Dairy Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196454
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Dairy Protein Market size was estimated at USD 15 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Dairy Protein Market

(Market Size)
$15 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 15 billion
2030 Market Size USD 30 billion
Key Players Fonterra, FrieslandCampina, Arla Foods, Saputo, Lactalis

Market Summary

The dairy protein market is a significant segment within the global food and beverages industry, characterized by the production and distribution of protein derived from milk sources. These proteins are primarily obtained through processes such as filtration, evaporation, and drying of milk, resulting in various forms including concentrates, isolates, and hydrolysates. The market serves a broad spectrum of applications, ranging from nutritional supplements and functional foods to infant formula and sports nutrition products. Increasing consumer awareness regarding health and wellness, coupled with a growing demand for high-protein diets, has substantially driven the adoption of dairy proteins. Key players in the industry are continuously innovating to enhance product quality, functionality, and sustainability. The market is also influenced by evolving dietary trends, such as the rise of flexitarian and protein-fortified diets, which further bolster its expansion. Geographically, the market demonstrates a strong presence in developed regions while showing rapid growth in emerging economies due to rising disposable incomes and changing lifestyle patterns.

Key Highlights

The dairy protein market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One prominent aspect is the increasing utilization of whey and casein proteins in sports nutrition and clinical nutrition, owing to their high biological value and rapid absorption rates. Another highlight is the rising consumer preference for clean-label and organic dairy protein products, which has prompted manufacturers to focus on natural and sustainable sourcing methods. Technological advancements in processing techniques, such as microfiltration and ultrafiltration, have enabled the production of purer and more functional protein ingredients, enhancing their application scope. The market is also witnessing a surge in product innovations, including flavored and fortified dairy protein offerings tailored to specific consumer demographics. Additionally, strategic collaborations, mergers, and acquisitions among leading companies are reshaping the competitive landscape, driving consolidation and expansion efforts. These factors collectively contribute to the market's robustness and future growth trajectory.

Drivers, Opportunities & Restraints

Several drivers propel the dairy protein market forward, including the escalating demand for protein-rich dietary supplements and functional foods driven by health-conscious consumers. The growing prevalence of lifestyle-related diseases and an aging population seeking nutritional solutions further accelerate market growth. Opportunities abound in the development of innovative applications, such as dairy proteins in plant-based hybrid products, catering to the flexitarian trend. Expansion into untapped regional markets, particularly in Asia-Pacific and Latin America, presents significant growth prospects due to rising disposable incomes and urbanization. However, the market faces restraints such as the high cost of production and processing, which can limit affordability and adoption in price-sensitive regions. Additionally, increasing consumer inclination toward plant-based protein alternatives poses a challenge, as does the volatility in raw material prices and supply chain disruptions. Regulatory hurdles and stringent quality standards across different countries also impact market dynamics, necessitating compliance and adaptation strategies from industry participants.

Concentration Insights

The dairy protein market exhibits a moderately concentrated landscape, with a handful of major players holding significant market share. Leading companies such as Arla Foods, Fonterra, Kerry Group, Saputo, and FrieslandCampina dominate the industry through extensive product portfolios, robust distribution networks, and strong brand recognition. These players engage in continuous research and development to introduce advanced products and maintain competitive advantage. Regional and local manufacturers also play a crucial role, often focusing on niche segments or specific geographic areas. The concentration is further influenced by strategic mergers, acquisitions, and partnerships aimed at expanding market reach and enhancing production capabilities. Vertical integration, from raw material sourcing to end-product manufacturing, is a common strategy among key players to ensure quality control and cost efficiency. This concentration dynamic fosters intense competition, driving innovation and quality improvements across the market.

Type Insights

Dairy proteins are primarily categorized into whey protein and casein protein, each with distinct properties and applications. Whey protein, derived from milk during cheese production, is further segmented into concentrates, isolates, and hydrolysates. Whey protein concentrates contain varying levels of protein, fat, and lactose, making them suitable for a wide range of food and beverage products. Whey protein isolates undergo additional processing to remove most fats and lactose, resulting in a higher protein content ideal for nutritional supplements and medical foods. Whey protein hydrolysates are pre-digested forms that facilitate rapid absorption, commonly used in sports nutrition and infant formula. Casein protein, obtained through acidification or enzymatic treatment of milk, is known for its slow digestion rate, making it beneficial for sustained protein release applications such as meal replacements and medical nutrition. Other dairy proteins include milk protein concentrates and isolates, which combine both whey and casein, offering balanced nutritional profiles for various functional foods and beverages.

Application Insights

Dairy proteins find extensive applications across multiple industries, with the food and beverages sector being the largest consumer. In nutritional supplements, dairy proteins are valued for their high-quality amino acid profiles and bioavailability, making them essential ingredients in protein powders, bars, and shakes targeted at athletes and fitness enthusiasts. The infant formula industry relies heavily on dairy proteins due to their similarity to human milk proteins, ensuring optimal growth and development in infants. Functional foods and beverages incorporate dairy proteins to enhance nutritional value, texture, and satiety, including products like fortified dairy drinks, yogurt, and baked goods. The clinical nutrition segment utilizes specialized dairy protein formulations for patients with specific dietary needs, such as those recovering from surgery or managing chronic conditions. Additionally, dairy proteins are used in animal feed to improve the nutritional quality of pet food and livestock feed, further diversifying their application scope.

