Yacht Rental Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187299
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Yacht Rental Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Yacht Rental Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Sunsail, Moorings, Dream Yacht Charter, Northrop & Johnson, Fraser Yachts

Market Summary

The yacht rental market represents a dynamic segment within the maritime leisure and tourism industry, catering to a clientele seeking luxury experiences, private events, and customized nautical adventures. This market facilitates temporary access to a diverse fleet, ranging from small sailing boats to mega yachts, through various charter models including bareboat, crewed, and captained services. The core of the industry revolves around brokerage platforms, charter companies, and peer-to-peer marketplaces that connect vessel owners with potential renters. Operational dynamics are heavily influenced by seasonal patterns, with peak demand coinciding with favorable weather conditions in popular cruising destinations. The market ecosystem includes not only the charter services but also a supporting network of marinas, maintenance providers, insurance firms, and concierge services that ensure a seamless customer experience. Technological integration, particularly through online booking platforms and mobile applications, has significantly streamlined the reservation process and expanded market reach. The competitive landscape is characterized by a mix of established charter companies and innovative digital platforms disrupting traditional brokerage models.

Key Highlights

A pivotal highlight of the yacht rental market is the pronounced shift towards digitalization and platform-based business models. Companies like Boatsetter, Sailo, and Zizoo have emerged as significant players, leveraging technology to aggregate available inventory and offer user-friendly booking interfaces. Another critical trend is the growing consumer preference for experiential travel, where the journey itself is the destination, fueling demand for unique and personalized yacht charters. Sustainability is also becoming a key differentiator, with an increasing number of operators incorporating eco-friendly yachts equipped with hybrid propulsion systems and promoting responsible tourism practices. The market demonstrates remarkable resilience and adaptability, having rebounded strongly from global disruptions by capitalizing on the desire for secluded and safe vacation options. Furthermore, the expansion of offerings beyond mere vessel rental to include curated experiences?such as gourmet catering, water sports packages, and bespoke itineraries?adds significant value and enhances profit margins for service providers.

Drivers, Opportunities & Restraints

Market growth is primarily driven by rising disposable incomes, particularly among high-net-worth individuals and families, and an increasing appetite for luxury and personalized travel experiences. The expansion of tourism infrastructure in emerging coastal destinations further propels demand. A significant opportunity lies in the untapped potential of emerging markets across Asia-Pacific and the Middle East, where growing maritime tourism is creating new hotspots. The integration of advanced technologies like artificial intelligence for personalized itinerary planning and blockchain for secure contract management presents another substantial avenue for innovation and efficiency. However, the market faces considerable restraints, including the high capital investment required for fleet acquisition and maintenance, which creates significant barriers to entry. Operational challenges are compounded by stringent regulatory frameworks governing maritime safety, environmental compliance, and crew certifications, which vary considerably across different regions. Furthermore, the industry's inherent susceptibility to seasonal fluctuations and adverse weather conditions can lead to revenue instability.

Concentration Insights

The global yacht rental market exhibits a high degree of concentration in terms of both service providers and popular geographic locations. A select group of leading companies, including Northrop & Johnson, Fraser Yachts, and Burgess, dominate the high-end and superyacht charter segments, leveraging their extensive networks and longstanding industry reputations. Geographically, demand is heavily concentrated in the Mediterranean Sea, particularly along the French and Italian Rivieras, and the Caribbean Sea, which are perennial favorites for summer and winter charters, respectively. These regions boast well-established maritime infrastructure, favorable climatic conditions, and a high density of luxury services. In contrast, other regions like Southeast Asia and the South Pacific are emerging concentrations, showing rapid growth but from a smaller base. The market concentration is also evident in customer demographics, with services predominantly tailored to affluent individuals, corporate clients for events and incentives, and a growing segment of experience-seeking millennials.

Type Insights

The market is segmented by yacht type, with each category catering to distinct customer preferences and use cases. Sailing yachts appeal to purists and those seeking a more authentic, wind-powered experience, often chosen for their traditional charm and relatively lower operational costs. Motor yachts represent a large segment, prized for their speed, stability, and spaciousness, making them ideal for island hopping and entertaining larger groups. Catamarans have gained substantial popularity due to their superior stability, shallow draft allowing access to secluded bays, and expansive deck space, making them a top choice for families and groups. The superyacht and megayacht segment, while niche, represents the pinnacle of luxury, offering unparalleled amenities such as helipads, cinemas, and submarines. Additionally, a growing niche includes classic and retro-style yachts for clients seeking a vintage aesthetic, and explorer yachts designed for adventurous voyages to remote destinations.

Application Insights

Yacht rental applications are diverse, spanning leisure, corporate, and special events. Leisure and vacation charters constitute the largest application segment, where individuals or groups rent a yacht for a holiday, ranging from a single day to several weeks. This includes activities like cruising, swimming, snorkeling, and sunbathing. Corporate charters form another significant application, used for hosting client events, executive meetings, team-building activities, and product launches, leveraging the exclusivity and impressive backdrop of a yacht. The special events segment includes weddings, birthday celebrations, anniversaries, and other private parties, where the yacht serves as a unique and memorable venue. Furthermore, there is a application for filming and photo shoots, where production companies charter yachts as locations. A growing trend is the use of yachts for wellness retreats and yoga cruises, combining travel with health-focused activities.

Regional Insights

Regionally, Europe stands as the historical epicenter of the yacht rental market, with the Mediterranean coastlines of France, Italy, Spain, Greece, and Croatia representing the most mature and densely serviced areas. This region benefits from a long charter season, a vast fleet, and a deeply ingrained yachting culture. North America, particularly Florida and the Caribbean, is another dominant region, with a strong market centered around destinations like The Bahamas, the Virgin Islands, and Antigua. The Asia-Pacific region is identified as the fastest-growing market, with emerging hotspots in Thailand, Indonesia, Malaysia, and Australia, driven by growing tourism and investments in marina infrastructure. The Middle East, specifically the UAE with Dubai and Abu Dhabi, has also developed a robust market centered around luxury tourism and high-profile events. Each region presents unique characteristics based on local regulations, cruising conditions, and target clientele.

Company Insights

The competitive landscape features a blend of traditional full-service brokers and modern digital platforms. Established leaders like Camper & Nicholsons, Edmiston, and IYC possess decades of experience, extensive global networks, and specialize in the large yacht and superyacht segments, offering bespoke brokerage and management services. In contrast, technology-driven companies such as Boatsetter and GetMyBoat have disrupted the market by creating peer-to-peer platforms that connect boat owners directly with renters, making yacht charters more accessible and often more affordable. Major charter companies like Sunsail and The Moorings offer flotilla vacations and operate large fleets of standardized, well-maintained vessels, primarily catamarans and sailboats, often through franchise models. Other notable players include YachtCharterFleet, a leading online platform for comparing and booking superyachts, and Dream Yacht Charter, which has a significant global presence with bases in multiple continents.

Recent Developments

The yacht rental industry has witnessed several pivotal recent developments shaped by technological innovation and changing consumer behavior. A major trend is the accelerated adoption of contactless and digital services, from virtual yacht tours to online check-in and digital concierge services, enhancing safety and convenience. There is a marked increase in strategic partnerships between charter companies and luxury brands, such as high-end fashion labels or gourmet food providers, to create exclusive packaged experiences. Sustainability initiatives have moved to the forefront, with several leading operators investing in green technologies, including electric and hybrid propulsion systems, and adopting eco-certifications to appeal to environmentally conscious consumers. The market has also seen consolidation activities, with larger entities acquiring smaller niche operators to expand their geographic footprint and service offerings. Furthermore, there is a growing emphasis on data analytics to understand customer preferences better and offer hyper-personalized charter recommendations and itineraries.

Report Segmentation

This comprehensive market report provides a detailed segmentation analysis to offer granular insights into the yacht rental industry. The segmentation is structured along several key dimensions to facilitate a thorough understanding of market dynamics. The report breaks down the market by yacht type, categorizing the fleet into segments such as sailing yachts, motor yachts, catamarans, and super yachts. It further segments the market by contract type, analyzing the distinct characteristics of bareboat, crewed, and captained charters. The application segmentation examines the end-use purposes, including leisure, corporate events, and special occasions. A significant portion of the report is dedicated to regional segmentation, providing in-depth analysis across North America, Europe, Asia-Pacific, and the rest of the world. Additionally, the report includes a segmentation based on the length of the charter, distinguishing between daily, weekly, and extended charters. This multi-faceted segmentation allows stakeholders to identify specific growth pockets and tailor their strategies accordingly.

FAQs

What are the different types of yacht charters available? The primary types are bareboat, crewed, and captained charters. A bareboat charter grants the renter full command of the vessel, requiring proven sailing credentials. A crewed charter includes a full professional crew, such as a captain, chef, and deckhands, to manage all aspects of the voyage. A captained charter provides a licensed captain to operate the boat while the guests relax, often chosen for larger motor yachts.

What is typically included in the cost of a yacht rental? The base charter fee typically covers the use of the yacht and its standard equipment. For crewed charters, it often includes the crew's wages and the yacht's insurance. Additional costs, known as Advanced Provisioning Allowance (APA), usually cover expenses like fuel, dockage fees, food, beverages, and communication costs, which are managed by the captain and accounted for at the end of the charter.

What factors influence the price of renting a yacht? The price is influenced by the yacht's type, size, age, and level of luxury. The charter duration, season (high vs. low), and destination significantly impact cost. The inclusion of a crew and their expertise, as well as the specific amenities requested (e.g., a jet ski or a scuba diving instructor), are also major pricing factors.

What are the most popular destinations for yacht rentals? The Mediterranean, particularly the coasts of France, Italy, Croatia, and Greece, is perennially popular during the summer months. The Caribbean, including The Bahamas, the British Virgin Islands, and St. Martin, is a top destination during the winter. Emerging popular destinations include Thailand and its islands, Croatia's Dalmatian Coast, and the Seychelles.

What should I consider when choosing a yacht for charter? Key considerations include the number of guests and required cabins, the desired type of experience (e.g., relaxing, adventurous, party-oriented), the budget, and the preferred destination and itinerary. It is also crucial to consider the type of charter (bareboat vs. crewed) based on your nautical experience and whether you seek a full-service luxury experience.

How far in advance should I book a yacht charter? For peak season in popular destinations like the Mediterranean or Caribbean, it is highly advisable to book six months to a year in advance, especially for specific yacht models or large groups. For smaller vessels or during the shoulder season, a lead time of a few months may be sufficient. Last-minute bookings can sometimes yield availability but offer limited choice.

Citius Research has developed a research report titled “Yacht Rental Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Yacht Rental Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Yacht Rental Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Yacht Rental Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Yacht Rental Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Yacht Rental Market
• Research Methodology
• Executive Summary
• Market Dynamics of Yacht Rental Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Yacht Rental Market
• Cost and Gross Margin Analysis of Yacht Rental Market
• Yacht Rental Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Yacht Rental Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Yacht Rental Market Key Stakeholders

Below are the key stakeholders for the Yacht Rental Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Yacht Rental Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Yacht Rental Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Yacht Rental Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Yacht Rental Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Yacht Rental Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Yacht Rental Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Yacht Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Yacht Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Yacht Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Yacht Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Yacht Rental Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Yacht Rental Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Yacht Rental Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Yacht Rental Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Yacht Rental Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Yacht Rental Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Yacht Rental Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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