Floor Lamps Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192124
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Floor Lamps Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Floor Lamps Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players IKEA, Philips, OSRAM, GE Lighting, Koninklijke Philips

Market Summary

The floor lamps market is a significant segment within the consumer goods industry, catering to both residential and commercial lighting needs. These products are essential for ambient, task, and accent lighting, enhancing interior aesthetics and functionality. The market is characterized by a diverse range of designs, materials, and technological integrations, appealing to various consumer preferences and applications. Key drivers include the growing emphasis on home decor, rising disposable incomes, and the increasing adoption of energy-efficient lighting solutions. Manufacturers are focusing on innovation, incorporating smart features and sustainable materials to meet evolving consumer demands. The market is highly competitive, with numerous players offering products through online and offline distribution channels. Regional dynamics play a crucial role, with varying trends and preferences influencing market growth. The integration of advanced technologies such as IoT and LED lighting is transforming product offerings, providing opportunities for market expansion. Overall, the floor lamps market is poised for steady growth, driven by continuous innovation and changing lifestyle patterns.

Key Highlights

The floor lamps market showcases several key highlights that define its current landscape. Energy efficiency remains a top priority, with LED technology dominating new product developments due to its long lifespan and low power consumption. Smart floor lamps, equipped with features like voice control, wireless charging, and adjustable color temperatures, are gaining traction among tech-savvy consumers. Design trends emphasize minimalism, versatility, and the use of eco-friendly materials such as bamboo, recycled metals, and sustainable woods. The market is also witnessing a surge in customizable options, allowing consumers to tailor products to their specific decor needs. Online sales channels are expanding rapidly, driven by the convenience of e-commerce and the ability to showcase a wide variety of designs. Key players are engaging in strategic partnerships and mergers to enhance their market presence and product portfolios. Additionally, the commercial sector, including offices and hospitality venues, represents a growing application area, further fueling market demand. These highlights underscore the dynamic and evolving nature of the floor lamps market.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the floor lamps market. The increasing focus on home improvement and interior decoration is a primary driver, as consumers seek to enhance their living spaces with stylish and functional lighting solutions. Rising disposable incomes enable higher spending on premium and designer floor lamps. The shift towards energy-efficient lighting, supported by government regulations and consumer awareness, boosts the adoption of LED-based products. Opportunities abound in the integration of smart home technologies, with manufacturers developing lamps that sync with home automation systems. The growing e-commerce sector provides a platform for wider product reach and consumer engagement. However, the market faces restraints such as intense competition, which pressures pricing and margins. Fluctuations in raw material costs can impact profitability, and economic downturns may reduce consumer spending on non-essential items. Despite these challenges, innovation in design and technology presents significant growth opportunities, particularly in emerging markets where urbanization and modernization are accelerating.

Concentration Insights

The floor lamps market features a concentrated competitive landscape with several key players holding significant market share. Leading companies such as IKEA, Philips Lighting, and Herman Miller dominate through extensive product portfolios and strong brand recognition. These players invest heavily in research and development to introduce innovative features and maintain a competitive edge. Regional players also contribute to market dynamics, offering localized products that cater to specific consumer preferences. The market concentration is influenced by factors such as distribution network strength, manufacturing capabilities, and marketing strategies. Mergers and acquisitions are common, as companies seek to expand their geographic presence and enhance their product offerings. The presence of numerous small and medium-sized enterprises adds to the competitive intensity, often focusing on niche segments or custom solutions. Overall, the market's concentration highlights the importance of innovation and strategic positioning for sustained growth and competitiveness.

Type Insights

Floor lamps are available in various types, each designed to meet specific lighting needs and aesthetic preferences. Traditional floor lamps, often featuring classic designs and materials like brass and glass, remain popular for their timeless appeal. Modern and contemporary styles emphasize sleek lines, minimalism, and innovative materials such as aluminum and acrylic. Arc floor lamps, with their curved structures, are ideal for providing overhead lighting without ceiling installation. Torchiere lamps direct light upwards, offering ambient illumination and creating a soft, diffused effect. Task floor lamps are designed for focused lighting, commonly used in reading corners or workspaces, and often include adjustable features. Smart floor lamps incorporate technology such as Wi-Fi connectivity, voice control, and programmable settings, catering to the growing demand for integrated home systems. Each type addresses different consumer requirements, driving diversity in product offerings and market growth.

Application Insights

The application of floor lamps spans residential and commercial sectors, each with distinct requirements and trends. In residential settings, floor lamps are used for ambient, task, and accent lighting, enhancing the functionality and aesthetics of living rooms, bedrooms, and home offices. The rise of home decor trends and smart home integration fuels demand in this segment. Commercial applications include offices, hotels, restaurants, and retail spaces, where floor lamps contribute to creating inviting and productive environments. In offices, they provide supplemental lighting for workspaces, while in hospitality venues, they add to the ambiance and customer experience. The healthcare sector also utilizes floor lamps in patient rooms and waiting areas for comfortable lighting. Each application segment drives specific product features, such as durability and design for commercial use, and style and technology for residential use, highlighting the versatility of floor lamps in various settings.

