Zero Net Energy Buildings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209136
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Zero Net Energy Buildings Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 128 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Zero Net Energy Buildings Market

(Market Size)
$85 billion
$128 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 85 billion
2030 Market Size USD 128 billion
Key Players Johnson Controls, Honeywell, Siemens, Schneider Electric, Carrier

Market Summary

The Zero Net Energy Buildings market represents a transformative segment within the manufacturing and construction industry, focusing on structures designed to produce as much renewable energy as they consume over the course of a year. This market is gaining significant traction as global emphasis on sustainability and energy efficiency intensifies. Zero Net Energy Buildings integrate advanced technologies such as high-performance insulation, energy-efficient windows, solar panels, and smart energy management systems to achieve a balance between energy consumption and generation. The concept is increasingly being adopted across residential, commercial, and industrial sectors, driven by regulatory support, technological advancements, and growing environmental awareness. Companies and governments worldwide are investing in research and development to enhance the feasibility and affordability of these buildings, making them a critical component of future urban planning and climate change mitigation strategies. The market is characterized by a collaborative ecosystem involving architects, engineers, manufacturers, and policymakers working towards common sustainability goals.

Key Highlights

Key highlights of the Zero Net Energy Buildings market include the integration of innovative building materials and renewable energy systems that drastically reduce carbon footprints. These buildings often utilize passive design strategies, such as optimal orientation and natural ventilation, to minimize energy needs. The use of Building Information Modeling (BIM) and Internet of Things (IoT) technologies enables precise energy monitoring and management, ensuring optimal performance. Additionally, certifications like LEED and ENERGY STAR are increasingly incorporating Zero Net Energy criteria, elevating industry standards. The market is also witnessing a rise in public-private partnerships aimed at accelerating adoption, with numerous pilot projects and demonstration buildings showcasing economic and environmental benefits. These highlights underscore the market's role in driving the transition towards sustainable construction practices and a low-carbon economy.

Drivers, Opportunities & Restraints

Drivers propelling the Zero Net Energy Buildings market include stringent government regulations and building codes mandating energy efficiency, coupled with incentives such as tax credits and grants for green construction. Growing consumer and corporate demand for sustainable properties, driven by heightened environmental consciousness and potential long-term cost savings, further accelerates market growth. Opportunities abound in technological innovations, including advancements in energy storage, smart grids, and affordable solar solutions, which enhance the viability of Zero Net Energy projects. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rapid urbanization and increasing investments in sustainable infrastructure. However, restraints include high initial costs associated with advanced materials and technologies, which can be a barrier for widespread adoption. Additionally, lack of skilled professionals and technical expertise in some regions may hinder implementation, while regulatory inconsistencies across jurisdictions could pose challenges for multinational projects.

Concentration Insights

The Zero Net Energy Buildings market exhibits a concentrated yet expanding presence, with significant activity in North America and Europe, where regulatory frameworks and environmental policies are most advanced. In these regions, key players including construction firms, technology providers, and energy companies are actively collaborating on large-scale projects. The market is also seeing growing interest in Asia-Pacific, particularly in countries like China and Japan, where government initiatives promote green building standards. Concentration is further evident in the involvement of major corporations such as Siemens, Schneider Electric, and Johnson Controls, which offer integrated solutions for energy management. Despite this concentration, the market is gradually diversifying as smaller innovators enter the space with niche technologies, contributing to a more competitive and dynamic landscape focused on achieving energy neutrality in buildings.

Type Insights

Zero Net Energy Buildings can be categorized into two primary types: Zero Net Energy Source Buildings and Zero Net Energy Cost Buildings. Zero Net Energy Source Buildings focus on balancing the actual energy consumed with on-site renewable energy generation, measured at the source, often requiring highly efficient systems and robust renewable infrastructure. Zero Net Energy Cost Buildings, on the other hand, emphasize economic balance, where the cost of energy consumed is offset by earnings from renewable energy exported to the grid, which may involve financial instruments like net metering. Both types leverage technologies such as photovoltaic panels, geothermal systems, and advanced HVAC solutions. The choice between types often depends on regional energy policies, economic considerations, and project-specific goals, with a trend towards hybrid approaches that combine elements of both to maximize efficiency and affordability.

Application Insights

Applications of Zero Net Energy Buildings span residential, commercial, and industrial sectors, each with distinct requirements and adoption patterns. In the residential sector, single-family and multi-family homes are increasingly incorporating Zero Net Energy principles, driven by homeowner demand for lower utility bills and sustainable living. The commercial sector, including offices, retail spaces, and educational institutions, adopts these buildings to enhance corporate social responsibility profiles and reduce operational costs. Industrial applications, though more complex due to higher energy demands, are emerging in facilities like warehouses and manufacturing plants, where energy efficiency directly impacts profitability. Each application benefits from tailored solutions, such as residential solar integrations, commercial smart lighting systems, and industrial energy recovery technologies, highlighting the versatility and scalability of Zero Net Energy concepts across different building types.

Regional Insights

Regionally, the Zero Net Energy Buildings market is most advanced in North America, particularly in the United States and Canada, where supportive policies, such as California's Title 24 building standards, drive adoption. Europe follows closely, with countries like Germany, France, and the UK implementing rigorous energy efficiency directives and funding programs. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, government initiatives in China, Japan, and South Korea, and increasing awareness of environmental issues. Latin America and the Middle East are emerging markets, with pilot projects and investments in sustainable infrastructure gaining momentum. Each region faces unique challenges, such as varying climate conditions and regulatory landscapes, influencing the design and implementation of Zero Net Energy Buildings. Collaboration between regions through knowledge sharing and technology transfer is crucial for global market expansion.

Company Insights

Prominent companies in the Zero Net Energy Buildings market include established players like Siemens AG, Schneider Electric SE, and Johnson Controls International plc, which offer comprehensive energy management and automation solutions. These companies provide technologies such as smart thermostats, energy-efficient HVAC systems, and renewable energy integrations that are critical for achieving Zero Net Energy status. Other key participants include construction firms like Skanska AB and Turner Construction Company, which specialize in green building projects, and technology providers such as SunPower Corporation and Tesla Inc., focusing on solar energy and storage solutions. The market also features innovative startups developing advanced materials and software for energy modeling. These companies are driving innovation through research and development, strategic partnerships, and acquisitions, positioning themselves as leaders in the transition towards sustainable building practices.

Recent Developments

Recent developments in the Zero Net Energy Buildings market include advancements in building-integrated photovoltaics, which seamlessly incorporate solar cells into construction materials like roofs and facades, enhancing aesthetics and efficiency. Energy storage technologies, particularly lithium-ion batteries, have seen significant improvements in capacity and cost reduction, enabling better management of renewable energy. Smart building platforms utilizing artificial intelligence and machine learning are becoming more prevalent, offering predictive analytics for optimized energy use. Additionally, there is a growing trend towards net zero energy districts and communities, where multiple buildings collectively achieve energy neutrality. Partnerships between technology firms and construction companies are accelerating the deployment of integrated solutions. These developments reflect a maturing market focused on scalability, affordability, and interoperability of Zero Net Energy systems.

Report Segmentation

This report on the Zero Net Energy Buildings market is segmented based on type, application, and region. By type, the market is divided into Zero Net Energy Source Buildings and Zero Net Energy Cost Buildings, each analyzed for their distinct characteristics and adoption trends. Application segmentation covers residential, commercial, and industrial sectors, providing insights into specific demands and implementations within each category. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional policies, market dynamics, and growth opportunities. Each segment is evaluated in terms of technology usage, key players, and future prospects, offering a comprehensive view of the market structure and helping stakeholders identify targeted opportunities for investment and development in the Zero Net Energy Buildings landscape.

FAQs

What is a Zero Net Energy Building? A Zero Net Energy Building is a structure designed to produce as much renewable energy as it consumes annually, achieved through high efficiency and on-site generation like solar panels.

How do Zero Net Energy Buildings save money? They reduce utility bills by minimizing energy consumption and generating surplus power that can be sold back to the grid, offering long-term cost savings despite higher upfront costs.

What are the main technologies used in Zero Net Energy Buildings? Key technologies include solar photovoltaic systems, advanced insulation, energy-efficient windows, smart HVAC systems, and energy management software for monitoring and optimization.

Are Zero Net Energy Buildings suitable for all climates? Yes, with tailored designs such as passive solar heating in cold climates and enhanced cooling strategies in warm regions, they can be adapted to various environmental conditions.

What is the difference between net zero energy and net zero carbon? Net zero energy focuses on energy balance, while net zero carbon aims to eliminate carbon emissions, often involving offsets or renewable energy credits beyond on-site generation.

How do governments support Zero Net Energy Buildings? Governments offer incentives like tax credits, grants, and rebates, along with implementing building codes and standards that mandate or encourage energy efficiency and renewable energy use.

Citius Research has developed a research report titled “Zero Net Energy Buildings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Zero Net Energy Buildings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Zero Net Energy Buildings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Zero Net Energy Buildings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Zero Net Energy Buildings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Zero Net Energy Buildings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Zero Net Energy Buildings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Zero Net Energy Buildings Market
• Cost and Gross Margin Analysis of Zero Net Energy Buildings Market
• Zero Net Energy Buildings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Zero Net Energy Buildings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Zero Net Energy Buildings Market Key Stakeholders

Below are the key stakeholders for the Zero Net Energy Buildings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Zero Net Energy Buildings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Zero Net Energy Buildings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Zero Net Energy Buildings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Zero Net Energy Buildings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Zero Net Energy Buildings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Zero Net Energy Buildings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Zero Net Energy Buildings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Zero Net Energy Buildings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Zero Net Energy Buildings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Zero Net Energy Buildings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Zero Net Energy Buildings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Zero Net Energy Buildings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Zero Net Energy Buildings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Zero Net Energy Buildings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Zero Net Energy Buildings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Zero Net Energy Buildings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Zero Net Energy Buildings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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