Windshield Wiper System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186058
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Windshield Wiper System Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Windshield Wiper System Market

(Market Size)
$5.2 billion
$8.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.3 billion
Key Players Bosch, Valeo, Denso, Trico, Mitsuba

Market Summary

The windshield wiper system market is an integral segment within the automotive and transportation industry, focused on enhancing driver visibility and safety during adverse weather conditions. These systems have evolved from basic manual operations to advanced automated and sensor-based technologies. The market encompasses various components, including wiper blades, arms, motors, and control modules, designed to cater to diverse vehicle types from passenger cars to commercial vehicles. Increasing global vehicle production, coupled with stringent safety regulations mandating efficient visibility systems, propels the demand for reliable windshield wiper solutions. Manufacturers are continuously innovating to improve durability, noise reduction, and efficiency, integrating smart technologies such as rain-sensing and ice-detection features. The market is characterized by a competitive landscape with key players investing in research and development to introduce products that meet evolving consumer expectations and regulatory standards. Growth is further supported by the rising adoption of electric and autonomous vehicles, which require highly reliable and advanced wiper systems for optimal performance and safety.

Key Highlights

The windshield wiper system market showcases several key highlights that underline its dynamic nature and critical role in automotive safety. Technological advancements are a major highlight, with the integration of rain-sensing automatic wipers becoming increasingly standard in modern vehicles, enhancing convenience and safety. Another significant development is the use of durable and efficient materials in wiper blades, such as silicone and graphite coatings, which offer longer lifespan and better performance in extreme conditions. The market is also witnessing a trend towards aerodynamic and low-noise wiper designs, improving vehicle aerodynamics and passenger comfort. Key industry players like Valeo, Bosch, and Denso are leading innovations, focusing on developing systems that are compatible with advanced driver-assistance systems (ADAS) and autonomous driving technologies. Additionally, the aftermarket segment remains robust, driven by the need for regular replacements and upgrades, ensuring sustained demand. These highlights reflect a market that is not only growing but also evolving with technological integration and heightened safety standards.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the windshield wiper system market, primarily the increasing emphasis on vehicle safety and the implementation of stringent government regulations worldwide. Regulations mandating improved visibility systems in vehicles compel manufacturers to adopt advanced wiper technologies, thereby driving market demand. The rising production and sales of automobiles, especially in emerging economies, further contribute to market expansion. Opportunities abound in the development of smart and connected wiper systems that integrate with vehicle electronics and ADAS, offering enhanced functionality and user experience. The growing adoption of electric vehicles presents another significant opportunity, as these vehicles often require specialized wiper systems designed for their unique architectures. However, the market faces restraints such as the high cost of advanced wiper systems, which may limit adoption in budget-sensitive segments. Additionally, the maturity of the market in developed regions could lead to slower growth rates, while economic fluctuations and supply chain disruptions pose challenges to consistent market expansion.

Concentration Insights

The windshield wiper system market exhibits a concentrated competitive landscape with a few dominant players holding significant market shares. Companies such as Valeo, Robert Bosch, Denso Corporation, and Mitsuba Corporation are at the forefront, leveraging their extensive product portfolios and global presence to maintain leadership. These players focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical reach. There is also a notable presence of regional players who cater to specific markets with customized solutions, though they face intense competition from global giants. The market concentration is further influenced by high barriers to entry, including the need for substantial R&D investment and compliance with stringent automotive standards. This concentration ensures that innovation and quality are paramount, with leading companies continuously advancing technology to meet evolving consumer and regulatory demands.

Type Insights

The windshield wiper system market is segmented by type into traditional bonnet wipers and aerodynamic spoiler wipers, each catering to different vehicle designs and consumer preferences. Traditional bonnet wipers are widely used due to their cost-effectiveness and simplicity, making them prevalent in economy and mid-range vehicles. Aerodynamic spoiler wipers, on the other hand, are designed for enhanced performance and aesthetics, often featured in premium and luxury vehicles. These wipers reduce wind lift and noise while improving contact with the windshield for better cleaning efficiency. Additionally, there is a growing adoption of beam blade wipers, which offer a sleeker design and superior performance in various weather conditions. The choice of wiper type is influenced by factors such as vehicle model, consumer demand for comfort and noise reduction, and overall automotive design trends. Manufacturers are increasingly focusing on developing multi-functional wipers that combine aesthetics with high performance to meet diverse market needs.

Application Insights

Windshield wiper systems find applications across various vehicle types, including passenger cars, light commercial vehicles, and heavy commercial vehicles. Passenger cars represent the largest application segment, driven by high global production volumes and consumer demand for safety and comfort features. In this segment, there is a strong preference for advanced systems like rain-sensing wipers, which enhance convenience. Light commercial vehicles, such as vans and pickup trucks, also significant contributors, require durable and reliable wiper systems suited for frequent use and harsh operating conditions. Heavy commercial vehicles, including trucks and buses, demand robust wiper systems capable of performing effectively over long distances and in diverse environmental conditions. The aftermarket segment is crucial across all applications, as wiper blades and components require regular replacement due to wear and tear. Emerging applications in electric and autonomous vehicles are further shaping the market, with needs for integrated and smart wiper systems that support overall vehicle functionality and safety.

Regional Insights

The windshield wiper system market demonstrates varied growth patterns across different regions, influenced by factors such as automotive production, regulatory frameworks, and economic conditions. Asia-Pacific dominates the market, driven by high vehicle production in countries like China, Japan, and India, along with increasing safety awareness and regulations. North America and Europe are also significant markets, characterized by stringent safety standards and high adoption of advanced automotive technologies. In these regions, the presence of major automotive manufacturers and a strong aftermarket support steady demand. Latin America and the Middle East & Africa are emerging regions showing potential growth, fueled by expanding automotive industries and rising consumer awareness about vehicle safety. Each region presents unique opportunities and challenges, with manufacturers tailoring their strategies to address local preferences and regulatory requirements, ensuring sustained market growth globally.

Company Insights

Prominent companies in the windshield wiper system market include Valeo, Robert Bosch, Denso Corporation, Mitsuba Corporation, and Trico Products. Valeo is recognized for its innovative rain-sensing and camera-based wiper systems, focusing on integration with ADAS. Robert Bosch offers a comprehensive range of wiper products known for their reliability and advanced features, such as aerotwin blades. Denso Corporation emphasizes high-quality components and systems, catering to both OEM and aftermarket segments with technologically advanced solutions. Mitsuba Corporation specializes in wiper motors and systems, leveraging its expertise in automotive electronics. Trico Products is a key player in the aftermarket, providing durable and efficient wiper blades. These companies invest heavily in research and development to introduce products that enhance safety, efficiency, and user experience, maintaining their competitive edge through innovation and strategic market expansions.

Recent Developments

Recent developments in the windshield wiper system market highlight ongoing innovation and strategic movements among key players. Valeo introduced a new generation of rain-sensing wipers with improved accuracy and faster response times, enhancing driver convenience. Robert Bosch launched its aerotwin flat blade series, focusing on reduced noise and better performance in extreme conditions. Denso expanded its product line with wiper systems designed specifically for electric vehicles, addressing unique requirements such as energy efficiency. Mitsuba developed a new wiper motor technology that offers higher torque and longer lifespan, catering to the demands of commercial vehicles. Additionally, there has been increased focus on sustainability, with companies exploring eco-friendly materials for wiper blades to reduce environmental impact. Partnerships and collaborations between wiper system manufacturers and automotive OEMs are also prevalent, aimed at co-developing integrated solutions for next-generation vehicles.

Report Segmentation

The windshield wiper system market report is segmented based on type, application, vehicle type, and region. By type, the market is divided into bonnet wipers and spoiler wipers, with further sub-segments including beam blades and hybrid wipers. Application segmentation covers OEM and aftermarket channels, reflecting the demand from new vehicle production and replacement needs. Vehicle type segmentation includes passenger cars, light commercial vehicles, and heavy commercial vehicles, each with specific requirements and growth dynamics. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into regional trends and opportunities. This comprehensive segmentation enables a detailed understanding of market dynamics, helping stakeholders identify growth areas and make informed decisions.

FAQs

What are the latest technologies in windshield wiper systems? Recent technologies include rain-sensing wipers that automatically activate based on precipitation, heated wiper blades for ice removal, and camera-integrated systems that adjust wiping speed according to vehicle speed and weather conditions.

How often should windshield wiper blades be replaced? It is generally recommended to replace wiper blades every six to twelve months, depending on usage and environmental factors, to ensure optimal performance and safety.

What factors affect the performance of windshield wipers? Performance is influenced by blade material, windshield condition, weather extremes, and proper installation. Regular maintenance and using quality products enhance longevity and efficiency.

Are there different wiper systems for electric vehicles? Yes, electric vehicles often require specialized wiper systems designed for their unique electrical architectures and energy efficiency needs, including low-power consumption motors.

What is the significance of aerodynamic wiper designs? Aerodynamic designs reduce wind lift and noise at high speeds, improve fuel efficiency by minimizing drag, and ensure better contact with the windshield for effective cleaning.

How do rain-sensing wipers work? Rain-sensing wipers use optical sensors near the windshield to detect moisture. When rain is sensed, the system automatically activates the wipers and adjusts their speed based on the intensity of precipitation.

Citius Research has developed a research report titled “Windshield Wiper System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Windshield Wiper System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Windshield Wiper System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Windshield Wiper System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Windshield Wiper System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Windshield Wiper System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Windshield Wiper System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Windshield Wiper System Market
• Cost and Gross Margin Analysis of Windshield Wiper System Market
• Windshield Wiper System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Windshield Wiper System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Windshield Wiper System Market Key Stakeholders

Below are the key stakeholders for the Windshield Wiper System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Windshield Wiper System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Windshield Wiper System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Windshield Wiper System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Windshield Wiper System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Windshield Wiper System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Windshield Wiper System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Windshield Wiper System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Windshield Wiper System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Windshield Wiper System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Windshield Wiper System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Windshield Wiper System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Windshield Wiper System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Windshield Wiper System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Windshield Wiper System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Windshield Wiper System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Windshield Wiper System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Windshield Wiper System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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