Gaming Laptop Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192140
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Gaming Laptop Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Gaming Laptop Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players ASUS, Acer, Dell, HP, Lenovo

Market Summary

The gaming laptop market represents a specialized and rapidly evolving segment within the broader consumer electronics and computing industry. These high-performance machines are engineered to deliver superior graphics, processing power, and thermal management to meet the demanding requirements of modern video games. The market is characterized by intense competition among established technology giants and specialized manufacturers, all vying for market share through continuous innovation in hardware, design, and user experience. The target demographic extends beyond hardcore gamers to include professionals in creative fields such as video editing and 3D rendering, who require similar computational capabilities. The ecosystem is supported by advancements in components from leading chip manufacturers, including NVIDIA and AMD, whose latest GPUs are integral to defining the performance tier of these laptops. Market dynamics are further influenced by global supply chain factors, consumer disposable income, and the overall health of the video game industry, making it a complex and interconnected sector.

Key Highlights

The gaming laptop market is distinguished by several key highlights that underscore its technological progression and consumer appeal. A primary highlight is the relentless pursuit of higher refresh rate displays, with 144Hz, 240Hz, and even 360Hz screens becoming increasingly common, providing exceptionally smooth visual performance crucial for competitive gaming. Another significant trend is the integration of advanced cooling solutions, such as vapor chamber technology and multi-fan systems, which are critical for maintaining optimal performance during extended gaming sessions by effectively managing thermal output. The adoption of next-generation connectivity standards, including Wi-Fi 6E and Thunderbolt 4, ensures these devices are future-proofed for high-speed data transfer and low-latency online play. Furthermore, the market is witnessing a design evolution, with a growing emphasis on creating more portable and aesthetically refined devices that challenge the traditional, bulky gaming laptop stereotype, thereby appealing to a broader audience.

Drivers, Opportunities & Restraints

The growth of the gaming laptop market is propelled by several powerful drivers. The increasing popularity of esports, both as a participatory activity and a spectator event, creates a sustained demand for high-performance hardware capable of running competitive titles at the highest settings. Concurrently, technological advancements in microarchitecture, particularly from Intel, AMD, and NVIDIA, consistently push the boundaries of what is possible in a mobile form factor, enticing consumers to upgrade. The rise of content creation as a profession also drives demand, as these powerful machines double as efficient workstations. Significant opportunities lie in emerging markets, where a growing middle class and increasing internet penetration are expanding the potential consumer base. There is also an opportunity in the development of more eco-friendly and energy-efficient models to appeal to environmentally conscious buyers. However, the market faces considerable restraints, including the high cost of ownership which can limit adoption, periodic global semiconductor shortages that disrupt production and inflate prices, and the inherent challenge of balancing peak performance with battery life and portability.

Concentration Insights

The competitive landscape of the gaming laptop market is characterized by a high degree of concentration among a few dominant players and a long tail of smaller, niche brands. A handful of major corporations, including ASUS with its ROG (Republic of Gamers) line, MSI, Acer through its Predator series, Dell's Alienware, and Lenovo with Legion, command a significant portion of the global market share. These companies possess extensive research and development capabilities, established global distribution networks, and strong brand loyalty. Their dominance is reinforced by exclusive partnerships with component suppliers for early access to the latest CPUs and GPUs. Alongside these titans, several other companies such as Razer, Gigabyte (Aorus), and HP (Omen) compete vigorously, often focusing on specific niches like ultra-premium build quality or value-oriented performance. This concentration means that innovation and pricing strategies from the top players often set the trends for the entire industry.

Type Insights

Gaming laptops can be broadly categorized into distinct types based on their performance capabilities, size, and intended use case. The most prominent segmentation is by performance tier, encompassing entry-level, mid-range, and high-end or enthusiast-grade models. Entry-level laptops typically feature previous-generation or mid-tier GPUs like the NVIDIA GeForce RTX 4050 or 4060, providing solid 1080p gaming performance for mainstream titles. Mid-range models often boast GPUs such as the RTX 4070, offering a sweet spot of performance for higher frame rates and resolutions. The high-end segment is defined by flagship GPUs like the RTX 4080 and 4090, designed for uncompromised 4K gaming and content creation. Another classification is based on form factor, which includes traditional clamshell laptops and increasingly popular 2-in-1 convertible designs that offer versatility for both work and play. Furthermore, there is a growing category of ultra-portable gaming laptops that prioritize thin and light designs without completely sacrificing performance, catering to mobile gamers.

Application Insights

The application of gaming laptops extends far beyond their primary function of playing video games, demonstrating their value as versatile high-performance machines. The core application remains dedicated gaming, where users require the hardware to run graphically intensive AAA titles, competitive esports games, and virtual reality experiences seamlessly. A significant and growing application is in professional content creation. Video editors, animators, graphic designers, and 3D artists utilize these machines for rendering, encoding, and processing complex files, leveraging their powerful GPUs and multi-core CPUs for accelerated workflows. Gaming laptops are also increasingly used in academic and research settings for computational tasks, data analysis, and running simulation software. Furthermore, they serve as powerful entertainment hubs for streaming high-definition media and managing digital libraries. This diversification of applications broadens the target audience and strengthens the market's foundation beyond the core gaming community.

Regional Insights

The demand for gaming laptops exhibits distinct patterns across different global regions, influenced by economic factors, technological adoption rates, and gaming culture. The Asia-Pacific region is a dominant force and is considered the largest and fastest-growing market. This is largely driven by countries like China, South Korea, and Japan, which have strong domestic manufacturing, a massive population of enthusiastic gamers, and a thriving esports ecosystem. North America represents another major market characterized by high consumer spending power, early adoption of new technology, and a well-established retail and e-commerce infrastructure for electronics. Europe holds a significant share as well, with countries like Germany, the UK, and France showing robust demand. Meanwhile, regions such as Latin America and the Middle East and Africa are emerging markets with considerable growth potential, fueled by improving economic conditions and increasing internet and gaming accessibility, though adoption rates can be hampered by higher relative costs and import duties.

Company Insights

The gaming laptop market features a competitive arena with several key players defining the industry's direction. ASUS, through its Republic of Gamers (ROG) sub-brand, is a perennial leader known for its extensive portfolio, innovative cooling solutions, and high-performance designs across all price segments. MSI is another major contender, recognized for its strong focus on gaming aesthetics and robust build quality, often catering to the hardcore enthusiast market. Dell's Alienware division maintains a strong presence with its distinctive design language, premium materials, and strong brand recognition, particularly in Western markets. Acer's Predator series offers competitive products that often provide strong value, appealing to a cost-conscious performance-seeking audience. Lenovo has gained considerable traction with its Legion lineup, praised for its understated design, excellent keyboards, and balanced performance. Other notable players include Razer, which focuses on ultra-premium, sleek laptops, and HP with its Omen series, offering well-rounded machines for the mainstream market.

Recent Developments

The gaming laptop industry is in a constant state of flux, with recent developments primarily centered on the integration of new hardware and software technologies. The most significant shift has been the widespread adoption of laptops powered by NVIDIA's GeForce RTX 40 Series Laptop GPUs, which bring enhanced ray tracing capabilities and AI-powered DLSS 3 technology for significant performance boosts. There has also been a strong industry push towards implementing more sophisticated Mini-LED and OLED display panels, offering superior contrast ratios, color accuracy, and HDR support for a more immersive visual experience. On the design front, manufacturers are increasingly exploring new form factors, including larger 18-inch models and dual-screen laptops, to differentiate their offerings. Furthermore, there is a growing emphasis on software ecosystems, with companies developing proprietary applications for system monitoring, performance customization, and RGB lighting synchronization to enhance user control and engagement with their devices.

Report Segmentation

This comprehensive market research report on the gaming laptop industry provides a detailed and structured analysis segmented to offer granular insights. The segmentation allows for a focused examination of each critical aspect of the market. The report is meticulously divided by type, analyzing the market dynamics for different performance tiers such as entry-level, mid-range, and high-end models, as well as variations in screen size and form factor. It is further segmented by application, delving into the distinct demand drivers and usage patterns from dedicated gaming, professional content creation, and other commercial uses. A crucial component of the segmentation is the regional analysis, which provides a country-level and regional-level assessment of market size, growth trends, and competitive landscapes across North America, Europe, Asia-Pacific, and the rest of the world. This multi-dimensional segmentation ensures that the report delivers targeted and actionable intelligence for stakeholders across the value chain.

FAQs

What are the key features to look for in a gaming laptop?

The key features to prioritize are the graphics processing unit (GPU) from NVIDIA or AMD, as it is the primary determinant of gaming performance; a powerful multi-core processor (CPU) from Intel or AMD; a high refresh rate display (144Hz or higher) for smooth visuals; sufficient RAM (16GB is becoming standard); and an efficient cooling system to sustain performance during long sessions.

How does a gaming laptop differ from a regular laptop?

Gaming laptops are specifically engineered with high-performance components, including dedicated graphics cards, more powerful processors, and enhanced cooling systems, to handle graphically intensive tasks. Regular laptops prioritize portability and battery life and are equipped with integrated graphics suitable for everyday computing but not for demanding games or professional creative work.

Which brands are considered the best for gaming laptops?

Several brands are highly regarded, including ASUS ROG, MSI, Alienware (Dell), Acer Predator, and Lenovo Legion. The "best" brand often depends on the specific budget, desired performance level, and design preferences, as each company offers a range of models targeting different segments of the market.

Are gaming laptops good for programming and coding?

Yes, gaming laptops are excellent for programming and coding. Their powerful multi-core CPUs facilitate faster compilation times, ample RAM allows for smooth operation of multiple applications and virtual machines, and their high-resolution displays provide ample screen real estate for coding environments, making them versatile machines for developers.

What is the average lifespan of a gaming laptop?

The average functional lifespan of a gaming laptop is typically between 3 to 5 years. While the hardware may remain operational longer, its ability to run new games at higher settings will diminish over time as software becomes more demanding. longevity is influenced by build quality, usage intensity, and how well the cooling system is maintained.

Can you upgrade components in a gaming laptop?

Upgradability in gaming laptops is generally limited compared to desktop PCs. The most commonly upgradeable components are RAM and storage (SSD/HDD). The GPU and CPU are almost always soldered onto the motherboard and cannot be upgraded, making it crucial to choose these components carefully at the time of purchase.

Citius Research has developed a research report titled “Gaming Laptop Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gaming Laptop Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gaming Laptop Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gaming Laptop Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gaming Laptop Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gaming Laptop Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gaming Laptop Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gaming Laptop Market
• Cost and Gross Margin Analysis of Gaming Laptop Market
• Gaming Laptop Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gaming Laptop Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gaming Laptop Market Key Stakeholders

Below are the key stakeholders for the Gaming Laptop Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gaming Laptop Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gaming Laptop Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gaming Laptop Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gaming Laptop Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gaming Laptop Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gaming Laptop Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gaming Laptop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gaming Laptop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gaming Laptop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gaming Laptop Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gaming Laptop Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gaming Laptop Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gaming Laptop Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gaming Laptop Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gaming Laptop Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gaming Laptop Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gaming Laptop Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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