Hiking Accessories Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192182
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Hiking Accessories Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Hiking Accessories Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players Columbia, The North Face, Black Diamond, Osprey, Deuter

Market Summary

The hiking accessories market is a dynamic and integral segment of the consumer goods industry, catering to outdoor enthusiasts and adventure seekers globally. This market encompasses a wide range of products designed to enhance the hiking experience, including backpacks, trekking poles, hydration systems, navigation tools, headlamps, and specialized apparel. The increasing popularity of outdoor recreational activities, coupled with a growing emphasis on health and wellness, has significantly driven demand. Consumers are increasingly seeking high-quality, durable, and technologically advanced accessories that offer comfort, safety, and convenience during hikes. The market is characterized by continuous innovation, with manufacturers focusing on lightweight materials, ergonomic designs, and sustainability. E-commerce platforms have become a major distribution channel, providing consumers with easy access to a diverse array of products. The market is highly competitive, with numerous established players and new entrants vying for market share through product differentiation and strategic marketing. Geographically, North America and Europe are mature markets with high adoption rates, while Asia-Pacific is emerging as a lucrative region due to rising disposable incomes and growing interest in outdoor activities. Overall, the hiking accessories market is poised for steady growth, supported by evolving consumer preferences and advancements in product technology.

Key Highlights

The hiking accessories market is distinguished by several key highlights that underscore its vitality and potential. Innovation is a central theme, with companies investing heavily in research and development to introduce products featuring advanced materials such as carbon fiber for reduced weight and increased durability. Sustainability has become a critical focus, with brands increasingly adopting eco-friendly practices and materials to appeal to environmentally conscious consumers. The integration of smart technology is another significant trend, with accessories like GPS-enabled devices, smartwatches with hiking-specific features, and solar-powered charging units gaining traction. The market benefits from strong brand loyalty, where consumers often prefer established names known for reliability and performance. Collaborations between accessory manufacturers and outdoor apparel companies are common, creating comprehensive hiking solutions. The rise of social media and influencer marketing has amplified product visibility and consumer engagement, driving sales. Additionally, the post-pandemic surge in outdoor activities has provided a substantial boost to market demand. These factors collectively highlight a market that is not only growing but also evolving to meet the sophisticated needs of modern hikers.

Drivers, Opportunities & Restraints

Several drivers propel the hiking accessories market forward, with the increasing participation in outdoor activities being paramount. Growing health consciousness and the desire for experiential travel encourage more people to engage in hiking, directly boosting accessory sales. Technological advancements that enhance product functionality and user experience serve as a significant driver, attracting tech-savvy consumers. Opportunities abound in emerging markets, particularly in Asia-Pacific and Latin America, where rising disposable incomes and growing tourism infrastructure present new avenues for expansion. The trend towards customization and personalization offers brands the chance to cater to individual preferences, creating niche segments. However, the market faces restraints including intense competition which pressures pricing and margins. Economic fluctuations can impact consumer spending on non-essential goods, potentially dampening growth. Supply chain disruptions, as witnessed globally, pose challenges in manufacturing and distribution. Additionally, the high cost of advanced, innovative accessories may limit adoption among price-sensitive consumer groups. Addressing these restraints through strategic planning and innovation is crucial for sustained market growth.

Concentration Insights

The hiking accessories market exhibits a varied concentration landscape, with a mix of large multinational corporations and smaller specialized firms. Key players such as Columbia Sportswear, The North Face, and Black Diamond Equipment dominate significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These companies often engage in strategic mergers and acquisitions to consolidate their market position and expand their geographic reach. There is also a notable presence of niche players that focus on specific product categories, such as Osprey Packs in backpacks or Leki in trekking poles, leveraging deep expertise to capture dedicated consumer segments. The market concentration is higher in developed regions like North America and Europe, where established brands have a firm foothold. In contrast, emerging markets display a more fragmented landscape with local brands competing alongside international names. This diversity in market concentration fosters a competitive environment that drives innovation and offers consumers a wide range of choices. Understanding these dynamics is essential for stakeholders aiming to navigate the market effectively.

Type Insights

The hiking accessories market is segmented by type into various categories, each catering to specific needs of hikers. Backpacks represent a fundamental category, with designs ranging from daypacks to multi-day expedition packs, emphasizing features like weight distribution, compartmentalization, and weather resistance. Trekking poles are another essential type, valued for providing stability and reducing strain on joints, available in adjustable and fixed-length models. Hydration systems, including hydration bladders and water bottles with filters, are critical for maintaining hydration during hikes. Navigation tools encompass GPS devices, compasses, and maps, essential for route planning and safety. Lighting accessories such as headlamps and lanterns are indispensable for low-light conditions. Additionally, specialized apparel like moisture-wicking socks, gaiters, and hats form part of the accessory ecosystem. Each product type continues to see innovations, such as the use of ultralight materials in backpacks and ergonomic grips on trekking poles, reflecting the market's response to consumer demands for efficiency and comfort.

Application Insights

Hiking accessories find application across diverse consumer segments, primarily categorized by the intensity and duration of hiking activities. Day hiking represents a significant application area, where consumers seek lightweight and compact accessories such as small backpacks, basic trekking poles, and portable hydration solutions. Overnight or multi-day hiking demands more robust accessories, including larger capacity backpacks with advanced support systems, comprehensive navigation tools, and reliable lighting for extended use. Technical hiking and mountaineering form a niche application requiring specialized, high-performance accessories designed for extreme conditions, such as ice axes, crampons, and expedition-grade gear. Additionally, there is growing application in recreational and casual hiking, driven by beginners and families, focusing on user-friendly and affordable products. The accessories are also utilized in related outdoor activities like camping and trekking, broadening their application scope. Understanding these varied applications helps manufacturers tailor products to specific user needs, enhancing market relevance and consumer satisfaction.

Regional Insights

Regionally, the hiking accessories market demonstrates distinct patterns influenced by geographic, economic, and cultural factors. North America holds a substantial market share, driven by a well-established culture of outdoor recreation, extensive hiking trails, and high consumer spending on premium products. The United States is a key contributor, with brands like REI and Cabela's supporting market growth. Europe follows closely, with countries such as Germany, the UK, and France showing strong demand due to popular hiking destinations like the Alps and a growing emphasis on active lifestyles. The Asia-Pacific region is identified as a high-growth area, fueled by increasing disposable incomes, rising tourism, and government initiatives promoting outdoor activities in countries like China, Japan, and Australia. Latin America and the Middle East & Africa are emerging regions, where market development is gradual but promising, supported by improving economic conditions and growing awareness of hiking benefits. Each region presents unique opportunities and challenges, necessitating tailored strategies for market penetration and expansion.

Company Insights

The competitive landscape of the hiking accessories market features several prominent companies known for their innovation and market presence. Columbia Sportswear Company is a major player, offering a wide range of accessories under brands like Mountain Hardwear and SOREL. VF Corporation, through its subsidiary The North Face, is renowned for high-performance hiking gear. Black Diamond Equipment specializes in technical accessories for climbing and hiking, emphasizing safety and durability. Deuter and Osprey Packs are leaders in the backpack segment, recognized for their ergonomic designs and advanced carrying systems. Leki is a dominant name in trekking poles, with a focus on innovative materials and user comfort. CamelBak is a key player in hydration systems, known for its reliable and innovative products. These companies invest significantly in research and development to introduce cutting-edge products and maintain competitive advantage. They also engage in strategic partnerships, sponsorships, and marketing campaigns to strengthen brand loyalty and expand their consumer base globally.

Recent Developments

Recent developments in the hiking accessories market highlight a trend towards technological integration and sustainability. Many leading companies have launched products featuring smart technology, such as GPS-integrated backpacks and app-connected navigation tools, enhancing hiker safety and convenience. There is a growing emphasis on sustainable manufacturing practices, with brands like Patagonia and REI introducing accessories made from recycled materials and promoting repair and reuse programs. Collaborations between accessory manufacturers and technology firms have increased, resulting in innovative products like solar-powered chargers and advanced lighting solutions. The market has also seen a rise in direct-to-consumer sales models, with companies strengthening their online presence and e-commerce capabilities to reach a wider audience. Additionally, there has been increased activity in mergers and acquisitions, as larger firms seek to acquire niche brands to diversify their product offerings. These developments reflect the market's adaptive nature and its commitment to meeting evolving consumer expectations while addressing environmental concerns.

Report Segmentation

The hiking accessories market report is segmented to provide a comprehensive analysis across various dimensions. By type, the market is divided into backpacks, trekking poles, hydration systems, navigation tools, lighting accessories, and others, allowing for detailed examination of each product category's performance and trends. Application segmentation covers day hiking, overnight hiking, technical hiking, and recreational hiking, offering insights into demand patterns based on usage intensity. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional dynamics and growth prospects. Further segmentation may include distribution channels, such as online retail, specialty stores, and departmental stores, to understand sales pathways. Demographic segmentation based on age, gender, and income level provides additional depth into consumer behavior. This multi-faceted segmentation enables stakeholders to identify specific opportunities and tailor strategies accordingly, ensuring a nuanced understanding of the market landscape.

FAQs

What are the key factors driving the growth of the hiking accessories market? The growth is primarily driven by increasing participation in outdoor activities, rising health consciousness, technological advancements in product design, and the growing popularity of adventure tourism.

Which regions show the highest demand for hiking accessories? North America and Europe currently show the highest demand due to established hiking cultures and high disposable incomes, while Asia-Pacific is emerging as a high-growth region.

What are the popular types of hiking accessories? Popular types include backpacks, trekking poles, hydration systems, navigation tools like GPS devices, and lighting accessories such as headlamps.

How is technology influencing the hiking accessories market? Technology influences the market through the integration of smart features like GPS tracking, Bluetooth connectivity, solar charging, and the use of advanced materials for lighter and more durable products.

Who are the leading companies in the hiking accessories market? Leading companies include Columbia Sportswear, The North Face, Black Diamond Equipment, Osprey Packs, Deuter, Leki, and CamelBak.

What are the current trends in the hiking accessories market? Current trends include a focus on sustainability with eco-friendly materials, customization options for consumers, the rise of smart accessories, and increased online sales through e-commerce platforms.

Citius Research has developed a research report titled “Hiking Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hiking Accessories Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hiking Accessories Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hiking Accessories Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hiking Accessories Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hiking Accessories Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hiking Accessories Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hiking Accessories Market
• Cost and Gross Margin Analysis of Hiking Accessories Market
• Hiking Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hiking Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hiking Accessories Market Key Stakeholders

Below are the key stakeholders for the Hiking Accessories Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hiking Accessories Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hiking Accessories Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hiking Accessories Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hiking Accessories Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hiking Accessories Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hiking Accessories Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hiking Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hiking Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hiking Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hiking Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hiking Accessories Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hiking Accessories Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hiking Accessories Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hiking Accessories Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hiking Accessories Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hiking Accessories Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hiking Accessories Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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