Mouse Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192321
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Mouse Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Mouse Market

(Market Size)
$8.5 billion
$15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 15 billion
Key Players Logitech, Razer, Microsoft, HP, Dell

Market Summary

The global mouse market is a significant segment within the consumer electronics and computer peripherals industry, catering to both individual consumers and enterprise clients. Mice are essential input devices used for navigating graphical user interfaces on desktops, laptops, and other computing systems. The market is characterized by a diverse range of products, from basic wired models to advanced wireless and gaming-oriented devices featuring high precision sensors, customizable buttons, and ergonomic designs. Key drivers include the expanding global workforce relying on computers, the growth of gaming and eSports, and continuous technological innovations. Manufacturers focus on enhancing user experience through improved connectivity options like Bluetooth and USB receivers, longer battery life, and materials that promote comfort during extended use. The market is highly competitive, with numerous established brands and new entrants vying for market share through product differentiation, pricing strategies, and strong distribution networks.

Key Highlights

The mouse market showcases several key highlights that define its current trajectory. There is a pronounced shift towards wireless technology, with RF and Bluetooth mice gaining popularity due to convenience and reduced cable clutter. Gaming mice represent a high-growth segment, featuring advanced optical sensors with high DPI ratings, programmable buttons, RGB lighting, and lightweight designs for competitive play. Ergonomic considerations are increasingly important, leading to products designed to reduce strain and prevent repetitive stress injuries, appealing to both office users and gamers. Sustainability is emerging as a focus area, with some companies incorporating recycled materials and promoting durability to minimize electronic waste. The integration of AI and machine learning for predictive cursor movement and gesture controls is an emerging trend. Additionally, the market sees robust online sales channels, complemented by retail presence in electronics stores, providing wide consumer access.

Drivers, Opportunities & Restraints

Several drivers propel the mouse market forward, including the rising number of computer users worldwide, fueled by remote work trends, digitalization of education, and growing PC gaming communities. Technological advancements in sensor accuracy, battery efficiency, and connectivity protocols present continuous innovation opportunities. The expansion of eSports and professional gaming creates demand for high-performance, specialized mice. Opportunities exist in developing markets where increasing internet penetration and disposable income are driving first-time computer peripheral purchases. There is also potential in niche segments like vertical mice for ergonomic solutions and mice designed for specific creative software applications. However, the market faces restraints such as market saturation in developed regions, price sensitivity among certain consumer segments, and the threat from alternative input devices like touchpads, touchscreens, and voice controls. Supply chain disruptions affecting component availability and fluctuating raw material costs can also impact manufacturing and pricing.

Concentration Insights

The mouse market exhibits a concentrated competitive landscape dominated by a few major multinational corporations with strong brand recognition and extensive distribution networks. Leading companies such as Logitech, Razer, Microsoft, HP, and SteelSeries hold significant market share. These players compete on the basis of technological innovation, product quality, brand reputation, and pricing. They invest heavily in research and development to introduce new features and maintain a competitive edge. The market also includes numerous smaller players and regional manufacturers that often compete in the budget or specialized segments. Concentration is high in the premium and gaming segments, where brand loyalty and perceived performance are critical. Mergers and acquisitions have occurred as companies seek to expand their product portfolios and geographic reach. The level of competition ensures a constant stream of new product launches and marketing initiatives aimed at capturing consumer attention.

Type Insights

The mouse market is segmented by type, primarily into wired and wireless categories. Wired mice connect via USB cables and are valued for their reliability, consistent performance without latency issues, and no need for battery charging or replacement. They are often preferred in office settings and by budget-conscious consumers. Wireless mice use radio frequency (RF) via a USB dongle or Bluetooth technology to connect, offering greater mobility and a cleaner workspace. Bluetooth models are particularly popular for use with laptops and tablets due to built-in connectivity. Within these broad categories, sub-segments include optical mice, which use LED lights to track movement, and laser mice, which offer higher sensitivity and can work on more surfaces. Gaming mice, ergonomic mice, and travel mice are specialized types designed for specific user needs and preferences, contributing to the diversity of offerings.

Application Insights

Mouse applications are broadly divided into commercial and residential segments. The commercial application is substantial, encompassing use in corporate offices, government agencies, educational institutions, and other professional environments. Here, reliability, durability, and ergonomics are key purchasing factors. The residential segment includes personal use for home computing, gaming, and creative pursuits. Gaming is a major and fast-growing application, demanding mice with high polling rates, adjustable DPI, and customizable features. Another application is in creative industries like graphic design and video editing, where precision and additional programmable buttons are valued. The market also serves specialized applications, such as presentations and navigation in control rooms, which may require unique designs or functionalities. The rise of hybrid work models has further blurred the lines between commercial and residential use, as consumers seek devices suitable for both environments.

Regional Insights

The mouse market demonstrates distinct regional dynamics. North America and Europe are mature markets characterized by high adoption rates, strong demand for premium and gaming peripherals, and early adoption of new technologies. The presence of major technology companies and a large base of gamers drives innovation and sales in these regions. The Asia-Pacific region is the fastest-growing market, driven by increasing PC penetration, a booming eSports scene, rising disposable incomes, and a vast population. Countries like China, South Korea, and Japan are major manufacturing hubs and also significant consumers. Latin America and the Middle East and Africa are emerging markets with growth potential linked to improving digital infrastructure and economic development. Regional preferences vary; for instance, price sensitivity is higher in emerging markets, while feature-rich and branded products are favored in developed economies.

Company Insights

The competitive landscape of the mouse market features several key players renowned for their innovation and market presence. Logitech International S.A. is a global leader, offering a wide portfolio ranging from basic office mice to advanced gaming peripherals under brands like Logitech G. Razer Inc. is a dominant force in the gaming segment, known for its high-performance mice with cutting-edge sensors and customizable software. Microsoft Corporation provides reliable and ergonomic mice often bundled with its hardware ecosystem. HP Inc. and Dell Technologies offer mice primarily as part of their broader computing solutions for enterprises. Other notable players include SteelSeries, focused on gaming; Anker, known for value-oriented accessories; and Corsair, which competes in the premium gaming space. These companies compete through continuous product development, strategic marketing, and building strong channel partnerships.

Recent Developments

The mouse market has witnessed several recent developments focused on technological enhancement and sustainability. There has been a significant push towards incorporating lightweight materials, especially in gaming mice, to improve agility and reduce user fatigue during long sessions. The adoption of optical switches instead of traditional mechanical ones is increasing to improve response time and durability. Many companies are launching products with improved battery life and fast-charging capabilities for wireless models. Sustainability initiatives are gaining traction, with manufacturers introducing mice made from post-consumer recycled plastics and reducing packaging waste. Furthermore, software integration has become more sophisticated, allowing for deeper customization of button functions, RGB lighting, and performance settings through proprietary applications. These developments reflect the industry's response to evolving consumer demands for performance, convenience, and environmental responsibility.

Report Segmentation

This comprehensive market research report on the mouse market provides a detailed analysis segmented to offer granular insights. The segmentation is based on type, categorizing the market into wired and wireless mice, with further breakdowns into connectivity technologies like Bluetooth and RF. The report is segmented by application, distinguishing between commercial use?including corporate, government, and education?and residential use, which encompasses gaming, general computing, and creative applications. A geographic segmentation provides in-depth analysis for key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis covers market trends, key players, and growth potential. Additionally, the report includes a competitive landscape section profiling major companies, their market shares, product portfolios, and recent strategic moves such as product launches, partnerships, and mergers and acquisitions.

FAQs

What are the different types of computer mice available? The primary types are wired and wireless mice. Wireless mice further utilize RF technology with a USB receiver or Bluetooth connectivity. Specialized types include optical mice, laser mice, gaming mice, ergonomic mice, and trackball mice.

Which companies are the leaders in the mouse market? The market is led by established companies such as Logitech, Razer, Microsoft, HP, and SteelSeries. These companies are recognized for their innovation, quality, and strong brand presence across different consumer segments.

What is driving the growth of the wireless mouse segment? Growth is driven by consumer preference for cable-free convenience, reduced desk clutter, improved battery technology offering longer life, and advancements in connectivity that have minimized latency issues previously associated with wireless models.

How is the gaming mouse segment different from standard mice? Gaming mice are designed for high performance, featuring high-DPI sensors for precision, programmable buttons for macros, customizable weight and lighting, and designs optimized for grip styles and reduced hand fatigue during long gaming sessions.

What are the key trends in mouse technology? Key trends include the shift to wireless connectivity, the use of lightweight materials, the integration of advanced optical sensors, focus on ergonomic design for health, and the incorporation of sustainable materials in manufacturing.

Which region has the highest demand for mice? The Asia-Pacific region currently exhibits the highest growth potential and increasing demand, driven by its large population, growing gaming culture, and expanding IT and business process outsourcing sectors requiring computer peripherals.

Citius Research has developed a research report titled “Mouse Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mouse Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mouse Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mouse Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mouse Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mouse Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mouse Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mouse Market
• Cost and Gross Margin Analysis of Mouse Market
• Mouse Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mouse Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mouse Market Key Stakeholders

Below are the key stakeholders for the Mouse Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mouse Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mouse Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mouse Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mouse Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mouse Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mouse Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mouse Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mouse Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mouse Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mouse Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mouse Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mouse Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mouse Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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