White Kidney Bean Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197446
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The White Kidney Bean Market size was estimated at USD 320 million in 2023 and is projected to reach USD 520 million by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

White Kidney Bean Market

(Market Size)
$320 million
$520 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 320 million
2030 Market Size USD 520 million
Key Players Archer Daniels Midland, Cargill, DuPont, Kerry Group, Ingredion

Market Summary

The white kidney bean market operates within the broader food and beverages industry, focusing on the cultivation, processing, and distribution of Phaseolus vulgaris, commonly known as cannellini beans. These beans are valued for their nutritional profile, being rich in protein, fiber, and essential minerals, which aligns with growing consumer demand for health-oriented food products. The market encompasses various stakeholders including farmers, processors, distributors, and retailers, with supply chains that are both local and global in nature. Key product forms include canned, dried, and flour variants, catering to diverse culinary applications across households and food service sectors. The industry is characterized by steady demand influenced by dietary trends, population growth, and economic factors in major consuming regions. Sustainability and organic farming practices are increasingly becoming focal points, reflecting broader environmental and health consciousness among consumers and regulators alike.

Key Highlights

The white kidney bean market is distinguished by its strong association with health and wellness trends, particularly weight management and blood sugar control applications due to the presence of alpha-amylase inhibitors. Innovation in product development is notable, with companies introducing value-added items such as fortified bean-based snacks, ready-to-eat meals, and gluten-free flour alternatives. The market benefits from extensive use in traditional cuisines, especially in Mediterranean, Latin American, and North American diets, ensuring consistent baseline demand. Major players like Archer Daniels Midland Company, Cargill Incorporated, and Ingredion Incorporated are actively expanding their portfolios through strategic acquisitions and partnerships to enhance their market presence. Additionally, the rise of e-commerce and direct-to-consumer sales channels has improved accessibility, allowing smaller brands and organic producers to reach a wider audience effectively.

Drivers, Opportunities & Restraints

Primary drivers propelling the white kidney bean market include increasing consumer awareness of nutritional benefits, such as high fiber and protein content supporting digestive health and satiety. The growing prevalence of lifestyle diseases like obesity and diabetes is fueling demand for functional foods that offer natural health solutions. Opportunities abound in the development of innovative bean-based products, including plant-based protein alternatives, which cater to the expanding vegan and flexitarian demographics. Expansion into emerging markets in Asia-Pacific and Latin America presents significant growth potential due to rising disposable incomes and urbanization. However, the market faces restraints such as price volatility linked to climatic conditions affecting crop yields, which can lead to supply chain disruptions. Additionally, competition from other legumes and protein sources, along with regulatory hurdles related to health claims and food safety standards, may impede market progression.

Concentration Insights

The white kidney bean market exhibits a moderately concentrated landscape with a mix of large multinational corporations and smaller regional players dominating different segments. Key companies such as Archer Daniels Midland Company, Cargill Incorporated, and Ingredion Incorporated hold significant market shares due to their extensive processing capabilities, robust distribution networks, and diversified product offerings. These entities often engage in vertical integration, controlling aspects from sourcing to retail, which enhances their competitive edge. Regionally, North America and Europe display higher concentration levels with established brands, while markets in Asia-Pacific and Latin America are more fragmented, featuring numerous local growers and processors. The industry is also witnessing consolidation through mergers and acquisitions as firms seek to expand their geographic footprint and product portfolios, thereby increasing their market influence and operational efficiencies.

Type Insights

White kidney beans are primarily available in three main types: canned, dried, and flour forms, each catering to distinct consumer preferences and applications. Canned white kidney beans are popular for their convenience and longer shelf life, widely used in quick meal preparations like salads, stews, and soups. The dried variant appeals to traditional cooks and health-conscious consumers who prefer to control preparation methods, often associated with minimal processing and additive-free profiles. White kidney bean flour is gaining traction as a gluten-free alternative in baking and food manufacturing, valued for its binding properties and nutritional benefits. Each type undergoes specific processing; canned beans are typically precooked and preserved, dried beans require soaking and cooking, and flour is milled from dried beans. The choice among these types is influenced by factors such as convenience, culinary requirements, and dietary needs, driving diversification in product offerings across the market.

Application Insights

White kidney beans find applications across multiple segments within the food and beverages industry, including direct human consumption, food processing, and dietary supplements. In household and food service sectors, they are staple ingredients in dishes such as pasta e fagioli, minestrone soup, and various bean salads, appreciated for their mild flavor and creamy texture. The food processing industry utilizes white kidney beans in products like canned ready meals, veggie burgers, and plant-based protein isolates, leveraging their functional properties and health attributes. Additionally, the extract from white kidney beans, rich in phaseolamin, is used in weight management supplements and functional foods aimed at controlling carbohydrate absorption. The versatility of these beans supports their integration into diverse cuisines and innovative food products, aligning with trends towards health, convenience, and sustainability in consumer choices.

Regional Insights

Regionally, the white kidney bean market is dominated by North America and Europe, where these beans are integral to traditional diets and health-conscious consumption patterns. The United States and Canada are major consumers and producers, with well-established supply chains and high demand for convenient canned products. Europe, particularly countries like Italy, Spain, and the United Kingdom, shows strong preference for white kidney beans in Mediterranean cuisines and healthy eating trends. The Asia-Pacific region is emerging as a growth market, driven by increasing urbanization, westernization of diets, and rising awareness of nutritional benefits, with countries like China and India expanding their import and local production capabilities. Latin America also contributes significantly, both as a producer and consumer, with nations such as Brazil and Mexico incorporating these beans into traditional dishes. Each region exhibits unique demand drivers, influenced by cultural preferences, economic conditions, and dietary shifts.

Company Insights

Prominent companies in the white kidney bean market include Archer Daniels Midland Company, Cargill Incorporated, Ingredion Incorporated, and Bush Brothers & Company, among others. These players leverage extensive agricultural sourcing, advanced processing technologies, and global distribution networks to maintain competitive advantages. Archer Daniels Midland focuses on integrated supply chains and product innovation, offering a range of bean-based ingredients for food manufacturers. Cargill emphasizes sustainability and traceability in its sourcing practices, catering to the growing demand for ethically produced foods. Ingredion Incorporated specializes in value-added products like bean flours and isolates, targeting health and wellness applications. Bush Brothers & Company is renowned for its branded canned bean products, dominating retail segments in North America. These companies actively engage in research and development to enhance product quality and explore new applications, ensuring alignment with evolving consumer preferences and market trends.

Recent Developments

Recent developments in the white kidney bean market highlight a trend towards innovation and sustainability. Key players have launched new product lines, such as organic and non-GMO certified white kidney beans, responding to consumer demand for clean label and environmentally friendly options. Technological advancements in processing, including improved canning techniques and efficient drying methods, have enhanced product quality and extended shelf life. Strategic acquisitions and partnerships have been observed, with companies like Ingredion expanding their plant-based portfolio through collaborations with food tech firms. Additionally, there is increased investment in sustainable farming practices, such as water-efficient irrigation and reduced pesticide use, to address environmental concerns and ensure long-term supply chain resilience. Marketing efforts have also intensified, focusing on digital platforms to educate consumers about the health benefits and versatility of white kidney beans, thereby driving engagement and sales growth.

Report Segmentation

This market report on white kidney beans provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, categorizing the market into canned, dried, and flour forms, each analyzed for their market dynamics, consumer preference, and growth potential. Application segmentation covers key areas such as household consumption, food service industry, food processing, and dietary supplements, highlighting usage patterns and demand drivers across these sectors. Regional segmentation includes in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and other regions, examining local trends, production capacities, and consumption behaviors. Additionally, the report segments the market by distribution channel, including supermarkets/hypermarkets, convenience stores, online retail, and others, to understand sales trends and accessibility. This structured approach enables stakeholders to identify opportunities, assess competitive landscapes, and make informed decisions tailored to specific segments and geographies.

FAQs

What are the health benefits of white kidney beans? White kidney beans offer numerous health benefits, including high fiber content that aids digestion and promotes heart health. They are also rich in protein, making them an excellent plant-based source for muscle repair and growth. Additionally, they contain essential vitamins and minerals like iron, magnesium, and folate, which support overall wellness and energy levels.

How do white kidney beans help in weight loss? White kidney beans assist in weight loss primarily due to their alpha-amylase inhibitor content, which helps reduce the digestion of carbohydrates and absorption of calories. Their high fiber and protein levels also promote satiety, reducing overall calorie intake by making individuals feel fuller for longer periods, thus supporting weight management efforts.

Can white kidney beans be eaten raw? No, white kidney beans should not be eaten raw as they contain lectins, specifically phytohaemagglutinin, which can cause food poisoning symptoms such as nausea, vomiting, and diarrhea. Proper cooking by boiling for at least 10 minutes destroys these harmful compounds, making the beans safe for consumption.

What is the difference between white kidney beans and cannellini beans? White kidney beans and cannellini beans are often used interchangeably, but they are distinct varieties. White kidney beans are slightly larger and have a robust, kidney shape, while cannellini beans are lighter in color, more elongated, and have a creamier texture. Both belong to the Phaseolus vulgaris species but differ in culinary uses and regional preferences.

Are there any side effects of consuming white kidney beans? Consuming improperly cooked white kidney beans can lead to side effects due to lectins, causing gastrointestinal distress such as bloating, gas, or nausea. Overconsumption may also contribute to mineral absorption issues due to phytates. However, when cooked correctly and eaten in moderation as part of a balanced diet, they are generally safe and beneficial for most people.

Citius Research has developed a research report titled “White Kidney Bean Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• White Kidney Bean Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The White Kidney Bean Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

White Kidney Bean Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

White Kidney Bean Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of White Kidney Bean Market
• Research Methodology
• Executive Summary
• Market Dynamics of White Kidney Bean Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of White Kidney Bean Market
• Cost and Gross Margin Analysis of White Kidney Bean Market
• White Kidney Bean Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “White Kidney Bean Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

White Kidney Bean Market Key Stakeholders

Below are the key stakeholders for the White Kidney Bean Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

White Kidney Bean Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the White Kidney Bean Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the White Kidney Bean Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in White Kidney Bean Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global White Kidney Bean Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global White Kidney Bean Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global White Kidney Bean Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global White Kidney Bean Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global White Kidney Bean Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global White Kidney Bean Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America White Kidney Bean Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America White Kidney Bean Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe White Kidney Bean Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA White Kidney Bean Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific White Kidney Bean Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa White Kidney Bean Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia White Kidney Bean Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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