofa beds serve dual purposes, functioning as seating during the day and sleeping surfaces at night, appealing to those seeking versatility. Materials used in these beds vary from traditional wood and metal to modern composites and upholstered finishes, allowing for customization based on durability, weight, and aesthetic preferences. Each type addresses specific space constraints and usage scenarios, driving diversification in product development and marketing strategies.

Application Insights

Folding beds find applications across residential, commercial, and institutional sectors, each with unique demands and growth drivers. In residential settings, they are predominantly used in apartments, small homes, and multi-purpose rooms to optimize living space, with growing adoption among urban millennials and families. The commercial segment includes hotels, hostels, and vacation rentals, where folding beds enhance room flexibility and occupancy rates, particularly in budget and economy categories. Institutional applications encompass healthcare facilities, educational institutions, and military accommodations, where space efficiency and quick deployment are critical. The healthcare sector, for instance, utilizes folding beds for patient rooms and temporary care centers, emphasizing hygiene and ease of maintenance. Additionally, offices and studios are incorporating folding beds for nap rooms or emergency lodging. Each application sector influences product features, such as durability, ease of cleaning, and compliance with safety standards, guiding manufacturer innovation and targeted marketing efforts.

Regional Insights

The folding bed market demonstrates distinct regional variations influenced by economic conditions, cultural preferences, and urbanization rates. North America holds a significant share, driven by high consumer awareness, compact living trends in cities, and strong presence of key manufacturers. Europe follows closely, with demand spurred by space constraints in urban areas and the growing hospitality sector. The Asia-Pacific region is emerging as a high-growth market, fueled by rapid urbanization, increasing disposable incomes, and the proliferation of nuclear families in countries like China and India. Latin America and the Middle East & Africa are also witnessing gradual adoption, though market penetration is slower due to economic challenges and lower awareness. Regional preferences affect product types; for example, wall beds are popular in North America and Europe, while rollaway beds see higher demand in Asia-Pacific due to their affordability and portability. These insights help companies tailor their strategies to regional dynamics.

Company Insights

Prominent companies in the folding bed market include Murphy Bed Company, SICO Inc., Wilding Wallbeds, Clei UK Ltd., and The Bedder Way Co., among others. These players compete on factors such as product innovation, quality, pricing, and distribution network. Murphy Bed Company is renowned for its patented mechanisms and premium designs, targeting high-end residential and commercial markets. SICO Inc. focuses on versatility, offering products that integrate with other furniture elements for holistic space solutions. Wilding Wallbeds emphasizes customization, allowing clients to choose materials and finishes to match interior decor. Clei UK Ltd. is known for its eco-friendly approaches and modern Italian designs, appealing to environmentally conscious consumers. The Bedder Way Co. specializes in cost-effective solutions, making folding beds accessible to broader demographics. These companies invest in research and development to enhance functionality and aesthetics, while also engaging in strategic partnerships to expand market reach. Their efforts shape industry standards and consumer expectations.

Recent Developments

Recent developments in the folding bed market highlight a focus on innovation and sustainability. Companies are introducing beds with improved folding mechanisms for smoother operation and enhanced safety features to prevent accidents. There is a growing trend towards incorporating smart technology, such as remote-controlled adjustments and integrated lighting, to elevate user experience. Sustainability initiatives are gaining traction, with manufacturers using recycled materials and eco-friendly production processes to reduce environmental impact. Partnerships with interior designers and furniture retailers are expanding market presence, making folding beds more visible in mainstream home decor. Additionally, the COVID-19 pandemic has influenced product development, with increased demand for hygienic, easy-to-clean surfaces in healthcare and residential applications. Companies are also enhancing their online platforms with virtual try-on tools and detailed product configurators to facilitate remote purchasing. These developments reflect the market's adaptability to changing consumer needs and technological advancements.

Report Segmentation

The folding bed market report is segmented to provide detailed analysis across various dimensions. By type, the market is divided into wall beds, rollaway beds, convertible sofa beds, and others, each analyzed for their market share and growth potential. The application segment covers residential, commercial, and institutional uses, with insights into demand patterns and future prospects. Geographically, the market is broken down into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends and opportunities. Further segmentation may include material types such as wood, metal, and upholstered, highlighting preferences and durability aspects. Distribution channels are categorized into online and offline retail, assessing the impact of e-commerce on market accessibility. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions based on granular data and trends.

FAQs

What are the benefits of using a folding bed? Folding beds offer space-saving solutions, versatility for multi-functional rooms, portability, and cost-effectiveness, making them ideal for small homes and commercial use.

How does a wall bed work? A wall bed, or Murphy bed, is designed to fold vertically into a wall or cabinet using a pivoting mechanism, allowing it to be concealed when not in use to free up floor space.

Are folding beds comfortable? Modern folding beds are engineered with high-quality mattresses and supportive frames to ensure comfort comparable to traditional beds, though variations exist based on design and price.

What materials are commonly used in folding beds? Common materials include wood for durability and aesthetics, metal for strength and lightweight properties, and upholstered options for enhanced comfort and style.

Can folding beds be used daily? Yes, many folding beds are built for daily use with robust mechanisms and durable materials, though product specifications should be checked for intended frequency.

Where can I buy a folding bed? Folding beds are available through online retailers, furniture stores, specialty shops, and direct from manufacturers, offering a range of options to suit different needs and budgets.

Citius Research has developed a research report titled “Folding Bed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Folding Bed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Folding Bed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Folding Bed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Folding Bed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Folding Bed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Folding Bed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Folding Bed Market
• Cost and Gross Margin Analysis of Folding Bed Market
• Folding Bed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Folding Bed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Folding Bed Market Key Stakeholders

Below are the key stakeholders for the Folding Bed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Folding Bed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Folding Bed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Folding Bed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Folding Bed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Folding Bed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Folding Bed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Folding Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Folding Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Folding Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Folding Bed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Folding Bed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Folding Bed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Folding Bed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Folding Bed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Folding Bed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Folding Bed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Folding Bed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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