Regional Insights

The dairy protein market demonstrates varied growth patterns across different regions, influenced by dietary habits, economic conditions, and consumer preferences. North America holds a substantial market share, driven by high consumer awareness of health and wellness, robust demand for sports nutrition, and a well-established food processing industry. Europe follows closely, characterized by stringent quality standards, a strong dairy tradition, and increasing adoption of functional foods. The Asia-Pacific region is experiencing rapid growth due to rising disposable incomes, urbanization, and growing health consciousness among consumers, particularly in countries like China, India, and Japan. Latin America shows promising potential, with expanding middle-class populations and increasing investments in the food and beverages sector. The Middle East and Africa region, while smaller in comparison, is gradually emerging due to improving economic conditions and growing import activities. Each region presents unique opportunities and challenges, shaping the global dairy protein market's overall dynamics.

Company Insights

Prominent companies in the dairy protein market include Arla Foods, Fonterra Cooperative Group, Kerry Group, Saputo, and FrieslandCampina. Arla Foods is renowned for its extensive range of whey and casein products, emphasizing sustainability and innovation. Fonterra, a key player from New Zealand, leverages its strong dairy farming base to produce high-quality dairy ingredients for global markets. Kerry Group focuses on taste and nutrition solutions, offering advanced dairy protein ingredients for various applications. Saputo, with a significant presence in North America and internationally, produces a diverse portfolio of dairy proteins through its processing capabilities. FrieslandCampina emphasizes health and wellness, providing specialized protein ingredients for infant, medical, and sports nutrition. These companies invest heavily in research and development to enhance product functionality, expand application areas, and meet evolving consumer demands. Strategic initiatives such as acquisitions, partnerships, and capacity expansions are common among these players to strengthen their market positions and global footprint.

Recent Developments

Recent developments in the dairy protein market highlight ongoing innovation and strategic movements among key industry participants. Companies are increasingly focusing on sustainability initiatives, such as reducing carbon footprint and water usage in production processes, to align with environmental concerns and consumer preferences. There has been a surge in product launches featuring clean-label, non-GMO, and organic dairy protein options to cater to health-conscious consumers. Technological advancements, including the adoption of membrane filtration and enzymatic hydrolysis, have improved the efficiency and quality of protein extraction and purification. Strategic acquisitions and partnerships have been prevalent, enabling companies to expand their product portfolios and geographic reach. For instance, several major players have acquired smaller specialty ingredient firms to enhance their capabilities in niche segments. Additionally, investments in capacity expansion and new production facilities, particularly in high-growth regions like Asia-Pacific, reflect the market's optimistic outlook and commitment to meeting rising global demand.

Report Segmentation

The dairy protein market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into whey protein and casein protein, with further sub-segments including whey protein concentrates, isolates, hydrolysates, and caseinates. This segmentation allows for detailed insights into the demand patterns, functional properties, and growth prospects of each protein type. Application-wise, the market is categorized into nutritional supplements, infant formula, functional foods and beverages, clinical nutrition, and others, highlighting the diverse usage areas and their respective market contributions. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional trends, consumer behavior, and competitive landscapes. This structured segmentation enables stakeholders to identify key growth areas, understand market nuances, and make informed strategic decisions tailored to specific segments and regions.

FAQs

What are the different types of dairy proteins? Dairy proteins primarily include whey protein and casein protein. Whey protein is further classified into concentrates, isolates, and hydrolysates, each with varying protein content and functional properties. Casein protein is available in forms such as caseinates and micellar casein, known for their slow digestion rates.

What are the health benefits of dairy proteins? Dairy proteins offer numerous health benefits, including supporting muscle growth and repair due to their high biological value and complete amino acid profile. They also aid in weight management by promoting satiety, enhancing immune function, and providing essential nutrients for overall health and wellness.

How are dairy proteins produced? Dairy proteins are produced through processes like filtration, evaporation, and drying of milk. Whey protein is derived from the liquid by-product of cheese manufacturing, while casein is obtained by acidifying or enzymatically treating milk. Advanced techniques such as microfiltration and ultrafiltration are used to purify and concentrate these proteins.

What applications do dairy proteins have in the food industry? In the food industry, dairy proteins are used in nutritional supplements, infant formula, functional foods, beverages, clinical nutrition, and bakery products. They improve texture, enhance nutritional content, and provide functional benefits such as emulsification, foaming, and gelling in various food formulations.

What is the difference between whey and casein protein? The main difference between whey and casein protein lies in their digestion rates; whey is fast-digesting, making it ideal for post-workout recovery, while casein digests slowly, providing sustained protein release. Additionally, whey is soluble in acid, whereas casein forms micelles and is insoluble, affecting their applications in food products.

Citius Research has developed a research report titled “Dairy Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dairy Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dairy Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dairy Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dairy Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dairy Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dairy Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dairy Protein Market
• Cost and Gross Margin Analysis of Dairy Protein Market
• Dairy Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dairy Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dairy Protein Market Key Stakeholders

Below are the key stakeholders for the Dairy Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dairy Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dairy Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dairy Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dairy Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dairy Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dairy Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dairy Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dairy Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dairy Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dairy Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dairy Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dairy Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dairy Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dairy Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dairy Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dairy Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dairy Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports