Twist Dispensing Closures Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210899
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Twist Dispensing Closures Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Twist Dispensing Closures Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Berry Global, AptarGroup, Silgan, Closure Systems International, Alpla

Market Summary

The twist dispensing closures market is a specialized segment within the global packaging industry, primarily focused on the development and supply of closures designed to control the dispensing of liquid and viscous products. These closures are engineered for precision and user convenience, featuring mechanisms that allow for controlled product release while maintaining seal integrity to prevent leakage and contamination. The market caters to a diverse range of end-use industries, including food and beverage, pharmaceuticals, personal care, and household chemicals, where functional and reliable packaging solutions are paramount. Increasing consumer demand for convenience and portion control, coupled with the growth of liquid-based products across these sectors, is a fundamental driver of market activity. Innovation in materials and design to enhance sustainability and user experience is a consistent trend among leading manufacturers. The competitive landscape is characterized by the presence of established global players and specialized regional manufacturers, all striving to meet the evolving requirements of brand owners and consumers alike.

Key Highlights

The twist dispensing closures market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the continuous innovation in closure design, leading to the development of advanced features such as tamper-evidence, child resistance, and improved dosing accuracy, which are critical for product safety and consumer trust. The integration of sustainable materials, including recycled plastics and bio-based polymers, is another significant trend, reflecting the industry's response to growing environmental concerns and regulatory pressures. Furthermore, the ability of these closures to enhance brand differentiation through customizable designs, colors, and functionalities provides substantial value to product marketers. The market is also witnessing a surge in demand from the pharmaceutical and nutraceutical sectors, where precise dosing and product protection are non-negotiable requirements. The strategic focus on lightweighting closures to reduce material usage and transportation costs remains a persistent objective for manufacturers aiming to improve efficiency and sustainability credentials.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers, with the rising global consumption of packaged beverages, liquid foods, and personal care products at the forefront. The consumer shift towards on-the-go lifestyles fuels the need for convenient, leak-proof, and easy-to-use packaging solutions, directly benefiting the twist dispensing closures segment. Additionally, stringent government regulations concerning product safety and packaging standards, particularly in the food and pharmaceutical industries, mandate the use of high-performance closures, creating a stable demand base. Significant opportunities are emerging from the development of smart closures integrated with RFID tags or sensors for tracking and authentication purposes, opening new avenues in supply chain management and brand protection. The expansion of e-commerce also presents an opportunity, as robust packaging that prevents leakage during transit becomes increasingly critical. However, the market faces restraints, including volatility in raw material prices, particularly for polymers, which can impact manufacturing costs and profitability. Furthermore, the complexity of designing closures that meet diverse product compatibility requirements while adhering to recycling protocols poses a persistent challenge for manufacturers.

Concentration Insights

The competitive landscape of the twist dispensing closures market is moderately concentrated, with a mix of large multinational corporations and numerous regional specialists dominating the supply chain. Leading companies such as Berry Global Inc., AptarGroup, Inc., and Closure Systems International command significant market share due to their extensive global production facilities, robust research and development capabilities, and strong relationships with major fast-moving consumer goods brands. These players compete on the basis of technological innovation, product quality, and global distribution networks. Meanwhile, regional manufacturers compete effectively by offering cost-competitive solutions and catering to specific local demands and niche applications. The market concentration is also influenced by high barriers to entry, including the need for substantial capital investment in precision molding technology and stringent quality certification processes. Strategic activities such as mergers, acquisitions, and partnerships are common as companies seek to expand their geographic footprint and product portfolios to consolidate their market positions.

Type Insights

The market for twist dispensing closures is segmented by type, primarily distinguished by their design and mechanism. Common types include disc-top closures, which feature a flip-open lid and are popular for condiments and sauces; trigger closures, used for spraying applications in household and garden products; and flip-top closures, favored for their convenience in personal care and beverage containers. Each type is engineered for specific viscosity levels and dispensing needs, from fine mist sprays to controlled streams of thicker products. The choice of closure type is a critical decision for brands, impacting user experience, functionality, and overall product aesthetics. Material selection for these types is also a key differentiator, with polypropylene and polyethylene being the most prevalent due to their durability, chemical resistance, and flexibility. Innovations continue to emerge within each type, focusing on improving ergonomics, reducing force required to open and close, and enhancing the sealing mechanism to extend product shelf life.

Application Insights

Twist dispensing closures serve a vast array of applications across multiple industries, each with unique requirements. In the food and beverage sector, they are essential for ketchup, syrups, edible oils, and sports drinks, providing controlled pouring and resealability to maintain freshness. The personal care and cosmetics industry utilizes these closures for products like shampoos, lotions, and liquid soaps, where ease of use and precise dispensing enhance the consumer experience. Within the household industry, closures are critical for detergents, cleaning agents, and pesticides, often requiring robust, chemical-resistant designs. The pharmaceutical and nutraceutical application is particularly demanding, necessitating closures that ensure accurate dosing, tamper evidence, and child resistance to comply with strict health and safety regulations. This diverse application base ensures a consistent and broad-based demand, driving innovation tailored to the specific functional and regulatory needs of each sector.

Regional Insights

Geographically, the demand for twist dispensing closures is robust across all major regions, with variations influenced by local industrial and consumer trends. North America and Europe represent mature markets characterized by high consumer awareness, stringent packaging regulations, and a strong presence of leading closure manufacturers and brand owners. These regions are at the forefront of adopting sustainable and advanced closure solutions. The Asia Pacific region is identified as the fastest-growing market, driven by rapid urbanization, a expanding middle class with increasing disposable income, and the consequent boom in the consumption of packaged goods across food, beverage, and personal care segments. Countries like China and India are major hubs for both consumption and manufacturing. Latin America and the Middle East and Africa are also exhibiting steady growth, fueled by economic development and the increasing penetration of organized retail and global brands into these emerging markets.

Company Insights

The twist dispensing closures market features a competitive arena with several key players shaping the industry's dynamics. Prominent companies such as Berry Global Inc., AptarGroup, Inc., and Closure Systems International are recognized for their extensive product portfolios and global reach. Silgan Holdings Inc. is another significant participant, known for its focus on manufacturing a wide range of packaging products, including dispensing closures. These corporations invest heavily in research and development to introduce innovative closure solutions that offer enhanced functionality, sustainability, and cost-effectiveness. Their strategies often include forming long-term partnerships with major fast-moving consumer goods companies to co-develop custom closures. Other notable players like O.Berk Company and Georg MENSHEN GmbH & Co. KG specialize in providing tailored solutions for specific niches, competing through agility and deep application expertise. The competitive strategy for all these entities revolves around innovation, operational excellence, and expanding their capabilities to serve a global clientele.

Recent Developments

The twist dispensing closures market is dynamic, with recent developments focused on sustainability, technological integration, and portfolio expansion. A prominent trend is the industry-wide shift towards incorporating post-consumer recycled content into closure manufacturing to support circular economy goals and meet corporate sustainability targets. Major players are launching new lines of closures made from recycled polypropylene and polyethylene. There is also a growing emphasis on design-for-recyclability to ensure closures do not hinder the recycling processes of the bottles they are used with. In terms of technology, development efforts are ongoing towards creating smart closures that can interact with consumers or provide supply chain data. Furthermore, companies are actively engaging in strategic acquisitions to bolster their market presence and technological capabilities. For instance, recent mergers have aimed to combine expertise in different closure types or to gain access to new geographic markets and customer bases, reflecting a continuous effort to adapt and grow in a competitive environment.

Report Segmentation

This comprehensive market report on twist dispensing closures provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to dissect the market by type, categorizing closures into such as disc-top, trigger, flip-top, and other specialized designs to analyze the demand and trends for each variant. The report further breaks down the market by material type, highlighting the usage and preferences for polypropylene, polyethylene, and other polymers. Application segmentation is a critical component, examining the consumption patterns across key end-use industries including food and beverage, pharmaceuticals, personal care & cosmetics, and household products. Geographically, the report offers insights into regional and key country-level markets, encompassing North America, Europe, Asia Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific requirements, and make informed strategic decisions based on a thorough analysis of each sub-segment.

FAQs

What are twist dispensing closures? Twist dispensing closures are specialized packaging components designed to be screwed onto containers to allow for the controlled release of liquid or viscous products. They often incorporate mechanisms like flip-tops, triggers, or discs to facilitate easy and precise dispensing while ensuring the contents remain sealed and protected from contamination when not in use.

Which materials are commonly used for twist dispensing closures? The most prevalent materials used in the manufacture of twist dispensing closures are plastics, specifically polypropylene and polyethylene. These materials are favored for their excellent durability, chemical resistance, flexibility, and cost-effectiveness, making them suitable for a wide range of products from food items to household chemicals.

What are the key industries that use these closures? The key industries utilizing twist dispensing closures are the food and beverage industry for products like condiments and drinks, the personal care and cosmetics industry for items such as lotions and shampoos, the household products industry for detergents and cleaners, and the pharmaceutical industry for medicines and supplements requiring precise dosing.

Who are the leading manufacturers in this market? The market is led by several global manufacturers, including Berry Global Inc., AptarGroup, Inc., Closure Systems International, and Silgan Holdings Inc. These companies are recognized for their extensive product offerings, innovation capabilities, and strong global distribution networks.

How does sustainability impact the twist dispensing closures market? Sustainability significantly impacts the market, driving innovation towards the use of recycled materials, bio-based plastics, and designs that enhance recyclability. Manufacturers are increasingly developing closures that incorporate post-consumer recycled content and are compatible with existing recycling streams to reduce environmental impact and meet consumer and regulatory demands.

What is the future outlook for the twist dispensing closures market? The future outlook for the market is positive, characterized by steady growth driven by rising demand for convenient and functional packaging across various consumer goods industries. Innovation in sustainable materials and smart, connected closures is expected to create new opportunities and shape the future evolution of the market.

Citius Research has developed a research report titled “Twist Dispensing Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Twist Dispensing Closures Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Twist Dispensing Closures Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Twist Dispensing Closures Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Twist Dispensing Closures Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Twist Dispensing Closures Market
• Research Methodology
• Executive Summary
• Market Dynamics of Twist Dispensing Closures Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Twist Dispensing Closures Market
• Cost and Gross Margin Analysis of Twist Dispensing Closures Market
• Twist Dispensing Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Twist Dispensing Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Twist Dispensing Closures Market Key Stakeholders

Below are the key stakeholders for the Twist Dispensing Closures Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Twist Dispensing Closures Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Twist Dispensing Closures Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Twist Dispensing Closures Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Twist Dispensing Closures Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Twist Dispensing Closures Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Twist Dispensing Closures Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Twist Dispensing Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Twist Dispensing Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Twist Dispensing Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Twist Dispensing Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Twist Dispensing Closures Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Twist Dispensing Closures Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Twist Dispensing Closures Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Twist Dispensing Closures Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Twist Dispensing Closures Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Twist Dispensing Closures Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Twist Dispensing Closures Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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