Unmanned Surface Vehicle (USV) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187273
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Unmanned Surface Vehicle (USV) Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2024-2030).

Unmanned Surface Vehicle (USV) Market

(Market Size)
$1.2 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 4 billion
Key Players Textron, Rafael, Elbit Systems, ASV Global, L3Harris

Market Summary

The Unmanned Surface Vehicle (USV) market represents a dynamic and rapidly evolving segment within the maritime and transportation sectors. These autonomous or remotely operated vessels are engineered to perform a wide array of tasks on water surfaces without a human crew on board, thereby enhancing operational efficiency and safety. The market is primarily driven by increasing demand from defense and military applications for missions such as surveillance, mine countermeasures, and anti-submarine warfare. Concurrently, commercial sectors including offshore oil and gas, hydrographic surveying, and oceanographic research are increasingly adopting USVs for data collection, environmental monitoring, and infrastructure inspection. Technological advancements in sensors, communication systems, and propulsion are continuously expanding the capabilities and reliability of these platforms. The market features a competitive landscape with established defense contractors and specialized technology firms developing innovative solutions to cater to diverse operational requirements across the globe.

Key Highlights

The Unmanned Surface Vehicle market is characterized by several pivotal developments that underscore its growth trajectory. A significant highlight is the integration of advanced artificial intelligence and machine learning algorithms, enabling higher levels of autonomy for complex mission execution without human intervention. There is a pronounced trend towards the development of modular USV platforms that can be rapidly reconfigured with different payloads and sensors to meet specific mission profiles, enhancing versatility and cost-effectiveness. The expansion of applications into burgeoning fields such as maritime security, port protection, and autonomous shipping is creating new revenue streams for market participants. Furthermore, strategic collaborations and partnerships between technology companies, defense organizations, and research institutions are accelerating innovation and the commercialization of next-generation USV systems. The emphasis on developing robust and secure communication links to ensure reliable control and data transmission in challenging maritime environments remains a critical focus area for industry leaders.

Drivers, Opportunities & Restraints

The growth of the Unmanned Surface Vehicle market is propelled by several key drivers. The paramount driver is the escalating demand from naval forces worldwide for enhancing maritime domain awareness and force protection capabilities while minimizing risk to personnel. The pressing need for efficient and cost-effective data gathering for oceanographic and hydrographic studies in the commercial sector further stimulates market adoption. Significant opportunities are emerging from the ongoing research and development in renewable energy, particularly in the offshore wind sector, where USVs are ideal for site surveys, construction support, and maintenance operations. The evolution towards fully autonomous commercial vessels for cargo transport presents a long-term transformative opportunity. However, the market faces considerable restraints, including the high initial investment required for advanced USV systems and their sophisticated sensor suites. Regulatory hurdles concerning the operation of unmanned vessels in busy sea lanes and international waters pose a significant challenge to widespread deployment. Additionally, concerns regarding cybersecurity vulnerabilities and the potential for jamming or hijacking of these systems necessitate continuous investment in secure technologies.

Concentration Insights

The competitive concentration within the Unmanned Surface Vehicle market reveals a landscape with a mix of large defense conglomerates and agile, specialized technology firms. North America, particularly the United States, demonstrates a high concentration of leading market players such as Teledyne Technologies, Textron Systems, and L3Harris Technologies, largely due to substantial defense funding and extensive naval research programs. Europe also hosts several prominent companies, including ASV Global and SeaRobotics Corporation, which have strong footholds in both defense and commercial applications. The market is witnessing a trend of consolidation, with larger entities acquiring smaller innovators to gain access to proprietary technologies and expand their product portfolios. Despite this, there remains significant space for niche players focusing on specific applications like environmental monitoring or shallow-water surveys, indicating a market that, while concentrated among top players, still offers opportunities for specialized entrants.

Type Insights

Unmanned Surface Vehicles are broadly categorized based on their propulsion and design, which directly influence their operational capabilities and application suitability. The primary segmentation includes fully autonomous USVs and remotely operated USVs. Fully autonomous vessels operate with a high degree of independence, using pre-programmed missions and onboard AI to make real-time decisions, making them ideal for long-endurance missions like oceanographic mapping or extended surveillance. Remotely operated USVs are controlled by a human operator from a shore station or mother ship, offering greater flexibility for complex or unpredictable tasks such as explosive ordnance disposal or intricate inspection work. Another key differentiation is based on hull design, including catamarans and monohulls, each offering distinct stability and payload advantages. Furthermore, USVs are classified by size, ranging from small portable systems for inland waters to large, robust platforms capable of operating in high-sea states for offshore and defense purposes.

Application Insights

The application spectrum for Unmanned Surface Vehicles is vast and continually expanding, spanning defense, commercial, and scientific sectors. In defense and security, USVs are indispensable for intelligence, surveillance, and reconnaissance (ISR), naval mine detection and neutralization, and anti-submarine warfare training. They provide a force multiplier effect, allowing navies to project presence and gather intelligence without endangering crewed vessels. Commercially, the offshore oil and gas industry leverages USVs for pipeline inspection, rig support, and seismic surveying, significantly reducing operational costs and human exposure to hazardous environments. In the realm of hydrography and oceanography, these vehicles are deployed for precise seabed mapping, water column sampling, and environmental monitoring, providing critical data for research and coastal management. Emerging applications include their use in search and rescue operations, maritime law enforcement, and as platforms for testing and developing technologies for the future autonomous shipping industry.

Regional Insights

Geographically, the adoption and development of Unmanned Surface Vehicles are not uniform, with certain regions exhibiting more advanced markets. North America holds a prominent position, driven by robust defense expenditure, particularly in the United States, where agencies like the Navy invest heavily in unmanned maritime systems for strategic advantage. The presence of major technology firms and a strong ecosystem for research and development further cement its leadership. Europe follows closely, with countries such as the United Kingdom, Norway, and France actively developing and deploying USVs for both naval applications and commercial ventures in the North Sea's energy sector. The Asia-Pacific region is anticipated to be a high-growth market, fueled by increasing naval modernization programs in countries like China, India, and South Korea, alongside growing investments in offshore infrastructure development. Other regions, including the Middle East, are also beginning to explore USV applications for maritime security and oil and gas operations.

Company Insights

The Unmanned Surface Vehicle market is served by a diverse array of companies, from global defense giants to specialized marine technology innovators. Leading players such as Lockheed Martin Corporation and Elbit Systems Ltd. leverage their extensive defense portfolios to develop sophisticated USVs integrated with advanced command and control systems. Pure-play maritime technology companies like Teledyne Marine and ASV Global (now part of L3Harris) are renowned for their focus on robust and reliable platforms for scientific and commercial applications. Textron Systems is another significant contender, offering multi-mission USVs like the Common Unmanned Surface Vessel (CUSV). These companies compete on factors including technological innovation, platform reliability, payload integration capabilities, and successful track records in completing complex missions. The competitive strategy often involves continuous product development, strategic acquisitions, and forming partnerships with sensor manufacturers and software developers to offer comprehensive solutions.

Recent Developments

The Unmanned Surface Vehicle market is witnessing a flurry of recent developments that highlight its innovative and fast-paced nature. A prominent trend is the successful demonstration of USVs operating in collaborative swarms or alongside other unmanned systems like UAVs and UUVs to perform coordinated missions, enhancing situational awareness and operational effectiveness. There have been significant announcements regarding the development of larger USVs designed for extended range and endurance, capable of transoceanic journeys, which opens new possibilities for global maritime operations. Companies are increasingly focusing on hydrogen fuel cell and hybrid propulsion systems to increase mission endurance and reduce the environmental footprint of unmanned operations. Furthermore, several navies have recently issued contracts for the procurement of new classes of USVs specifically for mine countermeasure missions, signaling a shift towards replacing traditional crewed vessels with unmanned solutions. Advancements in satellite communication technology are also enabling beyond-line-of-sight operations, vastly expanding the operational envelope for these vehicles.

Report Segmentation

This comprehensive market report on Unmanned Surface Vehicles provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is meticulously designed to cater to the strategic needs of investors, business planners, and technology developers. The report dissects the market by type, distinguishing between autonomous and remotely operated vehicles, and further by hull type such as catamaran, monohull, and trimaran. It provides an in-depth application analysis, covering defense, commercial, and scientific research sectors, with sub-segments like hydrography, oceanography, and security. A crucial component is the regional segmentation, which offers insights into market dynamics and growth potential across North America, Europe, Asia-Pacific, and the Rest of the World. Furthermore, the report includes a dedicated competitive landscape section, profiling key players, their market shares, product offerings, and recent strategic initiatives, providing a clear view of the market's structure and future direction.

FAQs

What is an Unmanned Surface Vehicle (USV)? An Unmanned Surface Vehicle (USV) is a boat or ship that operates on the water's surface without a crew. It can be controlled remotely by an operator or navigate autonomously using pre-programmed instructions and onboard sensors to perform various tasks.

What are the main applications of USVs? The main applications include defense and security missions like surveillance and mine countermeasures, commercial operations such as offshore oil and gas surveying, and scientific research including oceanographic data collection and environmental monitoring.

How are USVs controlled? USVs are controlled either via remote control by a human operator using a radio or satellite link or autonomously through onboard computers that execute pre-defined missions and can make real-time decisions based on sensor input.

What are the benefits of using USVs? Key benefits include enhanced safety by removing personnel from dangerous environments, increased operational efficiency and endurance, cost reduction compared to crewed vessels, and access to areas that are difficult or hazardous for humans.

Who are the leading companies in the USV market? Leading companies include defense contractors like Lockheed Martin and Textron Systems, as well as specialized technology firms such as Teledyne Marine, L3Harris Technologies, and Elbit Systems Ltd.

What is the future of the USV market? The future is oriented towards greater autonomy through AI, expansion into new applications like autonomous shipping, development of larger and more capable vessels for long-endurance missions, and increased integration with other unmanned systems for collaborative operations.

Citius Research has developed a research report titled “Unmanned Surface Vehicle (USV) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Unmanned Surface Vehicle (USV) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Unmanned Surface Vehicle (USV) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Unmanned Surface Vehicle (USV) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Unmanned Surface Vehicle (USV) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Unmanned Surface Vehicle (USV) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Unmanned Surface Vehicle (USV) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Unmanned Surface Vehicle (USV) Market
• Cost and Gross Margin Analysis of Unmanned Surface Vehicle (USV) Market
• Unmanned Surface Vehicle (USV) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Unmanned Surface Vehicle (USV) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Unmanned Surface Vehicle (USV) Market Key Stakeholders

Below are the key stakeholders for the Unmanned Surface Vehicle (USV) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Unmanned Surface Vehicle (USV) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Unmanned Surface Vehicle (USV) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Unmanned Surface Vehicle (USV) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Unmanned Surface Vehicle (USV) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Unmanned Surface Vehicle (USV) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Unmanned Surface Vehicle (USV) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Unmanned Surface Vehicle (USV) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Unmanned Surface Vehicle (USV) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Unmanned Surface Vehicle (USV) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Unmanned Surface Vehicle (USV) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Unmanned Surface Vehicle (USV) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports