Telematics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187243
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Telematics Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 180 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.00% during the forecast period (2024-2030).

Telematics Market

(Market Size)
$65 billion
$180 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 16.00%
2023 Market Size USD 65 billion
2030 Market Size USD 180 billion
Key Players Verizon Connect, Geotab, TomTom, Mix Telematics, Trimble

Market Summary

The telematics market represents a critical intersection of telecommunications and informatics within the automotive and transportation sector, fundamentally transforming how vehicles and fleets are managed, monitored, and maintained. This technology leverages a combination of GPS systems, onboard diagnostics, and wireless communications to transmit real-time data about vehicle location, performance, driver behavior, and a host of other operational metrics. The adoption of telematics is widespread across various vehicle types, from passenger cars to heavy commercial trucks, driven by the universal need for enhanced operational efficiency, safety, and regulatory compliance. The market is characterized by continuous innovation, with service providers and OEMs developing increasingly sophisticated solutions that integrate with broader IoT ecosystems and smart city infrastructures. The value proposition extends beyond simple tracking to encompass predictive maintenance, advanced driver assistance systems, and personalized insurance models, making it an indispensable tool for modern transportation and logistics operations.

Key Highlights

The telematics market is distinguished by several pivotal developments that underscore its dynamic nature and future potential. A primary highlight is the accelerating integration of artificial intelligence and machine learning algorithms, which empower systems to move from basic data reporting to predictive analytics and autonomous decision-making. The emergence of 5G technology is another cornerstone, promising to eliminate latency issues and enable the high-speed, high-volume data transfer required for complex applications like real-time HD mapping and vehicle-to-everything communication. The competitive landscape is intensely active, featuring established telematics service providers such as Verizon Connect, Geotab, and TomTom Telematics alongside automotive OEMs who are embedding native telematics systems into new vehicles. Furthermore, the regulatory environment, particularly mandates like the ELD rule in the United States, continues to be a significant catalyst for adoption, especially in the commercial vehicle segment, ensuring compliance and promoting safer roadways.

Drivers, Opportunities & Restraints

The expansion of the telematics market is propelled by a confluence of powerful drivers. The relentless pursuit of operational efficiency and cost reduction within fleet-based industries remains a primary force, as businesses leverage data to optimize routes, reduce fuel consumption, and minimize idle time. Growing concerns over road safety and the need to mitigate risks associated with human error are pushing the adoption of solutions that monitor and coach driver behavior. Simultaneously, the market faces certain restraints, including persistent concerns over data privacy and cybersecurity, as the collection and transmission of sensitive vehicle and driver information present attractive targets for malicious actors. The initial investment and ongoing subscription costs can also be a barrier for smaller fleets or owner-operators. However, these challenges are counterbalanced by significant opportunities. The proliferation of electric vehicles opens a new frontier for telematics in managing battery health, optimizing charging schedules, and monitoring energy consumption. The expansion of usage-based insurance models and the gradual progression towards autonomous vehicles present vast, long-term growth avenues for telematics technologies and service providers.

Concentration Insights

The competitive concentration within the telematics market reveals a landscape with a mix of large, diversified technology firms and specialized pure-play providers. A notable segment of the market is controlled by major players like Verizon Connect, which leverages its extensive telecommunications infrastructure, and Geotab, renowned for its open platform and extensive partner ecosystem. This concentration is also evident in the strategies of automotive original equipment manufacturers, including Ford with its FordPass Connect and GM with OnStar, who are vertically integrating telematics as a standard feature to create new revenue streams and enhance customer loyalty. Despite the presence of these giants, the market maintains a healthy level of fragmentation, with numerous small and medium-sized enterprises offering niche solutions tailored to specific verticals such as construction, cold chain logistics, or public transportation. This structure fosters continuous innovation and competition, ensuring a diverse range of options for end-users across different segments and geographies.

Type Insights

Telematics solutions are broadly categorized based on the technology embedded within the vehicle. The market is segmented into embedded systems, tethered systems, and smartphone-integrated solutions. Embedded systems are hardware units that are factory-installed by the vehicle manufacturer, offering deep integration with the vehicle's CAN bus for comprehensive data access and often featuring built-in cellular connectivity. These systems provide a seamless user experience but are typically proprietary to the OEM. Tethered systems involve an aftermarket device that is physically connected to the vehicle's OBD-II port. This type is highly popular for its ease of installation and flexibility, allowing fleets to equip existing vehicles with telematics capabilities without permanent modification. Smartphone-based telematics represents a growing segment, utilizing the sensors and connectivity of a driver's mobile phone as the primary data collection device. This approach significantly lowers the barrier to entry by eliminating the need for dedicated hardware, though it may offer less granular vehicle data compared to embedded or tethered solutions, and its accuracy can be influenced by phone placement and battery life.

Application Insights

The application of telematics technology spans a wide spectrum, addressing critical needs across different user groups. In the transportation and logistics sector, its most mature application is in fleet management, where it is instrumental in asset tracking, route optimization, fuel management, and ensuring timely delivery, thereby directly impacting the bottom line. Insurance telematics, or usage-based insurance, is a rapidly growing application that uses driving behavior data to create personalized insurance premiums, rewarding safe drivers with lower rates. For original equipment manufacturers and dealerships, telematics facilitates remote diagnostics and predictive maintenance, alerting both the driver and the service center to potential issues before they lead to breakdowns, thus enhancing vehicle uptime and customer satisfaction. Furthermore, telematics is crucial for safety and compliance management, providing tools for monitoring harsh braking, acceleration, and cornering, as well as ensuring adherence to Hours of Service regulations for commercial drivers, thereby promoting safer driving practices and legal compliance.

Regional Insights

The adoption and maturity of telematics vary significantly across global regions, influenced by local infrastructure, regulatory frameworks, and economic factors. North America stands as a dominant and highly developed market, largely driven by stringent government regulations like the Electronic Logging Device mandate, a robust logistics and transportation industry, and high consumer awareness. Europe follows closely, with strong growth fueled by similar regulations, a high density of commercial vehicle fleets, and a proactive approach towards road safety and emissions reduction. The Asia-Pacific region is identified as the fastest-growing market, propelled by the rapid economic expansion, increasing commercialization, and the massive growth of the automotive sector in countries like China and India. Government initiatives aimed at improving transportation infrastructure and implementing intelligent traffic systems are further accelerating adoption in this region. Other regions, including Latin America and the Middle East & Africa, are emerging markets where growth is gradually picking up, supported by increasing foreign investments in logistics and a growing recognition of the benefits of fleet management solutions.

Company Insights

The telematics market features a diverse and competitive array of companies, ranging from global technology conglomerates to specialized hardware and software firms. Key players such as Verizon Connect offer comprehensive suites that combine hardware, software, and cellular network services to deliver end-to-end fleet management solutions. Geotab has established a strong position with its open-platform strategy, fostering a large ecosystem of third-party developers and integrators that expand its solution's capabilities. TomTom Telematics provides integrated navigation and fleet management services, leveraging its expertise in digital mapping. Major automotive OEMs are also critical participants, with companies like Robert Bosch developing advanced telematics control units and software platforms, while Daimler Trucks integrates proprietary systems for its vehicles. Other significant contributors include Mix Telematics, Trimble Inc., and Octo Telematics, each bringing specific strengths in hardware innovation, software analytics, or specialized industry expertise, contributing to a vibrant and innovative market environment.

Recent Developments

The telematics industry is in a state of constant evolution, marked by strategic partnerships, technological breakthroughs, and expansion into new service areas. A prominent trend is the deepening collaboration between telematics providers and automotive OEMs to develop next-generation embedded systems that offer enhanced functionality and a more integrated user experience from the moment of vehicle purchase. There is a significant industry-wide push towards leveraging artificial intelligence to deliver more sophisticated insights, such as predicting mechanical failures or automatically scoring driver safety based on a wider range of parameters. The rollout of 5G networks is catalyzing the development of new applications that require ultra-low latency and high bandwidth, including enhanced real-time video telematics for driver monitoring. Furthermore, companies are increasingly focusing on cybersecurity, developing more robust protocols to protect the vast amounts of data generated and transmitted by telematics systems, ensuring integrity and building trust with end-users.

Report Segmentation

This market research report on the telematics industry provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type, categorizing the market into embedded, tethered, and integrated solutions to analyze the adoption and revenue trends of each technology type. It is further segmented by application, providing deep dives into key areas such as fleet management, insurance telematics, safety and compliance, and remote diagnostics, highlighting the unique drivers and opportunities within each application segment. The component segment breaks down the market into hardware and software/services, offering insights into the value chain. Additionally, the report provides a thorough regional analysis, covering key geographies including North America, Europe, Asia-Pacific, and the Rest of the World, to identify regional trends, growth rates, and competitive dynamics. This multi-faceted segmentation allows for a comprehensive understanding of the market structure and provides targeted insights for stakeholders across the ecosystem.

FAQs

What is telematics? Telematics is an interdisciplinary field that combines telecommunications and informatics, referring to the technology used to monitor a wide range of information about a vehicle or fleet. It involves the sending, receiving, and storing of data via telecommunication devices to provide insights into vehicle location, performance, driver behavior, and more.

How does telematics improve fleet management? Telematics drastically improves fleet management by providing real-time data on vehicle locations, which enables optimal route planning to save time and fuel. It monitors driver behavior like speeding and harsh braking to promote safety, tracks vehicle health for proactive maintenance, and automates reporting for compliance with regulations, leading to increased efficiency and reduced operational costs.

What are the benefits of usage-based insurance? Usage-based insurance, powered by telematics, offers the primary benefit of personalized premiums. Instead of paying a standard rate, drivers are charged based on their actual driving habits, such as mileage, time of day, and driving behaviors like braking and cornering. This benefits safe, low-mileage drivers with lower costs and incentivizes safer driving practices overall.

How is 5G impacting the telematics market? The deployment of 5G networks is significantly impacting the telematics market by providing the high-speed, low-latency connectivity required for advanced applications. It enables the real-time transmission of massive data volumes, supports more sophisticated vehicle-to-everything communication, and facilitates the use of real-time HD video streaming for enhanced driver safety monitoring and services.

What is the difference between embedded and aftermarket telematics? The key difference lies in installation and integration. Embedded telematics systems are factory-installed by the vehicle manufacturer and are deeply integrated into the vehicle's electronic systems, often offering more comprehensive data. Aftermarket telematics devices are installed after purchase, typically plugged into the OBD-II port, providing flexibility and accessibility for existing vehicle fleets without built-in systems.

What are the privacy concerns with telematics? Privacy concerns with telematics revolve around the extensive collection of sensitive data, including precise location history, driving patterns, and even video footage. There are apprehensions about who has access to this data, how it is used, and how it is protected from unauthorized access or cyber threats. Ensuring transparent data policies and robust cybersecurity measures is paramount for providers to address these concerns.

Citius Research has developed a research report titled “Telematics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Telematics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Telematics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Telematics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Telematics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Telematics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Telematics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Telematics Market
• Cost and Gross Margin Analysis of Telematics Market
• Telematics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Telematics Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Telematics Market Key Stakeholders

Below are the key stakeholders for the Telematics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Telematics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Telematics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Telematics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Telematics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Telematics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Telematics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Telematics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Telematics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Telematics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Telematics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Telematics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Telematics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Telematics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Telematics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Telematics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Telematics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Telematics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports