Zero Emission Vehicle Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187300
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Zero Emission Vehicle Market size was estimated at USD 280 billion in 2023 and is projected to reach USD 950 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2024-2030).

Zero Emission Vehicle Market

(Market Size)
$280 billion
$950 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.50%
2023 Market Size USD 280 billion
2030 Market Size USD 950 billion
Key Players Tesla, BYD, Volkswagen, NIO, General Motors

Market Summary

The global zero emission vehicle market represents a transformative segment within the automotive and transportation industry, fundamentally shifting away from traditional internal combustion engines. This market encompasses vehicles that produce no tailpipe emissions, primarily comprising battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs). The core objective of this market is to address environmental concerns and reduce the carbon footprint of personal and commercial transportation. Growth is propelled by a global consensus on climate change, leading to supportive governmental policies, subsidies, and stringent emission regulations across major economies. The industry is characterized by rapid technological advancements in battery technology, charging infrastructure development, and increasing consumer acceptance. Major automotive manufacturers are heavily investing in research and development to expand their zero emission vehicle portfolios, signaling a long-term commitment to an electric future. The competitive landscape is dynamic, featuring both established automotive giants and new entrants solely focused on electric mobility.

Key Highlights

The zero emission vehicle market is distinguished by several pivotal developments. A key highlight is the unprecedented level of investment flowing into battery production gigafactories, aimed at reducing costs and overcoming supply chain constraints for critical raw materials like lithium and cobalt. Another significant trend is the expansion of vehicle options beyond passenger cars into commercial vehicles, including buses, trucks, and delivery vans, broadening the market's application scope. The proliferation of fast-charging networks and innovations in wireless and ultra-fast charging technology are critical infrastructure developments enhancing consumer convenience. Strategic partnerships between automakers, technology firms, and energy companies are becoming commonplace to share risks and accelerate innovation. Furthermore, advancements in autonomous driving technology are increasingly being integrated with electric vehicle platforms, pointing towards a future of connected, autonomous, and zero emission mobility solutions.

Drivers, Opportunities & Restraints

The market's expansion is primarily driven by stringent government regulations aimed at curbing greenhouse gas emissions. Many countries and regions have announced bans on the sale of new internal combustion engine vehicles in the coming decades, creating a powerful regulatory push. Growing environmental consciousness among consumers and the declining total cost of ownership for electric vehicles compared to traditional cars further stimulate demand. Significant opportunities exist in the continued advancement of battery technology, promising longer ranges and shorter charging times, which directly address consumer range anxiety. The development of hydrogen infrastructure presents a parallel opportunity for fuel cell electric vehicles, particularly in the heavy-duty transport sector. However, the market faces considerable restraints, including the high initial purchase cost of vehicles, the still-inadequate public charging infrastructure in many regions, and concerns over the ethical sourcing of battery materials and the environmental impact of battery disposal and recycling.

Concentration Insights

The competitive concentration within the zero emission vehicle market is evolving from a niche segment dominated by a few specialists to a highly contested space involving nearly all global automakers. The market features a mix of pure-play electric vehicle manufacturers like Tesla and NIO and traditional automotive giants such as Volkswagen Group, General Motors, and Toyota who are transitioning their fleets. This concentration is leading to intensified competition on factors including price, vehicle range, charging speed, and technological features. Strategic alliances are common, with companies collaborating on platform development, battery technology, and charging infrastructure to spread costs and accelerate time to market. The landscape is also seeing increased participation from technology companies and suppliers focused on specific components like batteries, semiconductors, and autonomous driving systems, making the ecosystem diverse and interconnected.

Type Insights

The zero emission vehicle market is segmented by type, primarily into Battery Electric Vehicles (BEVs) and Fuel Cell Electric Vehicles (FCEVs). BEVs are currently the dominant segment, powered entirely by rechargeable battery packs. They have gained widespread adoption due to advancements in lithium-ion technology, which has significantly improved energy density and reduced costs. The BEV segment encompasses a wide range of products from compact city cars to premium sedans and SUVs. In contrast, FCEVs use hydrogen gas stored in a tank to power an electric motor, with water vapor being the only emission. While FCEVs offer advantages like fast refueling and long range, their market penetration is limited by the high cost of hydrogen production and a sparse refueling infrastructure. This segment is currently more focused on commercial vehicles and specific regional markets where hydrogen support is stronger.

Application Insights

Zero emission vehicles are finding diverse applications across the transportation sector. The passenger cars segment represents the largest application, driven by consumer demand and government incentives for private buyers. This includes sedans, hatchbacks, and sports utility vehicles designed for personal and family use. The commercial vehicle application is rapidly emerging as a significant growth area. This includes electric buses for public transit, which are being adopted by municipalities worldwide to reduce urban pollution, and light commercial vehicles for last-mile delivery services, a sector booming due to e-commerce. Furthermore, the development of zero emission trucks for medium and heavy-duty freight transport is underway, representing a critical frontier for decarbonizing the logistics and supply chain industry. Each application presents unique challenges and requirements for vehicle design, range, and charging solutions.

Regional Insights

The adoption and development of zero emission vehicles vary significantly by region, influenced by local policies, infrastructure, and consumer preferences. The Asia-Pacific region is a dominant force, led by China, which is the world's largest market for electric vehicles due to aggressive government mandates and substantial subsidies. Europe represents another powerhouse, with the European Union's strict CO2 emission standards pushing automakers to accelerate their electric offerings. Countries like Norway have achieved remarkable market penetration through strong financial incentives. North America, particularly the United States, is a major market characterized by strong demand for electric SUVs and pickup trucks, with federal and state-level policies playing a crucial role. Other regions, including Latin America and the Middle East & Africa, are in earlier stages of adoption, with growth currently focused on public transportation and two-wheeled electric vehicles, though potential for expansion remains high.

Company Insights

The competitive landscape features a dynamic mix of pioneering startups and transforming legacy automakers. Tesla remains a prominent and influential player, known for its technology leadership, extensive Supercharger network, and strong brand loyalty. Established automotive leaders are aggressively entering the fray; Volkswagen Group is executing a massive electrification strategy under its ID series, while General Motors has committed to an all-electric future. Companies like BMW and Mercedes-Benz are leveraging their premium brand status to launch high-end electric models. From Asia, BYD has a strong presence not only in passenger cars but also in electric buses, and Hyundai-Kia is recognized for its advanced electric and fuel cell technologies. New entrants such as Rivian and Lucid Motors are focusing on specific niches like electric adventure vehicles and luxury sedans, respectively, adding to the competitive intensity. This diverse set of players ensures continuous innovation and model proliferation.

Recent Developments

The zero emission vehicle market is witnessing a flurry of recent developments that underscore its rapid evolution. Automakers continue to unveil ambitious plans for new model launches across all vehicle segments, including previously underserved categories like electric pickup trucks and performance vehicles. There has been a significant increase in announcements regarding investments in new battery manufacturing facilities across North America and Europe, aimed at localizing supply chains and reducing dependency on specific regions. Technological breakthroughs are frequently reported, particularly in solid-state battery development which promises greater energy density and safety. Furthermore, collaborations between energy companies and automakers to deploy ultra-fast charging corridors are accelerating. Recent policy developments in major markets, including the United States' Inflation Reduction Act, are also reshaping the competitive environment by introducing new sourcing requirements for incentives, influencing manufacturing and supply chain strategies.

Report Segmentation

This comprehensive market research report on the zero emission vehicle industry provides a detailed analysis segmented to offer granular insights. The report is structured by type, delving into the dynamics, growth patterns, and technological trends within the Battery Electric Vehicle (BEV) and Fuel Cell Electric Vehicle (FCEV) segments. It is further segmented by application, providing dedicated analysis for passenger cars and the various segments of commercial vehicles, including buses and trucks. The report offers a thorough regional analysis, covering key geographies such as North America, Europe, Asia-Pacific, and the Rest of the World, highlighting regional policies, market trends, and growth potential. Additionally, the report includes a competitive analysis section, profiling major players, their market strategies, product portfolios, and recent developments. This multi-dimensional segmentation allows stakeholders to understand specific niches and opportunities within the broader zero emission vehicle ecosystem.

FAQs

What is a zero emission vehicle? A zero emission vehicle (ZEV) is a vehicle that emits no exhaust gases from its onboard source of power. This includes battery electric vehicles, which are powered solely by electricity stored in batteries, and fuel cell electric vehicles, which generate electricity using hydrogen fuel.

What are the benefits of zero emission vehicles? The primary benefits include significantly reduced greenhouse gas emissions, especially when charged with renewable energy, lower operating costs due to cheaper electricity versus gasoline, quieter operation, and reduced maintenance requirements as they have fewer moving parts than internal combustion engines.

How long do electric car batteries last? Most manufacturers offer warranties on electric vehicle batteries for around eight years or a specific mileage. However, current lithium-ion batteries are designed to last much longer, often between 10 to 20 years, with gradual capacity degradation over time.

What is the difference between BEV and PHEV? A Battery Electric Vehicle (BEV) operates exclusively on electricity stored in its battery and must be plugged in to recharge. A Plug-in Hybrid Electric Vehicle (PHEV) has both an electric motor and an internal combustion engine; it can run on electricity for a limited range before switching to gasoline.

How does charging an electric vehicle work? Electric vehicles are charged by plugging into a dedicated charging unit or a standard household outlet. Charging speeds vary from slow (Level 1, using a standard outlet) to fast (Level 2, using a dedicated charger) to rapid (DC Fast Charging), which can charge a battery to 80% in approximately 30 minutes.

Are there government incentives for buying ZEVs? Many governments around the world offer incentives to encourage the adoption of zero emission vehicles. These can include tax credits, rebates, grants, reduced registration fees, and access to high-occupancy vehicle (HOV) lanes. The availability and value of incentives vary significantly by country and region.

Citius Research has developed a research report titled “Zero Emission Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Zero Emission Vehicle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Zero Emission Vehicle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Zero Emission Vehicle Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Zero Emission Vehicle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Zero Emission Vehicle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Zero Emission Vehicle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Zero Emission Vehicle Market
• Cost and Gross Margin Analysis of Zero Emission Vehicle Market
• Zero Emission Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Zero Emission Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Zero Emission Vehicle Market Key Stakeholders

Below are the key stakeholders for the Zero Emission Vehicle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Zero Emission Vehicle Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Zero Emission Vehicle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Zero Emission Vehicle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Zero Emission Vehicle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Zero Emission Vehicle Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Zero Emission Vehicle Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Zero Emission Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Zero Emission Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Zero Emission Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Zero Emission Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Zero Emission Vehicle Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Zero Emission Vehicle Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Zero Emission Vehicle Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Zero Emission Vehicle Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Zero Emission Vehicle Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Zero Emission Vehicle Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Zero Emission Vehicle Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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