Thermal System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186207
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Thermal System Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 68 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Thermal System Market

(Market Size)
$45 billion
$68 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 45 billion
2030 Market Size USD 68 billion
Key Players Valeo, Mahle, Denso, Hanon Systems, BorgWarner

Market Summary

The thermal system market within the automotive and transportation industry is a critical sector focused on managing and regulating temperature across various vehicle components to ensure optimal performance, safety, and efficiency. These systems are integral to both internal combustion engine vehicles and electric vehicles, encompassing technologies that control engine temperature, cabin climate, and battery thermal management. The increasing production of vehicles globally, coupled with stringent government regulations on emissions and fuel economy, is propelling advancements in thermal management solutions. Manufacturers are investing in innovative technologies to enhance heat exchange processes, reduce energy consumption, and improve overall vehicle reliability. The market is characterized by a blend of established players and emerging innovators striving to address the evolving thermal needs of modern automobiles. As the industry shifts towards electrification, the demand for sophisticated thermal systems that can efficiently manage battery temperatures and support electric drivetrains is witnessing significant growth. This sector remains pivotal in supporting the automotive industry's transition towards more sustainable and high-performance transportation solutions.

Key Highlights

The thermal system market is distinguished by several key highlights that underscore its importance and trajectory. A prominent trend is the integration of advanced materials and smart technologies, such as phase-change materials and predictive thermal management software, which enhance system efficiency and responsiveness. The rise of electric vehicles has catalyzed innovation in battery thermal management systems, which are crucial for maintaining battery health, safety, and longevity. Companies are also focusing on developing lightweight and compact thermal components to contribute to vehicle weight reduction and improved fuel efficiency. Another highlight is the increasing adoption of waste heat recovery systems, which convert excess heat into usable energy, thereby reducing overall energy consumption and emissions. Collaborations and partnerships between automotive OEMs and thermal system suppliers are accelerating the development of customized solutions tailored to specific vehicle architectures. Furthermore, regulatory pressures worldwide are driving the adoption of environmentally friendly refrigerants and more efficient cooling systems, positioning the thermal system market as a key enabler of next-generation automotive advancements.

Drivers, Opportunities & Restraints

The thermal system market is propelled by several drivers, including the global expansion of the automotive industry, particularly the surge in electric vehicle production, which demands advanced thermal management for batteries and power electronics. Stringent environmental regulations aimed at reducing greenhouse gas emissions and improving fuel efficiency are compelling manufacturers to innovate in thermal technologies that minimize energy loss and enhance overall vehicle performance. The growing consumer expectation for enhanced comfort and convenience features, such as rapid cabin heating and cooling, also drives market growth. Opportunities abound in the development of integrated thermal systems that serve multiple functions, such as combined battery and cabin temperature management, which can lead to cost savings and space efficiency. The exploration of new refrigerant alternatives with lower global warming potential presents another avenue for growth. However, the market faces restraints, including the high cost of advanced thermal components and systems, which can increase the overall vehicle price. Technical challenges related to the thermal management of high-density batteries in extreme conditions also pose hurdles. Additionally, the complexity of designing systems that meet diverse regional regulatory standards can slow down implementation and increase development costs.

Concentration Insights

The thermal system market exhibits a concentrated landscape with a mix of large multinational corporations and specialized players dominating the sector. Key companies such as BorgWarner, Dana Incorporated, Mahle GmbH, and Gentherm hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and established relationships with major automotive OEMs. These leaders often engage in strategic acquisitions and partnerships to expand their technological expertise and geographic reach. The market also features several niche players focusing on specific components like heat exchangers, pumps, and control modules, contributing to a competitive yet collaborative environment. Geographically, concentration is high in regions with robust automotive manufacturing bases, such as North America, Europe, and Asia-Pacific, where companies benefit from proximity to clients and supply chains. This concentration fosters innovation but also raises barriers to entry for new players due to the high capital investment and technological know-how required. Nonetheless, the ongoing shift towards electric vehicles is encouraging new entrants and startups to develop disruptive thermal solutions, gradually altering the concentration dynamics.

Type Insights

Thermal systems in the automotive sector can be categorized into several types based on their function and application. Engine cooling systems are fundamental, designed to maintain optimal operating temperatures for internal combustion engines through components like radiators, thermostats, and coolant pumps. HVAC systems focus on cabin climate control, providing heating, ventilation, and air conditioning to ensure passenger comfort. With the advent of electric vehicles, battery thermal management systems have become crucial, utilizing methods such as liquid cooling, air cooling, and phase-change materials to regulate battery temperature and enhance performance and safety. Transmission cooling systems manage heat generated by vehicle transmissions to prevent overheating and ensure smooth operation. Additionally, waste heat recovery systems are gaining traction, capturing and repurposing excess heat from exhaust gases to improve overall energy efficiency. Each type employs a range of technologies and components, from traditional mechanical parts to advanced electronic controls and sensors, reflecting the industry's progression towards more integrated and intelligent thermal management solutions that address the diverse needs of modern vehicles.

Application Insights

Thermal systems find applications across various segments within the automotive and transportation industry, each with distinct requirements. In passenger cars, these systems are essential for engine cooling, cabin comfort, and, increasingly, for managing the thermal needs of electric vehicle batteries and power electronics. The commercial vehicle segment relies heavily on robust thermal management to support larger engines and transmissions, often operating under demanding conditions, necessitating durable and efficient cooling solutions. The electric vehicle application is rapidly expanding, where thermal systems are critical for battery thermal management to prevent overheating, extend lifespan, and ensure safety, as well as for conditioning the cabin and electronic components. Off-highway vehicles, such as construction and agricultural machinery, require specialized thermal systems capable of functioning in harsh environments with high dust and temperature variations. Additionally, thermal systems are used in transportation refrigeration units for perishable goods logistics. Each application drives innovations tailored to specific operational challenges, highlighting the versatility and necessity of advanced thermal management across the entire transportation ecosystem.

Regional Insights

The thermal system market demonstrates varied dynamics across different regions, influenced by local automotive production, regulatory frameworks, and technological adoption. North America is a significant market, characterized by high demand for advanced thermal solutions in both conventional and electric vehicles, driven by stringent emission norms and a strong presence of automotive OEMs. Europe stands out due to its rigorous environmental regulations and leadership in luxury and electric vehicle manufacturing, fostering innovations in efficient thermal management systems. The Asia-Pacific region dominates in terms of market volume, propelled by massive automotive production in countries like China, Japan, and South Korea, along with rapid electrification initiatives and growing investments in automotive technologies. Emerging economies in Latin America and the Middle East and Africa are witnessing gradual growth, supported by increasing vehicle ownership and industrialization, though adoption of advanced thermal systems is slower compared to developed regions. Each region's unique regulatory and economic landscape shapes the demand and development of thermal systems, creating a globally interconnected yet locally adapted market.

Company Insights

Prominent companies in the thermal system market include BorgWarner, a leader known for its comprehensive thermal products such as cooling modules and battery thermal management solutions. Dana Incorporated offers a range of thermal technologies, including heat exchangers and cooling systems for various vehicle types. Mahle GmbH is recognized for its expertise in engine components and thermal management systems, focusing on efficiency and sustainability. Gentherm specializes in innovative thermal comfort solutions, including climate-controlled seats and battery thermal management systems. Valeo SA provides integrated thermal systems that enhance vehicle performance and energy efficiency. Hanon Systems is a key player offering HVAC and engine cooling solutions with a strong global footprint. These companies invest heavily in research and development to introduce advanced materials, smart controls, and modular systems that cater to the evolving needs of the automotive industry. Strategic collaborations with OEMs and technology firms are common, enabling them to deliver customized solutions and maintain competitive advantage in a rapidly changing market landscape.

Recent Developments

Recent developments in the thermal system market highlight a wave of innovation and strategic movements aimed at addressing the needs of modern vehicles. Companies are increasingly launching advanced battery thermal management systems tailored for electric vehicles, incorporating liquid cooling technologies and intelligent control algorithms to optimize performance. There has been a surge in partnerships between thermal system suppliers and automotive OEMs to co-develop integrated thermal solutions that reduce complexity and cost. acquisitions and mergers are prevalent, allowing larger firms to absorb specialized technologies and expand their product offerings. For instance, several key players have acquired startups focused on thermal software and electric vehicle components. investments in sustainable technologies, such as systems using low-global-warming-potential refrigerants, are gaining momentum in response to regulatory changes. Additionally, the development of lightweight and compact thermal components continues to be a focus, aiding in vehicle weight reduction and efficiency improvements. These developments reflect the market's adaptive and proactive approach to meeting the challenges and opportunities presented by the automotive industry's shift towards electrification and sustainability.

Report Segmentation

This report on the thermal system market is segmented to provide a detailed analysis across multiple dimensions. The segmentation by type includes engine cooling systems, HVAC systems, battery thermal management systems, transmission cooling systems, and waste heat recovery systems, each examined for their market presence and technological trends. Application segmentation covers passenger cars, commercial vehicles, electric vehicles, and off-highway vehicles, highlighting specific thermal needs and adoption patterns in each category. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World, with each region analyzed for its growth drivers, key players, and market dynamics. Additionally, the report may segment by component, such as compressors, condensers, pumps, and sensors, to offer insights into the supply chain and innovation areas. This comprehensive segmentation enables stakeholders to identify niche opportunities, understand regional variations, and grasp the technological advancements shaping each segment, facilitating informed decision-making and strategic planning.

FAQs

What is a thermal management system in vehicles?

A thermal management system in vehicles is designed to regulate the temperature of various components such as the engine, battery, cabin, and electronics to ensure optimal performance, efficiency, and safety.

Why is battery thermal management important in electric vehicles?

Battery thermal management is crucial in electric vehicles to maintain battery temperature within safe limits, preventing overheating, extending battery life, ensuring safety, and optimizing performance and range.

What are the common types of thermal systems in cars?

Common types include engine cooling systems, HVAC systems for cabin comfort, battery thermal management systems for electric vehicles, transmission cooling systems, and waste heat recovery systems.

How do thermal systems improve vehicle efficiency?

Thermal systems improve vehicle efficiency by managing heat effectively, reducing energy waste, enhancing component longevity, and supporting optimal operation of engines, batteries, and other systems.

What trends are shaping the thermal system market?

Key trends include the rise of electric vehicles, adoption of advanced materials and smart controls, integration of multiple thermal functions, and development of environmentally friendly refrigerants.

Which companies lead the thermal system market?

Leading companies include BorgWarner, Dana Incorporated, Mahle GmbH, Gentherm, Valeo SA, and Hanon Systems, known for their innovative thermal solutions and strong industry presence.

Citius Research has developed a research report titled “Thermal System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Thermal System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Thermal System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Thermal System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Thermal System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Thermal System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Thermal System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Thermal System Market
• Cost and Gross Margin Analysis of Thermal System Market
• Thermal System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Thermal System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Thermal System Market Key Stakeholders

Below are the key stakeholders for the Thermal System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Thermal System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Thermal System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Thermal System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Thermal System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Thermal System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Thermal System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Thermal System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Thermal System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Thermal System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Thermal System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Thermal System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Thermal System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Thermal System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Thermal System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Thermal System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Thermal System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Thermal System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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