Carpet Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0191967
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Carpet Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Carpet Market

(Market Size)
$45 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 45 billion
2030 Market Size USD 65 billion
Key Players Mohawk Industries, Shaw Industries, Dixie Group, Oriental Weavers, Tarkett

Market Summary

The carpet market is a significant segment within the global consumer goods industry, characterized by steady demand driven by residential and commercial construction activities. Carpets are widely utilized for their aesthetic appeal, comfort, and noise reduction properties, making them a preferred flooring option in various settings. The market encompasses a diverse range of products, including woven, tufted, and needle-punched carpets, available in numerous materials such as nylon, polyester, and polypropylene. Key end-use sectors include residential, commercial, and industrial applications, with residential use accounting for a substantial share due to rising home renovation and improvement projects. Geographically, the market is well-established in North America and Europe, while emerging economies in Asia Pacific are witnessing rapid growth owing to urbanization and increasing disposable incomes. The industry is also influenced by evolving consumer preferences towards eco-friendly and sustainable products, prompting manufacturers to innovate with recycled materials and greener production processes. Leading companies are focusing on product differentiation through advanced designs, enhanced durability, and improved functionality to cater to a discerning customer base.

Key Highlights

The carpet market is distinguished by several key highlights that underscore its dynamics and growth trajectory. Innovation in material technology stands out, with manufacturers increasingly adopting solution-dyed nylon and polyester fibers that offer superior stain resistance, color retention, and longevity. Sustainability has become a central theme, with a growing emphasis on carpets made from recycled content and those that are fully recyclable at the end of their life cycle, aligning with global environmental regulations and consumer consciousness. The commercial segment, particularly in office spaces, hospitality, and healthcare, remains a major driver, demanding carpets that combine aesthetics with high performance and ease of maintenance. Customization is another critical trend, as buyers seek personalized designs, patterns, and colors to match specific interior decor themes. Furthermore, the market is witnessing consolidation, with major players engaging in mergers and acquisitions to expand their product portfolios and geographic reach. The rise of online retail channels has also transformed distribution, making it easier for consumers to access a wide variety of products and compare options, thereby increasing market transparency and competition.

Drivers, Opportunities & Restraints

The carpet market is propelled by several key drivers, including the robust growth in the construction industry, particularly in the residential and commercial sectors. Rising urbanization and increasing spending on home improvement and interior decoration are significantly boosting demand for carpets as a preferred flooring solution. The renovation and remodeling activities in developed economies further contribute to market expansion. Opportunities abound in the development of innovative and sustainable products, such as bio-based carpets and those with improved indoor air quality certifications, which cater to the environmentally aware consumer segment. The expansion of the hospitality and healthcare industries globally also presents substantial growth prospects for specialized carpet solutions. However, the market faces certain restraints, including the volatility in raw material prices, particularly for petroleum-based fibers like nylon and polyester, which can impact production costs and profit margins. Intense competition from alternative flooring options, such as hardwood, laminate, and vinyl, which are perceived as more durable and easier to clean in some applications, poses a challenge. Additionally, environmental concerns regarding carpet disposal and recycling remain a significant hurdle, necessitating continued investment in circular economy initiatives.

Concentration Insights

The global carpet market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and numerous regional players. Key industry leaders, such as Mohawk Industries, Shaw Industries, and Tarkett, command significant market share due to their extensive product portfolios, strong brand recognition, and widespread distribution networks. These companies have a strong presence across North America and Europe and are increasingly focusing on expanding their footprint in emerging markets through strategic acquisitions and partnerships. The market concentration is also characterized by a high level of vertical integration among major players, who control everything from fiber production to manufacturing and distribution, allowing for cost efficiencies and quality control. However, there remains a substantial number of small and medium-sized enterprises that cater to niche segments, offering customized or artisan products. The competitive intensity is high, with companies competing on factors such as price, product innovation, design, and sustainability credentials. The barriers to entry are considerable, given the capital-intensive nature of manufacturing and the need for continuous research and development to stay relevant, which reinforces the position of established players.

Type Insights

The carpet market is segmented by type into woven, tufted, and needle-punched carpets, each catering to distinct applications and consumer preferences. Tufted carpets dominate the market share, favored for their cost-effectiveness, rapid production process, and versatility in design and texture. They are extensively used in both residential and commercial settings due to their durability and wide range of style options. Woven carpets, known for their high quality, intricate patterns, and superior durability, are typically positioned as premium products and are often selected for high-traffic commercial areas and luxury residential projects. Needle-punched carpets, which are non-woven, are primarily utilized in industrial applications and as entrance mats because of their high resilience and ability to withstand harsh conditions. Material-wise, nylon continues to be the leading fiber choice due to its exceptional wear resistance, ease of maintenance, and ability to hold vibrant colors. Polyester carpets are gaining popularity for their softness and stain-resistant properties, often at a more affordable price point. Polypropylene (olefin) is also widely used, especially in indoor-outdoor and budget-conscious segments, owing to its moisture resistance and colorfastness.

Application Insights

Application insights reveal that the carpet market is broadly divided into residential, commercial, and industrial segments. The residential application holds the largest market share, driven by consumer demand for comfort, warmth, and aesthetic enhancement in living spaces. Carpets in homes are commonly used in bedrooms, living rooms, and stairs, with trends leaning towards plush textures and eco-friendly materials. The commercial segment is a significant and growing area, encompassing offices, hotels, retail stores, healthcare facilities, and educational institutions. In these settings, carpets are valued not only for their appearance but also for functional benefits such as acoustical insulation, slip resistance, and the ability to hide dirt and stains in high-traffic areas. Commercial carpets often feature higher durability ratings and are treated with antimicrobial and static-control chemicals. The industrial application, though smaller, includes carpets used in specialized environments like airports, theaters, and as protective flooring in certain manufacturing areas. Here, focus is on extreme durability, ease of cleaning, and safety features. Across all applications, there is a noticeable shift towards modular carpet tiles in commercial spaces due to their ease of installation and replacement, which minimizes downtime during renovations.

Regional Insights

Regionally, the carpet market demonstrates varied dynamics across the globe. North America represents a mature and well-established market, with the United States being a major consumer and producer. High disposable incomes, a strong culture of home ownership, and frequent remodeling activities sustain demand in this region. Europe follows a similar pattern, with countries like Germany, the UK, and France leading in consumption, driven by stringent building regulations that emphasize insulation and comfort, often fulfilled by carpeting. The Asia Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, infrastructure development, and a growing middle class in countries such as China and India. Increasing investment in the construction of commercial spaces like malls, offices, and hotels significantly contributes to regional growth. Latin America and the Middle East and Africa are emerging markets with potential, though growth is tempered by economic volatility and a preference for alternative flooring in some areas. However, rising tourism and hospitality development in the Middle East are creating new opportunities for carpet manufacturers in these regions.

Company Insights

The competitive landscape of the carpet market is shaped by several key players who leverage innovation, scale, and strategic initiatives to maintain their positions. Mohawk Industries stands as a global leader, offering a comprehensive range of carpet brands through its extensive retail and distribution channels, with a strong focus on sustainable manufacturing and product development. Shaw Industries, a subsidiary of Berkshire Hathaway, is another major force, renowned for its investment in recycling technologies and a broad portfolio catering to both residential and commercial segments. Tarkett, a European powerhouse, emphasizes design innovation and environmental sustainability, with a significant presence in the commercial sector. Other notable companies include Interface, Inc., which is a pioneer in modular carpet tiles and mission-driven sustainability, and Dixie Group, Inc., known for its high-end residential carpets. These companies compete intensely on factors such as product quality, design versatility, price, and ecological impact. Many are also investing in digital marketing and e-commerce capabilities to directly engage with consumers and contractors, reflecting the evolving distribution models in the industry.

Recent Developments

Recent developments in the carpet market highlight a strong industry focus on sustainability, technological advancement, and strategic growth. Major manufacturers have been actively launching new carpet lines made from recycled materials, such as fishing nets and plastic bottles, to reduce environmental footprint and appeal to eco-conscious buyers. There has been a significant push towards Cradle to Cradle certification and other green building standards, with companies investing in take-back programs to recycle old carpets into new products. Technologically, advancements include the integration of smart features, such as carpets with embedded sensors for building management systems in commercial spaces, and improvements in dyeing techniques that reduce water and energy consumption. On the corporate front, mergers and acquisitions continue to shape the landscape, as larger entities seek to acquire niche brands or technology firms to enhance their offerings. For instance, recent acquisitions have focused on companies specializing in modular flooring or unique fiber technologies. Additionally, expansion into high-growth emerging markets through partnerships and new manufacturing facilities is a common strategy adopted by leading players to capture unmet demand and diversify their geographic risk.

Report Segmentation

This comprehensive market research report on the carpet market provides a detailed analysis segmented across multiple dimensions to offer actionable insights. The report is segmented by type, which includes woven carpets, tufted carpets, and needle-punched carpets, each analyzed for their market dynamics and growth prospects. It is further segmented by material, covering key fibers such as nylon, polyester, polypropylene, and others, with an evaluation of their usage trends and performance characteristics. The application segmentation delves into residential, commercial, and industrial sectors, providing an in-depth understanding of demand drivers specific to each end-use environment. Geographically, the report offers a regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key countries, and growth opportunities. Additionally, the report includes a competitive landscape section profiling major companies like Mohawk Industries, Shaw Industries, Tarkett, Interface, Inc., and Dixie Group, Inc., among others, detailing their market share, product portfolios, and recent strategic initiatives. This multi-faceted segmentation allows stakeholders to identify niche opportunities and make informed decisions based on comprehensive data and analysis.

FAQs

What are the different types of carpets available? The primary types of carpets include tufted, woven, and needle-punched. Tufted carpets are the most common, made by inserting tufts of yarn into a backing material. Woven carpets are crafted on looms and are known for their durability and intricate patterns. Needle-punched carpets are non-woven and typically used for industrial applications or as entrance mats.

Which material is best for carpet?The best material depends on the application. Nylon is highly durable and resilient, making it ideal for high-traffic areas. Polyester is valued for its softness, stain resistance, and color vibrancy, often used in residential settings. Polypropylene is moisture-resistant and budget-friendly, suitable for indoor-outdoor use.

How is the carpet industry addressing sustainability?The industry is increasingly focusing on sustainable practices, such as using recycled materials like PET bottles and fishing nets to produce fibers. Many manufacturers have implemented take-back programs to recycle old carpets and are pursuing certifications like Cradle to Cradle to minimize environmental impact.

What are the key trends in the carpet market?Key trends include the growing demand for eco-friendly and sustainable carpets, the rise of customization and personalized designs, increased adoption of carpet tiles in commercial spaces for their practicality, and advancements in fiber technology for enhanced performance and ease of maintenance.

Which region has the largest carpet market?North America, particularly the United States, has one of the largest and most mature carpet markets globally, driven by high residential and commercial demand. However, the Asia Pacific region is experiencing the fastest growth due to rapid urbanization and construction activities.

Who are the leading players in the carpet market?Prominent companies in the global carpet market include Mohawk Industries, Shaw Industries, Tarkett, Interface, Inc., and Dixie Group, Inc. These leaders compete on innovation, sustainability, product range, and global distribution networks.

Citius Research has developed a research report titled “Carpet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Carpet Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Carpet Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Carpet Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Carpet Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Carpet Market
• Research Methodology
• Executive Summary
• Market Dynamics of Carpet Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Carpet Market
• Cost and Gross Margin Analysis of Carpet Market
• Carpet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Carpet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Carpet Market Key Stakeholders

Below are the key stakeholders for the Carpet Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Carpet Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Carpet Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Carpet Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Carpet Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Carpet Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Carpet Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Carpet Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Carpet Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Carpet Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Carpet Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Carpet Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Carpet Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Carpet Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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