Vinyl Composition Tile (VCT) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209083
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Vinyl Composition Tile (VCT) Market size was estimated at USD 4.8 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024-2030).

Vinyl Composition Tile (VCT) Market

(Market Size)
$4.8 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.10%
2023 Market Size USD 4.8 billion
2030 Market Size USD 7.2 billion
Key Players Armstrong, Tarkett, Mohawk Group, Gerflor, Roppe

Market Summary

The Vinyl Composition Tile (VCT) market is a significant segment within the flooring industry, primarily serving the commercial and institutional sectors due to its durability, cost-effectiveness, and ease of maintenance. VCT is composed of vinyl plastic, fillers, and pigments, pressed into tiles that are known for their resilience and ability to withstand high traffic. This market is deeply integrated into the manufacturing and construction industries, where demand is driven by new building projects, renovations, and the need for hygienic, easy-to-clean surfaces in environments such as schools, hospitals, and retail spaces. The product's versatility in design, including a wide array of colors and patterns, allows for customization to meet aesthetic and functional requirements. As sustainability becomes a greater focus, manufacturers are increasingly developing eco-friendly options, including tiles with recycled content and low VOC emissions, aligning with green building standards. The market is characterized by steady demand from both developed and emerging economies, with growth influenced by construction activity, economic conditions, and technological advancements in production processes. Key end-users include educational institutions, healthcare facilities, retail outlets, and corporate offices, all valuing VCT for its balance of performance and affordability.

Key Highlights

Vinyl Composition Tile stands out for its exceptional durability and cost-efficiency, making it a preferred choice for high-traffic commercial applications. One of the key highlights is its ease of maintenance; VCT floors can be repeatedly stripped and refinished, extending their lifespan significantly compared to many other flooring types. The market benefits from continuous innovation in product design, with manufacturers offering tiles that mimic natural materials like wood and stone, providing aesthetic appeal without the associated high costs or maintenance challenges. Another highlight is the increasing adoption of environmentally sustainable practices, such as the use of recycled materials and manufacturing processes that reduce environmental impact. The tiles' resistance to moisture, stains, and chemicals enhances their suitability for demanding environments like laboratories and food processing areas. Additionally, the installation process for VCT is relatively straightforward, often involving adhesive application, which can reduce labor costs and downtime during construction or renovation projects. These attributes collectively reinforce VCT's strong position in the competitive flooring market, appealing to specifiers and end-users seeking reliable, long-term solutions.

Drivers, Opportunities & Restraints

The growth of the Vinyl Composition Tile market is driven by several factors, including rising construction activities in both residential and non-residential sectors, particularly in emerging economies where urbanization and infrastructure development are accelerating. The increasing emphasis on hygiene and cleanliness in public spaces, such as hospitals and schools, also propels demand, as VCT offers seamless, easy-to-sanitize surfaces. Opportunities abound in the development of sustainable and health-conscious products; manufacturers investing in low-VOC emissions, phthalate-free formulations, and recycled content are likely to capture a growing segment of environmentally aware consumers. Additionally, technological advancements in digital printing allow for highly realistic designs, expanding aesthetic possibilities and appealing to architects and designers. However, the market faces restraints such as competition from alternative flooring materials like luxury vinyl tile (LVT), which offers enhanced visual appeal and performance characteristics, potentially diverting demand. Fluctuations in raw material prices, particularly for vinyl resins and plasticizers, can impact production costs and profitability. Regulatory challenges related to environmental standards and waste management also pose hurdles, requiring continuous adaptation from industry players.

Concentration Insights

The Vinyl Composition Tile market exhibits a moderate level of concentration, with a mix of large multinational corporations and regional players dominating the landscape. Key companies such as Armstrong World Industries, Tarkett, and Mannington Mills hold significant market shares due to their extensive product portfolios, strong distribution networks, and brand recognition. These industry leaders invest heavily in research and development to innovate in areas like durability, sustainability, and design, maintaining their competitive edge. Regional manufacturers often focus on cost-effective production and catering to local preferences, which allows them to compete effectively in specific geographic markets. The market is also characterized by strategic activities such as mergers, acquisitions, and partnerships, which help companies expand their reach and enhance their technological capabilities. Distribution channels include direct sales to large contractors, as well as through retailers and online platforms, ensuring broad accessibility. While concentration is evident among top players, the presence of numerous smaller manufacturers ensures a dynamic competitive environment, driving continuous improvement and variety in product offerings.

Type Insights

Vinyl Composition Tiles are available in various types, primarily distinguished by size, thickness, and composition. Standard VCT tiles typically come in 12-inch by 12-inch squares, though other dimensions like 18-inch by 18-inch are also common for larger spaces. Thickness varies, with thicker tiles offering enhanced durability and noise reduction, suitable for high-traffic areas. In terms of composition, tiles can be homogeneous, with consistent color and pattern throughout, facilitating easier maintenance and refinishing, or heterogeneous, featuring layered construction for added performance. Another key differentiation is between solid vinyl tiles and those with reinforced backings for improved stability and moisture resistance. Manufacturers also produce specialized VCT products, such as conductive tiles for environments requiring static control, and slip-resistant varieties for safety-critical applications. The choice of tile type depends on specific application requirements, including traffic levels, exposure to moisture, and aesthetic preferences. Ongoing innovations focus on enhancing these characteristics, such as developing tiles with improved wear layers for longer lifespan and better scratch resistance.

Application Insights

Vinyl Composition Tiles are extensively used across various applications, with the commercial sector being the largest consumer. In educational institutions, VCT is favored for its durability and ease of maintenance in high-traffic areas like hallways and classrooms. Healthcare facilities utilize these tiles for their hygienic properties, as they can be thoroughly cleaned and disinfected to meet strict sanitation standards. Retail environments benefit from VCT's aesthetic versatility and cost-effectiveness, allowing for attractive flooring that can withstand heavy foot traffic. Corporate offices often choose VCT for its professional appearance and acoustic benefits, which contribute to a quieter workspace. Additionally, VCT finds applications in industrial settings, such as manufacturing plants and warehouses, where resistance to chemicals and heavy equipment is crucial. Residential use is less common but growing, particularly in areas like kitchens and basements where moisture resistance and durability are valued. Each application demands specific performance attributes, driving manufacturers to tailor products accordingly, such as offering enhanced slip resistance for public spaces or specialized designs for branding purposes in retail.

Regional Insights

The demand for Vinyl Composition Tiles varies significantly across regions, influenced by economic development, construction activity, and cultural preferences. North America represents a mature market, with steady demand driven by renovation projects in commercial buildings and the need for compliant flooring in healthcare and education sectors. Europe shows similar trends, with emphasis on sustainable building practices and regulations promoting low-emission materials. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, infrastructure development, and increasing investment in commercial real estate in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where economic growth and construction booms are creating new opportunities, though adoption rates may be influenced by cost sensitivity and competition from alternative materials. Regional differences also manifest in design preferences; for instance, lighter colors may be favored in warmer climates for reflectivity, while specific patterns might align with local aesthetic traditions. Manufacturers often adapt their strategies to address these regional nuances, including establishing local production facilities to reduce costs and meet specific regulatory requirements.

Company Insights

Several key players dominate the Vinyl Composition Tile market, each bringing unique strengths and strategies. Armstrong World Industries is a longstanding leader, known for its innovative products and strong focus on sustainability, offering tiles with high recycled content and low environmental impact. Tarkett leverages its global presence and extensive R&D capabilities to provide advanced VCT solutions, including designs that mimic natural materials and products meeting various international standards. Mannington Mills emphasizes quality and durability, with a product range that includes specialized tiles for healthcare and education applications. Other significant companies include Mohawk Industries, which benefits from its broad flooring portfolio and distribution network, and Gerflor, noted for its expertise in vinyl flooring and focus on aesthetic innovation. These companies compete on factors such as product performance, price, design variety, and environmental credentials. Smaller players often niche down, targeting specific regions or applications, such as providing cost-effective options for budget-conscious projects or specialized tiles for industrial use. The competitive landscape is dynamic, with ongoing investments in technology and sustainability shaping market positions.

Recent Developments

The Vinyl Composition Tile market has seen several notable recent developments aimed at enhancing product offerings and aligning with evolving market demands. Many manufacturers have introduced new collections featuring realistic wood and stone visuals, achieved through advanced digital printing technologies, to compete more effectively with luxury vinyl tiles and other premium flooring options. Sustainability initiatives have accelerated, with companies increasing the recycled content in their products, reducing VOC emissions, and obtaining certifications like FloorScore and GREENGUARD to meet green building standards. There is also a growing focus on health and wellness, leading to the development of antimicrobial VCT tiles that inhibit the growth of bacteria and mold, particularly important for healthcare and educational settings. On the operational side, companies are investing in automation and efficient manufacturing processes to reduce costs and improve consistency. Strategic partnerships and acquisitions have been observed, enabling firms to expand their geographic reach and technological capabilities. Additionally, digital tools for designers and specifiers, such as online visualizers and sampling programs, are becoming more prevalent, enhancing customer engagement and streamlining the selection process.

Report Segmentation

This market research report on the Vinyl Composition Tile industry provides a detailed segmentation to offer comprehensive insights. The report is segmented by type, distinguishing between homogeneous and heterogeneous tiles, as well as by size and thickness variations to address different performance needs. Application segmentation covers key end-use sectors such as education, healthcare, retail, corporate, industrial, and residential, analyzing demand drivers and specific requirements for each. Geographical segmentation includes in-depth analysis of regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, growth opportunities, and competitive landscapes. The report also segments the market by distribution channel, examining sales through direct channels, specialty stores, online platforms, and other avenues. Each segment is analyzed in terms of market dynamics, key players, and future outlook, providing stakeholders with actionable intelligence to inform strategic decisions. This structured approach ensures that readers gain a nuanced understanding of the market's composition and can identify potential areas for investment or expansion based on detailed, segmented data.

FAQs

What are the main advantages of vinyl composition tile? Vinyl composition tile offers several advantages, including high durability, making it suitable for high-traffic areas, cost-effectiveness compared to many other flooring options, ease of maintenance with the ability to be refinished multiple times, and a wide range of design choices that can mimic more expensive materials. It also provides good resistance to moisture, stains, and chemicals, which is beneficial in environments like healthcare and education.

How does vinyl composition tile compare to luxury vinyl tile? Vinyl composition tile is generally more cost-effective and focuses on functional durability, often used in commercial settings, while luxury vinyl tile typically offers enhanced aesthetic appeal with more realistic designs, better underfoot comfort, and sometimes superior performance features, but at a higher price point. LVT is often chosen for residential and high-end commercial applications where appearance is a priority.

What is the typical lifespan of vinyl composition tile flooring? The lifespan of vinyl composition tile can vary based on traffic and maintenance, but with proper care, including regular cleaning and occasional refinishing, it can last 10 to 20 years or more in commercial environments. Its longevity is one of the key reasons for its popularity in settings requiring durable and long-lasting flooring solutions.

Is vinyl composition tile environmentally friendly? Many modern vinyl composition tiles are designed with environmental considerations, incorporating recycled content and low VOC emissions to meet green building standards. Manufacturers are increasingly focusing on sustainable production processes and end-of-life recyclability, making VCT a viable option for projects aiming for LEED or other environmental certifications.

Can vinyl composition tile be used in wet areas? While vinyl composition tile has some moisture resistance, it is not entirely waterproof and may not be suitable for continuously wet areas like showers. However, it performs well in damp environments such as kitchens and basements when properly installed with moisture-resistant adhesives and seals. For areas with high water exposure, alternative flooring might be recommended.

How is vinyl composition tile installed? Installation typically involves adhering the tiles to a smooth, clean subfloor using a recommended adhesive. The process may include rolling the tiles to ensure proper bond and may require seam sealing in some cases. Professional installation is advised for best results, especially in large commercial projects, to ensure durability and performance.

Citius Research has developed a research report titled “Vinyl Composition Tile (VCT) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vinyl Composition Tile (VCT) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vinyl Composition Tile (VCT) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vinyl Composition Tile (VCT) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vinyl Composition Tile (VCT) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vinyl Composition Tile (VCT) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vinyl Composition Tile (VCT) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vinyl Composition Tile (VCT) Market
• Cost and Gross Margin Analysis of Vinyl Composition Tile (VCT) Market
• Vinyl Composition Tile (VCT) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vinyl Composition Tile (VCT) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vinyl Composition Tile (VCT) Market Key Stakeholders

Below are the key stakeholders for the Vinyl Composition Tile (VCT) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vinyl Composition Tile (VCT) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vinyl Composition Tile (VCT) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vinyl Composition Tile (VCT) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vinyl Composition Tile (VCT) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vinyl Composition Tile (VCT) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vinyl Composition Tile (VCT) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vinyl Composition Tile (VCT) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vinyl Composition Tile (VCT) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vinyl Composition Tile (VCT) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vinyl Composition Tile (VCT) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vinyl Composition Tile (VCT) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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