Cranes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208233
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Cranes Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 47.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Cranes Market

(Market Size)
$32 billion
$47.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 32 billion
2030 Market Size USD 47.5 billion
Key Players Liebherr, Terex, Tadano, SANY, Zoomlion

Market Summary

The cranes market is a critical segment within the manufacturing and construction industries, providing essential equipment for lifting and moving heavy materials. These machines are indispensable across various sectors, including infrastructure development, industrial manufacturing, shipbuilding, and logistics. The market is characterized by a diverse range of crane types, each designed for specific applications and load capacities, from small mobile cranes to massive tower cranes used in skyscraper construction. The demand for cranes is intrinsically linked to global economic health and investment in construction and industrial projects. Technological advancements are a significant trend, with manufacturers increasingly integrating automation, remote control operation, and Internet of Things (IoT) capabilities to enhance safety, efficiency, and operational data collection. The competitive landscape is populated by both long-established multinational corporations and specialized regional players, all striving to innovate and capture market share. The market's dynamics are influenced by factors such as raw material price volatility, regulatory standards for safety and emissions, and the global push towards sustainable and energy-efficient machinery. The Asia-Pacific region consistently demonstrates strong demand, driven by rapid urbanization and massive infrastructure initiatives, while mature markets in North America and Europe focus on replacement cycles and technological upgrades.

Key Highlights

The cranes market is defined by several pivotal developments that underscore its evolution and current state. A primary highlight is the accelerated integration of smart technologies and telematics systems into crane design. These systems provide real-time monitoring of crane health, load metrics, and operational parameters, enabling predictive maintenance and significantly reducing downtime. Another key trend is the industry's shift towards developing more energy-efficient and environmentally friendly cranes, including the exploration of hybrid and fully electric models to comply with stringent emission regulations, particularly in Europe and North America. The demand for high-capacity and ultra-high-capacity cranes is rising, fueled by mega-projects in the energy sector, such as offshore wind farm installations and large-scale power plant construction. Safety remains a paramount concern, leading to continuous innovation in safety features like anti-collision systems, overload protection devices, and enhanced operator cabin ergonomics. Furthermore, the rental market for cranes is experiencing substantial growth, offering flexibility and cost-effectiveness for contractors who require specific equipment for short-term projects without the capital expenditure of ownership. This model is particularly popular in regions with fluctuating project pipelines.

Drivers, Opportunities & Restraints

The growth trajectory of the cranes market is propelled by a combination of powerful drivers. Foremost among these is the global surge in infrastructure development, including the construction of transportation networks, smart cities, and energy infrastructure, which creates sustained demand for lifting equipment. Industrial expansion, particularly in emerging economies, further stimulates market growth as new manufacturing facilities and warehouses require cranes for material handling. The post-pandemic economic recovery has led to a rebound in construction activity, acting as a significant driver. Opportunities within the market are abundant, particularly in the realm of technological innovation. The development of autonomous and remotely operated cranes presents a substantial opportunity to enhance safety and efficiency in hazardous environments. The growing offshore wind energy sector offers a lucrative niche for specialized vessel-mounted cranes. Additionally, the expansion of the rental and leasing business model provides a stable revenue stream for manufacturers and service providers. However, the market faces notable restraints. The high initial investment and maintenance costs associated with advanced cranes can be a barrier to adoption, especially for small and medium-sized enterprises. Economic volatility and geopolitical uncertainties can lead to delays or cancellations of large-scale projects, directly impacting demand. Supply chain disruptions and fluctuations in the prices of raw materials like steel also pose significant challenges to manufacturing consistency and profitability.

Concentration Insights

The competitive concentration in the global cranes market is characterized by the presence of a mix of large, diversified international corporations and strong regional specialists. The market is moderately consolidated, with a handful of key players holding significant shares due to their extensive product portfolios, strong brand recognition, and global distribution and service networks. Prominent companies such as Liebherr, Terex Corporation, Tadano Ltd., and Konecranes have established a formidable presence across multiple regions and product categories. These industry leaders compete intensely on the basis of technological innovation, product reliability, aftersales service, and financial solutions for customers. Alongside these giants, numerous mid-sized and smaller companies compete effectively by focusing on niche segments, offering customized solutions, or dominating specific geographical markets. The concentration of manufacturing and innovation is notably high in Europe, East Asia, and North America. Strategic initiatives commonly observed in the market include mergers and acquisitions to expand product lines and geographic reach, partnerships with technology firms to develop smart crane solutions, and significant investment in research and development to create more efficient and capable machinery. The competitive landscape is dynamic, with continuous efforts to gain an edge through superior technology and customer service.

Type Insights

The cranes market is segmented into various types, each engineered for distinct operational requirements and environments. Mobile cranes represent a highly versatile and popular category, encompassing truck-mounted cranes, all-terrain cranes, and rough-terrain cranes. Their mobility allows them to be transported to and deployed on various job sites, making them ideal for construction projects and infrastructure work. Tower cranes are a fixture on urban skylines, essential for the construction of high-rise buildings due to their immense height and lifting capacity. They are fixed to the ground and often climb as the building rises. Overhead cranes, including bridge and gantry cranes, are predominantly used in industrial settings such as manufacturing plants, steel mills, and shipyards for moving heavy items along a fixed path. Crawler cranes are characterized by their mobility on crawler tracks, providing stability and the ability to operate on soft or uneven ground without outriggers, making them suitable for major infrastructure projects. Other specialized types include floating cranes for port and offshore operations and loader cranes for logistics and loading applications. The choice of crane type is dictated by factors such as load weight, lift height, site conditions, and mobility requirements.

Application Insights

Cranes serve a multitude of critical applications across several core industries, underpinning modern economic activity. In the construction and infrastructure sector, they are fundamental for tasks ranging from erecting structural steel frames and placing concrete panels to handling construction materials on site. The efficiency and scale of modern construction are heavily dependent on crane technology. Within industrial manufacturing, cranes are indispensable for material handling, facilitating the movement of raw materials, components, and finished goods within factories, warehouses, and assembly lines. This application is crucial for maintaining lean manufacturing processes and optimizing logistics. The marine and offshore industry relies on specialized cranes for shipbuilding, port operations for loading and unloading cargo ships, and offshore activities such as platform maintenance and wind turbine installation. The oil and gas sector utilizes high-capacity cranes for plant construction, maintenance, and pipeline projects. Furthermore, the power and utility sector employs cranes for the construction and maintenance of power plants, including nuclear, thermal, and renewable energy facilities. The mining industry also represents a significant application area, where massive cranes are used for material extraction and processing. Each application demands specific crane features, capacities, and safety protocols.

Regional Insights

The demand for cranes exhibits distinct regional patterns influenced by economic development, industrialization, and investment cycles. The Asia-Pacific region stands as the largest and fastest-growing market, driven by prolific infrastructure development in nations such as China and India. Massive government investments in transportation networks, urban development, and industrial corridors create sustained and robust demand for all types of cranes. North America represents a mature yet significant market, characterized by steady demand from commercial construction, energy projects, and a strong crane rental industry. Technological adoption and replacement of aging equipment are key trends in this region. Europe also holds a substantial share of the market, with demand fueled by investment in renewable energy infrastructure, particularly offshore wind, and modernisation of industrial facilities. Stringent safety and emission regulations in Europe drive innovation in crane design. The Middle East and Africa show promising growth opportunities, linked to economic diversification efforts and large-scale construction projects in Gulf Cooperation Council countries. Latin America's market growth is more variable, often correlated with commodity prices and political stability, but investments in mining and infrastructure present opportunities. Each region presents a unique set of market dynamics, competitive landscapes, and growth drivers.

Company Insights

The competitive landscape of the cranes market is shaped by a cohort of leading international manufacturers known for their innovation, quality, and global reach. Liebherr Group, a Swiss-German company, is a global powerhouse with a comprehensive portfolio encompassing mobile cranes, tower cranes, and maritime cranes, renowned for their engineering excellence and advanced technology. Terex Corporation, through its Terex Cranes and Genie brand, offers a wide array of mobile cranes and lifting solutions, focusing on durability and performance. Tadano Limited, a Japanese giant, is a world leader in rough-terrain and all-terrain cranes, with a strong reputation for reliability and a significant global footprint following its acquisition of Demag Mobile Cranes. Konecranes, a Finnish company, is a specialist in overhead cranes, port solutions, and service, emphasizing lifecycle support and digital solutions. SANY Heavy Industry, a major Chinese manufacturer, has grown rapidly to become a key global player, competing aggressively in the mobile and crawler crane segments. Other notable players include Manitowoc Cranes, XCMG, Zoomlion, and Kobelco Cranes, each contributing to a highly competitive and innovative market environment where technological advancement and customer service are paramount.

Recent Developments

The cranes market is continuously evolving, with recent developments highlighting a strong focus on technological integration and strategic expansion. A prominent trend is the launch of new crane models featuring enhanced connectivity and IoT capabilities. Manufacturers are embedding sensors and software that allow for real-time data analytics on machine health, usage patterns, and potential maintenance needs, enabling a shift from preventative to predictive maintenance. There is a significant push towards electrification, with several leading companies introducing battery-electric and hybrid crawler and mobile cranes to reduce carbon emissions and noise pollution on job sites, particularly in urban and environmentally sensitive areas. Automation is another critical area of development, with progress being made in autonomous operation and remote-control systems to improve safety and efficiency, especially in hazardous environments. Strategically, market players are engaging in acquisitions and partnerships to bolster their technological capabilities and expand their geographic presence. For instance, collaborations between traditional crane manufacturers and software companies are becoming more common to accelerate digital transformation. Furthermore, the expansion of product portfolios to include a wider range of high-capacity and specialized cranes for the renewable energy sector is a key development, aligning with global energy transition goals.

Report Segmentation

This comprehensive market research report on the cranes market provides a detailed and structured analysis to offer actionable insights for strategic decision-making. The report is meticulously segmented to cover all critical aspects of the market landscape. The segmentation is primarily based on type, which includes mobile cranes, fixed cranes, and marine and port cranes, with further breakdown into sub-categories such as all-terrain, truck-mounted, rough-terrain, tower, overhead, and crawler cranes. The report also segments the market by application, detailing the usage across key sectors including construction and infrastructure, industrial manufacturing, mining, oil and gas, marine and offshore, and power and utilities. A crucial component of the report is the regional segmentation, which provides an in-depth analysis of the market across key geographical areas: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a granular understanding of market size, growth patterns, trends, and competitive dynamics within each segment. The analysis within each segment covers demand drivers, opportunities, challenges, and the competitive landscape, providing a holistic view of the market's current state and future potential.

FAQs

What are the different types of cranes used in construction? The construction industry utilizes various cranes, with common types including tower cranes for high-rise buildings, mobile cranes like all-terrain and rough-terrain for their versatility, and crawler cranes for heavy lifting on unstable ground. Each type is selected based on the project's specific requirements for height, capacity, and mobility.

How does the growth of renewable energy impact the cranes market? The expansion of the renewable energy sector, particularly offshore wind farms, significantly drives demand for specialized cranes. These projects require high-capacity, vessel-mounted cranes for installation and maintenance, creating a substantial and growing niche within the market.

What are the key safety features in modern cranes? Modern cranes are equipped with advanced safety systems such as load moment indicators to prevent overloading, anti-two-block systems, anemometers to monitor wind speed, and comprehensive camera systems for improved visibility. Many also feature zone and anti-collision systems for safe operation on congested sites.

Which regions are the largest markets for cranes? The Asia-Pacific region is the largest market for cranes, fueled by massive infrastructure development in China, India, and Southeast Asian nations. North America and Europe are also significant markets, driven by industrial activity, replacement demand, and investments in energy infrastructure.

What is the trend regarding crane rental versus ownership? The trend towards crane rental is growing strongly, especially among construction and industrial firms. Renting offers financial flexibility, access to a wider range of specialized equipment without large capital outlays, and eliminates costs associated with maintenance, storage, and transportation.

How is technology changing the crane industry? Technology is revolutionizing the crane industry through the integration of IoT for real-time monitoring and predictive maintenance, automation for remote and autonomous operation, and the development of electric and hybrid powertrains to meet emissions regulations and reduce operating costs.

Citius Research has developed a research report titled “Cranes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cranes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cranes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cranes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cranes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cranes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cranes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cranes Market
• Cost and Gross Margin Analysis of Cranes Market
• Cranes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cranes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cranes Market Key Stakeholders

Below are the key stakeholders for the Cranes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cranes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cranes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cranes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cranes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cranes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cranes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cranes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cranes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cranes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cranes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cranes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cranes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cranes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cranes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cranes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cranes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cranes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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