Desiccant Paper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209845
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Desiccant Paper Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Desiccant Paper Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Ahlstrom-Munksjö, Glatfelter, Pudumjee Paper Products, Surteco, KÄMMERER

Market Summary

The desiccant paper market is an integral segment within the global packaging industry, specializing in moisture control solutions essential for preserving product integrity across various sectors. Desiccant papers are engineered materials infused with moisture-absorbing substances such as silica gel, molecular sieve, or clay, and are widely utilized to protect goods from humidity-induced damage during storage and transit. This market is characterized by its critical role in enhancing shelf life and maintaining quality for moisture-sensitive products including pharmaceuticals, electronics, food items, and industrial components. The increasing demand for extended product longevity and the rising awareness regarding sustainable packaging practices are significant factors propelling market growth. Key industry participants are continuously innovating to develop high-performance, eco-friendly desiccant papers that comply with stringent international regulations and cater to the evolving needs of end-use industries. The market is also witnessing a shift towards customized solutions that offer specific moisture absorption rates and compatibility with diverse packaging formats, thereby addressing unique client requirements and application-specific challenges.

Key Highlights

The desiccant paper market showcases several pivotal highlights that underscore its dynamic nature and strategic importance. A prominent trend is the integration of advanced materials and smart technologies, enabling the production of desiccant papers with superior moisture absorption capacities and indicator properties that signal saturation. Another key highlight is the growing emphasis on sustainability, driving the development of biodegradable and recyclable desiccant papers that minimize environmental impact without compromising performance. The market is also marked by stringent regulatory standards, particularly in the pharmaceutical and food sectors, where desiccant papers must meet specific safety and non-toxicity criteria to ensure product safety. Additionally, the expansion of e-commerce and global supply chains has amplified the need for reliable moisture protection, further boosting market demand. Leading companies are engaging in strategic partnerships, mergers, and acquisitions to expand their product portfolios and geographic reach, enhancing their competitive positioning. The continuous R&D efforts focused on improving absorption efficiency and cost-effectiveness are also significant highlights, contributing to the market's evolution and adaptability to emerging industry needs.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the desiccant paper market, including the escalating demand for moisture-sensitive product protection across pharmaceuticals, electronics, and food packaging industries. The increasing globalization of supply chains, coupled with the rise in cross-border trade, necessitates robust moisture control solutions to prevent spoilage and maintain product quality during transit. Opportunities abound in the development of eco-friendly and sustainable desiccant papers, as environmental concerns and regulatory pressures push companies towards greener alternatives. The advent of smart packaging technologies also presents lucrative opportunities for integrating intelligent desiccant papers with moisture indicators and IoT capabilities for real-time monitoring. However, the market faces restraints such as the high cost of advanced desiccant materials and the complexity of complying with diverse international regulations, which can hinder widespread adoption. Additionally, the availability of alternative moisture control methods and the challenge of achieving consistent performance in extreme conditions pose potential barriers to market expansion. Despite these restraints, ongoing innovations and the increasing emphasis on product safety and sustainability are expected to drive future growth.

Concentration Insights

The desiccant paper market exhibits a moderate level of concentration, with a mix of established global players and regional manufacturers dominating the landscape. Key companies such as Clariant, Multisorb Technologies, and Desiccare Inc. hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and widespread distribution networks. These industry leaders focus on strategic initiatives including mergers, acquisitions, and collaborations to strengthen their market presence and cater to diverse regional demands. The market also features several niche players specializing in customized solutions for specific applications, contributing to a competitive yet fragmented environment. Geographically, North America and Europe are prominent regions with high concentration due to stringent regulatory standards and advanced packaging industries, while Asia-Pacific is emerging as a rapidly growing market driven by industrialization and increasing awareness of moisture protection. The concentration dynamics are influenced by factors such as technological advancements, regulatory compliance, and the ability to offer cost-effective and sustainable solutions, shaping the competitive strategies of market participants.

Type Insights

Desiccant papers are categorized based on the type of desiccant material used, with silica gel, molecular sieve, and clay being the primary variants. Silica gel-based desiccant papers are the most widely utilized owing to their high absorption capacity, non-toxic nature, and compatibility with a broad range of products, including pharmaceuticals and food items. These papers are known for their stability and effectiveness in maintaining low humidity levels, making them ideal for sensitive applications. Molecular sieve desiccant papers offer superior performance in extremely low humidity environments and are commonly used in industries requiring precise moisture control, such as electronics and automotive sectors. Clay-based desiccant papers, often made from montmorillonite clay, provide a cost-effective solution for general-purpose applications and are favored for their natural composition and adequate absorption properties. Each type presents distinct advantages tailored to specific needs, with ongoing research focused on enhancing absorption efficiency, reducing environmental impact, and developing composite materials that combine the benefits of multiple desiccants for optimized performance.

Application Insights

The application of desiccant papers spans multiple industries, with pharmaceuticals, food packaging, electronics, and industrial goods being the primary sectors. In the pharmaceutical industry, desiccant papers are critical for protecting medications, vaccines, and diagnostic kits from moisture-induced degradation, ensuring efficacy and compliance with health regulations. The food packaging sector utilizes these papers to extend shelf life and preserve the quality of perishable items, snacks, and dried foods by preventing mold growth and moisture-related spoilage. Electronics manufacturers rely on desiccant papers to safeguard sensitive components and devices during storage and shipping, mitigating the risk of corrosion and malfunction caused by humidity. Industrial applications include the protection of machinery parts, metal products, and military equipment from rust and deterioration. Additionally, desiccant papers are increasingly used in consumer goods and archival storage to maintain integrity and prevent damage. The versatility and effectiveness of desiccant papers in diverse applications drive their adoption, with continuous innovations aimed at meeting specific industry requirements and enhancing overall performance.

Regional Insights

The desiccant paper market demonstrates varied growth patterns across different regions, influenced by economic development, industrial activities, and regulatory frameworks. North America holds a substantial market share, driven by stringent packaging regulations in the pharmaceutical and food sectors, advanced manufacturing capabilities, and high awareness regarding product protection. Europe follows closely, with strong demand from industries such as automotive, electronics, and healthcare, supported by rigorous environmental standards and a focus on sustainable packaging solutions. The Asia-Pacific region is experiencing rapid growth due to expanding industrialization, rising disposable incomes, and increasing adoption of modern packaging techniques in countries like China, India, and Japan. This region benefits from a booming e-commerce sector and growing exports of moisture-sensitive goods. Latin America and the Middle East & Africa are emerging markets, with potential growth fueled by developing industrial bases and increasing investments in packaging infrastructure. Regional insights highlight the importance of tailoring products to local needs and complying with specific regulatory requirements to capitalize on growth opportunities in these diverse markets.

Company Insights

Prominent companies in the desiccant paper market include Clariant, Multisorb Technologies, Desiccare Inc., Capitol Converting, and Sorbent Systems. These players are recognized for their innovative product offerings, extensive research and development activities, and strong global presence. Clariant, for instance, focuses on developing high-performance desiccant solutions with an emphasis on sustainability and regulatory compliance. Multisorb Technologies is known for its advanced moisture control systems and customized offerings for various industries. Desiccare Inc. specializes in pharmaceutical-grade desiccants, ensuring safety and efficacy in healthcare applications. Capitol Converting and Sorbent Systems provide a range of desiccant papers tailored to electronics and industrial needs, highlighting their expertise in material science and application-specific solutions. These companies engage in strategic initiatives such as product launches, partnerships, and expansions to enhance their market position and address evolving customer demands. The competitive landscape is characterized by a focus on innovation, quality assurance, and customer-centric approaches, driving continuous improvement and adaptation to market trends.

Recent Developments

Recent developments in the desiccant paper market reflect a trend towards innovation and sustainability. Key players have introduced new products featuring enhanced moisture absorption capabilities, biodegradable materials, and smart indicators that change color upon saturation. For example, advancements in silica gel technology have led to the creation of desiccant papers with higher porosity and faster absorption rates, improving efficiency in various applications. There is also a growing focus on developing eco-friendly alternatives, such as papers made from renewable resources and recyclable composites, aligning with global environmental goals. Strategic collaborations between desiccant manufacturers and packaging companies have emerged to integrate moisture control solutions directly into packaging designs, offering seamless protection. Additionally, investments in R&D are aimed at expanding application scope, particularly in emerging sectors like electric vehicles and renewable energy storage, where moisture sensitivity is a critical concern. These developments underscore the market's responsiveness to technological trends and regulatory pressures, fostering a culture of continuous improvement and adaptation.

Report Segmentation

The desiccant paper market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is divided into silica gel, molecular sieve, clay, and others, each catering to specific moisture control needs and performance criteria. The application segment encompasses pharmaceuticals, food packaging, electronics, industrial goods, and others, highlighting the diverse usage across industries with unique requirements. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends, growth drivers, and competitive landscapes. This segmentation enables a detailed examination of market opportunities, challenges, and future prospects, assisting stakeholders in making informed decisions. The report also includes analysis of key players, recent developments, and strategic recommendations, providing a holistic view of the market structure and its evolving nature.

FAQs

What are the common types of desiccant paper? Common types include silica gel, molecular sieve, and clay-based desiccant papers, each offering distinct moisture absorption properties suited for different applications.

How is desiccant paper used in food packaging? It is used to absorb excess moisture, prevent spoilage, extend shelf life, and maintain the quality of food products by controlling humidity levels within packaging.

Which regions are key markets for desiccant paper? Key markets include North America, Europe, and Asia-Pacific, driven by industrial activities, regulatory standards, and demand for moisture protection in various sectors.

What industries primarily use desiccant paper? Major industries include pharmaceuticals, food packaging, electronics, and industrial manufacturing, where moisture control is critical for product integrity.

Who are the leading companies in the desiccant paper market? Leading companies include Clariant, Multisorb Technologies, Desiccare Inc., Capitol Converting, and Sorbent Systems, known for their innovative solutions and market expertise.

What are the benefits of using desiccant paper? Benefits include protection against moisture damage, extended product life, compliance with safety regulations, and enhanced reliability in storage and transportation.

Citius Research has developed a research report titled “Desiccant Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Desiccant Paper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Desiccant Paper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Desiccant Paper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Desiccant Paper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Desiccant Paper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Desiccant Paper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Desiccant Paper Market
• Cost and Gross Margin Analysis of Desiccant Paper Market
• Desiccant Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Desiccant Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Desiccant Paper Market Key Stakeholders

Below are the key stakeholders for the Desiccant Paper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Desiccant Paper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Desiccant Paper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Desiccant Paper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Desiccant Paper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Desiccant Paper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Desiccant Paper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Desiccant Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Desiccant Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Desiccant Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Desiccant Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Desiccant Paper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Desiccant Paper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Desiccant Paper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Desiccant Paper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Desiccant Paper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Desiccant Paper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Desiccant Paper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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