Home Remodeling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208369
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Home Remodeling Market size was estimated at USD 850 billion in 2023 and is projected to reach USD 1250 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Home Remodeling Market

(Market Size)
$850 billion
$1250 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 850 billion
2030 Market Size USD 1250 billion
Key Players Local and regional contractors

Market Summary

The home remodeling market is a dynamic and essential segment within the broader manufacturing and construction industry, characterized by consistent demand driven by homeowner preferences, economic conditions, and evolving lifestyle needs. This market encompasses a wide array of activities, including interior and exterior renovations, room additions, and whole-house remodels, catering to both residential and commercial property upgrades. Key participants range from large construction firms and specialized remodeling contractors to manufacturers supplying materials such as lumber, fixtures, and finishes. The market is highly fragmented, with numerous small to medium-sized enterprises operating alongside established players, reflecting diverse regional preferences and project scales. Technological advancements, including the adoption of Building Information Modeling (BIM) and sustainable building practices, are increasingly influencing project execution and material selection. Consumer trends toward energy efficiency, smart home integration, and aging-in-place modifications further shape market dynamics, ensuring sustained activity across various demographic and geographic segments.

Key Highlights

The home remodeling market is distinguished by several key highlights that underscore its resilience and growth potential. A significant trend is the increasing consumer preference for sustainable and eco-friendly remodeling options, driving demand for energy-efficient windows, insulation, and renewable energy installations like solar panels. The integration of smart home technology, including automated systems for lighting, security, and climate control, is becoming a standard feature in many renovation projects. Another highlight is the strong performance of the DIY segment, supported by the availability of online tutorials and home improvement retail channels, though professional services continue to dominate complex and high-value projects. The market also benefits from consistent demand in urban areas, where space optimization and property value enhancement are priorities. Additionally, the post-pandemic emphasis on home functionality and comfort has accelerated remodeling activities, particularly for home offices, outdoor living spaces, and kitchen upgrades. Regulatory support for energy-efficient renovations through incentives and rebates further bolsters market activity.

Drivers, Opportunities & Restraints

Several drivers propel the home remodeling market, including rising disposable incomes, growing homeownership rates, and the aging housing stock in many regions, necessitating repairs and upgrades. Consumer desire for personalized living spaces and increased property values also fuels demand. Opportunities abound in the adoption of green building materials and technologies, as sustainability becomes a central consideration for homeowners and regulators alike. The expansion of smart home integrations presents another significant opportunity, with potential for growth in connected devices and systems. However, the market faces restraints such as fluctuating material costs, supply chain disruptions, and labor shortages, which can delay projects and increase expenses. Economic uncertainties and interest rate hikes may also dampen consumer spending on high-value renovations. Despite these challenges, the market's adaptability and innovation, particularly in prefabricated and modular solutions, offer pathways to mitigate restraints and capitalize on emerging trends.

Concentration Insights

The home remodeling market exhibits a varied concentration landscape, with high fragmentation due to the presence of numerous small, local contractors and specialized firms alongside larger, nationally recognized companies. Major players such as Home Depot, Lowe's, and ABC Supply Co. Inc. hold significant market share through extensive distribution networks and service offerings, but regional and local contractors dominate in terms of volume and project execution. Concentration is influenced by factors like regional demand patterns, regulatory environments, and access to skilled labor. Urban areas typically see higher competition among firms, while rural regions may have fewer options, leading to varied service quality and pricing. The market also features niche segments, such as luxury remodels or historic restorations, where specialized firms concentrate their expertise. Mergers and acquisitions are occasional strategies for larger companies to expand their geographic reach and service capabilities, though the market remains largely decentralized.

Type Insights

The home remodeling market is segmented by type into DIY (Do-It-Yourself) and DIFM (Do-It-For-Me) categories, each catering to different consumer needs and project complexities. The DIY segment thrives among budget-conscious homeowners and enthusiasts, supported by retail availability of tools and materials, as well as online resources for guidance. This segment often involves smaller projects like painting, minor repairs, or cosmetic updates. In contrast, the DIFM segment encompasses professional services for extensive renovations, such as kitchen overhauls, bathroom remodels, room additions, and structural changes, requiring licensed contractors, architects, and engineers. Within these, sub-segments include interior remodeling (e.g., flooring, cabinetry) and exterior remodeling (e.g., siding, roofing, landscaping). The trend toward whole-house remodels and aging-in-place modifications is gaining traction, reflecting demographic shifts and lifestyle demands. Material-wise, there is growing preference for sustainable options like bamboo flooring, recycled countertops, and low-VOC paints.

Application Insights

Application insights in the home remodeling market reveal diverse end-use segments, primarily residential and commercial, with residential dominating due to high homeownership rates and consumer investment in personal properties. Residential applications include single-family homes, multi-family units, and condominiums, covering projects like kitchen and bathroom renovations, basement finishing, and exterior upgrades such as deck building or window replacement. Commercial applications involve remodeling for retail spaces, offices, and hospitality venues, focusing on aesthetics, functionality, and compliance with accessibility standards. A emerging application is the adaptive reuse of existing structures, converting old buildings into modern living or working spaces, which aligns with sustainability goals. Additionally, disaster repair and renovation following events like floods or fires represent a steady niche. The market also sees application in rental property upgrades, where landlords invest to attract tenants and increase rental value, highlighting its broad relevance across property types.

