Thin Wall Glass Container Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210841
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Thin Wall Glass Container Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Thin Wall Glass Container Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Owens-Illinois, Ardagh Group, Verallia, Gerresheimer, Vetropack

Market Summary

The thin wall glass container market represents a specialized segment within the global packaging industry, characterized by the production of lightweight yet durable glass containers. These containers are engineered with reduced glass thickness, offering significant weight savings while maintaining the inherent benefits of glass packaging, such as premium aesthetic appeal, impermeability, and 100% recyclability. The market caters to a diverse range of end-use sectors, including food and beverage, pharmaceuticals, and cosmetics, where product preservation and brand image are paramount. The industry is driven by continuous technological advancements in glass manufacturing, enabling the production of stronger, lighter containers that meet stringent performance and sustainability criteria. Key market players are consistently investing in research and development to enhance production efficiency and expand their product portfolios to meet evolving consumer preferences for sustainable and high-quality packaging solutions. The competitive landscape is defined by the presence of established glass manufacturers who leverage their global production capabilities and extensive distribution networks to serve a multinational client base.

Key Highlights

A primary highlight of the thin wall glass container market is the unwavering focus on sustainability and the circular economy. Glass is infinitely recyclable without loss of quality, positioning thin wall containers as an environmentally responsible choice for brands aiming to reduce their carbon footprint and appeal to eco-conscious consumers. Another significant highlight is the superior product protection offered by glass, which is inert and does not interact with the contents, ensuring the purity, taste, and integrity of food, beverages, and pharmaceuticals. The market is also distinguished by innovations in design and decoration, allowing for high-quality printing, embossing, and custom shapes that enhance shelf appeal and brand differentiation. Furthermore, the development of lightweighting technologies is a critical achievement, reducing material usage and transportation costs while maintaining container strength and durability. This combination of environmental credentials, product safety, and aesthetic versatility makes thin wall glass containers a highly valued packaging format across multiple industries.

Drivers, Opportunities & Restraints

The growth of the thin wall glass container market is propelled by several key drivers. A major driver is the increasing consumer demand for sustainable packaging materials, pushing brands to adopt recyclable options like glass. Stringent government regulations aimed at reducing plastic waste further accelerate this shift. The premium perception of glass packaging, especially in the food, beverage, and cosmetics industries, also drives adoption as companies use it to enhance brand value and product positioning. Significant opportunities exist in the expansion into emerging economies where rising disposable incomes are increasing the consumption of packaged goods. Innovation in lightweighting and strength enhancement presents opportunities for market players to offer even more efficient and cost-effective solutions. However, the market faces notable restraints. The primary restraint is competition from alternative packaging materials like plastic and metal, which can be lighter and less fragile, though often less sustainable. The high energy consumption and capital intensity associated with glass manufacturing also pose challenges, potentially limiting new market entrants and impacting production costs.

Concentration Insights

The thin wall glass container market exhibits a moderately concentrated landscape, dominated by a handful of large, multinational corporations with extensive global reach. These leading players, such as Owens-Illinois, Ardagh Group, and Verallia, command significant market share due to their vast production capacities, advanced technological capabilities, and established relationships with major global brands. Their operations are highly integrated, spanning from raw material processing to the manufacture of finished containers. Alongside these giants, several regional players hold strong positions in their local markets, often competing on the basis of specialized products, customer service, and logistical advantages. The market concentration is further influenced by high barriers to entry, including the substantial capital investment required for setting up manufacturing facilities and the need for continuous technological innovation. This structure leads to a competitive environment where scale, innovation, and sustainability initiatives are critical for maintaining and growing market presence.

Type Insights

The thin wall glass container market is segmented by type based on color and manufacturing process. The primary color segments are flint (clear), amber, and green glass. Flint glass is highly prevalent, especially in applications where product visibility is crucial, such as for sauces, beverages, and premium cosmetics, as it offers a pristine and high-quality appearance. Amber glass is predominantly used in the pharmaceutical industry and for certain beverages like beer, as it provides excellent protection against ultraviolet light, preserving the integrity of light-sensitive contents. Green glass is commonly associated with wine bottles and some mineral waters, leveraging tradition and specific protective qualities. From a manufacturing perspective, containers are produced using either the blow-and-blow or press-and-blow process, with the choice depending on the desired container shape, neck finish, and required strength characteristics. Each type caters to specific functional and marketing needs of different end-use industries.

Application Insights

Thin wall glass containers find widespread application across several key industries, each with distinct requirements. The food and beverage sector is the largest application segment, utilizing these containers for a vast array of products including alcoholic beverages like beer and spirits, non-alcoholic drinks, sauces, dressings, and baby food. The inherent inertness of glass ensures no transfer of flavors or chemicals, making it ideal for preserving taste and quality. The pharmaceutical industry is another critical application area, relying on amber glass vials, ampoules, and bottles to protect sensitive medications from light and moisture, thereby ensuring drug efficacy and patient safety. The cosmetics and personal care industry employs thin wall glass for perfumes, lotions, and serums, where the premium feel, aesthetic appeal, and ability to protect formulations from degradation are highly valued. Each application demands specific characteristics in terms of clarity, color, strength, and design from the glass containers.

Regional Insights

The demand for thin wall glass containers demonstrates distinct regional variations influenced by economic development, consumer preferences, and industrial activity. Europe holds a significant share of the global market, driven by strong environmental regulations favoring recyclable materials, a mature food and beverage industry, and the presence of major manufacturers. North America is another prominent market, characterized by high demand from the craft beer, spirits, and premium food sectors, alongside a growing emphasis on sustainable packaging solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, expanding middle-class populations, increasing consumption of packaged goods, and the growth of domestic pharmaceutical and cosmetics industries. Latin America and the Middle East and Africa present emerging opportunities, with growth linked to economic development and the modernization of retail and manufacturing sectors. Each region presents a unique set of market dynamics and growth drivers for industry participants.

Company Insights

The competitive landscape of the thin wall glass container market features several globally recognized leaders. Owens-Illinois is a foremost player, known for its extensive portfolio and innovation in lightweight glass packaging for food, beer, wine, spirits, and pharmaceuticals. Ardagh Group operates a massive glass packaging division, serving a global clientele with a focus on sustainability and design excellence across beverage and food end markets. Verallia, another European giant, specializes in glass packaging for food and beverages, with a strong emphasis on circular economy principles and lightweight solutions. Vitro Packaging provides significant capacity in the North American market. Other notable companies include BA Glass, Wiegand-Glas, and Allied Glass Containers Ltd., each contributing to the market with specialized products and regional strengths. These companies compete intensely on factors such as product innovation, manufacturing efficiency, sustainability initiatives, and strategic partnerships with major brand owners.

Recent Developments

The thin wall glass container market is dynamic, with recent developments focused on sustainability, capacity expansion, and technological innovation. A prominent trend is the increased investment in furnace technology and production lines to enhance energy efficiency and increase output of lightweight containers. Major players are actively pursuing acquisitions and strategic partnerships to strengthen their geographic footprint and service capabilities. There is a significant industry-wide push towards using higher percentages of recycled glass cullet in production, reducing the carbon footprint of manufacturing processes. Innovation in decoration and labeling techniques, such as digital printing directly onto glass, is gaining traction, allowing for greater customization and shorter run lengths for brands. Furthermore, companies are increasingly launching sustainability reports and committing to ambitious targets for reducing emissions and increasing recyclability, responding to investor and consumer pressure for environmentally responsible operations.

Report Segmentation

This comprehensive market research report on the thin wall glass container market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation includes a thorough breakdown by type, categorizing the market into flint, amber, and green glass containers to analyze demand trends for each variant. The application segmentation delivers insights into key end-use sectors such as food and beverage, pharmaceuticals, and cosmetics and personal care, detailing the specific requirements and growth patterns within each vertical. Furthermore, the report offers a extensive geographical segmentation, covering key regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with analysis of country-level markets within these regions. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities, understand competitive dynamics in specific segments, and formulate targeted strategies based on application-specific and regional market intelligence.

FAQs

What are the advantages of using thin wall glass containers?

Thin wall glass containers offer numerous advantages, including significant weight reduction which lowers transportation costs and carbon emissions. They provide excellent product protection as glass is impermeable, inert, and preserves taste and freshness. Their premium aesthetic enhances brand image, and they are 100% and infinitely recyclable, supporting sustainability goals.

Which industries use thin wall glass packaging?

The primary industries utilizing thin wall glass packaging are the food and beverage industry for products like drinks, sauces, and baby food; the pharmaceutical industry for vials and bottles to protect medications; and the cosmetics and personal care industry for perfumes, creams, and serums where premium presentation is key.

How are thin wall glass containers made?

Thin wall glass containers are manufactured using a precision molding process, typically the blow-and-blow or press-and-blow method. Molten glass is fed into forming machines where it is shaped in molds under controlled pressure to create containers with uniform, thin walls while maintaining structural integrity.

Are thin wall glass containers recyclable?

Yes, thin wall glass containers are completely recyclable. Glass can be recycled endlessly without any loss in purity or quality. The recycled glass, known as cullet, is a valuable raw material used in the production of new glass containers, significantly reducing energy consumption and raw material usage.

What is the difference between flint, amber, and green glass?

Flint glass is clear and offers high product visibility. Amber glass provides protection against ultraviolet light, making it ideal for light-sensitive contents like beer and pharmaceuticals. Green glass also offers some UV protection and is traditionally used for wine bottles. The color is achieved by adding different minerals during the manufacturing process.

Who are the key players in the thin wall glass container market?

The market is led by large international manufacturers such as Owens-Illinois, Ardagh Group, and Verallia. Other significant players include Vitro Packaging, BA Glass, and Wiegand-Glas. These companies have extensive global production networks and focus on innovation in lightweighting and sustainable manufacturing.

Citius Research has developed a research report titled “Thin Wall Glass Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thin Wall Glass Container Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thin Wall Glass Container Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thin Wall Glass Container Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thin Wall Glass Container Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thin Wall Glass Container Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thin Wall Glass Container Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thin Wall Glass Container Market
• Cost and Gross Margin Analysis of Thin Wall Glass Container Market
• Thin Wall Glass Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thin Wall Glass Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thin Wall Glass Container Market Key Stakeholders

Below are the key stakeholders for the Thin Wall Glass Container Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thin Wall Glass Container Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thin Wall Glass Container Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thin Wall Glass Container Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thin Wall Glass Container Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thin Wall Glass Container Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thin Wall Glass Container Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thin Wall Glass Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thin Wall Glass Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thin Wall Glass Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thin Wall Glass Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thin Wall Glass Container Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thin Wall Glass Container Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thin Wall Glass Container Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thin Wall Glass Container Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thin Wall Glass Container Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thin Wall Glass Container Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thin Wall Glass Container Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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