Regional Insights

The floor lamps market exhibits varied dynamics across different regions, influenced by economic conditions, cultural preferences, and technological adoption. North America and Europe are mature markets, characterized by high consumer awareness and demand for energy-efficient and smart lighting solutions. The presence of key players and advanced retail infrastructure supports market growth in these regions. Asia-Pacific is a rapidly growing market, driven by urbanization, rising disposable incomes, and increasing home decor trends. Countries like China and India are significant contributors, with expanding manufacturing capabilities and growing e-commerce penetration. Latin America and the Middle East & Africa show potential for growth, albeit at a slower pace, due to economic challenges and lower consumer spending. However, increasing urbanization and modernization efforts are expected to boost demand in these regions. Regional insights highlight the importance of tailored strategies to address diverse market conditions and consumer preferences.

Company Insights

Key companies in the floor lamps market include IKEA, Philips Lighting, Herman Miller, Artemide, and Brightech. IKEA is renowned for its affordable and stylish designs, leveraging its global retail presence to reach a broad consumer base. Philips Lighting focuses on innovation, particularly in LED and smart lighting technologies, offering products that integrate with home automation systems. Herman Miller emphasizes ergonomic and design-forward floor lamps, targeting the premium segment with high-quality materials and craftsmanship. Artemide is known for its iconic designs and sustainable approaches, often collaborating with renowned designers to create unique products. Brightech specializes in modern and functional floor lamps, with a strong online sales strategy. These companies invest in research and development, marketing, and distribution to maintain their competitive positions. Their strategies include product diversification, geographic expansion, and sustainability initiatives, reflecting the evolving demands of the market and consumers.

Recent Developments

Recent developments in the floor lamps market highlight trends towards innovation and sustainability. Companies are launching new products with advanced features such as wireless charging, voice control, and customizable lighting settings. For instance, Philips introduced a range of smart floor lamps compatible with popular home assistants like Amazon Alexa and Google Assistant. There is a growing emphasis on eco-friendly materials, with brands incorporating recycled metals, sustainable woods, and energy-efficient LEDs. Partnerships and collaborations are also prevalent, such as Herman Miller's joint ventures with designers to create limited-edition collections. The expansion of online sales channels continues, with enhanced virtual showrooms and augmented reality tools to help consumers visualize products in their spaces. Additionally, companies are focusing on packaging sustainability, reducing plastic use, and improving recyclability. These developments reflect the industry's response to consumer demands for technology integration, environmental responsibility, and enhanced shopping experiences.

Report Segmentation

The floor lamps market report is segmented based on type, application, distribution channel, and region. By type, segments include traditional, modern, arc, torchiere, task, and smart floor lamps, each catering to different consumer needs and preferences. Application segmentation covers residential and commercial sectors, with sub-categories such as home offices, living rooms, hospitality, and retail spaces. Distribution channel segmentation includes online and offline channels, with offline further divided into specialty stores, hypermarkets, and department stores. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into geographic trends and opportunities. This comprehensive segmentation allows for detailed analysis of market dynamics, helping stakeholders identify growth areas and make informed decisions. Each segment is analyzed in terms of market size, growth potential, and competitive landscape, offering a holistic view of the floor lamps market.

FAQs

What are the latest trends in floor lamps? The latest trends include the integration of smart technology, such as voice control and wireless charging, the use of sustainable materials, and minimalist designs that complement modern interiors.

How do I choose the right floor lamp for my space? Consider the lamp's purpose (ambient, task, or accent lighting), the size and style of your room, and features like adjustability and energy efficiency to ensure it meets your needs.

Are smart floor lamps worth the investment? Smart floor lamps offer convenience, energy savings, and integration with home automation systems, making them a valuable investment for tech-savvy consumers seeking enhanced functionality.

What materials are commonly used in floor lamps? Common materials include metal, wood, glass, and plastic, with a growing trend towards eco-friendly options like recycled metals and sustainable woods.

Can floor lamps be used for task lighting? Yes, task floor lamps are specifically designed for focused lighting, making them ideal for activities like reading, studying, or working, often featuring adjustable arms and directed light.

How has online shopping impacted the floor lamps market? Online shopping has expanded consumer access to a wider variety of products, enabled price comparisons, and facilitated the growth of virtual tools for visualizing products in home settings, boosting market reach and sales.

Citius Research has developed a research report titled “Floor Lamps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Floor Lamps Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Floor Lamps Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Floor Lamps Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Floor Lamps Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Floor Lamps Market
• Research Methodology
• Executive Summary
• Market Dynamics of Floor Lamps Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Floor Lamps Market
• Cost and Gross Margin Analysis of Floor Lamps Market
• Floor Lamps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Floor Lamps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Floor Lamps Market Key Stakeholders

Below are the key stakeholders for the Floor Lamps Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Floor Lamps Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Floor Lamps Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Floor Lamps Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Floor Lamps Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Floor Lamps Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Floor Lamps Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Floor Lamps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Floor Lamps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Floor Lamps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Floor Lamps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Floor Lamps Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Floor Lamps Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Floor Lamps Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Floor Lamps Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Floor Lamps Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Floor Lamps Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Floor Lamps Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports