Auto Windscreen Wiper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185758
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Auto Windscreen Wiper Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Auto Windscreen Wiper Market

(Market Size)
$3.5 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 3.5 billion
2030 Market Size USD 5.2 billion
Key Players Bosch, Valeo, Denso, Trico, Mitsuba

Market Summary

The auto windscreen wiper market is an integral segment within the automotive and transportation industry, focused on manufacturing and supplying components that ensure driver visibility and safety under various weather conditions. This market encompasses a range of products from traditional mechanical wiper systems to advanced smart wiper technologies integrated with sensors and automated controls. The demand is primarily driven by the global automotive production volumes, stringent safety regulations mandating clear visibility, and the increasing consumer preference for enhanced comfort and convenience features in vehicles. Key industry participants continuously engage in research and development to introduce innovative solutions that improve efficiency, durability, and performance. The market is characterized by a competitive landscape with several established players and new entrants striving to capture market share through technological advancements and strategic collaborations. Growth is further supported by the rising adoption of electric and autonomous vehicles, which often incorporate sophisticated wiper systems as part of their advanced driver-assistance systems (ADAS). Overall, the auto windscreen wiper market remains dynamic, evolving in response to automotive industry trends and technological progress.

Key Highlights

The auto windscreen wiper market showcases several key highlights that underscore its significance and evolution. A prominent trend is the integration of smart technologies, such as rain sensors and automatic activation systems, which enhance user convenience and safety by adjusting wiper speed based on precipitation intensity. Another highlight is the shift towards durable and efficient materials, like silicone and composite blades, which offer longer lifespan and better performance compared to traditional rubber variants. The market is also witnessing increased emphasis on aerodynamics and noise reduction in wiper design to improve vehicle efficiency and passenger comfort. Furthermore, the expansion of the automotive aftermarket sector provides substantial opportunities for replacement parts and upgrades, driven by the need for maintenance and performance enhancements. Key players are focusing on sustainability by developing eco-friendly products and manufacturing processes. The rise of electric and autonomous vehicles is accelerating innovation, with wiper systems becoming more integrated with vehicle electronics and ADAS. These highlights reflect a market that is responsive to technological advancements and consumer demands for reliability and sophistication.

Drivers, Opportunities & Restraints

Several drivers propel the auto windscreen wiper market forward, including stringent automotive safety regulations worldwide that mandate effective visibility systems, compelling manufacturers to produce high-quality wipers. The growing global automotive production, particularly in emerging economies, boosts demand for original equipment and aftermarket wiper systems. Increasing consumer awareness about vehicle safety and maintenance further drives market growth, as owners seek reliable components to ensure optimal performance. Opportunities abound in the development of advanced wiper technologies, such as those integrated with IoT and AI for predictive maintenance and enhanced functionality, catering to the smart vehicle trend. The expansion of the electric vehicle market presents another significant opportunity, as these vehicles often require specialized wiper systems compatible with their unique designs and energy efficiency goals. However, the market faces restraints like the high cost of advanced wiper systems, which may limit adoption in budget-sensitive segments. Economic fluctuations and supply chain disruptions can impact production and distribution, while intense competition pressures pricing and profitability. Despite these challenges, innovation and strategic partnerships offer pathways to overcome restraints and capitalize on emerging opportunities.

Concentration Insights

The auto windscreen wiper market exhibits a concentrated competitive landscape with a mix of global giants and regional players dominating various segments. Key companies such as Bosch, Valeo, Denso, and Trico hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established supply chains. These leaders focus on technological innovation, often introducing products with features like water-repellent coatings and silent operation to differentiate themselves. Regional concentration is notable, with Asia-Pacific being a hub for manufacturing and consumption, driven by high automotive production in countries like China, Japan, and India. North America and Europe also represent substantial markets, characterized by demand for premium and advanced wiper systems aligned with strict safety standards. The aftermarket segment is fragmented, with numerous smaller players competing on price and availability. Mergers and acquisitions are common strategies for market consolidation, allowing companies to expand their geographic reach and product offerings. This concentration dynamics influence pricing, innovation pace, and market accessibility, shaping the overall industry structure.

Type Insights

The auto windscreen wiper market is segmented by type into conventional wiper systems and rain-sensing automatic wiper systems. Conventional wipers, which include manual and intermittent variants, remain widely used due to their affordability and simplicity, appealing to budget-conscious consumers and entry-level vehicle segments. These systems typically involve a mechanical arm and blade operated by a motor, with options for adjustable speed settings. In contrast, rain-sensing wipers represent the advanced segment, utilizing optical or infrared sensors to detect moisture on the windshield and automatically activate and adjust wiping speed. This type is gaining traction in mid-range and premium vehicles, driven by demand for enhanced safety and convenience features. Innovations in materials are also shaping type insights, with silicone blades becoming popular for their durability and effectiveness in extreme temperatures compared to traditional rubber blades. The market sees continuous development in hybrid systems that combine elements of both types, offering flexibility and improved performance. The choice between types often depends on vehicle price point, consumer preferences, and regional climatic conditions, influencing manufacturers' product strategies.

Application Insights

Application insights in the auto windscreen wiper market reveal diverse usage across passenger cars, commercial vehicles, and two-wheelers, each with distinct requirements and growth dynamics. Passenger cars constitute the largest application segment, driven by high global ownership rates and the integration of advanced wiper systems as standard or optional features in new models. This segment benefits from trends like urbanization and rising disposable incomes, which fuel demand for vehicles with enhanced safety and comfort. Commercial vehicles, including trucks and buses, represent another critical application, where reliability and durability are paramount due to extensive usage and harsh operating conditions. Wiper systems in this segment often feature heavy-duty components and are designed for easy maintenance. The two-wheeler application, though smaller, is growing, particularly in regions with high motorcycle adoption, where basic wiper systems are used for improved visibility. Additionally, specialized applications emerge in off-road and military vehicles, requiring robust and weather-resistant wipers. The aftermarket serves all these applications, providing replacement parts and upgrades, which is a significant revenue stream. Understanding application-specific needs helps manufacturers tailor products and capture niche markets effectively.

Regional Insights

Regional insights indicate that the auto windscreen wiper market is globally distributed with varying growth patterns across geographies. Asia-Pacific dominates in terms of production and consumption, attributed to robust automotive manufacturing in China, Japan, South Korea, and India, coupled with rising vehicle parc and aftermarket demand. The region's climatic diversity, featuring monsoons and extreme weather, further drives the need for effective wiper systems. North America holds a substantial share, characterized by high vehicle ownership, strict safety regulations, and a strong preference for advanced automotive technologies, including rain-sensing wipers. Europe follows a similar trend, with emphasis on premium vehicles and sustainability, prompting innovations in eco-friendly wiper designs. Latin America and Middle East & Africa are emerging markets, where growth is fueled by increasing automotive sales and economic development, though challenges like price sensitivity and infrastructure limitations persist. Regional regulatory frameworks also influence market dynamics, such as European standards promoting vehicle safety features. Companies adapt strategies to regional specifics, including localization of production and distribution networks, to effectively serve diverse market needs and capitalize on growth opportunities.

Company Insights

Company insights highlight that the auto windscreen wiper market is led by established players like Bosch, Valeo, Denso, and Trico, who leverage their extensive experience and technological expertise to maintain competitive edges. Bosch is renowned for its innovation in rain-sensing systems and global supply chain strength. Valeo focuses on integrating wipers with ADAS and developing energy-efficient solutions. Denso emphasizes quality and reliability, often supplying original equipment to major automotive manufacturers. Trico specializes in aftermarket products, offering a wide range of replacement wipers. Other notable companies include Mitsuba, HELLA, and DOGA, which cater to regional and niche markets with customized solutions. These players invest heavily in research and development to introduce products with enhanced durability, such as beam blade designs and silicone materials. Strategic initiatives like mergers, acquisitions, and partnerships are common to expand market presence and technological capabilities. Smaller companies compete by offering cost-effective alternatives and focusing on specific geographic or application segments. The competitive landscape is dynamic, with innovation and customer relationships being key to sustaining market position and driving growth.

Recent Developments

Recent developments in the auto windscreen wiper market reflect ongoing innovation and strategic movements aimed at enhancing product offerings and market reach. Companies have introduced advanced rain-sensing technologies with improved accuracy and faster response times, integrating them with vehicle connectivity systems for smarter functionality. There is a growing emphasis on sustainability, with developments in recyclable materials and eco-friendly manufacturing processes to reduce environmental impact. Partnerships between wiper manufacturers and automotive OEMs have strengthened, focusing on co-developing customized solutions for electric and autonomous vehicles, which require specialized wiper systems. acquisitions have been observed, such as larger firms acquiring smaller innovators to gain access to new technologies and expand product portfolios. Additionally, the aftermarket segment has seen digitalization trends, with companies launching e-commerce platforms and mobile apps for easier product selection and purchase. These developments indicate a market responsive to technological advancements and consumer preferences, driving continuous improvement and adaptation to future automotive trends.

Report Segmentation

The auto windscreen wiper market report is segmented to provide detailed analysis across various dimensions. By type, the segmentation includes conventional wiper systems and rain-sensing automatic wiper systems, each analyzed for market share, growth trends, and technological features. Application segmentation covers passenger cars, commercial vehicles, and two-wheelers, examining demand patterns, usage characteristics, and future prospects for each category. Material segmentation explores differences between rubber, silicone, and composite blades, highlighting performance benefits and adoption rates. Sales channel segmentation distinguishes between original equipment manufacturer (OEM) and aftermarket channels, assessing distribution strategies and consumer behavior. Geographically, the report is segmented into regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing insights into regional market dynamics, regulatory influences, and growth opportunities. Each segment is evaluated based on factors like innovation, competitive landscape, and economic conditions, offering a comprehensive view that aids stakeholders in making informed decisions and identifying potential areas for investment and expansion.

FAQs

What is the function of an auto windscreen wiper? Auto windscreen wipers are designed to maintain clear visibility for drivers by removing rain, snow, dirt, and other debris from the vehicle's windshield, ensuring safe driving conditions in adverse weather.

How do rain-sensing wipers work? Rain-sensing wipers use optical or infrared sensors located near the windshield to detect moisture levels. When precipitation is sensed, the system automatically activates the wipers and adjusts their speed based on the intensity of the rain.

What are the common materials used in wiper blades? Common materials include natural rubber, synthetic rubber, silicone, and composite compounds. Silicone blades are increasingly popular due to their durability, resistance to extreme temperatures, and longer lifespan compared to traditional rubber blades.

Why do wiper blades need replacement? Wiper blades need replacement because they wear out over time due to exposure to sun, ozone, and mechanical stress, leading to reduced effectiveness such as streaking, skipping, or incomplete clearing of the windshield.

Can wiper blades be used on all vehicles? While many wiper blades are universal, some vehicles require specific sizes or attachment types. It is important to consult the vehicle's manual or compatibility guides to ensure proper fit and performance.

What advancements are happening in wiper technology? Advancements include integration with advanced driver-assistance systems (ADAS), development of water-repellent coatings, improved aerodynamics for reduced noise and energy consumption, and smart features like predictive maintenance alerts through connected vehicle systems.

Citius Research has developed a research report titled “Auto Windscreen Wiper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Auto Windscreen Wiper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Auto Windscreen Wiper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Auto Windscreen Wiper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Auto Windscreen Wiper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Auto Windscreen Wiper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Auto Windscreen Wiper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Auto Windscreen Wiper Market
• Cost and Gross Margin Analysis of Auto Windscreen Wiper Market
• Auto Windscreen Wiper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Auto Windscreen Wiper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Auto Windscreen Wiper Market Key Stakeholders

Below are the key stakeholders for the Auto Windscreen Wiper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Auto Windscreen Wiper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Auto Windscreen Wiper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Auto Windscreen Wiper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Auto Windscreen Wiper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Auto Windscreen Wiper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Auto Windscreen Wiper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Auto Windscreen Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Auto Windscreen Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Auto Windscreen Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Auto Windscreen Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Auto Windscreen Wiper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Auto Windscreen Wiper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Auto Windscreen Wiper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Auto Windscreen Wiper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Auto Windscreen Wiper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Auto Windscreen Wiper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Auto Windscreen Wiper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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