Non-Alcoholic Concentrated Syrup Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192903
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Non-Alcoholic Concentrated Syrup Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.00% during the forecast period (2024-2030).

Non-Alcoholic Concentrated Syrup Market

(Market Size)
$3.2 billion
$8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 8 billion
Key Players The Coca-Cola Company, PepsiCo, Keurig Dr Pepper, Monin, Torani

Market Summary

The non-alcoholic concentrated syrup market is a dynamic segment within the consumer goods industry, primarily driven by evolving consumer preferences towards customizable and premium beverage experiences. These syrups serve as fundamental ingredients for creating a wide array of drinks, including sodas, cocktails, coffees, teas, and flavored waters, without the inclusion of alcohol. The market caters to both the foodservice sector, including cafes, bars, and restaurants, and the retail segment for at-home consumption. A significant trend is the growing demand for natural, organic, and clean-label products as health consciousness rises globally. Manufacturers are innovating with exotic flavors, reduced sugar formulations, and fortifications to meet the discerning tastes of modern consumers. The market's expansion is further supported by the global growth of the hospitality industry and the rising popularity of DIY beverage culture.

Key Highlights

The non-alcoholic concentrated syrup market is characterized by intense competition and continuous product innovation. Key players are focusing on expanding their flavor portfolios to include unique and international taste profiles, such as floral, spicy, and tropical notes, to differentiate their offerings. Sustainability has become a crucial highlight, with companies investing in eco-friendly packaging solutions and transparent sourcing of raw materials to appeal to environmentally conscious consumers. The versatility of these syrups is a significant asset, as they are used beyond beverages in culinary applications like desserts, baking, and marinades. Another notable highlight is the strategic expansion into emerging markets, where rising disposable incomes and westernization of diets are creating new growth avenues. The market is also witnessing increased investment in marketing and brand positioning to build consumer loyalty in a crowded marketplace.

Drivers, Opportunities & Restraints

The growth of the non-alcoholic concentrated syrup market is propelled by several key drivers. The global expansion of coffee shop chains and the burgeoning caf? culture significantly boost demand, as these syrups are essential for crafting specialty drinks. Increasing consumer inclination towards homemade beverages and mocktails, especially among health-aware individuals and teetotalers, further stimulates market growth. Opportunities abound in the development of functional syrups infused with vitamins, minerals, and other health-benefiting ingredients. The untapped potential in emerging economies presents a substantial opportunity for market penetration and expansion. However, the market faces restraints such as the high sugar content in traditional syrups, which conflicts with the growing anti-sugar sentiment and government regulations on sugar taxes. Fluctuations in the prices of raw materials like sugar, fruits, and flavors can also pose challenges to stable production costs and profit margins for manufacturers.

Concentration Insights

The market landscape features a mix of large multinational corporations, well-established regional players, and a growing number of niche artisanal brands. This concentration creates a competitive yet fragmented environment. Leading companies such as The Kraft Heinz Company, Monin, and Torani hold significant market share due to their extensive distribution networks, strong brand recognition, and diverse product portfolios. Their strategies often involve mergers, acquisitions, and partnerships to consolidate their position and enter new markets. Simultaneously, smaller and local producers are gaining traction by focusing on organic, natural, and locally sourced ingredients, catering to the premium segment of the market. This duality ensures a wide range of product choices for consumers but also intensifies competition on the basis of price, quality, and innovation.

Type Insights

Non-alcoholic concentrated syrups are available in a diverse range of types, primarily categorized by flavor and ingredient composition. Fruit-flavored syrups, such as strawberry, raspberry, and mango, remain perennial favorites due to their universal appeal and versatility. Vanilla, caramel, and chocolate syrups are staples in coffee and dessert applications. A growing segment includes herb and spice-infused syrups, like lavender, ginger, and cinnamon, which cater to consumers seeking complex and sophisticated flavor experiences. There is a significant and rapidly expanding category for sugar-free and naturally sweetened syrups, utilizing sweeteners like stevia and erythritol to meet low-calorie and diabetic-friendly demands. The type of syrup chosen often depends on its intended application, with specific viscosities and flavor intensities developed for carbonated beverages, cold drinks, or hot beverages.

Application Insights

The application of non-alcoholic concentrated syrups is vast and spans multiple channels within the food and beverage industry. The primary application is in beverages, where they are used to flavor sodas, lemonades, iced teas, smoothies, and most notably, in coffee-based drinks like lattes and macchiatos within the foodservice sector. The rising trend of "mocktails" or non-alcoholic cocktails has established a strong application in bars and homes, providing the complexity and taste of cocktails without alcohol. Beyond drinks, these syrups are extensively used in food preparation, adding flavor to pancakes, waffles, ice creams, yogurts, and baked goods. Their use as a glaze for meats and a topping for desserts further demonstrates their culinary versatility. The retail segment for home use is growing as consumers seek to replicate caf?-style beverages and experiment with flavors in their own kitchens.

Regional Insights

The demand for non-alcoholic concentrated syrups exhibits distinct regional variations influenced by cultural preferences and economic factors. North America and Europe are mature markets, characterized by high consumption driven by a well-established coffee culture and the presence of major syrup brands. These regions show a strong preference for premium, organic, and sugar-free variants. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, the expansion of international coffee chains, and a growing middle class with increasing disposable income. Countries like China, India, and Japan are witnessing a surge in demand for western-style beverages, propelling market growth. Latin America and the Middle East and Africa are emerging markets with significant potential, though growth is moderated by economic volatility and less developed distribution networks in certain areas.

Company Insights

The competitive landscape of the non-alcoholic concentrated syrup market includes several key players who define market trends. The Kraft Heinz Company, with its brand, is a major global player known for its wide availability and classic flavors. Monin is renowned for its premium quality, extensive flavor range, and strong presence in the foodservice industry worldwide. Torani, another significant contender, is celebrated for its innovation and deep roots in the coffee culture, particularly in North America. Companies like DaVinci Gourmet and Teisseire also hold considerable market shares. Beyond these giants, there is a vibrant ecosystem of smaller companies and craft producers, such as Routin 1883 and Fabbri, which compete on the basis of authenticity, unique flavor profiles, and artisanal production methods. These companies continually engage in research and development to launch new products that align with consumer trends.

Recent Developments

The non-alcoholic concentrated syrup market has been active with recent developments focused on innovation and strategic growth. A prominent trend is the launch of syrups aligned with health and wellness, including products with added probiotics, collagen, and other functional benefits. Many companies are reformulating existing products to reduce sugar content and eliminate artificial colors and preservatives, responding to the clean-label movement. Sustainability initiatives have gained momentum, with brands introducing recyclable packaging and committing to ethical sourcing practices. There has been a noticeable increase in collaborations between syrup manufacturers and coffee chains or retail brands to create exclusive co-branded products. Furthermore, market players are enhancing their digital marketing and e-commerce strategies to directly engage with consumers and improve online sales channels, a shift accelerated by changing shopping behaviors.

Report Segmentation

This comprehensive market report on the non-alcoholic concentrated syrup industry provides a detailed analysis segmented to offer granular insights. The segmentation is structured to analyze the market from multiple perspectives. The report is segmented by type, which includes categories such as fruit-flavored, chocolate, vanilla, caramel, and herbal/spice syrups, along with a breakdown of sugar-free versus regular variants. It is further segmented by application, detailing usage in beverages, food, and culinary applications, with sub-categories for foodservice and retail consumption. A crucial segmentation is by distribution channel, covering analysis of sales through hypermarkets/supermarkets, convenience stores, online retail, and direct business-to-business sales. The geographical segmentation provides an in-depth regional analysis, covering key markets across North America, Europe, Asia-Pacific, and the rest of the world, highlighting country-specific trends and forecasts.

FAQs

What are non-alcoholic concentrated syrups used for? Non-alcoholic concentrated syrups are primarily used to flavor a wide variety of beverages, including sodas, coffees, teas, and mocktails. They are also used in culinary applications for flavoring desserts, ice creams, pancakes, and even as glazes for meats.

What is driving the growth of the non-alcoholic syrup market? The market growth is driven by the global expansion of caf? culture, rising consumer preference for customizable and premium beverages, increasing health consciousness leading to demand for sugar-free and natural options, and the growing popularity of non-alcoholic cocktails.

Which regions have the highest demand for these syrups? North America and Europe are established markets with high demand, while the Asia-Pacific region is experiencing the fastest growth due to urbanization, rising disposable incomes, and the adoption of Western beverage trends.

Who are the key players in the non-alcoholic concentrated syrup market? Prominent companies in this market include The Kraft Heinz Company, Monin, Torani, DaVinci Gourmet, and Teisseire, among others, who compete on flavor innovation, quality, and global distribution.

What are the latest trends in non-alcoholic syrups? Key trends include the development of functional syrups with added health benefits, a strong shift towards natural and organic ingredients, sustainable packaging initiatives, and the introduction of exotic and sophisticated flavor profiles.

How is the market segmented in industry reports? Market reports typically segment the industry by type, application, distribution channel, and region to provide a detailed understanding of market dynamics, consumer preferences, and growth opportunities across different segments.

Citius Research has developed a research report titled “Non-Alcoholic Concentrated Syrup Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Non-Alcoholic Concentrated Syrup Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Non-Alcoholic Concentrated Syrup Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Non-Alcoholic Concentrated Syrup Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Non-Alcoholic Concentrated Syrup Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Non-Alcoholic Concentrated Syrup Market
• Research Methodology
• Executive Summary
• Market Dynamics of Non-Alcoholic Concentrated Syrup Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Non-Alcoholic Concentrated Syrup Market
• Cost and Gross Margin Analysis of Non-Alcoholic Concentrated Syrup Market
• Non-Alcoholic Concentrated Syrup Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Non-Alcoholic Concentrated Syrup Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Non-Alcoholic Concentrated Syrup Market Key Stakeholders

Below are the key stakeholders for the Non-Alcoholic Concentrated Syrup Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Non-Alcoholic Concentrated Syrup Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Non-Alcoholic Concentrated Syrup Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Non-Alcoholic Concentrated Syrup Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Non-Alcoholic Concentrated Syrup Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Non-Alcoholic Concentrated Syrup Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Non-Alcoholic Concentrated Syrup Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Non-Alcoholic Concentrated Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Non-Alcoholic Concentrated Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Non-Alcoholic Concentrated Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Non-Alcoholic Concentrated Syrup Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Non-Alcoholic Concentrated Syrup Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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