Regional Insights

Regional insights show varying dynamics in the home remodeling market across geographic areas, influenced by economic conditions, climate, housing demographics, and cultural preferences. In North America, the United States leads in market activity, with high demand in regions like the Sun Belt due to population growth and in the Northeast owing to older housing stock. Europe exhibits strong remodeling trends, particularly in countries like the UK and Germany, where energy efficiency regulations drive renovations. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising incomes, and increasing awareness of home improvement benefits, with countries like China and India showing promising expansion. Latin America and the Middle East present emerging opportunities, though economic volatility can affect pace. Regional differences also manifest in material preferences?for instance, earthquake-prone areas may prioritize structural reinforcements, while coastal regions focus on weather-resistant upgrades. Local regulatory frameworks and incentive programs further shape regional market behaviors.

Company Insights

Company insights highlight the competitive landscape of the home remodeling market, featuring a mix of large retailers, specialized contractors, and manufacturing suppliers. Key players include Home Depot and Lowe's, which leverage their vast retail networks to offer products and installation services, catering to both DIY and DIFM segments. ABC Supply Co. Inc. is a major distributor of roofing, siding, and windows, supporting professional contractors. Specialty firms like Dreamstyle Remodeling and Case Design/Remodeling focus on comprehensive renovation services, often emphasizing design and project management. Other notable companies include Ferguson Enterprises in plumbing and HVAC supplies, and Andersen Corporation in window and door manufacturing. The market also comprises numerous local and regional contractors who build strong community reputations through personalized service. Innovation strategies among companies involve adopting digital tools for project visualization, enhancing customer experience, and expanding into sustainable product lines to meet evolving demands.

Recent Developments

Recent developments in the home remodeling market reflect ongoing adaptation to technological advancements, consumer preferences, and economic shifts. There has been increased investment in digital platforms and mobile apps that facilitate virtual consultations, project management, and material selection, enhancing customer engagement and efficiency. Companies are also expanding their offerings of eco-friendly and smart home products, such as energy-efficient appliances and connected devices, to align with sustainability trends. Supply chain optimizations have been a focus, with firms leveraging local sourcing and inventory management technologies to mitigate disruptions. Partnerships between remodeling contractors and financial institutions have emerged, providing flexible financing options to homeowners. Additionally, workforce development initiatives aim to address labor shortages through training programs and partnerships with vocational schools. Regulatory changes, including updated building codes emphasizing energy efficiency, are influencing material standards and project specifications, driving innovation in the industry.

Report Segmentation

The home remodeling market report is segmented to provide detailed analysis across multiple dimensions, enabling stakeholders to grasp specific trends and opportunities. Segmentation by type includes DIY and DIFM categories, further broken down into interior and exterior remodeling sub-segments. By application, the report covers residential (single-family, multi-family, condos) and commercial (retail, office, hospitality) sectors, with additional insights into niche areas like disaster repair and rental upgrades. Material segmentation examines demand for products such as lumber, fixtures, flooring, and sustainable alternatives. Geographic segmentation offers regional analysis for North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting local market dynamics. The report also segments by service provider, distinguishing between large retailers, specialty contractors, and manufacturers. This comprehensive segmentation aids in identifying growth areas, competitive strategies, and consumer preferences, supporting informed decision-making for businesses and investors.

FAQs

What are the current trends in home remodeling? Current trends include a focus on sustainability with energy-efficient upgrades, smart home technology integration, and multipurpose spaces for remote work and entertainment. Outdoor living areas and aging-in-place modifications are also popular.

How long does a typical home remodel take? The duration varies by project scope; minor remodels like bathroom updates may take a few weeks, while major renovations such as kitchen overhauls or additions can span several months, depending on complexity and approvals.

What factors affect the cost of a home remodel? Costs are influenced by project size, material quality, labor rates, geographic location, and unforeseen issues like structural repairs. Design choices and permit requirements also play significant roles.

Is it better to hire a contractor or DIY for home remodeling? DIY suits small, cosmetic projects for those with skills, but hiring a professional contractor is advisable for complex, structural, or high-value renovations to ensure safety, compliance, and quality.

What permits are needed for home remodeling? Permits vary by locality but often required for structural changes, electrical, plumbing, and HVAC work. Always check with local building departments to avoid legal issues.

How does home remodeling impact property value? Well-executed remodels typically increase property value, especially kitchens, bathrooms, and energy-efficient upgrades. However, over-improvement relative to the neighborhood may not yield full returns.

Citius Research has developed a research report titled “Home Remodeling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Home Remodeling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Home Remodeling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Home Remodeling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Home Remodeling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Home Remodeling Market
• Research Methodology
• Executive Summary
• Market Dynamics of Home Remodeling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Home Remodeling Market
• Cost and Gross Margin Analysis of Home Remodeling Market
• Home Remodeling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Home Remodeling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Home Remodeling Market Key Stakeholders

Below are the key stakeholders for the Home Remodeling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Home Remodeling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Home Remodeling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Home Remodeling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Home Remodeling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Home Remodeling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Home Remodeling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Home Remodeling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Home Remodeling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Home Remodeling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Home Remodeling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Home Remodeling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Home Remodeling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Home Remodeling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Home Remodeling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Home Remodeling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Home Remodeling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Home Remodeling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports