Gemstones Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193683
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Gemstones Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 55 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Gemstones Market

(Market Size)
$28 billion
$55 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 28 billion
2030 Market Size USD 55 billion
Key Players Swarovski, Pandora, Tiffany, Cartier, Harry Winston

Market Summary

The gemstones market is a significant segment within the consumer goods industry, characterized by the trade and consumption of precious and semi-precious stones for various end uses. This market encompasses a wide range of products including diamonds, emeralds, rubies, sapphires, and other ornamental stones that are primarily utilized in jewelry and adornment. The industry is supported by a complex value chain involving mining, cutting, polishing, distribution, and retailing, with key players operating across both established and emerging economies. Consumer demand is influenced by factors such as aesthetic appeal, cultural significance, and perceived value, with jewelry remaining the dominant application area. The market exhibits a blend of traditional craftsmanship and modern technological advancements in processing and authentication. Sustainability and ethical sourcing have become increasingly important considerations for both businesses and consumers, driving changes in supply chain transparency and certification practices. The market is also seeing growth in lab-created gemstones, which offer an alternative to mined stones. Overall, the gemstones market is dynamic, with evolving consumer preferences and regulatory landscapes shaping its trajectory.

Key Highlights

The gemstones market is distinguished by several key highlights that underscore its current state and future potential. The industry has witnessed a steady increase in demand for colored gemstones, driven by consumer desire for uniqueness and personalization in jewelry design. Technological innovations, particularly in the realm of lab-grown gemstones, are disrupting traditional market dynamics by offering environmentally conscious and cost-effective alternatives. Certification and authentication have gained paramount importance, with organizations like the Gemological Institute of America (GIA) playing a critical role in establishing trust and value assurance. The market is also characterized by a strong cultural and emotional connection, with gemstones often associated with milestones, heritage, and investment. E-commerce has emerged as a powerful distribution channel, expanding market reach and accessibility for both retailers and consumers. Furthermore, the industry is increasingly focusing on ethical sourcing and transparency, responding to growing consumer awareness about social and environmental responsibilities. These factors collectively highlight a market that is adapting to modern consumer expectations while maintaining its traditional allure and value proposition.

Drivers, Opportunities & Restraints

The gemstones market is influenced by a combination of drivers, opportunities, and restraints that shape its growth and development. Key drivers include rising disposable incomes, particularly in emerging economies, which enable higher expenditure on luxury goods such as fine jewelry. Increasing consumer preference for personalized and unique jewelry designs also fuels demand for diverse gemstone varieties. Cultural and social factors, such as the significance of gemstones in ceremonies and as status symbols, further propel market growth. Opportunities abound in the expansion of e-commerce platforms, which facilitate wider market penetration and consumer access. The growing acceptance and market share of lab-created gemstones present a significant opportunity for innovation and sustainability. Additionally, there is potential for market expansion through educational initiatives that enhance consumer knowledge about gemstone qualities and origins. However, the market faces restraints including high costs associated with mining and processing natural gemstones, which can limit affordability. Regulatory challenges related to mining practices and international trade also pose hurdles. Ethical concerns over conflict gemstones and environmental impact of mining activities are significant restraints that the industry must address to ensure sustainable growth.

Concentration Insights

The gemstones market exhibits a varied concentration landscape with certain regions and companies holding significant influence. Market concentration is notably high in the mining sector, where a limited number of large-scale operations control a substantial portion of the global supply of high-value gemstones. Companies such as De Beers, ALROSA, and Rio Tinto are prominent in diamond mining, while colored gemstone mining is often more fragmented, with numerous small to medium-sized enterprises operating in specific geographic regions. The cutting and polishing segment is concentrated in key hubs including India, Thailand, and Israel, which have developed specialized expertise and infrastructure. In terms of retail, the market features a mix of large jewelry chains, independent artisans, and online platforms, with companies like Tiffany & Co., Signet Jewelers, and Chow Tai Fook commanding significant market presence. Geographically, production is concentrated in countries such as Russia, Botswana, and Myanmar for certain gemstones, while consumption is strong in markets like the United States, China, and India. This concentration dynamic influences pricing, supply chain stability, and competitive strategies within the industry.

Type Insights

The gemstones market is categorized by type, with diamonds, rubies, emeralds, and sapphires representing the primary precious stones, while a vast array of semi-precious stones including amethyst, topaz, and aquamarine also hold substantial market share. Diamonds continue to dominate in terms of market value, largely due to their enduring popularity in engagement rings and high-end jewelry, supported by extensive marketing and branding efforts. Colored gemstones have seen increased demand, driven by consumer trends towards vibrant and unique jewelry pieces. Rubies, emeralds, and sapphires are highly valued for their rarity and vivid colors, often commanding premium prices. The market for semi-precious stones is expanding as they offer affordability and variety, appealing to a broader consumer base. Additionally, the emergence of lab-grown gemstones is creating a new category within the market, providing alternatives that mimic the properties of natural stones at lower price points. Each gemstone type has distinct characteristics, sourcing challenges, and consumer perceptions, influencing their market dynamics and application suitability.

Application Insights

Gemstones find application across several segments, with jewelry and adornment representing the predominant use case, accounting for the majority of market demand. Within jewelry, gemstones are utilized in rings, necklaces, earrings, bracelets, and other accessories, often serving as centerpieces in fine jewelry collections. The engagement ring segment is particularly significant for diamonds, while colored gemstones are increasingly featured in fashion and statement jewelry. Beyond adornment, gemstones are used in luxury watches, where they function both decoratively and functionally as bearings to reduce friction. There is also a niche market for gemstones in art and collectibles, where rare and large specimens are valued for their aesthetic and investment qualities. Some industrial applications exist, particularly for diamonds used in cutting, drilling, and polishing tools due to their hardness. Additionally, gemstones are incorporated into spiritual and wellness products, leveraging beliefs in their metaphysical properties. The diversification of applications helps stabilize market demand across different consumer segments and economic conditions.

Regional Insights

The gemstones market demonstrates distinct regional characteristics in terms of production, processing, and consumption. Africa is a major producer of diamonds, with countries like Botswana, South Africa, and Angola leading output, while also supplying significant quantities of colored gemstones such as tanzanite. Asia plays a crucial role, with India and Thailand being global hubs for cutting and polishing, and China exhibiting strong consumption growth. Myanmar and Sri Lanka are notable for their production of high-quality rubies and sapphires. North America, particularly the United States, represents a key consumption region with high demand for both luxury and fashion jewelry. Europe has a mature market with a focus on high-value pieces and heritage brands, alongside important trading centers in cities like Antwerp. South America contributes with emerald mining in Colombia and amethyst production in Brazil. The Middle East shows growing demand driven by affluent consumers and cultural traditions. Regional regulatory environments, economic conditions, and cultural factors significantly influence market dynamics across these geographies.

Company Insights

The competitive landscape of the gemstones market includes a mix of large multinational corporations and specialized players. De Beers Group remains a dominant force in the diamond sector, involved in mining, trading, and retail through its Forevermark brand. ALROSA is another major player in diamond mining, with significant operations in Russia. Rio Tinto also holds a strong position, particularly with its Argyle diamond mine in Australia, known for pink diamonds. In the colored gemstone segment, companies like Gemfields focus on ethical mining of emeralds and rubies, while TanzaniteOne specializes in tanzanite. Retail and jewelry manufacturing are led by firms such as Tiffany & Co., renowned for its diamond jewelry, and Signet Jewelers, which operates multiple retail chains including Kay Jewelers and Zales. Chow Tai Fook is a key player in the Asian market with extensive retail networks. Companies are increasingly adopting strategies that emphasize sustainability, transparency, and digital transformation to enhance their market position and cater to evolving consumer expectations.

Recent Developments

The gemstones market has witnessed several recent developments that reflect evolving industry trends and consumer preferences. There has been a marked increase in the adoption of blockchain technology for enhancing traceability and proving the ethical sourcing of gemstones, with companies like De Beers implementing platforms such as Tracr. The lab-grown gemstone segment has experienced rapid growth, supported by advancements in production technology and growing consumer acceptance for sustainable alternatives. Major retailers have expanded their offerings to include lab-grown options, responding to market demand. Mergers and acquisitions continue to shape the industry, as companies seek to consolidate market share and expand their geographic or product reach. Digital transformation has accelerated, with enhanced online shopping experiences and virtual try-on technologies becoming more prevalent. Sustainability initiatives have gained momentum, with increased focus on reducing environmental impact and improving community welfare in mining regions. These developments indicate a market that is proactively adapting to technological, environmental, and social changes.

Report Segmentation

This report on the gemstones market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, distinguishing between diamonds, emeralds, rubies, sapphires, and other gemstones, including both natural and lab-grown variants. Application segmentation covers jewelry and adornment, which is further broken down into rings, necklaces, earrings, and other jewelry forms, as well as non-jewelry applications such as luxury watches, art collectibles, and industrial uses. The report also includes segmentation by distribution channel, analyzing offline retail stores, online platforms, and direct sales. Geographic segmentation provides in-depth analysis of key regions including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, highlighting regional production, consumption patterns, and market dynamics. This structured segmentation enables a thorough understanding of market trends, opportunities, and challenges across different segments, aiding stakeholders in strategic decision-making.

FAQs

What are the most popular gemstones? Diamonds, rubies, emeralds, and sapphires are among the most popular gemstones globally, valued for their beauty, rarity, and durability, with diamonds being particularly dominant in the jewelry market.

How are lab-grown gemstones made? Lab-grown gemstones are created using technological processes that simulate the natural conditions under which gemstones form, such as high pressure high temperature (HPHT) or chemical vapor deposition (CVD), resulting in stones with similar physical and chemical properties to natural ones.

What determines the value of a gemstone? The value of a gemstone is determined by factors including its rarity, color, clarity, cut, carat weight, and origin, with certification from recognized institutions also playing a critical role in valuation.

Are gemstones a good investment? While some high-quality and rare gemstones can appreciate in value, gemstones are generally considered less liquid than traditional investments and require expertise to evaluate, making them a specialized investment option.

How can I tell if a gemstone is real? Authenticating a gemstone typically requires examination by a certified gemologist using specialized tools to assess its properties, as visual inspection alone is often insufficient to confirm authenticity.

What is the difference between precious and semi-precious stones? Precious stones traditionally refer to diamonds, rubies, emeralds, and sapphires due to their rarity and high value, while semi-precious stones include all other gemstones, though this distinction is becoming less emphasized in modern gemology.

Citius Research has developed a research report titled “Gemstones Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gemstones Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gemstones Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gemstones Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gemstones Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gemstones Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gemstones Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gemstones Market
• Cost and Gross Margin Analysis of Gemstones Market
• Gemstones Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gemstones Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gemstones Market Key Stakeholders

Below are the key stakeholders for the Gemstones Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gemstones Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gemstones Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gemstones Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gemstones Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gemstones Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gemstones Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gemstones Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gemstones Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gemstones Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gemstones Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gemstones Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gemstones Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gemstones Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gemstones Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gemstones Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gemstones Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gemstones Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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