Stretch and Shrink Film and Resin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211051
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Stretch and Shrink Film and Resin Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 39.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Stretch and Shrink Film and Resin Market

(Market Size)
$22 billion
$39.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 22 billion
2030 Market Size USD 39.5 billion
Key Players Berry Global, Amcor, Sealed Air, Sigma Stretch Film, Dow

Market Summary

The stretch and shrink film and resin market is a critical segment within the global packaging industry, characterized by its essential role in securing and protecting goods during transit and storage. These materials are predominantly utilized for unitizing, palletizing, and bundling a diverse range of products across numerous sectors. The market is driven by consistent demand from end-use industries seeking efficient and cost-effective packaging solutions that ensure product integrity and reduce damage. Technological advancements in resin formulations and film manufacturing processes continue to enhance the performance characteristics of these materials, such as puncture resistance, clarity, and load retention. The industry is also witnessing a gradual shift towards the development and adoption of sustainable and recyclable material options in response to growing environmental concerns and regulatory pressures. This evolution is shaping competitive strategies and innovation pipelines among key market participants.

Key Highlights

A prominent highlight of the stretch and shrink film and resin market is the unwavering demand from the food and beverage sector, which relies heavily on these materials for packaging stability and extended shelf life. The versatility of these films allows for application on various product shapes and sizes, making them indispensable in logistics and retail. Another significant trend is the increasing investment in research and development activities focused on creating advanced multi-layer films that offer superior strength with reduced material usage, contributing to light-weighting and sustainability goals. The market is also characterized by the strong presence of several multinational corporations that possess extensive product portfolios and robust global distribution networks, ensuring wide availability. Furthermore, the integration of automation in packaging lines is fueling the need for high-performance films that are compatible with modern, high-speed wrapping equipment, presenting a continuous avenue for product enhancement and innovation.

Drivers, Opportunities & Restraints

Primary drivers propelling the stretch and shrink film and resin market include the exponential growth of e-commerce and the associated demand for robust protective packaging to safeguard products throughout the supply chain. The expansion of organized retail, particularly in emerging economies, further amplifies the need for effective pallet stabilization and product presentation solutions. A significant opportunity lies in the development and commercialization of bio-based and compostable resin alternatives, which cater to the rising consumer and corporate emphasis on environmental sustainability and circular economy principles. However, the market faces considerable restraints, primarily from the volatility in raw material prices, particularly for petroleum-based resins like linear low-density polyethylene (LLDPE), which can impact production costs and profit margins. Additionally, stringent government regulations concerning plastic waste and recycling present compliance challenges and may hinder market growth in certain regions, pushing manufacturers towards more sustainable innovations.

Concentration Insights

The competitive landscape of the stretch and shrink film and resin market is moderately concentrated, with a mix of large multinational players and numerous regional manufacturers. Leading companies such as Berry Global Group, Inc., Amcor plc, and Sealed Air Corporation command significant market share due to their extensive product offerings, technological expertise, and strong global reach. These industry giants often engage in strategic activities like mergers, acquisitions, and partnerships to consolidate their market position and expand their geographical footprint. Alongside these leaders, a substantial number of small and medium-sized enterprises operate, often competing on the basis of price, customized solutions, and regional service agility. This dynamic creates a competitive environment where innovation, cost efficiency, and sustainability initiatives are crucial for maintaining and growing market presence.

Type Insights

The market is broadly segmented into various types of films and resins, with linear low-density polyethylene (LLDPE) being the dominant resin type due to its excellent elongation, puncture resistance, and toughness properties, making it ideal for stretch film applications. Low-density polyethylene (LDPE) and polyvinyl chloride (PVC) are also widely used, particularly in shrink film applications where clarity and sealability are paramount. Beyond these conventional materials, there is growing production and interest in polyolefin plastomer (POP) and bio-based polymers, which are gaining traction as performance and sustainable alternatives. The choice of material is heavily influenced by the specific application requirements, including the need for clarity, strength, resilience, and environmental footprint, guiding both manufacturer production and end-user selection.

Application Insights

Stretch and shrink films find extensive application across a multitude of industries. The food and beverage industry represents the largest application segment, utilizing these films for bundling, tamper evidence, and preserving the freshness of perishable goods. The industrial packaging sector is another major consumer, relying on high-performance stretch films for securing heavy and irregular loads on pallets during warehousing and transportation. Consumer goods, pharmaceuticals, and agricultural products also constitute significant application areas. In retail, shrink films are indispensable for multipacking and creating attractive point-of-sale displays. Each application demands specific film characteristics, driving continuous product diversification and specialization from manufacturers to meet the unique needs of different end-use sectors.

Regional Insights

Geographically, the Asia Pacific region is a powerhouse in the stretch and shrink film and resin market, fueled by rapid industrialization, a massive manufacturing base, and the burgeoning e-commerce sector in countries like China and India. North America and Europe are also significant markets, characterized by mature industries with a strong focus on technological innovation and the adoption of sustainable packaging materials. Stringent environmental regulations in Europe, in particular, are accelerating the shift towards recyclable and bio-based films. Meanwhile, Latin America and the Middle East & Africa are emerging as regions with substantial growth potential, driven by economic development, increasing foreign investments, and the gradual modernization of retail and logistics infrastructure, which in turn boosts packaging demand.

Company Insights

The market features a competitive roster of key players who are instrumental in shaping industry trends. Prominent companies include Berry Global Group, Inc., known for its comprehensive portfolio of flexible packaging products; Amcor plc, a global leader in developing responsible packaging solutions; and Sealed Air Corporation, renowned for its innovative CRYOVAC brand food packaging and protective packaging materials. Other significant participants include Sigma Plastics Group, Intertape Polymer Group, and Coveris Holdings S.A. These entities compete intensely through strategies focused on capacity expansion, new product launches with enhanced features, and a strong emphasis on sustainability to meet evolving customer expectations and regulatory standards, thereby maintaining their competitive edge.

Recent Developments

Recent activities in the stretch and shrink film and resin market are heavily centered on sustainability and technological enhancement. Major players are increasingly launching films made with recycled content or from bio-based sources to address environmental concerns. There is a noticeable uptick in investments aimed at expanding production capacities for advanced materials, particularly in high-growth regions. Strategic mergers and acquisitions continue to be a common tactic for companies seeking to broaden their technological capabilities and geographic presence. Furthermore, collaboration along the value chain, from resin producers to film converters and end-users, is intensifying to develop next-generation solutions that are not only high-performing but also align with circular economy principles, reflecting the industry's adaptive and forward-looking nature.

Report Segmentation

This market research report on the stretch and shrink film and resin market provides a detailed and structured analysis segmented across several key dimensions. The segmentation offers a granular view of the market dynamics. It is categorized by type, distinguishing between various films such as stretch film, shrink film, and the resins used in their production, including LLDPE, LDPE, and PVC, among others. The report is further segmented by application, covering critical end-use industries like food & beverage, industrial packaging, consumer goods, and pharmaceuticals. A geographical segmentation provides an in-depth regional analysis, covering key markets such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a comprehensive understanding of specific trends, opportunities, and challenges within each distinct market segment.

FAQs

What is the difference between stretch film and shrink film? Stretch film is an elastic material that is stretched around a load to unitize it, using its inherent cling properties to secure items. Shrink film, conversely, is loosely applied to a product or pallet and then exposed to heat, causing it to contract tightly around the contours of the load.

What are the key properties of LLDPE for stretch film? Linear Low-Density Polyethylene (LLDPE) is favored for stretch film due to its superior elongation, high puncture resistance, excellent toughness, and good cling properties, which together ensure secure load containment and protection during transportation.

How is sustainability impacting the stretch and shrink film market? Sustainability is a major influence, driving demand for films made from recycled materials, bio-based resins, and designs that are recyclable or compostable. Manufacturers are innovating to reduce material usage through downgauging while maintaining performance.

What are the main applications of shrink film? Shrink film is primarily used for multi-packing beverage bottles, securing consumer products on display pallets, bundling products like toys or tools, providing tamper-evident seals, and creating protective overwraps for various goods.

Which regions are the largest consumers of stretch and shrink film? The Asia Pacific region is the largest and fastest-growing consumer, driven by its massive manufacturing and export activities. North America and Europe are also major, well-established markets with high consumption levels.

Who are the leading companies in this market? The market is led by global packaging giants such as Berry Global Group, Inc., Amcor plc, Sealed Air Corporation, and Sigma Plastics Group, who offer extensive product ranges and have a significant worldwide presence.

The Global Stretch & Shrink Film and Resin Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Stretch & Shrink Film and Resin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Stretch and Shrink Film and Resin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Stretch & Shrink Film and Resin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Stretch and Shrink Film and Resin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Stretch and Shrink Film and Resin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Stretch & Shrink Film and Resin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Stretch & Shrink Film and Resin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Stretch & Shrink Film and Resin Market
• Cost and Gross Margin Analysis of Stretch & Shrink Film and Resin Market
• Stretch & Shrink Film and Resin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Stretch & Shrink Film and Resin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Stretch and Shrink Film and Resin Market Key Stakeholders

Below are the key stakeholders for the Stretch & Shrink Film and Resin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Stretch & Shrink Film and Resin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Stretch & Shrink Film and Resin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Stretch & Shrink Film and Resin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Stretch & Shrink Film and Resin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Stretch & Shrink Film and Resin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Stretch and Shrink Film and Resin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Stretch and Shrink Film and Resin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Stretch and Shrink Film and Resin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Stretch and Shrink Film and Resin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Stretch and Shrink Film and Resin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Stretch and Shrink Film and Resin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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