Automotive Steering Angle Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186942
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Steering Angle Sensor Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Automotive Steering Angle Sensor Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Bosch, Continental, Denso, ZF, Hitachi

Market Summary

The automotive steering angle sensor market is an integral segment within the global automotive electronics industry, primarily driven by the increasing integration of advanced driver assistance systems (ADAS) and electronic stability control (ESC) systems in modern vehicles. This sensor is a critical component that measures the steering wheel's position and rate of turn, providing essential data to various vehicle control systems to enhance safety and handling. The market is characterized by steady growth influenced by stringent government safety regulations mandating the adoption of electronic stability programs in vehicles across major automotive markets. Technological advancements are leading to the development of more accurate, reliable, and compact sensor designs. The proliferation of electric power steering systems and the ongoing trend towards vehicle electrification and automation are further propelling the demand for sophisticated steering angle sensors. Key industry participants are continuously engaged in research and development activities to introduce innovative products that offer improved performance and durability.

Key Highlights

The automotive steering angle sensor market is defined by several key highlights that underscore its dynamic nature and critical importance. A prominent trend is the rapid integration of these sensors with other vehicle systems for holistic data sharing, which is fundamental for the operation of autonomous driving functionalities. The market is witnessing a significant shift from conventional contact-based sensors towards non-contact sensing technologies like Hall-effect and magneto-resistive sensors, which offer higher reliability and longer lifecycles. Another crucial aspect is the increasing complexity of sensor data interpretation, requiring sophisticated algorithms and software, thereby elevating the value proposition of sensor suppliers. The aftermarket segment is also gaining traction due to the need for replacement sensors and calibration services following vehicle repairs or collisions. Furthermore, the competitive landscape is intense, with leading suppliers focusing on forming strategic partnerships with automotive OEMs to secure long-term supply contracts and co-develop next-generation sensor solutions tailored for future vehicle architectures.

Drivers, Opportunities & Restraints

The growth trajectory of the automotive steering angle sensor market is propelled by a confluence of powerful drivers. The foremost driver is the global enforcement of stringent vehicle safety norms, such as the mandate for Electronic Stability Control (ESC) systems in many countries, which directly necessitates the use of a steering angle sensor. The escalating consumer demand for enhanced driving comfort and safety features, including advanced driver-assistance systems (ADAS) like lane-keeping assist and autonomous parking, is another significant growth factor. The automotive industry's relentless push towards electrification and autonomous driving represents a substantial long-term opportunity, as these vehicles require highly precise and redundant sensor systems for safe operation. However, the market faces certain restraints that could hinder growth. The high cost associated with advanced sensor technology and the complex integration process can be a barrier, particularly for entry-level and economy vehicle segments. Additionally, the need for precise calibration during installation and after maintenance procedures poses a challenge for the aftermarket and requires specialized equipment and trained technicians, potentially limiting widespread adoption and increasing overall ownership costs.

Concentration Insights

The global automotive steering angle sensor market exhibits a concentrated nature, with a handful of major international players holding a significant share of the overall market. This concentration is attributed to the high technical expertise, substantial research and development investments, and established, long-standing relationships with global automotive OEMs that these companies possess. The market is characterized by the presence of tier-1 suppliers who provide complete systems and modules, rather than just individual components. These leading firms have a strong global footprint with manufacturing and technical centers strategically located near major automotive production hubs to ensure just-in-time delivery and close collaboration with their clients. The competitive intensity is high, forcing companies to continuously innovate and improve their product offerings to maintain their market position. While the top tier is consolidated, there is also a segment of smaller, specialized manufacturers that focus on niche applications or specific regional markets, often competing on price or offering customized solutions.

Type Insights

The automotive steering angle sensor market is segmented based on technology into different types, primarily analog and digital sensors, with a clear industry shift towards digital variants. Traditional analog sensors, which convert the steering wheel's angular position into a variable voltage signal, are becoming less common due to limitations in accuracy and susceptibility to electromagnetic interference. The market is increasingly dominated by digital sensors, which provide a digital signal output offering higher precision, better noise immunity, and easier integration with vehicle electronic control units (ECUs). Within digital sensors, non-contact technologies are gaining paramount importance. Hall-effect sensors, which detect changes in a magnetic field, and magneto-resistive sensors are widely adopted because they eliminate physical contact between components, thereby reducing mechanical wear and tear and enhancing long-term reliability and lifespan. The choice of sensor type is often dictated by the specific application requirements, performance benchmarks, and cost constraints of the vehicle platform, with premium vehicles opting for the most advanced and robust solutions available.

Application Insights

The application of automotive steering angle sensors is fundamentally centered on enhancing vehicle safety, stability, and functionality. Their primary and most critical application is within the Electronic Stability Control (ESC) system, where the sensor provides real-time data on the driver's intended direction, allowing the ESC module to compare it with the vehicle's actual direction and apply brakes to individual wheels to prevent skidding and loss of control. Beyond ESC, steering angle sensors are indispensable for the proper operation of various Advanced Driver-Assistance Systems (ADAS). This includes features like Lane Keeping Assist (LKA), which uses the sensor data to ensure the vehicle stays within its lane, and Adaptive Headlights, which pivot the direction of the headlights based on the steering angle to improve nighttime visibility around corners. Furthermore, these sensors are integral to electric power steering systems, providing feedback for variable assistance levels, and are a foundational component for higher levels of autonomous driving, where precise knowledge of steering input is crucial for vehicle path planning and control.

Regional Insights

The demand for automotive steering angle sensors exhibits distinct regional patterns, closely aligned with automotive production, regulatory frameworks, and consumer adoption of advanced technologies. The Asia-Pacific region stands as the largest and fastest-growing market, driven by the massive automotive manufacturing output of China, Japan, South Korea, and India. This region benefits from the presence of numerous global OEMs and a robust supplier base, coupled with increasing safety regulation adoption. Europe represents a mature and technologically advanced market, characterized by some of the world's most stringent vehicle safety standards which have long mandated systems like ESC, thereby ensuring consistent demand for high-quality sensors. North America is another significant market, with high consumer demand for pickup trucks, SUVs, and vehicles equipped with advanced safety and convenience features. Other regions, such as Latin America and the Middle East & Africa, are emerging markets where growth is linked to economic development, increasing vehicle production, and the gradual implementation of stricter safety norms, presenting future growth opportunities for market participants.

Company Insights

The competitive landscape of the automotive steering angle sensor market is dominated by established, multinational automotive electronics and safety system suppliers. These companies possess extensive expertise, global production capabilities, and deep-rooted relationships with major automotive original equipment manufacturers (OEMs). Prominent players in this market include Robert Bosch GmbH, a leader known for its comprehensive portfolio of automotive sensors and safety systems. Continental AG is another key contender, offering advanced sensors and integrated chassis and safety solutions. HELLA GmbH & Co. KGaA and ZF Friedrichshafen AG are also significant suppliers, providing a range of steering and sensor technologies. Denso Corporation, a major Japanese supplier, is actively involved in developing components for advanced and autonomous driving applications. These companies compete on factors such as technological innovation, product reliability, global supply chain efficiency, and cost-effectiveness. Their strategies often involve heavy investment in research and development to create next-generation products and forming strategic alliances or joint ventures to expand their market reach and technological capabilities.

Recent Developments

The automotive steering angle sensor market is continuously evolving, with recent developments focused on enhancing integration, functionality, and suitability for future vehicle platforms. A significant trend is the move towards sensor fusion, where steering angle data is combined with information from other sensors like yaw rate and lateral acceleration sensors into a single, compact module. This integrated approach reduces complexity, saves space, and improves system reliability. Suppliers are also developing sensors with built-in redundancy, a critical requirement for autonomous driving applications (SAE Level 3 and above) to ensure functional safety and system availability even in case of a single-point failure. There is a strong emphasis on improving the accuracy and resolution of sensors to meet the demanding requirements of precise lane-keeping and autonomous navigation systems. Furthermore, the industry is working on standardizing communication protocols and interfaces to simplify integration into different vehicle electronic architectures. The development of contactless sensing technology continues to be a key R&D area, aiming to further enhance durability and performance under harsh automotive environmental conditions.

Report Segmentation

This comprehensive market research report on the automotive steering angle sensor market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on technology type, distinguishing between analog and digital sensors, with further breakdowns within digital sensors such as Hall-effect and magneto-resistive types. The report further segments the market by vehicle type, covering passenger cars, light commercial vehicles, and heavy commercial vehicles, as each segment has distinct requirements and adoption rates. Application segmentation is crucial, detailing the use of these sensors in Electronic Stability Control (ESC) systems, advanced driver-assistance systems (ADAS), electric power steering (EPS), and other emerging applications. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, and the Rest of the World, highlighting key countries and their market dynamics. This multi-faceted segmentation allows for a thorough understanding of market size, growth trends, and opportunities within each specific segment, providing valuable strategic insights for stakeholders.

FAQs

What does a steering angle sensor do?

A steering angle sensor is a vital component in a vehicle's electronic stability control and advanced driver-assistance systems. It precisely measures the position of the steering wheel and the rate at which it is being turned. This data is communicated to various vehicle control modules to help determine the driver's intended direction, which is then compared to the vehicle's actual movement to enhance stability and safety.

What are the symptoms of a faulty steering angle sensor?

Common symptoms indicating a potential fault in the steering angle sensor include the illumination of warning lights on the dashboard, such as the ESC, traction control, or ABS lights. The vehicle may also experience stability issues, such as the stability control system engaging unexpectedly or not functioning at all. In some cases, the electric power steering may feel different or provide inconsistent assistance.

How is a steering angle sensor calibrated?

Steering angle sensor calibration is a precise procedure typically performed using specialized diagnostic software and tools. It involves initializing the sensor and setting a neutral or zero position while the steering wheel is perfectly centered and the wheels are pointing straight ahead. This process is often required after certain repairs, such as wheel alignment, suspension work, or sensor replacement, to ensure accurate data is sent to the vehicle's safety systems.

Can you drive with a bad steering angle sensor?

While a vehicle may still be operable with a malfunctioning steering angle sensor, it is not recommended. A faulty sensor can disable critical safety systems like electronic stability control and traction control, potentially compromising vehicle handling and safety, especially in adverse driving conditions. It is advisable to have the sensor diagnosed and repaired promptly.

Is the steering angle sensor part of the ABS system?

The steering angle sensor is not a physical part of the Anti-lock Braking System (ABS) hardware itself, but it is intimately connected to it. The data from the steering angle sensor is a key input for the integrated controller that manages both the ABS and the Electronic Stability Control (ESC) system. These systems work together using shared data to optimize vehicle braking and stability.

Where is the steering angle sensor located?

The steering angle sensor is typically located within the steering column assembly, behind the steering wheel. It is mounted in a position where it can directly and accurately detect the rotation and position of the steering shaft. Its specific location can vary slightly depending on the vehicle make and model, but it is always integrated into the steering system's architecture.

Citius Research has developed a research report titled “Automotive Steering Angle Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Steering Angle Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Steering Angle Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Steering Angle Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Steering Angle Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Steering Angle Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Steering Angle Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Steering Angle Sensor Market
• Cost and Gross Margin Analysis of Automotive Steering Angle Sensor Market
• Automotive Steering Angle Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Steering Angle Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Steering Angle Sensor Market Key Stakeholders

Below are the key stakeholders for the Automotive Steering Angle Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Steering Angle Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Steering Angle Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Steering Angle Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Steering Angle Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

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Frequently Asked Questions

The Global Automotive Steering Angle Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Steering Angle Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Steering Angle Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Steering Angle Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Steering Angle Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Steering Angle Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Steering Angle Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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